Zapp

Quick Commerce Deliveryjustzapp.com

Zapp is a London-founded quick-commerce startup that delivers groceries and convenience items to urban consumers in minutes via a network of strategically placed dark stores in London, Amsterdam, and planned Paris expansion.

Company typePrivate
Founded2020
HeadquartersKent, United Kingdom
Headcount251–500
GTM typeB2C
OfferingServices

What Zapp does

Zapp is a London-headquartered quick-commerce startup founded in 2020 that delivers groceries and convenience items to urban consumers within minutes. The company operates a network of strategically placed urban dark stores (micro-fulfillment centers) in London and Amsterdam, with Paris identified as a planned expansion market. Zapp serves time-constrained urban consumers who need immediate access to everyday essentials and convenience products, differentiating through minutes-level delivery, no minimum order requirements, and 24/7 or extended-hours availability via mobile applications on iOS and Android.

The underlying technology is an operational quick-commerce platform built around dark-store micro-fulfillment infrastructure and a rapid last-mile delivery supply chain, rather than an AI- or data-native architecture; the input data discloses no proprietary models, patents, or AI/ML capabilities. Zapp's go-to-market is product-led, acquiring consumers primarily through mobile-app presence in app stores, and selectively signing brand-distribution partnerships (e.g., the October 2024 Franuí premium confectionery launch) that extend the platform into curated CPG launches.

The business model is transaction-based: revenue is generated from per-order product sales and delivery fees, supplemented by transaction-based revenue from brand partnership deliveries. The company has raised approximately $300 million in total venture funding, with the largest being a $200M Series B in January 2022 led by Lightspeed Venture Partners and BroadLight Capital. Zapp operates in a highly competitive European quick-commerce landscape alongside Getir, Gorillas, Flink, Deliveroo, and Gopuff, and has faced sector-level headwinds that have compressed growth and forced capital conservation, evidenced by a small bridge round of approximately $1.47 million from Manhattan West in March 2025.

Zapp firmographics

Firmographics

Name: Zapp
Legal name: Zapp
Website: https://justzapp.com
Company type: Private
Founded year: 2020
Operating status: Operating
Headcount range: 251–500 employees
Short description: Zapp is a London-founded quick-commerce startup that delivers groceries and convenience items to urban consumers in minutes via a network of strategically placed dark stores in London, Amsterdam, and planned Paris expansion.
Ownership category
akta.pro rank

Zapp industry classification

Industry

Product category: Quick Commerce Delivery
NAICS: Convenience Retailers (445131), Grocery and Convenience Retailers (4451), Local Messengers and Local Delivery (4922)
SIC: Retail-Grocery Stores (5411), Retail-Convenience Stores (5412)
akta.pro primary industry: Quick Commerce (15–60 min Convenience Delivery) (CRAHAIAB)
akta.pro secondary industry: Rapid Convenience/Quick Commerce (c-stores, snacks, essentials) (CRAFAFAC)

Keywords

Quick commerce
Grocery delivery
Convenience retail
On-demand delivery
Dark store fulfillment

Where Zapp is headquartered

Location

Headquarters

HQ city: Kent
HQ country: United Kingdom
HQ region: Europe

Offices3 records

Markets served

Zapp business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

Product Sales and Delivery Fees: Revenue generated from product sales through the Zapp platform, including grocery and convenience items, with delivery fees as a component of each transaction
Brand Partnership Deliveries: Partnership with brands like Franuí to deliver premium products through the Zapp platform, generating transaction-based revenue

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Zapp product offering

Product offering

Core offering

Zapp operates a quick commerce platform that delivers groceries and convenience items to urban consumers in minutes, 24/7. Orders are fulfilled from a network of strategically placed dark stores (urban micro-fulfillment centers) and dispatched via riders through a proprietary mobile app.

Product overview

Zapp is a quick commerce platform providing rapid grocery and convenience item delivery, operating through a network of dark stores in urban locations to enable delivery to consumers within minutes.

