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Mable

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uuid0000nr9

Namestring
Mable
Legal namestring
Mable Technologies Pty Ltd
Websiteurl
mable.com.au
Company typeenum
Private
Founded yearint
2014
Descriptiontext

Mable is an Australian digital marketplace, founded in 2014 and headquartered in Sydney, that connects people with disability or those who are aging to local independent support workers. The platform serves 31,000+ active NDIS and aged care clients and 23,000+ verified independent support workers, with more than 32 million care hours delivered through the platform to date. Mable operates exclusively in Australia across all states and territories, with a subsidiary structure under the Attain Healthtech group.

The platform is built as a self-serve marketplace with web and mobile applications for both clients (iOS/Android) and support workers, featuring location-based search with 70+ filters, real-time messaging, automated invoicing and payment processing, and an integrated AI Assistant. Verification architecture includes integration with the Australian Government's Document Verification Service, NDIS Worker Screening checks, ISO 27001 certified information security management, and location-enabled check-in/check-out for session verification. Enterprise features under the Business Solutions by Mable sub-brand add coordinated account management dashboards for NDIS Support Coordinators and Aged Care Providers managing multiple client accounts.

Mable's revenue model is a transaction fee structure, charging a 7.95% Client Platform Fee on the agreed support worker hourly rate plus a Support Engagement Fee built into worker earnings. Support workers are engaged as independent contractors who set their own indicative rates and negotiate directly with clients within NDIS Price Guide caps. The company describes its fees as 31% lower than online employed providers, positioning it as a lower-cost alternative to traditional disability and aged care agencies. Distribution is entirely digital, relying on SEO-optimized content, a private Facebook community, the BYO (Bring Your Own) client referral program, and dedicated account management for the mid-market Business Solutions segment.

Short descriptiontext

Mable is an Australian digital marketplace connecting people with disability or those aging to 23,000+ verified independent support workers, serving 31,000+ NDIS and aged care clients across Australia through a self-serve booking platform.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersSydney, Australia
HQ citystring
Sydney
HQ countrystring
Australia
HQ regionstring
Oceania
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
disability support marketplace, aged care services, NDIS platform, support worker matching, home care platform
Industry1 code
1Childcare & Eldercare Caregiving Platforms
CodeBPAMAHAJPrimaryYes
NAICS code1 code
  • Services for the Elderly and Persons with Disabilities62412
SIC code1 code
  • Services-Home Health Care Services8082
Product category
Disability and Aged Care Marketplace
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model2 records
1Client Platform Fee
TypeTransaction Fee
Description

Mable charges clients a platform fee (7.95%) on top of the agreed support worker rate. This allows clients to access the marketplace of verified independent support workers with included insurance coverage.

mable.com.au
2Support Engagement Fee
TypeTransaction Fee
Description

A platform fee charged on support worker earnings for providing the marketplace connection, payment processing, insurance, and other safeguards. The fee is built into the total rate so that support workers' agreed rates stay within NDIS price caps.

mable.com.au
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Pricing details3 tiers
1Client Platform Fee - 7.95% of support worker rate
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

The 7.95% client platform fee is applied to the agreed support worker rate. Example: With an agreed rate of $59/hour plus 7.95% platform fee, the total client rate is $64/hour. This is compared to traditional online-employed provider rates of $69.09/hour (including superannuation) for weekday daytime shifts.

mable.com.au
2NDIS Price Guide Compliance
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Self-managed NDIS participants are not required to adhere to NDIS price limits. Plan-managed and agency-managed participants must ensure total rates (worker rate plus Mable fees) do not exceed NDIS Price Guide caps. Mable's support engagement fee must be factored in by support workers when setting their rates.

mable.com.au
3Support Worker Rate Negotiation
ModelOtherBilling cadencePay-as-you-go
Notes

Support workers set their own indicative hourly rates and negotiate directly with clients. Rates vary by service type (social support, domestic assistance, personal care, nursing, allied health). Mable has no set rates - all rates are mutually agreed between support workers and clients before support is delivered.

