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Whitman Peterson

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uuid0000nrz

Namestring
Whitman Peterson
Legal namestring
Whitman/Peterson, LLC
Company typeenum
Private
Founded yearint
2010
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersWestlake Village, United States
HQ citystring
Westlake Village
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
real estate private equity, opportunistic real estate funds, institutional real estate investment, GP-aligned partnerships, multifamily real estate investing
Industry1 code
1Real Estate Portfolio & Fund Management (Institutional/REIT/PE)
CodeBPAJAMAJPrimaryYes
NAICS code2 codes
  • Portfolio Management and Investment Advice523940
  • Other Investment Pools and Funds5259
SIC code1 code
  • Investment Advice6282
Product category
Real Estate Private Equity
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Fund Management / Carried Interest
TypeSubscription Recurring
Description

Whitman Peterson operates as a private equity firm raising opportunistic real estate funds from institutional investors. The firm generates returns through management fees and carried interest on fund investments, with GP co-investment alongside operating partners.

whitmanpeterson.com
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Whitman Peterson is a real estate private equity firm that raises and actively manages opportunistic real estate funds on behalf of institutional investors. The firm invests across multifamily rental housing, industrial/logistics, select-service lodging, outdoor hospitality, self-storage, retail, and seniors housing through GP-aligned programmatic partnerships with best-in-class operating companies such as Greystar, AutoCamp, Concord Hospitality, Cardinal Group, SAFStor, and Xebec.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Whitman Peterson operates as a unified real estate private equity platform offering institutional investors access to opportunistic investment vehicles and programmatic partnerships. The platform encompasses five opportunity funds, two sidecar vehicles, and GP-aligned partnerships with leading real estate operating companies across target sectors including multifamily rental housing (attainable housing, conventional apartments, active adult, student, short-term rentals), industrial/logistics, select-service lodging, outdoor hospitality/experiential travel, storage, retail, and seniors housing. The investment strategies are executed through proprietary partnerships with operating companies such as Greystar, AutoCamp, Concord Hospitality, Cardinal Group, SAFStor, and Xebec, enabling co-investment and programmatic property-level investments.

Product and service4 records
1Whitman Peterson Real Estate Investment Platform
CategoryReal Estate Private Equity
2Opportunistic Real Estate Funds
CategoryReal Estate Private Equity
3Sidecar Vehicles
CategoryReal Estate Private Equity
4GP-Aligned Programmatic Partnerships
CategoryReal Estate Private Equity
Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership6 partners
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Programmatic Global Investment Partnership Including 180+ Property GP Investments and a WP Investment in Operating Company. Greystar is the largest multifamily investment, development and management company globally with $80B+ of assets and more than 1,000,000 apartments under management. The partnership focuses on multifamily, student housing, and active adult sectors.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Programmatic GP & LP Equity Partnership for Expanding AutoCamp's Property Footprint Globally and an Investment in the Operating Company. AutoCamp operates experiential hospitality properties including AutoCamp Cape Cod and AutoCamp Yosemite.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Programmatic LP & GP partnership for Opportunistic Hotel Acquisitions and Development Nationally and an Investment in the Operating Company. Concord Hospitality serves as property manager for the Hilton Jacksonville at Mayo Clinic and manages the 15-property WoodSpring Suites portfolio recapitalized with a $167.67M CIM Group loan.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Programmatic GP & LP Capital Partnership for National Student Housing Investment + Investment in Operating Company. Cardinal Group focuses on student housing asset class.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Programmatic GP & LP Capital Partnership for Development of a National, Class-A, Institutional Grade Portfolio in the self-storage sector.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Programmatic GP Capital Partnership for National Property Expansion + Investment in Operating Company. Xebec focuses on industrial/logistics real estate.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1The Blackstone Group
TypeBroad incumbent
Description

World's largest alternative asset manager with the BREIT and BREP real estate fund franchises covering multifamily, hospitality, industrial, and other opportunistic sectors. Overlapping investment universe but at vastly larger AUM scale.

TypeDirect peer
Description

Alternative real estate investment manager focused on niche property sectors (student housing, senior living, medical office, data centers) raising institutional closed-end funds. Comparable programmatic operating-partner platform and sector-focused mandate.

