Hero
Hero Health operates a subscription-based medication management platform combining an FDA-registered smart pill dispenser, a HIPAA-compliant mobile app, and a provider portal, serving U.S. individuals on complex regimens, family caregivers, and healthcare providers billing RTM and CCM services.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Hero does
Hero Health, Inc. is a private, U.S.-based subscription company that operates an end-to-end medication management platform built around an FDA-registered, countertop smart pill dispenser (about the size of a coffee maker) that holds up to a 90-day supply of 10 medications and dispenses the correct dose at pill time with a single-button press, paired with a HIPAA-compliant iOS/Android companion app and a web-based Provider Portal. The platform is sold as an all-inclusive Hero Membership subscription priced at $29.99/mo on a 12-month prepaid plan, $44.99/mo on a 12-month monthly commitment, or $59.99/mo on a no-commitment Flexible Monthly plan, with a 30-day money-back guarantee, lifetime hardware replacement while membership is active, and an AARP-exclusive offer for members 50+.
The company serves three primary customer segments: U.S. individuals and families managing complex multi-medication regimens, family caregivers who monitor a loved one's adherence remotely via the app, and healthcare provider organizations — physician groups, virtual care companies, clinics, and health systems (with Henry Ford Health System named) — that deploy Hero to enrolled patients and bill Medicare/private payers for Remote Therapeutic Monitoring (CPT 98975/98976/98980/98981), Chronic Care Management, BHI, APCM, and AWV services. Hero's provider channel is augmented by a consumer-facing Hero Directory that routes patients searching for medication management to partner practices, with some partners scaling to 10,000+ net-new patients via directory traffic.
Hero monetizes through consumer subscriptions (with a $1,500 non-returned-dispenser fee and $150 non-returned-hotspot fee as ancillary levers), per-patient provider fees for the dispenser, app, shipping, and adherence data capture, a member referral program that grants three free months per converted referral, and an optional cellular Hotspot add-on. The company is founder-led by Kal Vepuri (previously of Brainchild, where he seeded Warby Parker, Sweetgreen, and ClassPass), incorporated in New York with offices referenced in Miami and Belgrade, and reports 100k+ patients supported, ~80 NPS, 90% adherence, and 4.7 stars across 1,234 reviews; it is HIPAA compliant, FDA registered, and integrates UpToDate-licensed pharmacopoeia content under a limited license.
Hero firmographics
Firmographics- Name
- Hero
- Legal name
- Hero Health, Inc.
- Website
- https://herohealth.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hero Health operates a subscription-based medication management platform combining an FDA-registered smart pill dispenser, a HIPAA-compliant mobile app, and a provider portal, serving U.S. individuals on complex regimens, family caregivers, and healthcare providers billing RTM and CCM services.
- Ownership category
- akta.pro rank
Hero industry classification
Industry- Product category
- Smart Medication Management
- NAICS
- Home Health Care Services (62161), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Services-Health Services (8000), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Medication Adherence & Therapy Management Platforms (refills, reminders, MTM) (HLALAIAG)
- akta.pro secondary industries
- Pharmacy/Medication Management & Virtual MTM (Payer-Sponsored) (HLALACAK), Chronic Care & Remote Patient Monitoring (RPM) Platforms (HLALABAF), Remote Patient Monitoring (RPM)-Integrated Medical Alert Services (HSAHAHAH)
Keywords
Where Hero is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Hero business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Direct-to-consumer subscription: All-inclusive monthly subscription covering the Hero smart dispenser, connected Hero app, 24/7 support, free software updates, and a limited lifetime warranty for the active membership. Plans: 12-month prepaid at $29.99/mo equivalent, monthly at $44.99/mo with 12-month commitment, or $59.99/mo no commitment (Flexible Monthly). Auto-renews with annual or monthly cadence; 30-day money-back trial.
- Provider / Third-Party Dispenser Provider subscription: Provider organizations (physician groups, virtual care groups, clinics, health systems) deploy Hero to patients for Remote Therapeutic Monitoring. The provider handles enrollment and billing to Medicare/private payers under RTM codes (98975, 98976, 98980, 98981), CCM (99490, 99439), BHI (99484), APCM (G0556–G0558) and AWV (G0438); Hero charges a provider fee for the dispenser, app, shipping, setup support, and adherence data capture.
- Hardware non-return / lost-device fees: Non-Returned Dispenser Fee of $1,500 and Non-Returned Hotspot Fee of $150 are charged if hardware is not returned within 30 days of subscription termination or if the user attempts to sell/transfer the device. Title to the Dispenser/Hotspot remains with Hero.
