Arro
Arro is a Los Angeles-based consumer fintech that offers an integrated credit-building platform — including the Arro Card, Arro Credit Builder subscription, real-time cashflow Insights, and an AI Money Coach — to U.S. consumers who are new to credit or rebuilding credit.
- Company typePrivate
- Founded2022
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Arro does
Arro (operating as ArroFi Inc.) is a Los Angeles-based consumer fintech founded in 2022 that builds credit products and tools for U.S. consumers who are new to credit, rebuilding credit, or otherwise underserved by traditional lenders. The company's core offering is an integrated credit-building platform comprising four products: the Arro Card, an unsecured credit card with no hard credit check, no deposit, starting limits up to $300 and growth potential to $2,500, and 1% cash back on gas and groceries; Arro Credit Builder, a $12/month (or $8/month annual) subscription that adds a $2,000 reported tradeline to Experian and Equifax; Arro Insights, a real-time cashflow visibility tool powered by Plaid; and Artie, a 24/7 AI Money Coach that delivers natural-language financial guidance. Underlying technology is a mobile-first platform with Plaid-based bank connectivity, automated credit-bureau reporting, smart transaction categorization, and an AI coaching layer, deployed through iOS and Android apps. Arro makes money primarily through recurring Credit Builder subscriptions (with a $0.99 first-month trial and promotional free months), Arro Card annual membership fees of up to $60, and standard interchange on card transactions. The Arro Card is issued by Community Federal Savings Bank under a Mastercard license, and the credit builder lines of credit are provided by Cross River Bank, making Arro a technology-and-distribution layer on top of partner banks rather than a chartered lender. The company is venture-backed with a $10 million seed round (October 2022, led by Crosslink Capital) and a 2024 follow-on from Maropost Ventures, and reports a 100,000+ user base with $5M+ in cumulative credit limits earned by members.
Arro firmographics
Firmographics- Name
- Arro
- Legal name
- ArroFi Inc.
- Website
- https://arrofinance.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Arro is a Los Angeles-based consumer fintech that offers an integrated credit-building platform — including the Arro Card, Arro Credit Builder subscription, real-time cashflow Insights, and an AI Money Coach — to U.S. consumers who are new to credit or rebuilding credit.
- Ownership category
- akta.pro rank
Arro industry classification
Industry- Product category
- Consumer Credit Building
- NAICS
- Credit Card Issuing (522210), Activities Related to Credit Intermediation (5223)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)
Keywords
Where Arro is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Arro business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Credit Builder Subscription: Monthly subscription service at $12/month (or $8/month billed annually) that reports payment history to Experian and Equifax. First month available for $0.99.
- Arro Card Annual Membership: Annual membership fee up to $60 for the Arro Credit Card, which earns 1% cash back on gas and groceries.
- Interchange Revenue: Standard interchange fees earned on credit card transactions when members use the Arro Card for purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Credit Builder Monthly Plan |
| Subscription | Annual | Credit Builder Annual Plan |
| Subscription | Monthly | Credit Builder First Month |
| Subscription | Annual | Arro Card Annual Membership |
| Freemium | Pay-as-you-go | Free App Access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Arro product offering
Product offeringCore offering
Arro is a consumer fintech platform that helps U.S. consumers build and rebuild credit through three integrated products: the Arro Card (an unsecured credit card with no hard credit check, no deposit, and 1% cash back on gas and groceries), Arro Credit Builder (a $12/month subscription that reports a $2,000 tradeline to Experian and Equifax), and Arro Insights (real-time cashflow tracking powered by Plaid). The platform is unified by Artie, an AI Money Coach that delivers 24/7 personalized financial guidance and bite-sized credit education.
Product overview
Arro is a fintech company offering an integrated credit-building platform centered on three core products: the Arro Card (an unsecured credit card for building credit without hard credit checks or deposits), Arro Credit Builder (a subscription service providing a $2,000 reported tradeline with automatic credit bureau reporting), and Arro Insights (real-time cashflow visibility via Plaid bank connections). The platform is unified by Artie, an AI Money Coach that provides 24/7 personalized financial guidance across all products, along with bite-sized financial education lessons. The ecosystem enables users to build credit history, track spending, earn rewards on gas and groceries, and progress toward higher credit limits.
Differentiator
Problem solved
Functional benefit
Brands
- Arro Card: A credit card designed for building credit with no hard credit check and no deposit required, offering 1% cash back on gas and groceries, starting credit limits up to $300 and growing up to $2,500.
- Arro Credit Builder
- Arro Insights
- Artie
Products and services
- Arro Card Unsecured credit card designed for consumers building or rebuilding credit, with no hard credit check, no security deposit, 1% cash back on gas and groceries, starting credit limits up to $300 growing to $2,500, and an annual membership fee up to $60. Issued by Community Federal Savings Bank pursuant to license by Mastercard International.
