What Clasp does

Clasp is an API-first employee benefits infrastructure company founded in 2024 by Zach Zhang and Amar Jasarbasic, both previously at Check where they helped launch payroll businesses. The company's core product is a modular benefits administration platform delivered via API, SDK, or MCP server, providing insurance carrier integrations, payroll deduction calculations, ACA and COBRA compliance monitoring, instant quoting, open enrollment, and group setup. Clasp serves three primary customer segments: HR/payroll/digital brokerage platforms seeking to embed benefits capabilities (e.g., Miter, Bennie), benefits brokers requiring administration tooling (e.g., Miller & Associates), and — increasingly — healthcare employers and health systems (e.g., Boston Children's Hospital, Novant Health, OhioHealth, Rochester Regional Health, Lionstone Healthcare) using Clasp's ROTC-inspired retention model that ties student loan repayment to clinician tenure. The retention product targets persistent healthcare workforce shortages in anesthesia, perioperative care, and medical imaging with claimed retention rates 2.5x higher than traditional hiring.

The business model is subscription/recurring: platform licensing for brokers and API consumption revenue from embedded HR, payroll, and brokerage partners. Clasp operates a hybrid GTM combining API-first distribution, direct enterprise sales for strategic accounts, and channel partnerships through vertical HR platforms (e.g., Toast, Procore) and university partnerships targeting pre-graduation healthcare students. The company reports approximately 100% carrier connection automation, 10x fewer eligibility discrepancies, and 0% manual work for supported workflows, and has secured $130 million+ in employer commitments across thousands of programs nationwide. As of March 2026, Clasp employed 55 people and announced plans to double headcount following its $20 million Series B.

Name

Clasp

Legal name

Clasp Inc.

Website

https://clasp.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Clasp is an API-first benefits infrastructure platform serving HR, payroll, and brokerage platforms with health benefits administration tools. It also operates as a healthcare workforce infrastructure provider offering ROTC-inspired retention and student loan repayment programs to health systems.

Ownership category

akta.pro rank

Product category

Employee Benefits Infrastructure

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Health and Welfare Funds (52512)

SIC

Hospital & Medical Service Plans (6324), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)

akta.pro secondary industry

Data Aggregation, Interoperability & APIs for RPM (FHIR/IoMT Gateways) (HLACAFAO)

Keywords

• Employee benefits infrastructure
• Benefits administration platform
• Insurance carrier integration
• Health benefits API
• Workforce retention programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. API Infrastructure Services: Clasp provides embedded infrastructure as a service for HR, payroll, and digital brokerage platforms. Platforms embed Clasp's API to offer benefits products to their customers, paying for access to the underlying infrastructure that handles carrier integrations, compliance, and administration.
2. Broker Platform Licensing: Licensing of benefits administration platform to brokers who serve employers, with features for group setup, open enrollment, and carrier management.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Clasp provides API-first employee benefits infrastructure that allows HR platforms, payroll providers, digital brokerages, and benefits brokers to embed health benefits administration capabilities into their existing stacks via API, SDK, or MCP server. The platform handles insurance carrier integrations, instant quoting, open enrollment, payroll deduction calculations, and ACA + COBRA compliance, enabling partners to launch fully-featured benefits products in weeks rather than building from scratch. Clasp also operates a healthcare workforce retention program that ties student loan repayment to clinician tenure with partner health systems.

Product overview

Clasp is an employee benefits infrastructure company operating as a platform with modular components. The core product is the Clasp platform for health benefits infrastructure and automation, complemented by the Clasp API for embedded integrations and Clasp Admin for broker-facing administration. The company positions itself as 'Insurance Infrastructure' and 'The End of Benefits Administration,' providing quote, build, and bind capabilities through Instant Quote, Open Enrollment, Carrier Feeds, and ACA + COBRA compliance features. Built for brokers and HR/payroll platforms, the offering includes hands-free carrier connections, 24/7 compliance monitoring, and group setup capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Clasp
• Clasp API
• Clasp Admin Intuitive benefits administration interface for brokers, enabling group setup and open enrollment management with automated carrier connections and 24/7 compliance monitoring.
• Clasp Attract (Healthcare Workforce Retention Program) ROTC-inspired student loan repayment and retention program that connects healthcare students with employers before graduation and ties loan repayment to tenure commitments. Supports funded clinical career pathways and university partnerships.

Quantifiable outcome

• Retention rates 2.5 times higher than traditional hiring models
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Rochester Regional HealthcoreStrategic or Co-development Partner · 20 March 2026Launched student loan support program in partnership with Clasp to help students finance education in high-demand clinical careers. Program offers up to $180,000 for CRNAs, $30,000 for surgical technologists, and $25,000 for radiologic technologists. Addresses workforce shortages in Finger Lakes region.
• Lionstone HealthcarecoreStrategic or Co-development Partner · 19 March 2026Workforce partnership creating funded clinical career pathways allowing STNAs to advance to LPNs, RNs, and non-clinical staff to pursue STNA certification with employer-backed student loan repayment up to $20,000 over three years. Second phase launching March 2026 will extend to external students through Clasp's Attract program.
• University PartnershipscoreStrategic or Co-development PartnerDeep university partnerships to attract healthcare students before graduation as part of the ROTC-inspired retention model. Part of expansion strategy as new federal student loan caps take effect in July 2026.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Workday: Workday offers enterprise HCM, payroll, and benefits administration with a strong developer platform. It competes in the upper end of Clasp's market, particularly for large employer and HR platform integrations.
• Paychex: Paychex is a major payroll, HR, and benefits administration provider focused on SMBs. Its benefits administration products overlap with Clasp's broker- and employer-facing offerings.
• ADP: ADP is the largest US payroll and HR services provider with deep benefits administration capabilities and an emerging API/developer platform (ADP Marketplace). Its scale and existing carrier relationships make it both a potential Clasp customer and a significant competitive threat.

Direct peers

• Gusto: Gusto is a leading HR, payroll, and benefits administration platform serving SMBs. It directly competes with Clasp's platform business by offering bundled benefits administration to employers and could expand into embedded infrastructure for third-party platforms.
• Rippling: Rippling unifies HR, IT, payroll, and benefits into one platform with strong API extensibility. It competes both as a buyer of benefits infrastructure (potentially replacing Clasp) and as a bundled alternative for employers served by Clasp's broker customers.
• Zenefits: Zenefits is a benefits-focused HR platform offering health insurance administration, payroll, and compliance. It competes most directly with Clasp's broker and employer-facing benefits administration products.
• Justworks: Justworks provides payroll, benefits, and HR support to SMBs and mid-market companies, including health insurance administration. It competes with Clasp in the benefits administration layer for HR platforms and brokers.
• Benefitfocus: Benefitfocus provides benefits administration software and carrier integration infrastructure to employers, brokers, and health plans. It is a direct competitor in the embedded benefits infrastructure category Clasp is targeting.
• Tuition.io: Tuition.io is an employee student loan repayment and education benefits platform. It is the closest direct competitor to Clasp's ROTC-inspired retention business on the employer side.
• Merge: Merge provides unified APIs for HR, payroll, and benefits integrations, enabling SaaS platforms to embed these capabilities. It is a direct competitor to Clasp's API-first benefits infrastructure business for HR/payroll platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/clasp-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clasp