mable.com.au
GTM typeB2B and B2C
B2B and B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Brand1 record
1Business Solutions by Mable
Description

Enterprise solution for NDIS coordinators and aged care providers to manage client bookings and support workers at scale.

mable.com.au
Core offering1 text field

Mable operates an online two-sided marketplace that connects people with disability (NDIS participants) and older Australians seeking aged care support with locally-based, verified independent support workers. Clients search, message, agree on rates, and book sessions through web and mobile apps, while support workers create profiles, set their own indicative rates, and manage their client relationships. The platform charges a 7.95% Client Platform Fee on top of the agreed support worker rate, with built-in insurance coverage on every booked session.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • 31% lower platform fees compared to online employed providers
+3 more records
Product overview1 text field

Mable operates as a digital marketplace platform with a core platform connecting people seeking disability and aged care support with verified independent support workers, supplemented by multiple add-on modules and features. The core Mable Platform includes mobile apps for both clients and support workers, while Business Solutions by Mable provides enterprise tools for coordinators and providers. Key add-on features include Mable Last Minute for short-notice bookings, the Learning Hub with 170+ training courses, the Wellbeing Platform for 24/7 mental health support, Mable Direct for consumables, integrated insurance coverage, and Tax & Super Sync tools. The platform also includes an AI Assistant for automated user support.

Product and service5 records
1Mable Platform
CategoryCore marketplace platform
Description

Two-sided online marketplace where NDIS participants, aged care recipients, and their families search for, message, agree rates with, and book local independent support workers for disability and aged care services; covers daily living, personal care, social and community participation, nursing, and allied health services, with insurance included on every session.

2Mable Mobile App (Find Support)
CategoryMobile application (client)
Description

Native iOS and Android mobile application for clients (NDIS participants and aged care recipients) to search for support workers, manage bookings, communicate via messaging, and handle payments on mobile devices.

3Mable Mobile App (Manage Clients)
CategoryMobile application (support worker)
Description

Native iOS and Android mobile application for support workers to manage their client base, search and apply for jobs, create and review agreements, submit timesheets, and use location-enabled Check In/Check Out for sessions.

4Business Solutions by Mable
CategoryEnterprise platform add-on
Description

Enterprise-tier add-on offering for NDIS Support Coordinators and Aged Care Providers, providing a dedicated account manager, multi-client dashboard, bulk job posting, streamlined bookings, and reporting tools to manage support workers across an entire client roster.

5Mable Direct
CategoryE-commerce (sub-brand)
Description

E-commerce website selling care-related consumables including PPE, household cleaning products, continence support, skin care, and wound care items to Mable's disability and aged care community.

Scale indicator9 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeOthers
Description

Mable is a subsidiary of Attain Healthtech, a health technology group dedicated to helping people attain better outcomes. Attain Healthtech provides strategic direction and resources for the Mable platform and related services including Mable Direct e-commerce.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Australian online marketplace connecting people with disability (NDIS participants) to independent support workers. Operates a directly comparable two-sided gig model targeting the same NDIS participant base as Mable.

TypeDirect peer
Description

Australian platform matching NDIS participants and aged care recipients with independent support workers. Directly competes with Mable on the same supply-and-demand pool, with similar self-service booking and payment mechanics.

TypeBroad incumbent
Description

Global online marketplace for finding caregivers (childcare, senior care, special needs). Operates a much broader consumer care marketplace but shares Mable's core marketplace architecture and self-serve matching model.

TypeBroad incumbent
Description

One of Australia's largest disability and aged care providers, delivering services across NDIS, aged care, and child protection. Represents the traditional employed-provider model that Mable's marketplace competes against.

TypeBroad incumbent
Description

Australian mutual providing NDIS, aged care, home care, and retirement services. Operates an incumbent employed-provider model in the same end markets and funding schemes Mable serves.

TypeBroad incumbent
Description

ASX-listed operator of residential aged care facilities across Australia. Represents the traditional facility-based incumbent model that Mable's home-based marketplace competes against for aged care funding.

