What Hireup does

Hireup is an Australian online marketplace platform connecting NDIS participants, aged care clients, and disability service providers with a national pool of employed, verified support workers. Founded in 2015 by Jordan O'Reilly, Laura O'Reilly, and Murray Bunton and headquartered in Sydney, the platform operates as an NDIS-registered provider across all states and territories, with coverage of approximately 82% of Australian postcodes. Its core product enables clients to search, book, and manage support workers directly through web and mobile applications (iOS and Android), while complementary modules serve support coordinators, care coordinators, providers, and aged care organisations. Distinctive platform features include a Booking Request System with an average fill time of 3.5 minutes for urgent shifts, Hireup Academy for ongoing worker training, AI-assisted call note summarization and policy retrieval, and Hireup PLUS for dedicated Support Team Lead arrangements.

Hireup employs approximately 300 office staff and engages a pool of 14,000+ active support workers, having delivered more than 21 million hours of support to 29,000 clients since launch and processed over 5 million approved bookings. The company runs a transaction-fee revenue model, retaining approximately 29% of the hourly charge after paying 71% to worker wages and superannuation. Hourly rates are publicly disclosed and standardized, ranging from $72.74 for standard weekday disability support to $79.97 for aged care daytime support, with weekend, evening, and complex behaviour premiums pushing rates as high as $176.84/hour. Hireup for Providers and Hireup for Home Care Providers serve as B2B workforce solutions, while Home and Living Services and NDIS Pathfinder expand the addressable offering into housing consultancy and plan navigation. SEEK has been a major investor and strategic partner since 2021, providing a $29.46 million growth round.

The company operates a hybrid go-to-market combining self-serve PLG for individual clients and a dedicated enterprise field sales motion for organisations. Strategic positioning is anchored by NDIS regulatory compliance, including pre-emptive SIL registration ahead of the 1 July 2026 mandatory requirement, and by community-led growth reinforced through a Community Advisory Group and lived-experience leadership integration.

Name

Hireup

Legal name

Hireup Pty Ltd

Website

https://hireup.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Hireup is an NDIS-registered online marketplace connecting Australian disability and aged care clients with employed, verified support workers across 82% of postcodes. The platform has delivered 21 million+ support hours to 29,000 clients via web and mobile apps since 2015.

Ownership category

akta.pro rank

Product category

Disability and Aged Care Support Platform

NAICS

Employment Placement Agencies (561311), Services for the Elderly and Persons with Disabilities (624120), Professional Employer Organizations (561330), Payroll Services (541214)

SIC

Services-Employment Agencies (7361), Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Self-Directed/Consumer-Directed Caregiver Enrollment & Payroll Support (HSABAMAI)

Keywords

• Disability support platform
• NDIS service provider
• Aged care marketplace
• Support worker matching
• Home care staffing

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Support service fees: Hireup charges clients for support hours booked. Pricing breakdown shows 71% goes to support worker wages and super, 7% to worker training and client services, 6% to technology, 5% to state government obligations, 4% to essential functions, 4% to marketing and advertising, 3% to running costs and community.
2. Platform access fees: Free for clients to join; only pay for support hours booked. Free account for support coordinators with pay-per-booking model.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Hireup operates Australia's largest NDIS-registered online platform that connects people with disability and older Australians seeking aged care support with a pool of 14,000+ employed, verified, and trained support workers. Clients (or their coordinators and providers) search, book, and manage support workers directly through a free web platform or mobile app, paying only for hours of support delivered. The company employs all workers directly (rather than contracting them), handles insurance, NDIS Worker Screening Checks, and compliance, and extends the offering with specialized modules such as Hireup PLUS, Home and Living Services, Hireup for Providers, and Hireup Academy training.

Product overview

Hireup is an NDIS-registered platform connecting people with disability and older Australians with verified, employed support workers. The core Hireup Platform serves as the main marketplace where clients search, book, and manage support across Australia. The offering extends through specialized modules: Hireup PLUS provides dedicated Support Team Leads for personalized life management; Home and Living Services (formerly ILO) offers housing consultancy; NDIS Pathfinder provides free NDIS navigation coaching; and Support Coordination Platform serves coordinators managing multiple clients. The ecosystem includes Hireup Academy for worker training, Hireup for Providers and Hireup for Home Care Providers as staffing solutions for organisations, and Hireup Aged Care as a distinct sub-brand for older Australians. The Hireup App enables mobile access across all services.

