The Blogsmith
The Blogsmith is a Denver-based, bootstrapped B2B content marketing agency that produces human-written SEO content, case studies, e-books, and content strategy for enterprise and mid-market SaaS and technology brands, sold primarily through monthly retainers.
- Company typePrivate
- Founded2016
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Blogsmith does
The Blogsmith is a Denver-based, founder-led B2B content marketing agency founded in 2016 by Maddy Osman. The firm delivers SEO-optimized, human-written content and strategy services to enterprise and mid-market B2B technology brands, with a stated client roster that includes HubSpot, Klaviyo, Automattic, Nexcess (Liquid Web), Search Engine Journal, Goodcover, and Hourly. Its service portfolio spans SEO content writing, case study and e-book production, content editing, article rewriting, content briefs, technical documentation, content audits, SEO reporting, backlink building, and custom graphic/video design, all sold under recurring monthly retainers (Writing Retainer from $5,000/month; Strategy Retainer from $7,000/month) or as one-time pilots at $1/word or $100/hour.
The company operates without a proprietary technology platform, relying on industry-standard tools (Grammarly, Copyscape, Originality.ai, Clearscope, Fireflies) and a distributed team of approximately 18 — a mix of in-house content managers, editors, SEO specialists, account managers, a project manager, a graphic designer, and a bench of freelance writers. Demand generation is founder-led, anchored by Osman’s published book ("Writing for Humans and Robots"), a LinkedIn Learning course, Skillshare classes (7,000+ students), podcast appearances, and WordPress community sponsorship. The firm has adopted a formal "zero AI-generated content" policy as a brand differentiator and has been bootstrapped with no disclosed external funding, suggesting growth has been financed entirely from operating cash flow.
The Blogsmith firmographics
Firmographics- Name
- The Blogsmith
- Legal name
- The Blogsmith
- Website
- http://www.theblogsmith.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Blogsmith is a Denver-based, bootstrapped B2B content marketing agency that produces human-written SEO content, case studies, e-books, and content strategy for enterprise and mid-market SaaS and technology brands, sold primarily through monthly retainers.
- Ownership category
- akta.pro rank
The Blogsmith industry classification
Industry- Product category
- Content Marketing Agency Services
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Blogging & CMS Content Platforms (BPAMAJAG)
- akta.pro secondary industry
- Blogging & Website Publishing Platforms (MPACAIAB)
Keywords
Where The Blogsmith is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Markets served
The Blogsmith business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Writing Retainer: Monthly retainer engagements for companies with existing SEO strategies seeking consistent high-quality content delivery without hand-holding. Clients provide detailed content briefs and receive ready-to-publish pieces.
- Strategy Retainer: Monthly retainer engagements for holistic content and SEO services including keyword research, topic research, content briefs, proofreading, and performance reporting. Transform goals into a fully fledged content operation.
- Pilot/One-time Projects: One-time pilot projects allowing clients to experience working with the agency before committing to a retainer. Charged at $1 per word for SEO content writing or $100 per hour for SEO strategy services.
- Distribution Retainer (Beta): Holistic approach covering strategy, ideation, content creation, and distribution including backlink building. Currently offered as a beta offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Writing Retainer - For companies with existing SEO strategy |
| Subscription | Monthly | Strategy Retainer - Holistic content and SEO services |
| Unit Pricing | Pay-as-you-go | Pilot Projects - One-time project trial |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
The Blogsmith product offering
Product offeringCore offering
The Blogsmith is a B2B content marketing agency that produces SEO-optimized written content and content strategy deliverables for technology and SaaS brands. It offers content creation (blog articles, case studies, e-books, technical documentation), content improvement (editing, rewriting, content briefs), and strategy services (content audits, SEO reporting, backlink-building) delivered via monthly retainers or pilot/one-time projects. The agency specializes in human-written, AI-free content engineered to rank in search engines and convert across the full sales funnel.
Product overview
The Blogsmith is a holistic B2B content agency offering a unified service portfolio centered on SEO content marketing and strategy for technology brands and SaaS companies. The offering consists of core content creation services (SEO Content Writing, Case Study Writing & Design, E-Book Writing & Design, Content Editing, Article Rewriting, Content Brief Creation, and Technical Documentation) supplemented by strategy services (Content Audits, SEO Reporting, and Backlink-Building) and design services (Custom Graphics and Video). Clients can engage via service tiers: Writing Retainer (content execution, starting at $5,000/month), Strategy Retainer (full-service content operation, starting at $7,000/month), or pilot/infrequent projects ($1/word or $100/hour). All services emphasize human-written, original content with SEO optimization across the full sales funnel.
Differentiator
Problem solved
Functional benefit
Products and services
- SEO Content Writing SEO-focused blog posts and website content writing with keyword research, content ideation, CMS uploads, and performance tracking, designed to support full-funnel content strategy for B2B technology and SaaS companies.
- Case Study Writing & Asset Design Conversion-driven case study writing with professional design, including client interviews, brand-aligned storytelling, and on-brand PDF creation for B2B marketing and sales use.
- E-Book Writing & Design End-to-end e-book creation including expert interviews, impactful writing, and on-brand design and PDF production, used for lead generation and thought leadership by B2B technology brands.
- Content Editing Professional editing services including developmental editing, line editing, copy editing, fact checking, and SEO optimization for existing content assets.
