myTVS
myTVS is a digital-first Indian automotive aftermarket platform operating 1,100+ multi-brand service centres across 250+ towns, serving individual vehicle owners, EV fleets, OEMs, insurers, and branded-parts partners through its app, AI diagnostics, and MaaS platform.
- Company typePrivate
- Founded2019
- HeadquartersMadurai, India
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What myTVS does
myTVS is a digital-first automotive aftermarket platform operating under the TVS Mobility Group umbrella, with its headquarters in Chennai, India. The company runs a network of 1,100+ multi-brand service centres across 250+ Indian towns and has crossed 10 million active service subscriptions, making it one of India's largest organised aftermarket platforms. Its core offering combines an online discovery, booking, and management layer (website and mobile app) with a large physical service network, the 'myTVS Recommends' branded parts programme co-developed with Castrol India and Valeo, and an AI-powered diagnostic layer supporting predictive maintenance and integrated vehicle health management. The company also operates the Ki Mobility digital platform, which is being tested internationally, and a Mobility-as-a-Service (MaaS) platform launched in 2024 for last-mile EV fleets.
The business operates a hybrid revenue model spanning B2C service subscriptions and pay-as-you-go vehicle servicing, B2B managed fleet services and EV leasing through the MaaS platform, OEM after-sales partnerships (notably with VinFast), motor insurance cashless-claims partnerships (Navi General Insurance), and branded component programmes with Castrol and Valeo. Distribution is asset-light and partner-led domestically, with international expansion underway into the UAE (via an MoU with Transguard Group covering 650-700 vehicles), South Africa, Kenya, the UK, and broader Europe through its Universal Components subsidiary. The company is privately held under TVS Mobility Pvt Ltd; Exor NV (Agnelli family holding) holds an 11.5% stake following Series C funding totalling ₹690 crore.
For FY26, myTVS expects revenue of approximately ₹2,100 crore at 30-40% year-over-year growth and 35-40% CAGR over a four-year track record, having reached EBITDA positivity within five years of launch. Management has guided expansion to 2,500 service centres by 2026/2027, a dark-store quick commerce footprint of 250 locations by 2027, and an Agentic AI framework targeted for February 2026.
myTVS firmographics
Firmographics- Name
- myTVS
- Legal name
- myTVS
- Website
- https://mytvs.in
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- myTVS is a digital-first Indian automotive aftermarket platform operating 1,100+ multi-brand service centres across 250+ towns, serving individual vehicle owners, EV fleets, OEMs, insurers, and branded-parts partners through its app, AI diagnostics, and MaaS platform.
- Ownership category
- akta.pro rank
myTVS industry classification
Industry- Product category
- Automotive Aftermarket Services
- NAICS
- Passenger Car Rental and Leasing (53211)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- EV/Hybrid Aftermarket Parts & Accessories Distribution (Batteries, Charging Components) (TLAKAOAG)
- akta.pro secondary industries
- Satellite/Off-Grid Tracking & Connectivity (Cellular/Sat) (TLABAJAN), Aftermarket Fleet Telematics Hardware & Device Management (TLAEAFAB)
Keywords
Where myTVS is headquartered
LocationHeadquarters
- HQ city
- Madurai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
myTVS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Vehicle service subscriptions: Active service subscriptions across 10 million subscribers, generating recurring revenue from multi-brand vehicle servicing, repairs, and maintenance.
- Fleet management and MaaS: Mobility-as-a-service platform offering EV fleet leasing, real-time fleet management, charging solutions, insurance brokerage, and tyre management to last-mile delivery companies.
- Mobility-as-a-service (MaaS): Platform for last-mile EV fleets with services including leasing, real-time fleet management, charging solutions, insurance, and tyre management.
- International fleet management: Fleet management contract with Transguard in UAE covering 650-700 vehicles as part of international expansion into the Middle East and Africa.
- B2B after-sales partnerships: Revenue from OEM and EV manufacturer after-sales service agreements (VinFast) and insurance partner network (Navi General Insurance cashless claims).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Consumer vehicle servicing – pricing not publicly disclosed |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
myTVS product offering
Product offeringCore offering
myTVS operates a digital-first automotive aftermarket platform that combines online discovery, booking and management with a physical network of 1,100+ multi-brand vehicle service centres across 250+ towns in India. It delivers multi-brand car and two-wheeler servicing, repairs and maintenance through a branded service experience ('myTVS Recommends' with Castrol and Valeo), and extends into fleet management, EV charging, spare parts quick commerce and a Mobility-as-a-Service (MaaS) platform for last-mile EV fleets.
