What Shopper does

Shopper is a Brazilian pure-play online supermarket operating a consumer-direct e-commerce platform headquartered in São Paulo and serving urban markets in São Paulo and Rio de Janeiro states. The company targets time-constrained Brazilian households seeking to automate grocery replenishment and serves its customer base exclusively through digital self-serve channels — its own web platform and native iOS/Android mobile applications — with no physical retail footprint or third-party marketplace presence. Marketing and customer acquisition are executed via organic social media (Facebook, Instagram), app store listings, content marketing through a company blog, and WhatsApp-based post-sale communication.

The platform is built around three distinct shopping modalities: Loja Programada (recurring monthly delivery of non-perishables where the customer curates a list once and it auto-repeats), Loja Fresh (scheduled weekly or bi-weekly delivery of fresh produce, dairy, and meat), and Compra Única (one-time ad-hoc orders delivered within two days). All three modalities share a unified app and account system, allowing customers to combine recurring deliveries with occasional one-time purchases. The core technology stack is a web-based e-commerce platform with native mobile applications, supported by automated delivery scheduling, basket management, and credit card validation workflows. The product catalog spans groceries, beverages, cleaning, hygiene, pet supplies, baby products, natural/organic items, treats, kitchen utilities, and office supplies for small businesses.

Shopper operates a transaction-based revenue model with no subscription fee — customers pay only for the products they order via credit card. The company has raised over R$130 million cumulatively, including a R$120 million Series B led by Minerva and Quartz in May 2021 and a $30 million Series C led by GIC in December 2021, with follow-on capital from FJ Labs and 4equity in 2023. Capital has been directed at geographic expansion to a target of 120 cities across São Paulo and Rio de Janeiro, technology investment, customer acquisition, and team growth. The company is led by co-founder and CEO Fábio Rodas Blanco alongside co-founder and COO Bruna Vaz Negrão.

Name

Shopper

Legal name

Shopper

Website

https://landing.shopper.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Shopper is a Brazilian pure-play online supermarket offering scheduled and on-demand grocery delivery to urban consumers in São Paulo and Rio de Janeiro via a three-modal web and mobile platform, generating revenue through direct product sales without subscription fees.

Ownership category

akta.pro rank

Product category

Online Grocery

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Food and Beverage Retailers (445), Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411), Retail-Variety Stores (5331)

akta.pro primary industry

Grocery & Pantry Inventory-led Online Retailers (CRAFADAF)

akta.pro secondary industry

Online Bulk & Pantry Staples Retail (CRAHAIAG)

Keywords

• Online grocery delivery
• Scheduled grocery subscription
• E-commerce supermarket
• Recurring grocery orders
• Fresh produce delivery

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Grocery Sales: Shopper operates an online supermarket generating revenue through the direct sale of grocery and household products to end-consumer individuals. Customers place orders through the web platform or mobile app and pay via credit card. Revenue is transaction-based, driven by order frequency across three shopping modalities: recurring scheduled orders (Programada, Fresh) and one-time purchases (Única).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Shopper is a pure-play online supermarket that sells grocery and household products directly to Brazilian consumers through a web platform and mobile apps (iOS and Android). The service is built around three shopping modalities: Loja Programada (recurring monthly delivery of non-perishable pantry items), Loja Fresh (recurring weekly or bi-weekly delivery of fresh produce, dairy, and meat), and Compra Única (one-time ad-hoc orders delivered within two days). Customers build a basket once, choose a delivery day, and the platform automatically manages recurring fulfillment with no subscription fee.

Product overview

Shopper is an online supermarket platform offering three distinct shopping modalities: Loja Programada for automated monthly non-perishable deliveries, Loja Fresh for recurring fresh produce and dairy orders, and Compra Única for on-demand one-time purchases. The platform operates as a subscription-based grocery service where users select products, define delivery schedules, and receive orders without leaving home. The three products share a unified app and account system, with users able to combine programmed recurring deliveries with occasional single purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Loja Programada (Compra Programada / Scheduled Store) Programmed shopping model for non-perishable household items. The customer builds a shopping list once and the platform saves and pre-schedules it for automatic monthly delivery, ensuring pantry essentials are continuously stocked without reordering. Designed for Brazilian urban consumers and families seeking automated household replenishment.
• Loja Fresh (Programada Fresh / Fresh Store) Subscription model for fresh products including produce, dairy, and meat. Customers select their preferred fresh items, choose a delivery frequency (weekly or bi-weekly), and the platform manages recurring fulfillment automatically. Designed for consumers who want their refrigerator restocked with fresh items on a predictable schedule.
• Compra Única (One-Time Order) One-time purchase option for items outside regular scheduled shopping routines, including special occasions or travel needs. Orders are delivered within two days and do not interfere with the customer's regular monthly scheduled purchases. Available on the same web and mobile platform as the recurring modalities, providing flexibility within a unified account.

Quantifiable outcome

• Target of 120 cities in São Paulo and Rio de Janeiro for operational coverage

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• BigBasket (Tata): India's largest online grocery retailer offering scheduled and on-demand delivery of fresh and pantry items. Closely comparable to Shopper in inventory-led online grocery with subscription-like ordering, though focused on the Indian market.
• FreshDirect: US-based online grocer focused on fresh produce, meat, seafood, and pantry staples with scheduled home delivery. Comparable to Shopper in fresh-led online grocery with automated replenishment, though regional to the US Northeast.

Direct peers

• Rappi: Latin American super-app offering on-demand grocery, restaurant, and convenience delivery across Brazil and other LATAM markets. Comparable to Shopper in offering grocery delivery to Brazilian urban consumers, though via a broader multi-vertical platform.
• Cornershop by Uber: LATAM-based on-demand grocery and convenience delivery service, now part of Uber, operating in Brazil, Mexico, Chile, Colombia, Peru, and Canada. Closely comparable to Shopper as an app-based grocery delivery platform serving urban LATAM consumers with scheduled and on-demand ordering.
• iFood Mercado: Brazilian online grocery arm of iFood delivering groceries, household items, and fresh goods from dark stores and partner supermarkets. Direct competitor to Shopper in the same Brazilian urban e-grocery market with overlapping consumer audiences and delivery-led model.

Broad incumbents

• Instacart: Leading North American online grocery platform partnering with supermarket chains for scheduled and on-demand delivery. Closely comparable to Shopper in product-led consumer grocery delivery, though US-focused and operating as an aggregator rather than an inventory-led operator.
• Mercado Livre: Largest e-commerce platform in Latin America, with growing grocery, pantry, and household essentials categories through Mercado Livre Envios and partner integrations. Functions as a broad incumbent in Brazilian online retail with overlapping grocery assortment but a marketplace rather than inventory-led model.
• Ocado: UK-headquartered online grocery technology and logistics platform operating automated fulfilment for partner retailers globally. Comparable to Shopper in the online grocery delivery category, with a B2B technology focus rather than direct-to-consumer in Brazil.
• JD.com (JD Daojia): Major Chinese e-commerce and online grocery retailer with integrated supply chain and scheduled fresh delivery via JD Daojia. Comparable to Shopper in vertically integrated online grocery with own logistics, though dominant in China.
• Alibaba (Freshippo / Tmall Supermarket): China-based e-commerce conglomerate operating integrated online grocery via Freshippo (Hema) and Tmall Supermarket with scheduled delivery and dark-store fulfilment. Comparable in inventory-led online grocery model and delivery-led consumer experience, though operating in China rather than Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shopper.com.br
• Instagraminstagram.com/shopper.com.br

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds7 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shopper