ID Finance
- Company typePrivate
- Founded2015
- HeadquartersBarcelona, Spain
- Headcount251–500
- GTM typeB2C
- OfferingServices
ID Finance firmographics
Firmographics- Name
- ID Finance
- Legal name
- ID FINANCE INVESTMENTS, S.L.U.
- Website
- https://idfinance.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
ID Finance industry classification
Industry- Product category
- Consumer Finance / Online Lending
- NAICS
- Finance and Insurance (52)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment) (FSAKAAAK)
- akta.pro secondary industries
- Budgeting & Cash-Flow Management (FSAGADAA), BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG)
Keywords
Where ID Finance is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
ID Finance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Consumer Lending (Plazo Credit): Revenue generated from consumer credit origination via Plazo Credit, including interest income on loans and credit facilities extended to app users. Total loan origination of EUR 2.4bn since inception supports this revenue stream.
- Financial Wellness App Services (Plazo): Revenue from Plazo financial wellness app through cashback programmes, value-added financial services, and potential premium subscription features for the 400k+ users base.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
ID Finance product offering
Product offeringCore offering
ID Finance operates a portfolio of digital financial wellness apps, with the flagship being Plazo, a mobile app that combines a cashback programme, consumer credit (Plazo Credit), and value-added financial services for individual consumers in Spain and Mexico. The company also operates Moneyman, a personal finance and lending app, and uses proprietary big-data analytics for credit risk assessment, fraud prevention, and consumer financial decision-making. Total cumulative loan origination has reached EUR 2.4 billion since inception, served to over 10 million users.
Product overview
ID Finance is a Spanish fintech company operating in Spain and Mexico, offering a portfolio of financial wellness apps built around a unified ecosystem. The core offering is Plazo, a financial wellness app that combines a cashback savings programme, consumer credit (Plazo Credit), and value-added financial services in a single platform. Plazo Credit provides credit capabilities as an integrated module within the Plazo ecosystem. Moneyman is a separate personal finance app within the broader ID Finance product portfolio. Together, the products serve over 10 million users and are designed to help people make smarter financial decisions through accessible and seamless digital financial services.
Differentiator
Problem solved
Functional benefit
Brands
- Plazo: The financial app taking personal well-being and peace of mind to the next level. Helps customers boost purchasing power and financial stability through cashback programme, finance services, and value-added services.
- Plazo Credit
- Moneyman
Products and services
- Plazo Plazo is ID Finance's flagship financial wellness mobile app that helps individual consumers in Spain and Mexico boost purchasing power and financial stability through a cashback programme on purchases, finance services, and value-added services. It targets digitally active consumers seeking accessible savings and money management tools.
- Plazo Credit Plazo Credit is the consumer credit component of the Plazo ecosystem, providing financing and credit solutions to individual consumers in Spain and Mexico as part of the integrated financial wellness platform.
- Moneyman Moneyman is a personal finance and lending product offered by ID Finance, operating alongside Plazo as part of the company's portfolio of financial apps serving consumers in Spain and Mexico.
Quantifiable outcome
- EUR 2.4 billion in total loan origination since inception
- +3 more outcomes
Companies that use ID Finance
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
ID Finance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ID Finance partnerships and signals
Strategic signalScale indicators13 records
Recent moves7 records
Expansion highlights5 records
ID Finance competitors and assessment
Company assessmentDirect peers
- Kueski: Mexico-based digital lender offering BNPL and personal credit lines to consumers. Directly comparable to ID Finance's Moneyman and Plazo Credit products in the Mexican market, with similar thin-file underwriting focus.
- Creditas: Latin American consumer finance platform (Brazil/Mexico) offering personal loans and secured credit products. Comparable consumer lending model and emerging-market credit scoring expertise to ID Finance.
- Stori: Mexico-focused credit card and consumer credit fintech. Directly comparable in Mexican consumer credit origination targeting underbanked segments, overlapping with ID Finance's Moneyman customer base.
- LendingClub: US marketplace lender offering personal loans to consumers via a digital platform. Closely comparable to Plazo Credit / Moneyman as an online D2C unsecured personal lender.
- Albo: Mexico-based consumer fintech offering credit cards and personal finance management. Comparable digital consumer finance model targeting Mexican consumers, directly overlapping with ID Finance's Mexico footprint.
Broad incumbents
- Klarna: Global BNPL and consumer finance leader with operations across Europe. Comparable as a consumer credit and merchant-funded rewards platform; broader scale and product breadth than ID Finance.
- Affirm: US-listed BNPL and consumer credit platform. Comparable in delivering point-of-sale and personal credit through a digital app, but with significantly larger scale and a US focus.
- SoFi: US-listed consumer finance super-app offering personal loans, credit cards, and financial wellness tools. Comparable integrated lending + wellness ecosystem but at vastly greater scale.
- Afterpay: Global BNPL platform (Block-owned) operating across Europe and Latin America. Comparable point-of-sale consumer credit and rewards model to Plazo's cashback-plus-credit positioning.
Regional players
- N26: European-headquartered digital bank with Spanish operations. Comparable as a European digital consumer finance platform serving Spain, though broader in product scope and not focused on emerging-market lending.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
ID Finance social profiles
Digital presenceID Finance compliance and trust
Trust signalCompliance2 records
ID Finance financial estimates
Financial estimateRevenue estimate
Valuation estimate
ID Finance leadership team
Management profileNumber of profiles
Profiles7 records
ID Finance subsidiaries and ownership
Company hierarchySubsidiaries4 records
ID Finance funding detail
Funding detailFunding overview
Funding rounds9 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ID Finance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ID Finance
What does ID Finance do?
ID Finance operates a portfolio of digital financial wellness apps, with the flagship being Plazo, a mobile app that combines a cashback programme, consumer credit (Plazo Credit), and value-added financial services for individual consumers in Spain and Mexico. The company also operates Moneyman, a personal finance and lending app, and uses proprietary big-data analytics for credit risk assessment, fraud prevention, and consumer financial decision-making. Total cumulative loan origination has reached EUR 2.4 billion since inception, served to over 10 million users.
Is ID Finance a public or private company?
ID Finance is a private company. It is classified as venture growth investor backed and is currently operating.
When was ID Finance founded?
ID Finance was founded in 2015. It employs 251 to 500 people.
Where is ID Finance based?
ID Finance is headquartered in Barcelona, Spain, in the Europe region.
How does ID Finance make money?
Two revenue lines are on record. Consumer Lending (Plazo Credit) is the primary driver. The others are financial Wellness App Services (Plazo).
Who are ID Finance's main competitors?
Direct peers on record are Kueski, Creditas, Stori, LendingClub and Albo. Broad incumbents are Klarna, Affirm, SoFi and Afterpay. N26 is listed as a regional player.
Does ID Finance have an API?
No public API is recorded for ID Finance.
What industry is ID Finance in?
ID Finance's product category is Consumer Finance / Online Lending. Its primary akta.pro industry code is FSAKAAAK, Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment), with a secondary code of FSAGADAA, Budgeting & Cash-Flow Management. Its NAICS code is 52 and its SIC code is 6141.