TypeDirect peer
Description

Global private equity firm specializing in opportunistic real estate investments, often through partnerships with operating companies. Comparable opportunistic mandate and operating-partner sourcing approach.

TypeBroad incumbent
Description

One of the largest global alternative asset managers with a dominant real estate private equity platform across opportunistic, value-add, and core strategies. Broader incumbent with overlapping property sector coverage but materially larger scale.

TypeDirect peer
Description

Real estate investment management firm raising institutional funds across core, core-plus, value-add, and opportunistic strategies. Comparable closed-end fund structure and institutional LP base.

TypeDirect peer
Description

Alternative investment manager with significant real estate private equity platform investing opportunistically across property types. Comparable institutional client base and opportunistic real estate strategy.

TypeBroad incumbent
Description

Private equity real estate platform of TPG raising opportunistic funds across multiple property types. Comparable opportunistic real estate mandate within a broader alternative asset manager parent.

TypeDirect peer
Description

Privately-held global real estate private equity firm raising opportunistic and value-add funds across multiple property sectors with similar operating-partner and programmatic strategies. Directly comparable in scale, fund structure, and opportunistic mandate.

TypeDirect peer
Description

Boston-based real estate private equity firm raising institutional opportunistic funds with GP co-investment alongside operating partners. Closely comparable in fund size, sector breadth, and partnership-driven sourcing model.

TypeBroad incumbent
Description

Global alternative manager with a dedicated real estate platform investing across opportunistic and value-add strategies. Comparable property sector focus but substantially larger fund vehicles and global reach.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles15 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment1 record

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Whitman Peterson

Real Estate Private Equitywhitmanpeterson.com

Whitman Peterson firmographics

Firmographics
Name
Whitman Peterson
Legal name
Whitman/Peterson, LLC
Website
https://whitmanpeterson.com
Company type
Private
Founded year
2010
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Whitman Peterson industry classification

Industry
Product category
Real Estate Private Equity
NAICS
Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259)
SIC
Investment Advice (6282)
akta.pro primary industry
Real Estate Portfolio & Fund Management (Institutional/REIT/PE) (BPAJAMAJ)

Keywords

  • Real estate private equity
  • Opportunistic real estate funds
  • Institutional real estate investment
  • GP-aligned partnerships
  • Multifamily real estate investing

Where Whitman Peterson is headquartered

Location

Headquarters

HQ city
Westlake Village
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Whitman Peterson business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

  1. Fund Management / Carried Interest: Whitman Peterson operates as a private equity firm raising opportunistic real estate funds from institutional investors. The firm generates returns through management fees and carried interest on fund investments, with GP co-investment alongside operating partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Whitman Peterson product offering

Product offering

Core offering

Whitman Peterson is a real estate private equity firm that raises and actively manages opportunistic real estate funds on behalf of institutional investors. The firm invests across multifamily rental housing, industrial/logistics, select-service lodging, outdoor hospitality, self-storage, retail, and seniors housing through GP-aligned programmatic partnerships with best-in-class operating companies such as Greystar, AutoCamp, Concord Hospitality, Cardinal Group, SAFStor, and Xebec.

Product overview

Whitman Peterson operates as a unified real estate private equity platform offering institutional investors access to opportunistic investment vehicles and programmatic partnerships. The platform encompasses five opportunity funds, two sidecar vehicles, and GP-aligned partnerships with leading real estate operating companies across target sectors including multifamily rental housing (attainable housing, conventional apartments, active adult, student, short-term rentals), industrial/logistics, select-service lodging, outdoor hospitality/experiential travel, storage, retail, and seniors housing. The investment strategies are executed through proprietary partnerships with operating companies such as Greystar, AutoCamp, Concord Hospitality, Cardinal Group, SAFStor, and Xebec, enabling co-investment and programmatic property-level investments.

Differentiator

Problem solved

Functional benefit

Products and services

  • Whitman Peterson Real Estate Investment Platform
  • Opportunistic Real Estate Funds
  • Sidecar Vehicles
  • GP-Aligned Programmatic Partnerships

Companies that use Whitman Peterson

Customer profile

Segments2 records

Ideal customer profiles2 records

Whitman Peterson technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Whitman Peterson partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core.