- Article Rewriting Content revitalization service for outdated articles, including updated statistics, links, illustrations, and brand voice alignment to improve search rankings.
- Content Brief Creation Strategic content brief development to guide writers with target keywords, search intent, structure guidance, and brand specifications.
- Technical Documentation Writing Technical writing services for software documentation, user guides, and API documentation for B2B technology companies.
- Content Audits Comprehensive analysis of existing content to identify SEO opportunities, content gaps, and performance optimization strategies.
- SEO Reporting Performance tracking and analytics reporting for SEO campaigns, including rankings, traffic metrics, and ROI analysis.
- Backlink-Building Off-page SEO service focused on building quality backlinks to improve domain authority and search rankings.
- Custom Graphics and Video Visual content creation including custom illustrations, infographics, and video content tailored to brand guidelines for B2B marketing assets.
Quantifiable outcome
- 779 page 1 Google rankings for Nexcess client with 92 first-position rankings and 69 featured snippets
- +4 more outcomes
Companies that use The Blogsmith
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
The Blogsmith technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Blogsmith partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights5 records
The Blogsmith competitors and assessment
Company assessmentEmerging players
- Eucalypt Media: Eucalypt Media is a boutique B2B content writing agency focused on long-form articles for SaaS and tech brands. It is an emerging peer with overlapping SEO content writing and editorial services for similar mid-market SaaS customers.
- iPullRank: iPullRank is a technical SEO and content strategy agency serving enterprise and B2B tech clients, including former collaboration with The Blogsmith. It overlaps on SEO strategy, content production, and enterprise B2B client base, but with a stronger technical-SEO orientation.
Broad incumbents
- Brafton: Brafton is a larger, established content marketing agency offering content strategy, writing, design, and video for B2B and B2C clients. It competes with The Blogsmith in the broader content marketing services category but at greater scale and broader vertical coverage.
Direct peers
- Fractl: Fractl is a content marketing agency known for data-driven campaigns, original research, and SEO-driven link-building content. It is comparable to The Blogsmith's SEO content writing, content audits, and backlink-building services targeting enterprise and B2B clients.
- Foundation Inc: Foundation Inc is a B2B SaaS-focused content marketing agency producing original research, reports, and brand-led content. It overlaps with The Blogsmith's research-driven e-books, content strategy, and SEO content offerings for technology brands.
- Single Grain: Single Grain is a digital marketing agency offering SEO, content marketing, and SaaS growth services. It targets a similar enterprise B2B SaaS audience with content-and-SEO-led growth engagements, making it a comparable mid-sized agency peer.
- Grow and Convert: Grow and Convert is a content marketing agency focused on B2B SaaS, emphasizing content that drives conversions rather than just traffic. It overlaps with The Blogsmith's SEO content writing and conversion-focused case study/e-book offerings for similar buyer personas.
- Column Five: Column Five is a content marketing agency specializing in visual content, infographics, e-books, and brand storytelling. It is comparable to The Blogsmith's e-book writing and design, custom graphics, and case study asset design services for B2B clients.
- Animalz: Animalz is a content marketing agency specializing in SaaS and B2B tech, producing SEO-driven long-form content and thought leadership. It is the most direct peer to The Blogsmith in terms of customer focus (B2B SaaS), service mix (blog content, strategy, e-books), and premium positioning.
- Siege Media: Siege Media is an SEO-focused content marketing agency offering blog content, design, and link-building services to enterprise and mid-market clients. It overlaps directly with The Blogsmith's SEO content, strategy, and backlink-building service lines for B2B/enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Blogsmith social profiles
Digital presenceThe Blogsmith financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Blogsmith leadership team
Management profileNumber of profiles
Profiles18 records
The Blogsmith funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Blogsmith M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Blogsmith
What does The Blogsmith do?
The Blogsmith is a B2B content marketing agency that produces SEO-optimized written content and content strategy deliverables for technology and SaaS brands. It offers content creation (blog articles, case studies, e-books, technical documentation), content improvement (editing, rewriting, content briefs), and strategy services (content audits, SEO reporting, backlink-building) delivered via monthly retainers or pilot/one-time projects. The agency specializes in human-written, AI-free content engineered to rank in search engines and convert across the full sales funnel.
Is The Blogsmith a public or private company?
The Blogsmith is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Blogsmith founded?
The Blogsmith was founded in 2016. It employs 11 to 50 people.
Where is The Blogsmith based?
The Blogsmith is headquartered in Denver, United States, in the North America region.
How does The Blogsmith make money?
Four revenue lines are on record. Writing Retainer is the primary driver. The others are strategy Retainer, pilot/One-time Projects and distribution Retainer (Beta).
Who are The Blogsmith's main competitors?
Emerging players on record are Eucalypt Media and iPullRank. Brafton is listed as a broad incumbent. Direct peers are Fractl, Foundation Inc, Single Grain, Grow and Convert, Column Five, Animalz and Siege Media.
Does The Blogsmith have an API?
No public API is recorded for The Blogsmith.
What industry is The Blogsmith in?
The Blogsmith's product category is Content Marketing Agency Services. Its primary akta.pro industry code is BPAMAJAG, Blogging & CMS Content Platforms, with a secondary code of MPACAIAB, Blogging & Website Publishing Platforms. Its NAICS code is 5131 and its SIC code is 7311.