BBTV

What BBTV does

BBTV (BroadbandTV Corp.) is a Vancouver-headquartered, TSX-listed multi-channel network (MCN) and creator economy platform founded in 2005. The company serves two primary customer segments: content creators (4,000+ globally) seeking multi-platform monetization, and advertisers/brands (including Paramount Pictures, Amazon, Spotify, and the NBA via the NBA Playmakers joint network) seeking access to BBTV's claimed audience of 600M+ unique monthly viewers worldwide (107M+ in the United States). BBTV operates localized presence in 10+ languages across 20+ countries with offices in Vancouver, New York, Mumbai, and Denver.

The company's underlying technology centers on YouTube API integration combined with proprietary content metadata analysis, creator performance analytics, and rights management tools (branded under the VISO platform, including VISO Catalyst and VISO NOVI). Core products comprise Creator Solutions (multi-platform monetization, talent management, revenue analytics), Advertising Solutions (targeted, brand-safe campaign activation through DV360 and Direct IO with CTV and mobile delivery), and Media Companies solutions for IP community-building. Sub-brands include Opposition (music distribution to Spotify, Apple Music, YouTube Music), HooplaKidz (children's content with HooplaKidz Plus subscription), YoBoHo (content production and screening room), Squad Rivals (gaming/esports), TGN, WIMSIC, and Outspeak — alongside custom mobile game IP such as Fernanfloo.

Revenue is generated through six primary streams: ad revenue sharing on YouTube content, branded entertainment and sponsorships, music distribution/licensing royalties (Opposition), mobile games, catalog licensing, and merchandise sales. The business model takes a net share after paying creators — with creator payouts exceeding $300M USD annually implying gross creator-handled revenue well above this figure. Pricing is quote-based and not publicly disclosed. The company is led by founder and CEO Shahrzad Rafati, with CFO Ben Groot, and reported revenue of approximately CAD$376M in 2021 declining to CAD$297M in 2022 alongside sustained net losses.

Name

BBTV

Legal name

BroadbandTV Corp.

Website

https://bbtv.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

BBTV is a TSX-listed Vancouver-based multi-channel network (MCN) that monetizes 4,000+ YouTube creators and their 600M+ global monthly viewers through ad revenue sharing, branded entertainment, music distribution (Opposition), and mobile games, serving both creators and enterprise advertisers.

Ownership category

akta.pro rank

Product category

Creator Economy & Digital Media Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

akta.pro primary industry

Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks) (MPAFAEAD)

akta.pro secondary industry

Branded Content & Sponsorship Licensing (Integrations, Product Placement) (MPABANAH)

Keywords

• Creator economy platform
• Multi-channel network
• Digital video advertising
• Content monetization services
• Influencer marketing solutions

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations

Revenue model

1. Ad Revenue Sharing: BBTV shares advertising revenue with creators based on content performance. The company acts as a YouTube MCN, monetizing creator content through display ads, pre-rolls, and other YouTube ad formats.
2. Branded Entertainment and Sponsorships: BBTV connects creators with brands for sponsored content, brand deals, and promotional entertainment campaigns. Revenue is generated through campaign fees and creator commissions.
3. Music Distribution (Opposition): BBTV's music division, Opposition, provides music distribution and label services for artists on major streaming platforms, generating revenue through distribution fees and artist partnerships.
4. Mobile Games: BBTV develops and manages mobile games based on creator IP (e.g., Fernanfloo game), monetizing through in-app purchases and advertising.
5. Catalog Licensing: BBTV licenses creator content catalogs to third parties for various uses, generating licensing and royalty revenue.
6. Merchandise Sales: BBTV facilitates merchandise sales for creators through various channels.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

BBTV is a global multi-channel network (MCN) that partners with 4,000+ content creators on YouTube and other platforms to monetize, distribute, and amplify their content. The company generates revenue by sharing YouTube advertising income with creators, selling branded entertainment campaigns to advertisers (Paramount, Amazon, Spotify), distributing music via its Opposition label, publishing children's content under HooplaKidz, and developing creator-based mobile games.