Differentiator

Problem solved

Functional benefit

Brands

• Hireup PLUS: A personalised service connecting clients with dedicated in-person support team leaders who manage supports, routines and living arrangements.
• Hireup Academy
• NDIS Pathfinder
• Home and Living
• Hireup for Providers
• Hireup for Care Coordinators
• Hireup for Home Care Providers

Products and services

• Hireup Platform (Core Disability Support Marketplace) Australia's largest NDIS-registered online marketplace platform that lets people with disability find, book, and manage employed, verified support workers. Free to join with pay-for-hours pricing; available via web and mobile apps.
• Hireup Aged Care Home care support service for older Australians offering flexible at-home care from over 14,000 trained support workers with fixed hourly rates starting at $79.97; accepts Support at Home funding or private payments.
• Hireup PLUS Personalised service connecting clients with a dedicated Support Team Lead who manages support teams, life admin, and living arrangements; funded through NDIS Core Supports, ILO, or flexible SIL arrangements.
• NDIS Pathfinder Free short-term coaching service helping NDIS participants understand and navigate their NDIS plans, prepare for plan reviews, and access their funding flexibility.
• Home and Living Services Consultancy service helping people with disability design their ideal living situation and access NDIS Home and Living funding, including Individualised Living Options (ILO) arrangements, in partnership with MyLife Community Housing.
• Hireup for Providers NDIS staffing solution providing disability organisations direct access to a flexible, pre-vetted workforce of over 14,000 employed, verified support workers for short-term and ongoing support needs.
• Hireup for Home Care Providers Staffing solution for aged care home care providers offering access to over 14,000 employed, trained and verified workers across Australia to scale without staffing overheads.
• Hireup for Care Coordinators Platform access for care coordinators to find and manage support workers and fill urgent shifts within an average of 3.5 minutes, with free account creation and pay-per-booking model.
• NDIS Support Coordination Platform Free platform for NDIS support coordinators to manage multiple participants, co-manage accounts, and access over 14,000 verified support workers from one account.
• Hireup Academy Free online training library for support workers developed with Education Training and Employment Australia (ETEA) and Thrive, offering modules on manual handling, personal care, safeguarding, and infection control.
• Hireup Mobile App (iOS and Android) Mobile application available on iOS and Android enabling clients and support workers to find support workers, manage bookings, messages, and payments from their phones.

Quantifiable outcome

• 8% increase in satisfaction with life for clients who have been with Hireup for 24+ months
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• JigsawcoreStrategic or Co-development Partner · 1 January 2023Social enterprise founded by co-founders Laura and Jordan O'Reilly with Paul Brown, focused on training and transitioning people with disability into mainstream employment. Launched inaugural Hireup Internship Program in May 2023.
• Education Training and Employment Australia (ETEA)coreStrategic or Co-development PartnerPartnership with ETEA provides support workers with access to training at discounted rates through Hireup Academy, enabling career advancement and skill development.
• MyLife Community HousingcoreStrategic or Co-development PartnerCollaboration offering people with disability more choices for secure and accessible living through Home and Living services, helping clients design their ideal living solution.
• ThrivecoreStrategic or Co-development PartnerIndustry training expert partner for Hireup Academy, providing expertise in developing online learning content for support workers.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Mable: Australia's largest direct competitor in the NDIS and aged care support worker marketplace, connecting self-directed participants with independent support workers; closest 1:1 comparable to Hireup's core model.
• LikeFamily: Australian NDIS support worker marketplace that was acquired by Mable; operated a near-identical self-directed caregiver matching model to Hireup's core platform.

Broad incumbents

• Care.com: Large global care marketplace across child care, senior care, and special needs; comparable two-sided model and customer base but broader scope and US-centric, making it a broad incumbent rather than direct competitor.
• Sunnyfield: Established Australian NDIS-registered disability service provider offering accommodation, supported living, and community participation; represents the traditional provider model that Hireup's marketplace approach competes against.
• Life Without Barriers: One of Australia's largest disability and aged care service providers, delivering NDIS supports and out-of-home care; broad incumbent competing with Hireup on the provider/supply side of the market.
• Healthcare Australia: Largest Australian healthcare staffing and recruitment firm; broad incumbent supplying nurses, allied health, and support workers to providers — comparable on staffing supply but not a marketplace.
• Home Care Assistance: Established aged home care provider with Australian operations; comparable on the consumer aged care value proposition that Hireup Aged Care is expanding into.

Emerging players

• The CareSide: Australian home care provider focused on aged care and NDIS participants with flexible, technology-enabled scheduling; competes with Hireup Aged Care and Hireup for Home Care Providers in workforce delivery.
• ShiftCare: SaaS workforce management platform for disability and aged care providers in Australia and New Zealand; an enabling technology peer rather than direct marketplace competitor, but addressing the same provider workforce problems.

Others

• Airtasker: Australian-listed two-sided marketplace connecting task posters with taskers; not a care peer but a comparable consumer marketplace model sharing SEEK's investor universe and platform DNA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xfacebook.com/hireupaus
• YouTubeyoutube.com/channel/UChwvGRddkKZf0_dEQaGx7xw
• Facebookfacebook.com/hireupaus
• LinkedInlinkedin.com/company/hireup
• Instagraminstagram.com/hireupaustralia
• TikToktiktok.com/@hireupaustralia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hireup