TypeBroad incumbent
Description

ASX-listed residential aged care provider in Australia. Another traditional facility-based incumbent whose employed-staffing model contrasts with Mable's marketplace approach to aged care delivery.

TypeBroad incumbent
Description

Australian arm of global healthcare group Bupa, offering health insurance, aged care, and dental services. Provides traditional employed aged care services competing for the same government funding pool.

TypeBroad incumbent
Description

Major Australian healthcare staffing and home care provider supplying nurses, aged care workers, and disability support staff. Operates a traditional agency staffing model serving overlapping customer segments to Mable.

TypeOthers
Description

Australian on-demand staffing marketplace for hospitality, retail, and office roles. Shares Mable's two-sided marketplace technology stack and self-serve booking model but operates in adjacent verticals rather than competing for the same participants.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers7 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles8 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds4 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors4 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Mable

Disability and Aged Care Marketplacemable.com.au

Mable is an Australian digital marketplace connecting people with disability or those aging to 23,000+ verified independent support workers, serving 31,000+ NDIS and aged care clients across Australia through a self-serve booking platform.

What Mable does

Mable is an Australian digital marketplace, founded in 2014 and headquartered in Sydney, that connects people with disability or those who are aging to local independent support workers. The platform serves 31,000+ active NDIS and aged care clients and 23,000+ verified independent support workers, with more than 32 million care hours delivered through the platform to date. Mable operates exclusively in Australia across all states and territories, with a subsidiary structure under the Attain Healthtech group.

The platform is built as a self-serve marketplace with web and mobile applications for both clients (iOS/Android) and support workers, featuring location-based search with 70+ filters, real-time messaging, automated invoicing and payment processing, and an integrated AI Assistant. Verification architecture includes integration with the Australian Government's Document Verification Service, NDIS Worker Screening checks, ISO 27001 certified information security management, and location-enabled check-in/check-out for session verification. Enterprise features under the Business Solutions by Mable sub-brand add coordinated account management dashboards for NDIS Support Coordinators and Aged Care Providers managing multiple client accounts.

Mable's revenue model is a transaction fee structure, charging a 7.95% Client Platform Fee on the agreed support worker hourly rate plus a Support Engagement Fee built into worker earnings. Support workers are engaged as independent contractors who set their own indicative rates and negotiate directly with clients within NDIS Price Guide caps. The company describes its fees as 31% lower than online employed providers, positioning it as a lower-cost alternative to traditional disability and aged care agencies. Distribution is entirely digital, relying on SEO-optimized content, a private Facebook community, the BYO (Bring Your Own) client referral program, and dedicated account management for the mid-market Business Solutions segment.

Mable firmographics

Firmographics
Name
Mable
Legal name
Mable Technologies Pty Ltd
Website
https://mable.com.au
Company type
Private
Founded year
2014
Operating status
Operating
Headcount range
251–500 employees
Short description
Mable is an Australian digital marketplace connecting people with disability or those aging to 23,000+ verified independent support workers, serving 31,000+ NDIS and aged care clients across Australia through a self-serve booking platform.
Ownership category
akta.pro rank

Mable industry classification

Industry
Product category
Disability and Aged Care Marketplace
NAICS
Services for the Elderly and Persons with Disabilities (62412)
SIC
Services-Home Health Care Services (8082)
akta.pro primary industry
Childcare & Eldercare Caregiving Platforms (BPAMAHAJ)

Keywords

  • Disability support marketplace
  • Aged care services
  • NDIS platform
  • Support worker matching
  • Home care platform

Where Mable is headquartered

Location

Headquarters

HQ city
Sydney
HQ country
Australia
HQ region
Oceania

Offices1 record

Markets served

Mable business model

Business model
GTM type
B2B and B2C
Offering type
Digital Commerce or Content
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. Client Platform Fee: Mable charges clients a platform fee (7.95%) on top of the agreed support worker rate. This allows clients to access the marketplace of verified independent support workers with included insurance coverage.
  2. Support Engagement Fee: A platform fee charged on support worker earnings for providing the marketplace connection, payment processing, insurance, and other safeguards. The fee is built into the total rate so that support workers' agreed rates stay within NDIS price caps.