Differentiator

Problem solved

Functional benefit

Products and services

Zapp Quick Commerce Delivery Service Mobile-app-based, on-demand delivery of groceries and convenience items from Zapp's dark store network to urban consumers within minutes, available 24/7 with no minimum order requirements.

Quantifiable outcome

Quick commerce market projected to reach $228.88 billion by 2035 with 34.42% CAGR

Companies that use Zapp

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Zapp technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Zapp partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

FranuíminorGTM or Marketing Partner · 21 October 2024Zapp partnered with Franuí, an Argentine premium confectionery company, to launch chocolate-covered raspberry products in the UK market through Zapp's quick commerce delivery service in London. Franuí positions itself as a premium sustainable brand with ethically sourced ingredients and plans to expand to 80 markets by 2030. The partnership provides Franuí with rapid delivery capabilities and brand exposure through Zapp's consumer base.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Zapp competitors and assessment

Company assessment

Direct peers

Getir: Turkish-origin quick commerce pioneer operating dark-store-based 10-minute grocery delivery across Europe, including the UK. Most direct competitor to Zapp given overlapping London presence and identical delivery model.
Gopuff: US-founded quick commerce leader operating vertically integrated dark stores for instant delivery of convenience and grocery items. Direct peer on the q-commerce format, with broader US presence but expanding into Europe.
Jiffy: UK-based quick commerce player delivering groceries and essentials in minutes from local dark stores. Direct competitor to Zapp in London and other UK cities.
Gorillas: Berlin-founded quick commerce startup that pioneered 10-minute grocery delivery in Europe before being acquired by Getir in 2022. Included as a category-defining peer that shaped the competitive dynamics Zapp navigated.
Flink: Berlin-based instant grocery delivery startup operating dark stores across Germany and the Netherlands. Direct peer on the q-commerce model; acquired by Amazon in 2022, demonstrating both the strategic value and consolidation pressure of the sector.

Broad incumbents

Deliveroo: UK-listed on-demand food delivery platform that has expanded into grocery and convenience delivery via Editions and Hop concepts. Broader incumbent competing for the same urban convenience occasions but with a marketplace rather than dark-store inventory model.
Uber Eats: Global on-demand delivery platform with growing grocery and convenience vertical. Competes with Zapp for urban on-demand grocery spend and has greater marketing reach and capital base.
Just Eat Takeaway: European food delivery marketplace incumbent with grocery partnerships across the UK and continental Europe. Adjacent competitor for on-demand urban food and convenience purchases.

Regional players

Rohlik: Czech-founded online grocery delivery company operating across Central Europe with planned Western European expansion. Comparable on the online grocery delivery model though more focused on next-day full-basket delivery rather than 10-minute convenience.

Emerging players

Ocado Group: UK-listed pure-play online grocery technology and logistics provider. Relevant comparable on the online grocery fulfilment technology stack and operating model, though focused on scheduled rather than instant delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Zapp financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Zapp leadership team

Management profile

Number of profiles

Profiles8 records

Zapp funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Zapp M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zapp

What does Zapp do?

Is Zapp a public or private company?

Zapp is a private company. It is classified as venture growth investor backed and is currently operating.

When was Zapp founded?

Zapp was founded in 2020. It employs 251 to 500 people.

Where is Zapp based?

Zapp is headquartered in Kent, United Kingdom, in the Europe region.

How does Zapp make money?

Two revenue lines are on record. Product Sales and Delivery Fees are the primary driver. The others are brand Partnership Deliveries.

Who are Zapp's main competitors?

Direct peers on record are Getir, Gopuff, Jiffy, Gorillas and Flink. Broad incumbents are Deliveroo, Uber Eats and Just Eat Takeaway. Rohlik is listed as a regional player. Ocado Group is listed as an emerging player.

Does Zapp have an API?

No public API is recorded for Zapp.

What industry is Zapp in?

Zapp's product category is Quick Commerce Delivery. Its primary akta.pro industry code is CRAHAIAB, Quick Commerce (15–60 min Convenience Delivery), with a secondary code of CRAFAFAC, Rapid Convenience/Quick Commerce (c-stores, snacks, essentials). Its NAICS code is 445131 and its SIC code is 5411.