Tixserve

Name

Tixserve

Legal name

Tixserve (UK) Limited

Website

https://tixserve.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Event Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF)

akta.pro secondary industries

Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Digital ticketing platform
• Mobile ticket delivery
• White-label ticketing
• Event ticketing software
• Fan engagement platform

Headquarters

HQ city

Clane

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Licensing: Tixserve operates as a Software-as-a-Service (SaaS) platform providing digital ticket delivery and management technology to event organizers, rights holders, stadiums, and venues. The commercial model is structured to suit each client's business needs.
2. Digital Ticket Fulfillment Services: Revenue generated from ticket delivery and distribution services to sporting events, music festivals, hospitality venues, and entertainment organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Tixserve provides a white-label digital ticket fulfilment platform that delivers secure digital tickets directly to fans via branded mobile apps (iOS/Android), replacing paper tickets for live sporting and entertainment events. The platform integrates with clients' existing ticket-selling systems and includes patented anti-duplication security features, a Matchday Control Centre for venue operators, a Distribution Portal for sponsors, and a venue-entry Scanning App. Supporting modules enable push notifications, dynamic sponsor-branded ticket canvases, and engagement analytics, all delivered as a SaaS service tailored to each client's commercial structure.

Product overview

Tixserve is a digital event ticketing SaaS platform providing white-label digital ticket delivery, distribution, and fan engagement solutions. The core product consists of the Tixserve Digital Ticket Platform and associated white-label ticketing apps (delivered under client brands such as RugbyAU Tickets, FAW app, Twickenham Stadium app). The platform integrates with clients' existing ticket-selling platforms and delivers secure digital tickets to fans via branded mobile apps. Supporting modules include the Matchday Control Centre (for large-volume sponsor/venue management), Distribution Portal (self-service ticket distribution), Scanning App (venue entry verification), Push Notifications (real-time communication), Dynamic Ticket Canvas (customisable ticket content), and Tracking Links & Analytics (engagement measurement). The platform serves sports, music & festivals, hospitality & VIP, and entertainment sectors, with documented scale to 430,000+ admissions at major international events.

Differentiator

Problem solved

Functional benefit

Products and services

• Tixserve Digital Ticket Platform White-label digital ticket fulfilment and delivery SaaS platform that integrates with clients' existing ticket-selling systems to securely deliver digital tickets directly to fans via branded mobile apps. Replaces paper tickets with fraud-resistant digital entitlements and provides comprehensive attendee data capture, dynamic ticket content, push notifications, and venue-entry scanning for sports organisations, music festivals, hospitality venues, and entertainment events.
• Tixserve White-Label Ticketing App Custom-branded mobile ticketing application delivered to fans under each client's brand. Fans register in-app and receive digital tickets with secure QR codes, dynamic content (matchday information, sponsor messaging, seat maps, itineraries), and offline functionality for areas with poor connectivity such as golf courses.

Quantifiable outcome

• 2.9 million tickets delivered platform-wide
• +5 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and strategic.

