What NeoGrid does

NeoGrid is a Brazilian supply chain management (SCM) software-as-a-service provider offering an end-to-end platform that connects manufacturers, distributors, and retailers through a shared data network. The company serves enterprise customers across three primary verticals—industry (manufacturers such as Nestlé, BRF, PepsiCo, Coca-Cola, Seara, Wickbold, Lactalis, M. Dias Branco, Rich's, Genomma Lab, Newell Brands, Reckitt), retail (GPA, Casas Bahia, Carrefour, Panvel, Bonanza, Atacadão, Rede Brasil), and distributors—with a portfolio that includes visibility products (NeoDistribution, NeoRetail, NeoMarket, Hórus, NIA), automation tools (EDI Mercantil, EDI Logístico, NeoSmart Order, VMI, DRP), planning modules (S&OP, Strategic Sourcing), and digital commerce solutions (Retail Insights, Content Execution, 2Buy, Lett, Smarket, Arker). Underlying the platform is what NeoGrid describes as Brazil's largest supply chain data mesh, covering 660,000+ points of sale, 8,000+ industries, 5,000+ distributors, and processing 10 billion coupons annually, augmented by a Nielsen-powered Supply Chain Benchmark sourced from 10,000+ stores.

The company monetizes primarily through enterprise subscription licensing on a quote-based B2B SaaS model, distributed via direct enterprise sales supported by content marketing, case studies, the Neogrid Summit, podcasts, and an annual customer awards program. Product expansion has been pursued aggressively through M&A—five disclosed acquisitions including Arker (trade promotion management, R$26 million, September 2021), Smarket (March 2021), Predify (December 2021), Accera (October 2018), and Agentrics (January 2013)—cumulating in more than R$41 million of post-IPO M&A spend. NeoGrid was previously listed on B3 under ticker NGRD3 with 9,140,944 total shares; in June 2026, Grupo Hindiana completed a public tender offer, taking the company private and folding it into the Hindiana group. The company operates from headquarters in Joinville (Santa Catarina, Brazil), with a São Paulo regional headquarters and investor relations office, plus international entities in Miami (Neogrid North America LLC) and Maastricht (Neogrid Netherlands B.V.).

Operationally, NeoGrid claims integration with 30,000+ companies globally and reports documented customer outcomes including order processing time reductions (Coca-Cola: from 4 hours to 10 minutes), e-commerce conversion improvements (Nestlé: 4% to 8%), sell-out growth (M. Dias Branco: +113%), and loss recovery (Reckitt: R$3.1 million; Bonanza: R$2.2 million). AI/ML is applied across trade promotion optimization (Arker), digital shelf image analysis (Lett), anomaly detection for stockouts, and recommendation engines for growth/defense zone identification, though no proprietary foundation models or published research were disclosed.

Name

NeoGrid

Legal name

Neogrid Informática Ltda

Website

https://neogrid.com

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

NeoGrid is a Brazilian SaaS provider of end-to-end supply chain management solutions, serving enterprise manufacturers, retailers, and distributors with visibility, automation, planning, and digital commerce products connected through a network spanning 30,000+ companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Joinville

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscriptions: NeoGrid operates as a SaaS (Software as a Service) company providing supply chain management solutions. Revenue is generated through subscription-based software licensing with enterprise clients in the manufacturing, retail, and distribution sectors in Brazil.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

NeoGrid is a SaaS supply chain management platform connecting manufacturers, distributors, and retailers across Brazil and Latin America. Its portfolio includes demand planning, order automation via EDI, trade promotion management, inventory optimization, vendor-managed inventory, retail visibility, and e-commerce execution solutions. The platform integrates over 30,000 companies globally through its data network covering 660,000+ points of sale.

Product overview

Neogrid is an end-to-end supply chain and commerce management ecosystem offering a comprehensive portfolio of integrated solutions across three primary segments: industry, retail, and distribution. The platform comprises core visibility solutions (NeoDistribution, NeoRetail, NeoMarket, NIA), automation tools (EDI Mercantil, EDI Logístico, NeoSmart Order), planning and optimization modules (S&OP, DRP, VMI, Strategic Sourcing), and digital commerce solutions (Retail Insights, Content Execution, 2Buy, Lett, Smarket). The Arker trade promotion management solution, acquired in 2021, adds AI-powered commercial investment optimization capabilities. The NeoLog collaboration portal connects trading partners, while the Supply Chain Benchmark (powered by Nielsen) provides market benchmarking analytics. The ecosystem processes over 660,000 retail points, 8,000 industries, and 5,000 distributors, handling 10 billion coupons annually.

