Extra
Extra (The Aligned Company) is a US consumer fintech offering a Mastercard debit card connected to a separate line of credit (Spend Power) that reports paid-back purchases to Equifax and Experian, enabling consumers to build credit history without a traditional credit card, monetized via $20-$25 monthly subscriptions.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Extra does
Extra (legally The Aligned Company) is a US consumer fintech founded in 2018 that offers a debit card connected to an independent line of credit called Spend Power, allowing members to build credit history without a traditional credit card. The core product architecture pairs a Mastercard-branded debit card, issued through Lead Bank, Evolve Bank & Trust and Patriot Bank N.A., with a separate line of credit that spots member purchases and automatically repays itself; all paid-back transactions are reported monthly to Equifax and Experian as credit-worthy payments. Spend Power is dynamically sized based on the member's connected bank balance (via Plaid across 10,000+ US banks), membership tenure, and repayment history, with no credit check required and no interest charged.
The business runs on a pure subscription model with two tiers: the Credit Building Plan at $20/month or $149/year, and the Rewards + Credit Building Plan at $25/month or $199/year, the latter earning up to 1% back in Reward Points redeemable through the Extra Rewards Store. Distribution is entirely self-serve product-led growth through the iOS and Android apps (100K+ downloads) and the company website, supported by an affiliate program on Everflow and earned media coverage in CNBC, Forbes, Yahoo Finance, Business Insider, CNET and The Penny Hoarder. The company holds an NMLS registration (#2341556) and lending licenses in six states (CA, NM, ND, OR, PA, VT), and reports a Beaverton, Oregon mailing address and a Los Angeles developer address while operating with a 1-10 person team.
Extra firmographics
Firmographics- Name
- Extra
- Legal name
- The Aligned Company
- Website
- https://extra.app
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Extra (The Aligned Company) is a US consumer fintech offering a Mastercard debit card connected to a separate line of credit (Spend Power) that reports paid-back purchases to Equifax and Experian, enabling consumers to build credit history without a traditional credit card, monetized via $20-$25 monthly subscriptions.
- Ownership category
- akta.pro rank
Extra industry classification
Industry- Product category
- Consumer Credit-Building Fintech
- NAICS
- Credit Intermediation and Related Activities (522), Activities Related to Credit Intermediation (5223)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- General-Purpose Debit Card Schemes (FSAMAAAB)
- akta.pro secondary industry
- Subprime / Credit-Building Credit Cards (FSAKABAJ)
Keywords
Where Extra is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Extra business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Membership Fees: Two-tier subscription model: Credit Building plan at $20/month or $149/year, and Rewards + Credit Building plan at $25/month or $199/year. Membership fees are all-inclusive with no interest charges or hidden fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Credit Building Plan - Build credit without a credit card with Spend Power |
| Subscription | Monthly | Rewards + Credit Building Plan - Build credit and earn reward points |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Extra product offering
Product offeringCore offering
Extra sells a debit card connected to an independent line of credit called Spend Power (extended by Lead Bank). When members use the card, Spend Power spots the purchase and automatically repays itself, and each repaid transaction is reported monthly to Equifax and Experian as a credit-worthy payment, allowing members to build credit history without holding a traditional credit card. Access is gated by a recurring membership subscription (Credit Building or Rewards + Credit Building), and the experience is delivered through the Extra mobile app for iOS and Android and the company's website.
Product overview
Extra is a financial technology company that offers a debit card connected to an independent line of credit (Spend Power) to help users build credit history without needing a traditional credit card. The core product is the Extra Debit Card, which uses Spend Power (extended by Lead Bank) to spot purchases and report them as credit-worthy payments to Equifax and Experian. Extra offers two membership tiers: the Credit Building Plan ($20/month or $149/year) and the Rewards + Credit Building Plan ($25/month or $199/year). Members on the rewards tier can earn up to 1% back in points on everyday purchases redeemable through the Extra Rewards Store. The platform is accessible via the Extra mobile app for iOS and Android devices.
Differentiator
Problem solved
Functional benefit
Products and services
- Extra Debit Card
Quantifiable outcome
- Members increased their credit score by an average of 48 points by regularly using Extra and practicing good credit habits
- +3 more outcomes
Companies that use Extra
Customer profileSegments2 records
Ideal customer profiles1 record
Extra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Extra partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, supporting and minor.
- Lead BankcoreLead Bank provides the Spend Power line of credit that is connected to the Extra Debit Card. This is a core component of Extra's credit-building functionality. Members are given a spending limit based on their bank balance, which is extended as a line of credit by Lead Bank.
- Evolve Bank & TrustcoreEvolve Bank & Trust is one of the issuing banks for the Extra Debit Card (Member FDIC), pursuant to a license by Mastercard International.
