Tixserve
- Company typePrivate
- Founded2015
- HeadquartersClane, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Tixserve firmographics
Firmographics- Name
- Tixserve
- Legal name
- Tixserve (UK) Limited
- Website
- https://tixserve.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Tixserve industry classification
Industry- Product category
- Digital Event Ticketing Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF)
- akta.pro secondary industries
- Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
Keywords
Where Tixserve is headquartered
LocationHeadquarters
- HQ city
- Clane
- HQ country
- Ireland
- HQ region
- Europe
Offices3 records
Markets served
Tixserve business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Licensing: Tixserve operates as a Software-as-a-Service (SaaS) platform providing digital ticket delivery and management technology to event organizers, rights holders, stadiums, and venues. The commercial model is structured to suit each client's business needs.
- Digital Ticket Fulfillment Services: Revenue generated from ticket delivery and distribution services to sporting events, music festivals, hospitality venues, and entertainment organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom commercial model per client |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Tixserve product offering
Product offeringCore offering
Tixserve provides a white-label digital ticket fulfilment platform that delivers secure digital tickets directly to fans via branded mobile apps (iOS/Android), replacing paper tickets for live sporting and entertainment events. The platform integrates with clients' existing ticket-selling systems and includes patented anti-duplication security features, a Matchday Control Centre for venue operators, a Distribution Portal for sponsors, and a venue-entry Scanning App. Supporting modules enable push notifications, dynamic sponsor-branded ticket canvases, and engagement analytics, all delivered as a SaaS service tailored to each client's commercial structure.
Product overview
Tixserve is a digital event ticketing SaaS platform providing white-label digital ticket delivery, distribution, and fan engagement solutions. The core product consists of the Tixserve Digital Ticket Platform and associated white-label ticketing apps (delivered under client brands such as RugbyAU Tickets, FAW app, Twickenham Stadium app). The platform integrates with clients' existing ticket-selling platforms and delivers secure digital tickets to fans via branded mobile apps. Supporting modules include the Matchday Control Centre (for large-volume sponsor/venue management), Distribution Portal (self-service ticket distribution), Scanning App (venue entry verification), Push Notifications (real-time communication), Dynamic Ticket Canvas (customisable ticket content), and Tracking Links & Analytics (engagement measurement). The platform serves sports, music & festivals, hospitality & VIP, and entertainment sectors, with documented scale to 430,000+ admissions at major international events.
Differentiator
Problem solved
Functional benefit
Products and services
- Tixserve Digital Ticket Platform White-label digital ticket fulfilment and delivery SaaS platform that integrates with clients' existing ticket-selling systems to securely deliver digital tickets directly to fans via branded mobile apps. Replaces paper tickets with fraud-resistant digital entitlements and provides comprehensive attendee data capture, dynamic ticket content, push notifications, and venue-entry scanning for sports organisations, music festivals, hospitality venues, and entertainment events.
- Tixserve White-Label Ticketing App Custom-branded mobile ticketing application delivered to fans under each client's brand. Fans register in-app and receive digital tickets with secure QR codes, dynamic content (matchday information, sponsor messaging, seat maps, itineraries), and offline functionality for areas with poor connectivity such as golf courses.
Quantifiable outcome
- 2.9 million tickets delivered platform-wide
- +5 more outcomes
Companies that use Tixserve
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
Tixserve technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
Tixserve partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and strategic.
- Football Association of WalescoreFive-year contract renewal (2026-2031) for digital ticketing, data acquisition, and fan engagement services. First major deployment was the Tixserve-powered FAW app for the 2026 UEFA European Under-19 Championship. Supports the FAW's Red Wall membership programme and matchday operations.
- Rugby AustraliacoreMulti-year agreement to power the RugbyAU Tickets app for the 2025 British & Irish Lions Tour, handling digital ticket delivery for all travelling and hospitality guests including three Test matches. Plans to extend use for international and franchise matches following the Lions tour.
- Barmy ArmycorePartnership to launch digital ticketing for England cricket matches and events, including fan events, meet & greets, hospitality receptions, and overseas tour packages. Marks Tixserve's entry into the cricket sector.
- St Andrews Links TrustcoreYear-long proof of concept deploying the Tixserve-powered 'Home of Golf Tickets' branded app for golf booking redemption, academy access, and food & beverage vouchers. Represents Tixserve's expansion into the golf sector.
- Principality Stadium ExperiencecoreVIP hospitality ticketing solution for premium guests at Principality Stadium, optimizing hospitality experience, staff workflow, operations, and ticket security with personalized entry to lounges, suites, and boxes.
- Enterprise IrelandstrategicIrish Government's international trade and innovation agency supporting Tixserve's international expansion, particularly into Australian and New Zealand markets. Provided market executive support for Rugby Australia partnership.
- Hong Kong Rugby UnioncorePartnership for digital ticketing at signature sporting events, providing seamless and sustainable digital ticketing solutions for fans, partners, and sponsors.
