Name

Ogee

Legal name

Ogee, Inc.

Website

https://ogee.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Organic Clean Beauty & Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA)

akta.pro secondary industries

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Eye & Lip Skincare (CRABAAAC), Makeup Brushes & Brush Sets (CRABAKAA)

Keywords

• Organic skincare products
• Certified organic cosmetics
• Clean beauty makeup
• Hybrid skincare makeup
• Natural face sticks

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue channel through ogee.com with full product catalog, subscription options (Subscribe & Save with 20% first order discount and 10% recurring discount), and free shipping on orders $50+.
2. One-Time Product Sales: Individual product purchases across makeup, skincare, and accessories categories with prices ranging from $23 to $250.
3. Retail Distribution: Revenue from wholesale/retail partnerships including Sephora, Nordstrom, and Bluemercury, representing significant milestone for brand with approaching nine-figure DTC sales.
4. Subscribe & Save Program: Recurring subscription model offering 20% off first order and 10% discount on recurring orders with flexible delivery frequency (every 2, 3, or 4 months).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Ogee develops, manufactures, and sells NSF Certified Organic makeup and skincare products under the Ogee Beauty brand. The catalog spans face sticks, foundation sticks, concealers, lip glosses, tinted lip oils, mascara, lipstick, serums, face oils, cleansers, toners, and application brushes, formulated with a minimum 70% organic content. The brand sells predominantly direct-to-consumer through ogee.com with subscription options, and through prestige retail partners Sephora, Nordstrom, and Bluemercury.

Product overview

Ogee is a certified organic clean beauty brand offering a unified portfolio of 100% natural, NSF-certified organic makeup and skincare products. The offering is organized into four product collections: Makeup (14 products including the viral Crystal Contour Collection, Sculpted Face Sticks, Sculpted Complexion Foundation Stick, Complexion Perfecting Serum Foundation, Complexion Perfecting Concealer, Beyond Clean Lip Gloss, Tinted Sculpted Lip Oils, Beyond Clean Volumizing Mascara, and Full Bloom Sculpted Lipstick); Skincare (23 products including jojoba-based face oils, serums such as the Collagen Boost Elixir, Hyaluronic Acid Elixir, Seeds of Youth Stem Cell Serum, Brightening Toner, cleansing oils, exfoliating cleansers, and the Activated Botanical Primer); Accessories (7 brushes including The Blender Brush, Base Brush, Precision Brush, Powder Brush, Brush Cleanser, and Headband); and Bundles (9 curated sets including The Discovery Set, Signature Skincare Collection, Dynamic Duo, Elixir Trio, and Tinted Lip Sets). The brand's core value proposition is the combination of certified organic ingredients with high-performance beauty formulations, backed by NSF Organic Certification requiring a minimum of 70% organic content.

Differentiator

Problem solved

Functional benefit

Products and services

• Crystal Contour Collection A trio of balmy sticks (bronzer, blush, and highlighter) designed to bronze, blush, and highlight the face for a sculpted complexion. The bundle is Ogee's viral flagship set with 5,000+ five-star reviews and is sold individually and as a featured Sephora launch SKU.
• Sculpted Face Stick A multi-use cream face stick available in nine shades (Rose Quartz, Carnelian, Pink Diamond, Topaz, Pearl, Opal, Copper, Amber, Obsidian) offering matte and shimmer finishes for contouring, highlighting, and cheek color.
• Sculpted Complexion Foundation Stick A multi-use foundation stick offering buildable coverage across 18 inclusive shades designed to match a range of skin tones and undertones.
• Complexion Perfecting Serum Foundation A skincare-infused liquid foundation delivering complexion-perfecting coverage; formulated with organic jojoba oil and hyaluronic acid for hydration while providing buildable coverage across 18 shades.
• Complexion Perfecting Concealer A skincare-first concealer delivering medium buildable coverage that brightens under-eyes and conceals dark circles, blemishes, and redness; contains 100% natural, 73% organic ingredients and is formulated as 80% skincare, 20% makeup.
• Beyond Clean Lip Gloss A skincare-infused lip gloss delivering 24-hour hydration, high-shine color, and plumping benefits across 14 shades, formulated with 97% skincare ingredients including ceramides and resurrection plant extract.
• Tinted Sculpted Lip Oil A conditioning lip color treatment combining 10 shades (Azalea, Begonia, Camellia, Dahlia, Linnea, Magnolia, Petunia, Rosalia, Nolana, Viola) with lip care benefits.
• Beyond Clean Volumizing Mascara A lash-enhancing, lengthening mascara with a buildable formula containing jojoba oil, oat protein peptides, raspberry ketones, and aloe vera for conditioning benefits.
• Full Bloom Sculpted Lipstick A pure pigment, high-performance refillable lip color available in 7 shades (Lulu, Amnesia, Cezanne, Zuri, Sahara, Santana, Juliette).
• Skin Enhancing Primer SPF 40 A broad-spectrum mineral sunscreen primer combining SPF 40 sun protection with makeup-prepping hydration in a sheer, lightweight formula.
• Jojoba Glow Face Oil An anti-aging moisturizing face oil featuring certified organic, American-grown golden jojoba oil as the hero ingredient, delivering skin-enhancing restorative hydration and a dewy finish.
• Hyaluronic Acid HA 1.5% Elixir A hydrating serum featuring 1.5% hyaluronic acid to attract and retain moisture in the skin for a plumped, luminous complexion.
• Brightening Botanical Eye Balm A brightening eye treatment designed to reduce the appearance of dark circles and hydrate the delicate eye area.
• Seeds of Youth Serum An anti-aging stem cell serum formulated with plant stem cells, hyaluronic acid, and jojoba oil to target fine lines and wrinkles.
• Collagen Boost Elixir A targeted serum concentrate clinically shown to boost collagen production by 150%, designed to firm and revitalize skin.
• Liquid Gold Cleansing Oil A moisturizing makeup-removing cleansing oil that dissolves makeup and impurities while nourishing the skin barrier.
• Silky Dream Cleansing Cream A hydrating daily cleanser that removes impurities and makeup while maintaining the skin's moisture balance.
• Brightening Toner BHA 2% A glow resurfacing liquid exfoliator featuring 2% salicylic acid (BHA) to unclog pores and improve skin texture.
• Botanical Brilliance Exfoliating Cleanser A high-performance instant glow exfoliating cleanser that buffs away dead skin cells for smooth, radiant skin.
• Activated Botanical Primer A makeup-perfecting hydrating primer that preps the skin for seamless foundation application while delivering skincare benefits.
• The Discovery Set A curated introduction to Ogee's skincare lineup, designed to help new customers explore and find their preferred products and routines.
• Elixir Trio A trio of targeted serum concentrates (Vitamin C Brightening Elixir, Collagen Boost Elixir, and Hyaluronic Acid HA 1.5% Elixir) designed to deliver a complete anti-aging regimen at a bundle price.
• Dynamic Duo A 2-step daily routine bundle for advanced anti-aging, combining two of Ogee's hero skincare products at a bundled price.
• Signature Skincare Collection A comprehensive full skincare regimen bundle combining multiple Ogee skincare products at a bundled price for a radiant glow.
• The Blender Brush A high-performance application brush designed to enhance the efficacy of Sculpted Face Sticks and Sculpted Complexion Sticks for a seamless, second-skin finish.
• The Base Brush A foundation brush with rounded shape, optimal density, eco-friendly wooden handle, and vegan fibers for flawless foundation application.
• The Precision Brush A multi-use brush for spot concealing, lining, lip definition, shadow blending, and under-eye brightening.
• The Powder Brush A professional-grade powder brush designed for effortless application and flawless finishing.
• The Brush Cleanser A powerful cleansing soap that effectively removes makeup and buildup from brushes without harsh chemicals.