Differentiator

Problem solved

Functional benefit

Brands

• Arker: Trade promotion management solution using big data, analytics, and AI to optimize commercial investments for industries.
• Lett
• 2Buy
• NeoRetail
• NeoDistribution
• NeoMarket
• NeoSmart Order
• NIA
• Horus
• VMI
• Smarket
• DRP

Products and services

• NIA Sales intelligence and analytics solution providing insights for industry commercial teams to optimize sales performance and decision-making across distribution and retail channels.
• NeoDistribution Distributor visibility solution providing a unified view of indirect channel performance, enabling industries to monitor distributor stock, sales, and execution metrics.
• NeoRetail Retail visibility solution providing real-time insights into retail store performance, shelf execution, and sell-out data for industry manufacturers.
• NeoMarket Market monitoring and market share analytics solution tracking competitive landscape and performance metrics across retail channels.
• Horus Shopper behavior monitoring and price tracking solution analyzing consumer interactions and pricing dynamics at the point of sale.
• EDI Mercantil Electronic Data Interchange solution automating order exchange between industry and retail, eliminating manual processing and reducing order errors.
• EDI Logístico Logistics EDI solution enabling automated exchange of shipping and freight documents between trading partners.
• Arker Trade promotion management solution acquired in 2021, using big data, analytics, and AI to optimize commercial investments and promotional budget allocation for industries.
• Retail Insights Digital trade marketing solution enabling brands to manage and optimize their presence across e-commerce retail platforms.
• Content Execution E-commerce content management solution ensuring product listings have complete, accurate, and consistent content across digital retail channels.
• 2Buy E-commerce traffic direction solution using geolocation data to personalize media campaigns, directing consumers to e-commerces where products are available.
• S&OP Sales and Operations Planning solution integrating commercial planning, supply planning, and operational execution for end-to-end supply chain coordination.
• NeoLog Collaborative portal connecting retail and industry, facilitating joint business planning, promotional coordination, and operational alignment between trading partners.
• VMI (Vendor Managed Inventory) Vendor Managed Inventory solution enabling suppliers to manage and optimize inventory levels at retail stores and distribution centers.
• NeoSmart Order Intelligent order management solution automating purchase order creation and optimization based on demand signals and inventory levels.
• Strategic Sourcing Strategic procurement solution helping industries optimize supplier selection, negotiate better terms, and manage purchasing processes.
• Lett Digital shelf execution and e-commerce performance solution enabling brands to monitor and optimize product presence, pricing, and content across online retail channels.
• Smarket Retail promotion management solution combining promotional planning with competitive intelligence for data-driven promotional decisions.
• DRP (Distribution Requirements Planning) Distribution Requirements Planning solution optimizing inventory replenishment and distribution across retail locations.
• NeoRetail Ops Retail operations visibility solution providing daily sales and inventory insights to drive operational decision-making.
• Supply Chain Benchmark (powered by Nielsen) Supply chain performance benchmarking solution developed in partnership with Nielsen, providing market comparison metrics based on data from over 10,000 stores across Latin America.
• NG Portal Customer portal providing access to NeoGrid's platform solutions and services for enterprise clients.

Quantifiable outcome

• Coca-Cola reduced order processing time from 4 hours to 10 minutes
• +8 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• NielsencoreStrategic or Co-development Partner · 1 January 2014NeoGrid and Nielsen formed a strategic partnership to develop the Supply Chain Benchmark solution in Latin America. The solution is powered by Nielsen data from 10,000+ stores daily, providing market benchmarking indicators for supply chain decision-making. NeoGrid brings its supply chain expertise while Nielsen provides consumer and market intelligence data.
• Gartner GroupminorOthersNeoGrid was mentioned by Gartner Group - a world leader in information technology research - as offering among the best Supply Chain Management solutions in the market. Present in more than 60 countries according to Gartner recognition.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• TOTVS: Brazil's largest enterprise software company, offering ERP, SCM, and retail solutions to manufacturers and retailers across Brazil and Latin America. Most direct domestic competitor given overlapping customer base and regional focus.
• Blue Yonder: Global leader in supply chain planning, execution, and retail planning software. Competes head-on in demand planning, inventory optimization, and S&OP categories where NeoGrid's S&OP and DRP modules operate.
• Manhattan Associates: Provides supply chain, inventory, and omnichannel commerce solutions for retailers and consumer goods manufacturers. Directly comparable to NeoRetail, NeoDistribution, and VMI offerings.
• Kinaxis: Concurrent supply chain planning platform used by global manufacturers and CPG companies. Competes in the S&OP, demand planning, and supply planning domains where NeoGrid sells comparable modules.
• RELEX Solutions: Unified supply chain and retail planning platform focused on grocery and consumer goods verticals. Direct overlap with NeoRetail, VMI, and DRP offerings for retail chains in Brazil and globally.
• E2open: Connected supply chain platform spanning planning, execution, and logistics. Comparable to NeoGrid's EDI, logistics document exchange, and distribution planning capabilities for global manufacturers and retailers.

Broad incumbents

• SAP: SAP's supply chain and ERP suites (S/4HANA, IBP) serve the same enterprise manufacturers and retailers globally and in Brazil. Broader portfolio breadth but less depth in Latin American POS-level visibility data.
• Oracle: Oracle SCM Cloud and NetSuite target the same large-enterprise customer base with supply chain planning, manufacturing, and order management. Broader platform play but less specialized in retail execution.

Emerging players

• o9 Solutions: AI-driven integrated planning platform for demand, supply, and integrated business planning. Overlaps with NeoGrid S&OP and Arker trade promotion optimization use cases for large CPG and retail clients.
• ToolsGroup: Probabilistic supply chain planning and inventory optimization vendor with strong CPG and retail logos. Competes with NeoGrid DRP, VMI, and NeoRetail Ops modules at the inventory optimization layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/neogrid_na
• Facebookfacebook.com/neogridnorthamerica
• LinkedInlinkedin.com/company/neogrid-north-america
• Instagraminstagram.com/neogrid

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NeoGrid