• Football Association of WalescoreStrategic or Co-development Partner · 5 June 2026Five-year contract renewal (2026-2031) for digital ticketing, data acquisition, and fan engagement services. First major deployment was the Tixserve-powered FAW app for the 2026 UEFA European Under-19 Championship. Supports the FAW's Red Wall membership programme and matchday operations.
• Rugby AustraliacoreStrategic or Co-development Partner · 11 June 2025Multi-year agreement to power the RugbyAU Tickets app for the 2025 British & Irish Lions Tour, handling digital ticket delivery for all travelling and hospitality guests including three Test matches. Plans to extend use for international and franchise matches following the Lions tour.
• Barmy ArmycoreStrategic or Co-development Partner · 14 August 2024Partnership to launch digital ticketing for England cricket matches and events, including fan events, meet & greets, hospitality receptions, and overseas tour packages. Marks Tixserve's entry into the cricket sector.
• St Andrews Links TrustcoreStrategic or Co-development Partner · 4 March 2024Year-long proof of concept deploying the Tixserve-powered 'Home of Golf Tickets' branded app for golf booking redemption, academy access, and food & beverage vouchers. Represents Tixserve's expansion into the golf sector.
• Principality Stadium ExperiencecoreStrategic or Co-development PartnerVIP hospitality ticketing solution for premium guests at Principality Stadium, optimizing hospitality experience, staff workflow, operations, and ticket security with personalized entry to lounges, suites, and boxes.
• Enterprise IrelandstrategicGTM or Marketing PartnerIrish Government's international trade and innovation agency supporting Tixserve's international expansion, particularly into Australian and New Zealand markets. Provided market executive support for Rugby Australia partnership.
• Hong Kong Rugby UnioncoreStrategic or Co-development PartnerPartnership for digital ticketing at signature sporting events, providing seamless and sustainable digital ticketing solutions for fans, partners, and sponsors.
• Glamorgan CricketcoreStrategic or Co-development PartnerDigital ticketing partnership modernizing ticketing operations and enhancing matchday experience while supporting sustainability efforts at the cricket venue.
• hmv LivecoreStrategic or Co-development PartnerProvided secure digital ticketing for the hmv 100th anniversary show with Ed Sheeran, ensuring free tickets could not be transferred or sold on, protecting the integrity of special promotional events.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• DigiTickets: DigiTickets is a UK/Ireland-based white-label digital ticketing platform for sports clubs, festivals, and venues. It competes head-to-head with Tixserve in the same geography (UK and Ireland) and customer segments (rugby unions, football clubs, GAA), offering branded mobile apps and entry scanning.
• SecuTix: SecuTix is a Swiss-headquartered SaaS ticketing and fan-engagement platform serving sports clubs, stadiums, and live entertainment venues across Europe. It is a direct functional peer to Tixserve in ticketing technology, mobile delivery, and CRM/fan-data monetization for rights holders.

Emerging players

• Vivenu: Vivenu is a Germany-based white-label ticketing platform offering API-first ticketing infrastructure for events and venues. It overlaps with Tixserve on customizable digital ticketing and integrations, though its positioning is more generalist across event types rather than specialist sports.
• Cvent: Cvent is a leading event management platform for meetings, conferences, and trade shows with attendee registration and on-site solutions. It overlaps with Tixserve in event registration and attendee management, though its focus is on B2B conferences rather than sports ticketing.
• Attendify: Attendify provides white-label event apps and digital engagement tools for conferences, trade shows, and live events. It overlaps with Tixserve in branded mobile event apps and engagement surfaces, though its core market is corporate events rather than sports ticketing.

Broad incumbents

• AXS: AXS is AEG's digital ticketing platform serving major sports and concert venues globally, with its own mobile delivery (AXS Mobile ID) and venue entry technology. It is a broad incumbent that overlaps with Tixserve on mobile ticket delivery, anti-fraud, and fan-engagement for tier-1 venues.
• Ticketmaster (Live Nation Entertainment): Ticketmaster is the global leader in ticketing, offering mobile digital tickets (SafeTix), entry scanning, and fan-data through its full-stack platform. It is the dominant incumbent whose bundled delivery and CRM capabilities are the principal competitive threat to Tixserve's specialist delivery niche.
• SeatGeek: SeatGeek is a full-stack ticketing marketplace serving sports leagues, teams, and venues with mobile ticketing and fan-engagement tools. It overlaps with Tixserve on digital delivery, scanning, and CRM but operates a much broader marketplace and aggregator model.
• Eventbrite: Eventbrite is a global self-service ticketing and event management platform serving events of all sizes. While not specialist sports, it overlaps with Tixserve in digital ticket delivery and on-site check-in tooling for live entertainment events.
• Apple Wallet: Apple Wallet is Apple's mobile digital pass platform that supports event tickets alongside boarding passes and payment cards. It is a broad incumbent that competes at the digital-ticket-delivery layer via native iOS support and is integrated by many rights holders as a complement or alternative to Tixserve's app-based delivery.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/tixserve
• YouTubeyoutube.com/channel/UC4b6FK6F_91lsbjjFNJ6sjw
• LinkedInlinkedin.com/company/tixserve1

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tixserve