Quantifiable outcome

• Products sell out every 38 seconds
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• SephoracoreChannel Partner/ Reseller/ Distributor · 22 June 2026Ogee launched its certified organic beauty products exclusively on Sephora.com on June 22, 2026, with nationwide in-store rollout following in October 2026. The launch includes the viral Contour Collection and Tinted Sculpted Lip Oils. Sephora's co-founder emphasized this represents a pivotal moment for clean beauty, aligning with consumer demand for sustainable products.
• NordstromcoreChannel Partner/ Reseller/ Distributor · 1 August 2025Ogee launched at Nordstrom in August 2025, expanding retail footprint with clean, luxury skincare and makeup products through this prestigious department store chain.
• BluemercurycoreChannel Partner/ Reseller/ Distributor · 26 February 2025Ogee announced full chain-wide rollout at Bluemercury, expanding to stores nationally by March 2025, providing access through this luxury beauty retailer.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Tower 28 Beauty: Tower 28 is a clean, sensitive-skin-friendly makeup brand carried at Sephora and Credo, competing in face sticks, complexion and lip products. Highly comparable target customer and retail positioning.
• ILIA Beauty: ILIA is a prestige clean-beauty brand selling skincare-infused color cosmetics in similar Sephora, Credo and Bluemercury channels. Most directly comparable on hybrid skincare-makeup positioning, NSF/EWG-style clean credentials, and prestige-retail distribution.
• Saie: Saie is a clean, ingredient-led makeup brand sold at Sephora with hybrid skincare makeup sticks, dewy-finish formulations and a strong founder-led social-media presence — directly comparable in product format and retail channel.
• Kosas: Kosas positions itself as 'clean, skin-loving color' with skincare-active makeup (tinted serums, lip treatments) sold at Sephora and its own DTC site — overlapping hybrid formulas, prestige pricing and Sephora distribution.
• RMS Beauty: RMS Beauty is one of the original 'clean' makeup pioneers selling at Sephora with multi-use face sticks, luminizers and lip products in certified-organic and naturally-derived formulations. Closest comparable on clean-beauty heritage and product format.
• Westman Atelier: Westman Atelier is a prestige clean-makeup brand sold at Sephora with high-end face sticks, complexion products and skincare-makeup hybrids. Comparable on prestige positioning and Sephora shelf placement.
• Juice Beauty: Juice Beauty is an organic-credentialed skincare and color-cosmetics brand (USDA Organic, CCOF) competing directly with Ogee's certified-organic positioning across face, lip and skincare SKUs.

Broad incumbents

• Tatcha: Tatcha is a prestige skincare brand (now owned by Unilever) sold at Sephora with proprietary botanical ingredients. Comparable on prestige clean-skincare positioning, Sephora distribution, and clinically-validated botanical actives — broader skincare-led portfolio than Ogee.
• Honest Beauty: Honest Beauty is a mass-prestige clean-beauty brand offering makeup and skincare with ingredient transparency across Sephora, Ulta and DTC. Comparable on clean-credentials positioning and target consumer, though more mass-market oriented.
• Drunk Elephant: Drunk Elephant is a clinically-active, ingredient-led skincare brand (now owned by LVMH) sold at Sephora. Comparable on active-ingredient prestige positioning and Sephora distribution, though skincare-only and materially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ogeeorganics
• Facebookfacebook.com/ogee
• Instagraminstagram.com/ogee
• TikToktiktok.com/@ogee
• Xx.com/ogee

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds7 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ogee