- Arro Credit Builder Subscription credit-building service at $12/month (or $8/month billed annually) that adds a $2,000 reported tradeline to the user's credit profile, automatically reports payments to Experian and Equifax, and provides real-time credit score updates. First month available for $0.99.
- Arro Insights Real-time cashflow visibility tool that connects to users' bank accounts via Plaid, tracking live income and spending, providing smart transaction categorization, and helping users understand their financial picture and Arro Card eligibility.
Quantifiable outcome
- Average credit score increase of 40+ points among engaged members
- +3 more outcomes
Companies that use Arro
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Arro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature4 records
Arro partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Cross River BankcoreProvides credit builder lines of credit in partnership with Arro. Cross River Bank, Member FDIC, supplies the underlying credit infrastructure for Arro Credit Builder products.
- Community Federal Savings BankcoreIssues the Arro Card pursuant to license by Mastercard International. Community Federal Savings Bank, member FDIC, is the bank partner enabling the credit card product.
- PlaidcoreProvides secure bank account connections for Arro Insights, enabling integration with 12,000+ banks and credit unions. Plaid powers the cashflow analysis and real-time transaction tracking features.
- MastercardcoreLicenses Mastercard International for the Arro Card, enabling worldwide acceptance and the branded credit card product.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Arro competitors and assessment
Company assessmentDirect peers
- Extra: Extra is a debit-card-based credit-building app that reports spending to credit bureaus and uses gamification similar to Arro's Arro Points. Targets overlapping customers (credit rebuilders) with a comparable engagement-driven approach.
- Kikoff: Kikoff is a credit-building subscription service targeting subprime consumers with reported tradelines and a secured credit card. Closely comparable to Arro on price point, customer segment, and bureau-reporting value proposition.
- TomoCredit: TomoCredit offers a credit card for immigrants and students without requiring a Social Security number or credit history, directly competing with Arro's new-to-credit and immigrant customer segment with a similar no-deposit, no-hard-pull value proposition.
- Self: Self is a credit-builder fintech offering a $25/month subscription that reports to all three major bureaus, plus a secured credit card. Direct competitor to Arro Credit Builder with similar target customer (thin-file consumers) and similar product-led growth motion.
- Petal: Petal issues credit cards using cashflow underwriting rather than traditional credit scores, targeting consumers with thin or no credit files. Direct competitor to Arro's cashflow-based underwriting approach for thin-file consumers.
- Grow Credit: Grow Credit is a credit-building subscription that reports subscription payments (e.g., streaming services) to credit bureaus for thin-file consumers. Closely comparable subscription-led credit-building model targeting new-to-credit users.
Broad incumbents
- Credit Karma: Credit Karma provides free credit monitoring and education, plus credit card recommendations, and has expanded into credit-builder products. Comparable to Arro's free education and tracking features at much larger scale.
- Chime: Chime is a large-scale neobank offering a secured credit-builder credit card alongside checking and savings products. Competes broadly with Arro in the credit-builder segment but as part of a much wider financial product portfolio.
- MoneyLion: MoneyLion is a broader consumer fintech offering credit-builder loans, cash advances, and investment products alongside credit monitoring. Competes with Arro in the credit-builder segment as part of a multi-product platform.
- Current: Current is a neobank serving underbanked consumers with credit-building features, early direct deposit, and a debit card. Targets a similar underbanked segment but offers a broader banking product suite than Arro.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Arro social profiles
Digital presenceArro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arro leadership team
Management profileNumber of profiles
Profiles3 records
Arro funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arro
What does Arro do?
Arro is a consumer fintech platform that helps U.S. consumers build and rebuild credit through three integrated products: the Arro Card (an unsecured credit card with no hard credit check, no deposit, and 1% cash back on gas and groceries), Arro Credit Builder (a $12/month subscription that reports a $2,000 tradeline to Experian and Equifax), and Arro Insights (real-time cashflow tracking powered by Plaid). The platform is unified by Artie, an AI Money Coach that delivers 24/7 personalized financial guidance and bite-sized credit education.
Is Arro a public or private company?
Arro is a private company. It is classified as venture growth investor backed and is currently operating.
When was Arro founded?
Arro was founded in 2022. It employs 11 to 50 people.
Where is Arro based?
Arro is headquartered in Los Angeles, United States, in the North America region.
How does Arro make money?
Three revenue lines are on record. Credit Builder Subscription is the primary driver. The others are arro Card Annual Membership and interchange Revenue.
Who are Arro's main competitors?
Direct peers on record are Extra, Kikoff, TomoCredit, Self, Petal and Grow Credit. Broad incumbents are Credit Karma, Chime, MoneyLion and Current.
Does Arro have an API?
No public API is recorded for Arro.
What industry is Arro in?
Arro's product category is Consumer Credit Building. Its primary akta.pro industry code is FSAGALAD, Embedded Lending & Credit (POS, Working Capital, Credit Lines). Its NAICS code is 522210 and its SIC code is 6141.