What Draft does

Draft, legally ContentFly Inc doing business as Draft, operated a content generation marketplace that connected customers needing written content with a network of vetted independent freelance writers. The platform, accessed via app.draft.co, allowed customers to submit briefs and receive custom human-written work for business-critical materials including launches, websites, landing pages, and marketing collateral. Founded in 2016 and headquartered in Toronto, Canada, the company positioned itself explicitly against AI-generated text, emphasising that "good writing still needs a human hand" and that "the stuff that lasts is the stuff a person actually decided on."

The service ran on two commercial mechanics: a Subscription Plan billed monthly or annually, and a prepaid Usage Plan in which word quotas remained valid for one year from the most recent use, with each use resetting the validity clock. Pricing was not publicly disclosed. The platform functioned as a managed marketplace with writer-customer matching, supported by an in-house team of engineers, support, and operations staff; structured data indicates 51–100 employees. Data was stored in Canada and the United States, with primary geographic concentration in North America and no enterprise customer logos publicly named. Distribution relied on word-of-mouth and direct platform access at draft.co and app.draft.co.

On May 25, 2026, Draft announced the service would close on August 23, 2026, citing the proliferation of AI-generated content as the precipitating market factor. The wind-down includes cancellation of all active subscriptions effective the announcement date, continuation of the platform through August 23 so customers can spend down remaining word balances, and facilitation of direct customer-writer introductions (with writer consent) to preserve off-platform relationships. The company is privately held under Ontario corporate law, and its own ownership commentary states it operated as an independent, founder/management-owned entity with no disclosed venture capital backing.

Name

Draft

Legal name

ContentFly Inc

Website

https://draft.co

Company type

Private

Founded year

2016

Operating status

Closed

Headcount range

51–100 employees

Short description

Draft (ContentFly Inc) operated a managed content generation marketplace connecting customers needing written content with vetted freelance human writers via subscription and prepaid word-quota plans; the company is winding down operations with services closing August 23, 2026.

Ownership category

akta.pro rank

Product category

Content Writing Services

NAICS

Document Preparation Services (561410)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Manuscript Development Services (Coaching, Developmental Editing) (MPAJAJAF)

Keywords

• Content writing services
• Freelance writer marketplace
• Managed content platform
• Human-written content
• Content marketing services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Word Quota/Subscription Plans: Draft offered subscription plans (Subscription Plan) and usage-based prepaid plans (Usage Plan). Customers received word quotas that could be used over time, with each use resetting the one-year validity period for remaining balance.
2. Usage-based Plans: Customers could purchase prepaid usage plans where word quotas were valid for one year from most recent use. Each use of services reset the validity period for the entire remaining balance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Draft operated a managed online marketplace that connected customers needing written content with vetted independent freelance writers. Customers submitted briefs through app.draft.co and received custom, human-written deliverables for launches, websites, landing pages, and other business-critical marketing materials. The service was sold via recurring subscription plans and prepaid usage-based word quota plans.

Product overview

Draft was a single core product — a human-powered content generation service that connected businesses needing written content with vetted independent writers. Operating through its website draft.co and app.draft.co, the platform allowed customers to submit content briefs and receive custom-written work from freelance writers. Draft offered subscription-based plans (Subscription Plans) and prepaid usage plans (Usage Plans). The service is now shutting down, with operations ceasing on August 23, 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Draft Content Generation Service Managed marketplace service in which customers submit content briefs through the Draft platform (app.draft.co) and vetted freelance writers deliver custom human-written content for launches, websites, landing pages, and other business-critical marketing materials, accessed via subscription or prepaid usage-based word quota plans.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves2 records

Direct peers

• nDash: Managed content marketplace connecting brands with vetted freelance writers, with sub-1% acceptance rates and direct client-writer workflows. Closest functional analog to Draft's model.
• WriterAccess: Large-scale writer marketplace with 20k+ vetted freelancers across industries, used by Microsoft and Cisco. Competes head-to-head on breadth and enterprise self-serve access.
• Verblio: Managed content marketplace offering custom writer pools (including PhDs/subject experts) with optional managed service. Direct competitor on subscription content production.
• MarketerHire: Vetted-freelancer marketplace for marketing talent (including writers), positioned for brands needing quick access to senior marketers. Same two-sided marketplace thesis as Draft.
• Compose.ly: Managed content writing service with curated freelance writers serving content marketing teams. Overlapping target customer and supply-side model.

Broad incumbents

• Contently: Enterprise content marketing platform combining a vetted talent network, strategy, and tooling. Targets larger brands than Draft and bundles program-level services.
• Skyword: Enterprise content marketing platform pairing brand programs with a freelance creator network and content strategy tools. Competes at the upper end of the same market.

Emerging players

• The Blogsmith: B2B-focused content studio pairing SEO operators with writers for technology brands. Smaller, niche-focused competitor on premium human-written content.
• Beam Content: Three-person B2B content studio running expert interviews before writing. Competes in the same premium human-written, considered-content niche as Draft.
• CopyCrest: Small bench of senior copywriters with rigorous vetting and unlimited revisions. Direct niche competitor targeting customers who value human-crafted copy over AI fill.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/trydraft
• Facebookfacebook.com/TryDraft
• LinkedInlinkedin.com/company/trydraft

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Draft