  • GreystarcoreStrategic or Co-development PartnerProgrammatic Global Investment Partnership Including 180+ Property GP Investments and a WP Investment in Operating Company. Greystar is the largest multifamily investment, development and management company globally with $80B+ of assets and more than 1,000,000 apartments under management. The partnership focuses on multifamily, student housing, and active adult sectors.
  • AutoCampcoreStrategic or Co-development PartnerProgrammatic GP & LP Equity Partnership for Expanding AutoCamp's Property Footprint Globally and an Investment in the Operating Company. AutoCamp operates experiential hospitality properties including AutoCamp Cape Cod and AutoCamp Yosemite.
  • Concord HospitalitycoreStrategic or Co-development PartnerProgrammatic LP & GP partnership for Opportunistic Hotel Acquisitions and Development Nationally and an Investment in the Operating Company. Concord Hospitality serves as property manager for the Hilton Jacksonville at Mayo Clinic and manages the 15-property WoodSpring Suites portfolio recapitalized with a $167.67M CIM Group loan.
  • Cardinal GroupcoreStrategic or Co-development PartnerProgrammatic GP & LP Capital Partnership for National Student Housing Investment + Investment in Operating Company. Cardinal Group focuses on student housing asset class.
  • SAFStorcoreStrategic or Co-development PartnerProgrammatic GP & LP Capital Partnership for Development of a National, Class-A, Institutional Grade Portfolio in the self-storage sector.
  • XebeccoreStrategic or Co-development PartnerProgrammatic GP Capital Partnership for National Property Expansion + Investment in Operating Company. Xebec focuses on industrial/logistics real estate.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Whitman Peterson competitors and assessment

Company assessment

Broad incumbents

  • The Blackstone Group: World's largest alternative asset manager with the BREIT and BREP real estate fund franchises covering multifamily, hospitality, industrial, and other opportunistic sectors. Overlapping investment universe but at vastly larger AUM scale.
  • Brookfield Asset Management: One of the largest global alternative asset managers with a dominant real estate private equity platform across opportunistic, value-add, and core strategies. Broader incumbent with overlapping property sector coverage but materially larger scale.
  • TPG Real Estate Partners: Private equity real estate platform of TPG raising opportunistic funds across multiple property types. Comparable opportunistic real estate mandate within a broader alternative asset manager parent.
  • KKR Real Estate: Global alternative manager with a dedicated real estate platform investing across opportunistic and value-add strategies. Comparable property sector focus but substantially larger fund vehicles and global reach.

Direct peers

  • Harrison Street: Alternative real estate investment manager focused on niche property sectors (student housing, senior living, medical office, data centers) raising institutional closed-end funds. Comparable programmatic operating-partner platform and sector-focused mandate.
  • Lone Star Funds: Global private equity firm specializing in opportunistic real estate investments, often through partnerships with operating companies. Comparable opportunistic mandate and operating-partner sourcing approach.
  • AEW Capital Management: Real estate investment management firm raising institutional funds across core, core-plus, value-add, and opportunistic strategies. Comparable closed-end fund structure and institutional LP base.
  • Angelo, Gordon & Co. Alternative investment manager with significant real estate private equity platform investing opportunistically across property types. Comparable institutional client base and opportunistic real estate strategy.
  • Starwood Capital Group: Privately-held global real estate private equity firm raising opportunistic and value-add funds across multiple property sectors with similar operating-partner and programmatic strategies. Directly comparable in scale, fund structure, and opportunistic mandate.
  • Rockpoint Group: Boston-based real estate private equity firm raising institutional opportunistic funds with GP co-investment alongside operating partners. Closely comparable in fund size, sector breadth, and partnership-driven sourcing model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Whitman Peterson social profiles

Digital presence

Whitman Peterson financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Whitman Peterson leadership team

Management profile

Number of profiles

Profiles15 records

Whitman Peterson funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Whitman Peterson M&A and investment

M&A and investment

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whitman Peterson

What does Whitman Peterson do?

Whitman Peterson is a real estate private equity firm that raises and actively manages opportunistic real estate funds on behalf of institutional investors. The firm invests across multifamily rental housing, industrial/logistics, select-service lodging, outdoor hospitality, self-storage, retail, and seniors housing through GP-aligned programmatic partnerships with best-in-class operating companies such as Greystar, AutoCamp, Concord Hospitality, Cardinal Group, SAFStor, and Xebec.