Product overview

BBTV is a Multi-Channel Network (MCN) company offering a comprehensive creator economy platform. The core offerings consist of Creator Solutions (supporting 4,000+ creators with $300M+ annual payouts), Advertising Solutions (reaching 600M+ monthly viewers), and Media Companies solutions. The product portfolio includes branded sub-properties such as Opposition (music distribution), HooplaKidz (children's content with HooplaKidz Plus subscription), YoBoHo (with Screening Room), VISO platform (including VISO Catalyst and VISO NOVI), TGN, WIMSIC, Squad Rivals, and custom mobile games like Fernanfloo. BBTV also operates joint networks like NBA Playmakers. The company provides tools for monetization (ad sales, sponsorships, branded entertainment, multi-platform distribution, music distribution, mobile games, catalog licensing, merchandise), creator growth (talent management, channel optimization, content strategy), and rights management.

Differentiator

Problem solved

Functional benefit

Brands

• Opposition: Music distribution and label services for artists on streaming platforms.
• VISO
• VISO Catalyst
• VISO NOVI
• HooplaKidz
• Squad Rivals
• YoBoHo
• TGN
• WIMSIC
• Outspeak

Products and services

• Creator Solutions

Quantifiable outcome

• 107M+ unique monthly viewers in the US
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• NBAcoreStrategic or Co-development PartnerJoint network operation (NBA Playmakers) where BBTV shares creator channel information and performance data with NBA as the joint operator. BBTV represents creators in this jointly-operated network for additional revenue opportunities.
• YouTube / GooglecoreTechnology or IntegrationBBTV operates as a YouTube MCN using YouTube APIs, Content ID, and platform services. The company integrates with YouTube's Terms of Service and Google Privacy Policy. Creators must agree to YouTube's Terms when using BBTV services.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Studio71: Studio71 is one of the largest global YouTube Multi-Channel Networks, managing thousands of creators across entertainment, beauty, gaming, and lifestyle verticals. It is a direct competitor to BBTV in MCN scale, creator monetization, and branded content sales, and is owned by Fremantle.
• Jellysmack: Jellysmack is a global creator economy company that optimizes, distributes, and monetizes video content across YouTube, Facebook, Instagram, Snapchat, and TikTok. It is directly comparable to BBTV in multi-platform creator management, content repurposing, and brand sponsorship facilitation.
• TheSoul Publishing: TheSoul Publishing is a vertically integrated digital media studio operating dozens of multi-language YouTube channels with billions of monthly views. Its global multi-language channel network and kids/entertainment verticals (5-Minute Crafts, 123 Go!) make it one of the most direct structural comparables to BBTV's HooplaKidz and YoBoHo assets.
• Fullscreen: Fullscreen is a social-first media company and MCN managing creator partnerships, branded content, and audience development. Following its acquisition by AT&T, it has been integrated into WarnerMedia's digital operations but historically competed head-to-head with BBTV in the YouTube MCN space.
• Whistle Sports: Whistle Sports (Whistle) is a sports-focused digital media company and MCN producing and distributing sports content across social platforms. It is directly comparable to BBTV's NBA Playmakers sports-creator operations and serves advertisers seeking sports-audience reach.

Broad incumbents

• Chicken Soup for the Soul Entertainment: Chicken Soup for the Soul Entertainment operates Crackle (AVOD streaming), Redbox, and a growing portfolio of content IP and creator-driven brands. It is a broad incumbent in content/IP and streaming adjacent to BBTV, with greater scale but less specialization in YouTube-native creator management.
• Tremor International: Tremor International (now Nexxen) is a digital video advertising technology company combining programmatic SSP, CTV, and a creator-side content business (Tremor Video, Amobee, Unruly). It is a broad incumbent in the same digital video ad supply chain that BBTV's branded content and advertising solutions operate within.
• Fremantle: Fremantle is one of the world's largest content producers and the parent of Studio71, making it a direct connection to BBTV's primary MCN competitor while also being a broad incumbent in TV/IP content. Its scale and IP library position it as a strategic counterparty for content licensing and joint networks similar to BBTV's NBA Playmakers arrangement.

Emerging players

• Kartoon Studios: Kartoon Studios (formerly Genius Brands International) is a kids-content company operating the Kartoon Channel and developing creator-led and IP-led kids programming. It overlaps with BBTV's HooplaKidz kids vertical and shares the broader creator-economy/IP-monetization thesis.
• Rooster Teeth: Rooster Teeth is a creator-led digital media brand producing original programming and managing a community of fans across gaming, anime, and sci-fi verticals. It overlaps with BBTV's gaming and Squad Rivals content verticals and shares the creator-led digital video business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wearebbtv
• Facebookfacebook.com/WeAreBBTV
• LinkedInlinkedin.com/company/bbtv

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BBTV