Pricing tiers

ModelBillingPrice
Transaction based/ take ratePay-as-you-goClient Platform Fee - 7.95% of support worker rate
Transaction based/ take ratePay-as-you-goNDIS Price Guide Compliance
OtherPay-as-you-goSupport Worker Rate Negotiation

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Mable product offering

Product offering

Core offering

Mable operates an online two-sided marketplace that connects people with disability (NDIS participants) and older Australians seeking aged care support with locally-based, verified independent support workers. Clients search, message, agree on rates, and book sessions through web and mobile apps, while support workers create profiles, set their own indicative rates, and manage their client relationships. The platform charges a 7.95% Client Platform Fee on top of the agreed support worker rate, with built-in insurance coverage on every booked session.

Product overview

Mable operates as a digital marketplace platform with a core platform connecting people seeking disability and aged care support with verified independent support workers, supplemented by multiple add-on modules and features. The core Mable Platform includes mobile apps for both clients and support workers, while Business Solutions by Mable provides enterprise tools for coordinators and providers. Key add-on features include Mable Last Minute for short-notice bookings, the Learning Hub with 170+ training courses, the Wellbeing Platform for 24/7 mental health support, Mable Direct for consumables, integrated insurance coverage, and Tax & Super Sync tools. The platform also includes an AI Assistant for automated user support.

Differentiator

Problem solved

Functional benefit

Brands

  • Business Solutions by Mable: Enterprise solution for NDIS coordinators and aged care providers to manage client bookings and support workers at scale.

Products and services

  • Mable Platform Two-sided online marketplace where NDIS participants, aged care recipients, and their families search for, message, agree rates with, and book local independent support workers for disability and aged care services; covers daily living, personal care, social and community participation, nursing, and allied health services, with insurance included on every session.
  • Mable Mobile App (Find Support) Native iOS and Android mobile application for clients (NDIS participants and aged care recipients) to search for support workers, manage bookings, communicate via messaging, and handle payments on mobile devices.
  • Mable Mobile App (Manage Clients) Native iOS and Android mobile application for support workers to manage their client base, search and apply for jobs, create and review agreements, submit timesheets, and use location-enabled Check In/Check Out for sessions.
  • Business Solutions by Mable Enterprise-tier add-on offering for NDIS Support Coordinators and Aged Care Providers, providing a dedicated account manager, multi-client dashboard, bulk job posting, streamlined bookings, and reporting tools to manage support workers across an entire client roster.
  • Mable Direct E-commerce website selling care-related consumables including PPE, household cleaning products, continence support, skin care, and wound care items to Mable's disability and aged care community.

Quantifiable outcome

  • 31% lower platform fees compared to online employed providers
  • +3 more outcomes

Companies that use Mable

Customer profile

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Mable technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Mable partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Attain HealthtechcoreOthersMable is a subsidiary of Attain Healthtech, a health technology group dedicated to helping people attain better outcomes. Attain Healthtech provides strategic direction and resources for the Mable platform and related services including Mable Direct e-commerce.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Mable competitors and assessment

Company assessment

Direct peers

  • Hireup: Australian online marketplace connecting people with disability (NDIS participants) to independent support workers. Operates a directly comparable two-sided gig model targeting the same NDIS participant base as Mable.
  • Better Caring: Australian platform matching NDIS participants and aged care recipients with independent support workers. Directly competes with Mable on the same supply-and-demand pool, with similar self-service booking and payment mechanics.