- Glamorgan CricketcoreDigital ticketing partnership modernizing ticketing operations and enhancing matchday experience while supporting sustainability efforts at the cricket venue.
- hmv LivecoreProvided secure digital ticketing for the hmv 100th anniversary show with Ed Sheeran, ensuring free tickets could not be transferred or sold on, protecting the integrity of special promotional events.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
Tixserve competitors and assessment
Company assessmentDirect peers
- DigiTickets: DigiTickets is a UK/Ireland-based white-label digital ticketing platform for sports clubs, festivals, and venues. It competes head-to-head with Tixserve in the same geography (UK and Ireland) and customer segments (rugby unions, football clubs, GAA), offering branded mobile apps and entry scanning.
- SecuTix: SecuTix is a Swiss-headquartered SaaS ticketing and fan-engagement platform serving sports clubs, stadiums, and live entertainment venues across Europe. It is a direct functional peer to Tixserve in ticketing technology, mobile delivery, and CRM/fan-data monetization for rights holders.
Emerging players
- Vivenu: Vivenu is a Germany-based white-label ticketing platform offering API-first ticketing infrastructure for events and venues. It overlaps with Tixserve on customizable digital ticketing and integrations, though its positioning is more generalist across event types rather than specialist sports.
- Cvent: Cvent is a leading event management platform for meetings, conferences, and trade shows with attendee registration and on-site solutions. It overlaps with Tixserve in event registration and attendee management, though its focus is on B2B conferences rather than sports ticketing.
- Attendify: Attendify provides white-label event apps and digital engagement tools for conferences, trade shows, and live events. It overlaps with Tixserve in branded mobile event apps and engagement surfaces, though its core market is corporate events rather than sports ticketing.
Broad incumbents
- AXS: AXS is AEG's digital ticketing platform serving major sports and concert venues globally, with its own mobile delivery (AXS Mobile ID) and venue entry technology. It is a broad incumbent that overlaps with Tixserve on mobile ticket delivery, anti-fraud, and fan-engagement for tier-1 venues.
- Ticketmaster (Live Nation Entertainment): Ticketmaster is the global leader in ticketing, offering mobile digital tickets (SafeTix), entry scanning, and fan-data through its full-stack platform. It is the dominant incumbent whose bundled delivery and CRM capabilities are the principal competitive threat to Tixserve's specialist delivery niche.
- SeatGeek: SeatGeek is a full-stack ticketing marketplace serving sports leagues, teams, and venues with mobile ticketing and fan-engagement tools. It overlaps with Tixserve on digital delivery, scanning, and CRM but operates a much broader marketplace and aggregator model.
- Eventbrite: Eventbrite is a global self-service ticketing and event management platform serving events of all sizes. While not specialist sports, it overlaps with Tixserve in digital ticket delivery and on-site check-in tooling for live entertainment events.
- Apple Wallet: Apple Wallet is Apple's mobile digital pass platform that supports event tickets alongside boarding passes and payment cards. It is a broad incumbent that competes at the digital-ticket-delivery layer via native iOS support and is integrated by many rights holders as a complement or alternative to Tixserve's app-based delivery.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tixserve social profiles
Digital presenceTixserve compliance and trust
Trust signalCompliance6 records
Tixserve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tixserve leadership team
Management profileNumber of profiles
Profiles3 records
Tixserve funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tixserve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tixserve
What does Tixserve do?
Tixserve provides a white-label digital ticket fulfilment platform that delivers secure digital tickets directly to fans via branded mobile apps (iOS/Android), replacing paper tickets for live sporting and entertainment events. The platform integrates with clients' existing ticket-selling systems and includes patented anti-duplication security features, a Matchday Control Centre for venue operators, a Distribution Portal for sponsors, and a venue-entry Scanning App. Supporting modules enable push notifications, dynamic sponsor-branded ticket canvases, and engagement analytics, all delivered as a SaaS service tailored to each client's commercial structure.
Is Tixserve a public or private company?
Tixserve is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tixserve founded?
Tixserve was founded in 2015. It employs 11 to 50 people.
Where is Tixserve based?
Tixserve is headquartered in Clane, Ireland, in the Europe region.
How does Tixserve make money?
Two revenue lines are on record. SaaS Platform Licensing is the primary driver. The others are digital Ticket Fulfillment Services.
Who are Tixserve's main competitors?
Direct peers on record are DigiTickets and SecuTix. Emerging players are Vivenu, Cvent and Attendify. Broad incumbents are AXS, Ticketmaster (Live Nation Entertainment), SeatGeek, Eventbrite and Apple Wallet.
Does Tixserve have an API?
No public API is recorded for Tixserve.
What industry is Tixserve in?
Tixserve's product category is Digital Event Ticketing Software. Its primary akta.pro industry code is MPAGAJAF, Ticketing Technology & Integrations (APIs, Plugins, Webhooks), with a secondary code of MPAGAJAG, Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID). Its NAICS code is 711320 and its SIC code is 7900.