- Referral Rewards program: Members can earn three free months of subscription per successful referral where the referred user signs up using a unique code and completes the Trial Period without cancellation. Functions as a customer-acquisition cost lever rather than a separate revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 12-month prepaid subscription — lowest monthly rate |
| Subscription | Monthly | Monthly subscription with 12-month commitment |
| Subscription | Monthly | Flexible Monthly subscription — no commitment |
| Other | Multi-year contract | Provider / RTM program pricing |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Hero product offering
Product offeringCore offering
Hero provides an end-to-end medication management service combining a proprietary countertop smart pill dispenser (FDA-registered medical device about the size of a coffee maker) with a HIPAA-compliant cloud-connected mobile app (iOS/Android) and a web-based Enterprise Portal. The service is delivered as an all-inclusive subscription covering the dispenser, app, 24/7 support, free software updates, and a limited lifetime warranty, enabling individuals and families to manage up to 10 medications on a 90-day supply. For healthcare providers, Hero's platform automatically captures adherence data for Remote Therapeutic Monitoring (RTM) and Chronic Care Management (CCM) billing under CPT 98975/98976/98980/98981, 99490/99439, BHI (99484), APCM, and AWV.
Product overview
Hero offers a single end-to-end medication management platform built around the Hero Smart Dispenser (a countertop hardware device that sorts and dispenses up to 10 medications on a 90-day supply), the Hero App / Hero Connect (iOS and Android companion for schedules, reminders, caregiver monitoring, and adherence tracking), and the cloud-based Hero Enterprise Portal that delivers real-time adherence data to healthcare providers for RTM/CCM billing. The platform is delivered as an all-inclusive Hero Membership subscription that bundles the dispenser, app, 24/7 support, and lifetime warranty; the same dispenser/app infrastructure powers the Hero Provider Directory, which routes patients searching for medication management to Hero's provider partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Hero Membership All-inclusive subscription that bundles the Hero Smart Dispenser (FDA-registered countertop device), Hero App (iOS/Android), 24/7 support, free software updates, free shipping and returns, and a limited lifetime warranty for individuals and families managing complex multi-medication regimens. Available as 12-month prepaid plans starting at $29.99/mo, monthly with 12-month commitment at $44.99/mo, or no-commitment monthly at $59.99/mo, with a 30-day money-back trial, HSA/FSA eligibility, and AARP member savings.
- Hero Provider Program (RTM/CCM Solution) Provider-facing service that enables physician groups, virtual care organizations, clinics, and health systems to deploy Hero dispensers to enrolled patients and automatically capture real-time adherence data for Remote Therapeutic Monitoring (RTM, CPT 98975/98976/98980/98981), Chronic Care Management (CCM, 99490/99439), Behavioral Health Integration (BHI 99484), APCM (G0556–G0558), and AWV (G0438) billing workflows. Includes the Hero Enterprise Portal for adherence documentation, the Hero Directory patient-acquisition channel (some partners scale to 10,000+ patients), and per-patient provider pricing with Hero retaining device title. Named deployment partner: Henry Ford Health System.
Quantifiable outcome
- 90%+ medication adherence among Hero users vs. 40–50% engagement reported by typical RTM vendors.
- +6 more outcomes
Companies that use Hero
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
Hero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature7 records
Hero partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- AARPflagshipCo-branded offer under which AARP members receive exclusive savings on Hero subscriptions. Announced via blog post 'Hero to Deliver In-Home Medication Management to AARP Members' and supported by a dedicated AARP landing page on herohealth.com/aarp with the AARP badge shown across the site. Per the Privacy Policy, when a member signs up through the AARP offer, Hero will not sell, rent, license, or disclose their personal information to third parties.
- UpToDate, Inc.coreUpToDate provides Licensed Content (pharmacopoeia data, medication information, and drug-interaction data) integrated into the Hero Services under a limited license. Terms require Hero to pass through UpToDate's content disclaimers (educational use only, not medical advice) and limit UpToDate's liability.
- Henry Ford Health SystemcoreNamed example of a Third-Party Dispenser Provider — a healthcare system that contracts with Hero to distribute the Dispenser and subscription to patients and to receive their medication and adherence data for clinical services. Privacy Policy specifically lists Henry Ford Health System as one such provider.