Broad incumbents

  • Care.com: Global online marketplace for finding caregivers (childcare, senior care, special needs). Operates a much broader consumer care marketplace but shares Mable's core marketplace architecture and self-serve matching model.
  • Life Without Barriers: One of Australia's largest disability and aged care providers, delivering services across NDIS, aged care, and child protection. Represents the traditional employed-provider model that Mable's marketplace competes against.
  • Australian Unity: Australian mutual providing NDIS, aged care, home care, and retirement services. Operates an incumbent employed-provider model in the same end markets and funding schemes Mable serves.
  • Estia Health: ASX-listed operator of residential aged care facilities across Australia. Represents the traditional facility-based incumbent model that Mable's home-based marketplace competes against for aged care funding.
  • Regis Healthcare: ASX-listed residential aged care provider in Australia. Another traditional facility-based incumbent whose employed-staffing model contrasts with Mable's marketplace approach to aged care delivery.
  • Bupa Australia: Australian arm of global healthcare group Bupa, offering health insurance, aged care, and dental services. Provides traditional employed aged care services competing for the same government funding pool.
  • Healthcare Australia: Major Australian healthcare staffing and home care provider supplying nurses, aged care workers, and disability support staff. Operates a traditional agency staffing model serving overlapping customer segments to Mable.

Others

  • Sidekicker: Australian on-demand staffing marketplace for hospitality, retail, and office roles. Shares Mable's two-sided marketplace technology stack and self-serve booking model but operates in adjacent verticals rather than competing for the same participants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Mable social profiles

Digital presence

Mable compliance and trust

Trust signal

Compliance2 records

Mable financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mable leadership team

Management profile

Number of profiles

Profiles8 records

Mable funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mable M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mable

What does Mable do?

Mable operates an online two-sided marketplace that connects people with disability (NDIS participants) and older Australians seeking aged care support with locally-based, verified independent support workers. Clients search, message, agree on rates, and book sessions through web and mobile apps, while support workers create profiles, set their own indicative rates, and manage their client relationships. The platform charges a 7.95% Client Platform Fee on top of the agreed support worker rate, with built-in insurance coverage on every booked session.

Is Mable a public or private company?

Mable is a private company. It is classified as venture growth investor backed and is currently operating.

When was Mable founded?

Mable was founded in 2014. It employs 251 to 500 people.

Where is Mable based?

Mable is headquartered in Sydney, Australia, in the Oceania region.

How does Mable make money?

Two revenue lines are on record. Client Platform Fee is the primary driver. The others are support Engagement Fee.

Who are Mable's main competitors?

Direct peers on record are Hireup and Better Caring. Broad incumbents are Care.com, Life Without Barriers, Australian Unity, Estia Health, Regis Healthcare, Bupa Australia and Healthcare Australia. Sidekicker is listed as an others.

Does Mable have an API?

No public API is recorded for Mable.

What industry is Mable in?

Mable's product category is Disability and Aged Care Marketplace. Its primary akta.pro industry code is BPAMAHAJ, Childcare & Eldercare Caregiving Platforms. Its NAICS code is 62412 and its SIC code is 8082.

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Live signals
Startup DailyHome care services platform Mable is hoping a buyer will make it a unicornMable, an Australian gig economy platform for aged care and disability support workers, is seeking a buyer at a $1 billion valuation, 11 years after its 2014 founding, despite the business not yet being profitable. The company, which generates approximately $839 million in annual revenue and has raised over $115 million from investors including General Atlantic and Ellerston Capital, recently admitted to the ACCC that it breached Australian Consumer Law using unfair contract terms with clients and support workers between November 2023 and August 2024.SmartCompanyTwo startups bag $100 million deals, as Aussie ecosystem hits a new level of maturityTwo Australian startups, Mable and another unnamed company, each raised $100 million in equity funding over a single week, with Mable securing the money from General Atlantic. Right Click Capital partner Benjamin Chong said more large raises are likely, pointing to a maturing Australian startup ecosystem.Australian Financial ReviewPE giant General Atlantic backs Mable in first Aussie dealGeneral Atlantic, a $US65 billion private equity firm, has made its first investment in Australia with a $100 million injection into Mable, an aged and disability care platform. The investment signals General Atlantic's entry into the Australian market as part of a broader strategic push, driven by its observation of significant technological disruption in the country over the past 18 months.