- Patriot Bank N.A.corePatriot Bank N.A. is one of the issuing banks for the Extra Debit Card (Member FDIC), pursuant to a license by Mastercard International.
- PlaidcorePlaid is used to securely connect Extra to users' bank accounts. Plaid uses encryption and internationally-recognized security standards to keep banking information safe and secure.
- Mastercard InternationalcoreThe Extra Debit Card is issued pursuant to a license by Mastercard International and can be used everywhere Debit Mastercard is accepted.
- EverflowsupportingEverflow is the affiliate program platform that automates contracts, payouts, and reporting for Extra's partner affiliate program. Partners can earn commissions for referring new cardholders.
- MyBankTracker.comminorExtra has partnered with MyBankTracker.com to provide banking offers, reviews and ratings for users whose banks are not compatible with Extra.
- EquifaxcoreExtra reports monthly transaction data to Equifax as credit-worthy payments to help members build their credit history.
- ExperiancoreExtra reports monthly transaction data to Experian as credit-worthy payments to help members build their credit history.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Extra competitors and assessment
Company assessmentDirect peers
- Self (Self Financial): Self offers credit-builder loans and a secured credit card to help subprime and thin-file consumers build credit. It is the closest direct competitor to Extra in the credit-building fintech category, serving the same end-customer with a similar outcome-driven value proposition.
- Kikoff: Kikoff provides a credit-building account and revolving line reported to the bureaus, targeting thin-file consumers who can't easily access traditional credit. Like Extra, it monetizes credit-building for subprime users and competes head-to-head for the same customer segment.
- Credit Strong: Credit Strong is a credit-builder loan product from Austin Capital Bank that reports payment history to the bureaus. It targets the same credit-building use case as Extra, with a subscription-like monthly payment model and similar customer outcomes focus.
- Current: Current is a consumer fintech offering debit accounts, early paycheck, and credit-building features (Current Build) for subprime and underbanked consumers. It overlaps directly with Extra on the debit + credit-building proposition and competes for the same target demographic.
- Step: Step offers a debit card and credit-building product targeted primarily at teens and young adults, with bureau reporting. It competes with Extra for credit-building consumers, particularly on the younger end of the demographic, and has a similar card-first product model.
- Possible Finance: Possible Finance offers small installment loans to subprime borrowers that report to the bureaus, with a focus on credit-building outcomes. Like Extra, it serves consumers who can't access traditional credit and is funded through a bank-partnership model.
- MoneyLion: MoneyLion offers a consumer fintech platform with RoarMoney accounts, credit-builder loans (Credit Builder Plus), and cash advances. It targets subprime and credit-building consumers with a similar subscription/membership monetization model to Extra.
- Greenlight: Greenlight is a debit card and financial literacy product for kids and teens that has expanded into credit-building through Greenlight Credit and Investment products. It overlaps with Extra's debit-led, credit-building positioning for younger consumers.
Broad incumbents
- Chime: Chime is a large neobank offering fee-free debit accounts, secured credit cards (Credit Builder), and early direct deposit to underbanked consumers. It overlaps with Extra in serving credit-averse consumers and has begun adding credit-building features that compete directly with Extra's value prop.
- Varo: Varo is a national bank offering fee-free checking, savings, and credit-building products to underbanked consumers. As a regulated bank, it competes with Extra on the credit-building and debit-card functionality but with a much broader product suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Extra social profiles
Digital presenceExtra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Extra leadership team
Management profileNumber of profiles
Profiles5 records
Extra funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Extra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Extra
What does Extra do?
Extra sells a debit card connected to an independent line of credit called Spend Power (extended by Lead Bank). When members use the card, Spend Power spots the purchase and automatically repays itself, and each repaid transaction is reported monthly to Equifax and Experian as a credit-worthy payment, allowing members to build credit history without holding a traditional credit card. Access is gated by a recurring membership subscription (Credit Building or Rewards + Credit Building), and the experience is delivered through the Extra mobile app for iOS and Android and the company's website.
Is Extra a public or private company?
Extra is a private company. It is classified as venture growth investor backed and is currently operating.
When was Extra founded?
Extra was founded in 2018. It employs 1 to 10 people.
Where is Extra based?
Extra is headquartered in New York, United States, in the North America region.
How does Extra make money?
One revenue line is on record: membership Fees.
Who are Extra's main competitors?
Direct peers on record are Self (Self Financial), Kikoff, Credit Strong, Current, Step, Possible Finance, MoneyLion and Greenlight. Broad incumbents are Chime and Varo.
Does Extra have an API?
No public API is recorded for Extra.
What industry is Extra in?
Extra's product category is Consumer Credit-Building Fintech. Its primary akta.pro industry code is FSAMAAAB, General-Purpose Debit Card Schemes, with a secondary code of FSAKABAJ, Subprime / Credit-Building Credit Cards. Its NAICS code is 522 and its SIC code is 6141.