- Apple Inc.coreApple distributes the Hero app on the Apple App Store (id1352848484) under standard Apple App Store terms; Apple is a third-party beneficiary of Hero's Terms of Use with rights to enforce them against users. Apple is not responsible for the App or its Content.
- Google LLCcoreGoogle distributes the Hero app on the Google Play Store (com.herohealth.heroconnect) for Android devices under the applicable Google Play terms.
- Third-party payment processorcoreHero uses a third-party Payment Processor to bill consumers through their Billing Account for Paid Services. Processing is subject to the Payment Processor's terms, conditions, and privacy policies; Hero is not responsible for Payment Processor errors.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Hero competitors and assessment
Company assessmentDirect peers
- MedMinder: Direct-to-consumer smart pill dispenser and medication management subscription targeting seniors and chronic-care patients — the closest pure-play comparable to Hero's consumer hardware-plus-subscription offering.
- MedaCube: Smart automatic pill dispenser designed for multi-medication home use; competes head-to-head with Hero's countertop dispenser for the same aging-in-place customer segment.
- MedReady: Automated pill dispenser vendor serving home-care and senior-living customers; overlapping product category with Hero and commonly listed alongside it in industry rankings of automatic pill dispenser companies.
- e-pill: Long-standing retailer of medication adherence devices including automatic dispensers, alarms, and locking pillboxes; competes with Hero in the consumer medication-management category.
Broad incumbents
- Philips Healthcare: Diversified medical device incumbent repeatedly named alongside Hero in smart pill dispenser industry reports; broad portfolio in patient monitoring, medication management, and connected care that overlaps Hero's RTM and adherence focus.
- Omnicell: Large medication management and pharmacy automation vendor; competes with Hero in the broader medication-adherence category and provides a benchmark for what scaled incumbents can offer providers and health systems.
- Becton Dickinson (BD): Global medical-technology incumbent listed alongside Hero in smart pill dispenser market reports; relevant comparability on healthcare hardware, connected devices, and provider channels.
- Capsa Healthcare: Healthcare workflow and medication management hardware vendor (medication carts, automated dispensing); commonly listed alongside Hero as a competitive player in home and facility medication management.
- McKesson: Pharmaceutical distribution and health IT incumbent; a benchmark for scaled medication-management players and a potential channel or competitor to Hero's provider-side offering.
Emerging players
- AARDEX Group: Medication adherence solutions provider (MEMS caps, adherence software) frequently named alongside Hero in smart pill dispenser rankings; relevant for its adherence-data and analytics overlap rather than hardware.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Hero social profiles
Digital presenceHero compliance and trust
Trust signalCompliance2 records
Hero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hero leadership team
Management profileNumber of profiles
Profiles4 records
Hero funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hero
What does Hero do?
Hero provides an end-to-end medication management service combining a proprietary countertop smart pill dispenser (FDA-registered medical device about the size of a coffee maker) with a HIPAA-compliant cloud-connected mobile app (iOS/Android) and a web-based Enterprise Portal. The service is delivered as an all-inclusive subscription covering the dispenser, app, 24/7 support, free software updates, and a limited lifetime warranty, enabling individuals and families to manage up to 10 medications on a 90-day supply. For healthcare providers, Hero's platform automatically captures adherence data for Remote Therapeutic Monitoring (RTM) and Chronic Care Management (CCM) billing under CPT 98975/98976/98980/98981, 99490/99439, BHI (99484), APCM, and AWV.
Is Hero a public or private company?
Hero is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hero founded?
Hero was founded in 2021. It employs 101 to 250 people.
Where is Hero based?
Hero is headquartered in New York, United States, in the North America region.
How does Hero make money?
Four revenue lines are on record. Direct-to-consumer subscription is the primary driver. The others are provider / Third-Party Dispenser Provider subscription, hardware non-return / lost-device fees and referral Rewards program.
Who are Hero's main competitors?
Direct peers on record are MedMinder, MedaCube, MedReady and e-pill. Broad incumbents are Philips Healthcare, Omnicell, Becton Dickinson (BD), Capsa Healthcare and McKesson. AARDEX Group is listed as an emerging player.
Does Hero have an API?
No public API is recorded for Hero.
What industry is Hero in?
Hero's product category is Smart Medication Management. Its primary akta.pro industry code is HLALAIAG, Medication Adherence & Therapy Management Platforms (refills, reminders, MTM), with a secondary code of HLALACAK, Pharmacy/Medication Management & Virtual MTM (Payer-Sponsored). Its NAICS code is 62161 and its SIC code is 5122.