Is Whitman Peterson a public or private company?

Whitman Peterson is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Whitman Peterson founded?

Whitman Peterson was founded in 2010. It employs 11 to 50 people.

Where is Whitman Peterson based?

Whitman Peterson is headquartered in Westlake Village, United States, in the North America region.

How does Whitman Peterson make money?

One revenue line is on record: fund Management / Carried Interest.

Who are Whitman Peterson's main competitors?

Broad incumbents on record are The Blackstone Group, Brookfield Asset Management, TPG Real Estate Partners and KKR Real Estate. Direct peers are Harrison Street, Lone Star Funds, AEW Capital Management, Angelo, Gordon & Co., Starwood Capital Group and Rockpoint Group.

Does Whitman Peterson have an API?

No public API is recorded for Whitman Peterson.

What industry is Whitman Peterson in?

Whitman Peterson's product category is Real Estate Private Equity. Its primary akta.pro industry code is BPAJAMAJ, Real Estate Portfolio & Fund Management (Institutional/REIT/PE). Its NAICS code is 523940 and its SIC code is 6282.

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IpeLACERA grows real assets portfolio with $200m commitment into Energy Capital fundLACERA committed $200m into Energy Capital Partners VI, a commingled fund that raised $8.1bn at its final close. The fund targets electricity and sustainable infrastructure across North America and Europe. LACERA also added a $75m co-investment into Whitman Peterson Fund V.CimgroupCIM Group Closes $167,670,000 Loan to Affiliates of Concord Hospitality and Whitman Peterson to Recapitalize a 15-Property WoodSpring Suites Extended Stay Hotels PortfolioCIM Group announced that its CIM Real Estate Debt Solutions business closed a $167.67 million loan package to affiliates of Concord Hospitality and Whitman Peterson to recapitalize a 15-property WoodSpring Suites extended stay hotel portfolio in Florida, Michigan, North Carolina, and Tennessee. The initial funding is $117.67 million with an additional $50 million available for earn-out opportunities and potential portfolio expansion. The transaction reflects CIM Group's continued focus on the hospitality sector, following a recent $75 million loan for a select-service hotel in San Diego, with CIM-managed funds having originated over $1 billion in commercial real estate loans in 2025.Business Wire BlogCIM Group Closes $167,670,000 Loan to Affiliates of Concord Hospitality and Whitman Peterson to Recapitalize a 15-Property WoodSpring Suites Extended Stay Hotels PortfolioCIM Group, through its CIM Real Estate Debt Solutions business, has closed a $167.67 million loan package to Concord Hospitality and Whitman Peterson to recapitalize a 15-property WoodSpring Suites extended stay hotel portfolio in Florida, Michigan, North Carolina, and Tennessee. The initial funding of $117.67 million includes an additional $50 million available for earn-out opportunities and potential portfolio expansion. The transaction reflects CIM Group's continued focus on the hospitality sector, following a recent $75 million loan for a select-service hotel in San Diego, and is part of over $1 billion in commercial real estate loans originated by CIM-managed funds in 2025.HotelmanagementESLA to award Whitman Peterson's Paul NovakThe Extended Stay Lodging Association is presenting its first-ever Lifetime Achievement Award to Paul Novak, a partner at Whitman Peterson, during the ExStay D.C. Workshop on July 30. Novak is recognized for his 55-year career in hospitality, including the development of major hotel brands and over $4 billion in assets under companies like Marriott, Hilton, and Hyatt. The award presentation will feature remarks from industry leaders such as Liam Brown of Marriott International and Chris Nassetta of Hilton.PR NewswireMarriott International, Concord Hospitality and Whitman Peterson Officially Open Doors of First-Ever StudioRes Hotel in Fort Myers, FloridaMarriott International, Concord Hospitality, and Whitman Peterson opened StudioRes Fort Myers, the first StudioRes hotel, on June 2, 2025. The 124-key property offers studio-style rooms for extended stays, with nightly rates expected around $100. Marriott anticipates over 40 properties opening by the end of 2027.