Whitman Peterson
- Company typePrivate
- Founded2010
- HeadquartersWestlake Village, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Whitman Peterson firmographics
Firmographics- Name
- Whitman Peterson
- Legal name
- Whitman/Peterson, LLC
- Website
- https://whitmanpeterson.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Whitman Peterson industry classification
Industry- Product category
- Real Estate Private Equity
- NAICS
- Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Real Estate Portfolio & Fund Management (Institutional/REIT/PE) (BPAJAMAJ)
Keywords
Where Whitman Peterson is headquartered
LocationHeadquarters
- HQ city
- Westlake Village
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Whitman Peterson business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Fund Management / Carried Interest: Whitman Peterson operates as a private equity firm raising opportunistic real estate funds from institutional investors. The firm generates returns through management fees and carried interest on fund investments, with GP co-investment alongside operating partners.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Whitman Peterson product offering
Product offeringCore offering
Whitman Peterson is a real estate private equity firm that raises and actively manages opportunistic real estate funds on behalf of institutional investors. The firm invests across multifamily rental housing, industrial/logistics, select-service lodging, outdoor hospitality, self-storage, retail, and seniors housing through GP-aligned programmatic partnerships with best-in-class operating companies such as Greystar, AutoCamp, Concord Hospitality, Cardinal Group, SAFStor, and Xebec.
Product overview
Whitman Peterson operates as a unified real estate private equity platform offering institutional investors access to opportunistic investment vehicles and programmatic partnerships. The platform encompasses five opportunity funds, two sidecar vehicles, and GP-aligned partnerships with leading real estate operating companies across target sectors including multifamily rental housing (attainable housing, conventional apartments, active adult, student, short-term rentals), industrial/logistics, select-service lodging, outdoor hospitality/experiential travel, storage, retail, and seniors housing. The investment strategies are executed through proprietary partnerships with operating companies such as Greystar, AutoCamp, Concord Hospitality, Cardinal Group, SAFStor, and Xebec, enabling co-investment and programmatic property-level investments.
Differentiator
Problem solved
Functional benefit
Products and services
- Whitman Peterson Real Estate Investment Platform
- Opportunistic Real Estate Funds
- Sidecar Vehicles
- GP-Aligned Programmatic Partnerships
Companies that use Whitman Peterson
Customer profileSegments2 records
Ideal customer profiles2 records
Whitman Peterson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Whitman Peterson partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- GreystarcoreProgrammatic Global Investment Partnership Including 180+ Property GP Investments and a WP Investment in Operating Company. Greystar is the largest multifamily investment, development and management company globally with $80B+ of assets and more than 1,000,000 apartments under management. The partnership focuses on multifamily, student housing, and active adult sectors.
- AutoCampcoreProgrammatic GP & LP Equity Partnership for Expanding AutoCamp's Property Footprint Globally and an Investment in the Operating Company. AutoCamp operates experiential hospitality properties including AutoCamp Cape Cod and AutoCamp Yosemite.
- Concord HospitalitycoreProgrammatic LP & GP partnership for Opportunistic Hotel Acquisitions and Development Nationally and an Investment in the Operating Company. Concord Hospitality serves as property manager for the Hilton Jacksonville at Mayo Clinic and manages the 15-property WoodSpring Suites portfolio recapitalized with a $167.67M CIM Group loan.
- Cardinal GroupcoreProgrammatic GP & LP Capital Partnership for National Student Housing Investment + Investment in Operating Company. Cardinal Group focuses on student housing asset class.
- SAFStorcoreProgrammatic GP & LP Capital Partnership for Development of a National, Class-A, Institutional Grade Portfolio in the self-storage sector.
- XebeccoreProgrammatic GP Capital Partnership for National Property Expansion + Investment in Operating Company. Xebec focuses on industrial/logistics real estate.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Whitman Peterson competitors and assessment
Company assessmentBroad incumbents
- The Blackstone Group: World's largest alternative asset manager with the BREIT and BREP real estate fund franchises covering multifamily, hospitality, industrial, and other opportunistic sectors. Overlapping investment universe but at vastly larger AUM scale.
- Brookfield Asset Management: One of the largest global alternative asset managers with a dominant real estate private equity platform across opportunistic, value-add, and core strategies. Broader incumbent with overlapping property sector coverage but materially larger scale.
- TPG Real Estate Partners: Private equity real estate platform of TPG raising opportunistic funds across multiple property types. Comparable opportunistic real estate mandate within a broader alternative asset manager parent.
- KKR Real Estate: Global alternative manager with a dedicated real estate platform investing across opportunistic and value-add strategies. Comparable property sector focus but substantially larger fund vehicles and global reach.
Direct peers
- Harrison Street: Alternative real estate investment manager focused on niche property sectors (student housing, senior living, medical office, data centers) raising institutional closed-end funds. Comparable programmatic operating-partner platform and sector-focused mandate.
- Lone Star Funds: Global private equity firm specializing in opportunistic real estate investments, often through partnerships with operating companies. Comparable opportunistic mandate and operating-partner sourcing approach.
- AEW Capital Management: Real estate investment management firm raising institutional funds across core, core-plus, value-add, and opportunistic strategies. Comparable closed-end fund structure and institutional LP base.
- Angelo, Gordon & Co. Alternative investment manager with significant real estate private equity platform investing opportunistically across property types. Comparable institutional client base and opportunistic real estate strategy.
- Starwood Capital Group: Privately-held global real estate private equity firm raising opportunistic and value-add funds across multiple property sectors with similar operating-partner and programmatic strategies. Directly comparable in scale, fund structure, and opportunistic mandate.
- Rockpoint Group: Boston-based real estate private equity firm raising institutional opportunistic funds with GP co-investment alongside operating partners. Closely comparable in fund size, sector breadth, and partnership-driven sourcing model.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Whitman Peterson social profiles
Digital presenceWhitman Peterson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whitman Peterson leadership team
Management profileNumber of profiles
Profiles15 records
Whitman Peterson funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whitman Peterson M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whitman Peterson
What does Whitman Peterson do?
Whitman Peterson is a real estate private equity firm that raises and actively manages opportunistic real estate funds on behalf of institutional investors. The firm invests across multifamily rental housing, industrial/logistics, select-service lodging, outdoor hospitality, self-storage, retail, and seniors housing through GP-aligned programmatic partnerships with best-in-class operating companies such as Greystar, AutoCamp, Concord Hospitality, Cardinal Group, SAFStor, and Xebec.
Is Whitman Peterson a public or private company?
Whitman Peterson is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Whitman Peterson founded?
Whitman Peterson was founded in 2010. It employs 11 to 50 people.
Where is Whitman Peterson based?
Whitman Peterson is headquartered in Westlake Village, United States, in the North America region.
How does Whitman Peterson make money?
One revenue line is on record: fund Management / Carried Interest.
Who are Whitman Peterson's main competitors?
Broad incumbents on record are The Blackstone Group, Brookfield Asset Management, TPG Real Estate Partners and KKR Real Estate. Direct peers are Harrison Street, Lone Star Funds, AEW Capital Management, Angelo, Gordon & Co., Starwood Capital Group and Rockpoint Group.
Does Whitman Peterson have an API?
No public API is recorded for Whitman Peterson.
What industry is Whitman Peterson in?
Whitman Peterson's product category is Real Estate Private Equity. Its primary akta.pro industry code is BPAJAMAJ, Real Estate Portfolio & Fund Management (Institutional/REIT/PE). Its NAICS code is 523940 and its SIC code is 6282.