Product overview
myTVS is a digital-first vehicle aftermarket platform operating as part of TVS Mobility Group. The company offers a platform-plus-services architecture centered on its core myTVS Service Network of 1,100+ multi-brand service centers, complemented by the Ki Mobility digital platform (being tested internationally), a Mobility-as-a-Service (MaaS) platform for EV fleet management, and the myTVS Recommends branded component program with Valeo and Castrol. The portfolio spans multi-brand vehicle servicing, fleet management, quick commerce parts delivery, and EV services, with plans to expand to 2,500 service touchpoints by 2026-2027.
Differentiator
Problem solved
Functional benefit
Brands
- Ki Mobility: Digital platform being tested in Europe, Asia Pacific, and Africa for spare parts and vehicle services
- myTVS Recommends
- Mobility-as-a-Service (MaaS) Platform
Products and services
- myTVS Multi-Brand Service Network Digital-first network of 1,100+ multi-brand vehicle service centres across 250+ towns in India offering organised servicing, repairs and maintenance for cars and two-wheelers. Targeted at individual vehicle owners and supported through the myTVS website and mobile apps.
- Mobility-as-a-Service (MaaS) Platform Comprehensive mobility platform providing EV fleet leasing, real-time fleet management, charging solutions, insurance brokerage and tyre management services. Targeted at last-mile logistics, quick commerce and delivery companies looking to electrify their fleets.
- Ki Mobility Digital Platform Digital platform being tested in Europe, Asia Pacific and Africa markets to support spare parts and vehicle services as part of myTVS's international expansion.
- Dark Store Quick Commerce Spare Parts Delivery Quick commerce spare parts delivery service using dark stores, planned to scale to 250 locations by 2027, supporting rapid delivery of vehicle components and accessories.
- myTVS Recommends Branded Service Programme Branded service experience programme delivered with Valeo and Castrol India, offering certified automotive components and standardised service quality across the myTVS multi-brand network.
Quantifiable outcome
- Crossed 10 million active service subscriptions – fastest platform in India to achieve this scale
- +4 more outcomes
Companies that use myTVS
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
myTVS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability1 record
Feature5 records
myTVS partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major, core and minor.
- Castrol IndiamajorCastrol India invested in myTVS's Series C funding round (Rs 690 crore total) and partners on branded service experiences under the 'myTVS Recommends' programme. The partnership provides authenticated multi-brand service delivery with Castrol-branded offerings.
- ValeocoreValeo partners with myTVS on branded service experiences under the 'myTVS Recommends' umbrella, providing authenticated multi-brand service delivery with Valeo-branded components and service standards.
- Transguard GroupcoreTransguard Group, a UAE-based company, entered a strategic partnership with myTVS to transform automotive, aviation, and supply chain sectors in the UAE. myTVS signed an MoU to manage an initial fleet of 650-700 vehicles, marking its first international fleet management expansion into the Middle East and Africa.
- VinFastcoreVinFast partnered with myTVS to provide after-sales service and workshop support for its EV customers in India. This is part of VinFast's comprehensive India expansion strategy including a $500 million manufacturing facility in Tamil Nadu and dealer network expansion across 50+ cities.
- Navi General InsurancecoreNavi General Insurance partnered with myTVS to deliver a 'Cashless Anywhere' motor insurance claims experience across India. myTVS handles repair services as part of Navi's expanded cashless garage network that grew from ~710 garages in January 2026 to over 1,600 across 500+ cities.
- MoEVingminormyTVS partnered with MoEVing, an EV-based logistics company, to accelerate EV adoption in the Indian last-mile delivery market through the myTVS MaaS platform.
- RoadGridcoreVinFast established strategic partnerships with RoadGrid, myTVS, Castrol India, and Global Assure for charging and after-sales services to support its India EV ecosystem. RoadGrid works alongside myTVS for after-sales service delivery.
- Global AssureminorPart of VinFast's comprehensive India ecosystem partnership alongside myTVS, RoadGrid, and Castrol India for after-sales service delivery.
Scale indicators9 records
Recent moves10 records
Expansion highlights6 records
myTVS competitors and assessment
Company assessmentDirect peers
- GoMechanic: India's largest multi-brand car service and aftermarket platform, with a tech-led booking app and partner garage network. Directly comparable to myTVS in multi-brand B2C service model, digital-first booking, and asset-light partner-led scaling.
- Mahindra First Choice Services: Multi-brand car service network operated under the Mahindra Group, offering standardised servicing across India. Directly comparable to myTVS on multi-brand service centre model, with stronger OEM parent backing and similar pan-India coverage ambitions.
Broad incumbents
- Bosch Car Service: Global multi-brand car service franchise network operated by Bosch. Comparable as a scaled, branded, multi-brand service network; competes with myTVS on service quality and trust, but is broader in geography and parts-led rather than digital-first.
- Castrol Auto Service: Castrol's branded multi-brand service network across emerging markets. Closely comparable because Castrol is already a myTVS partner ('myTVS Recommends') — represents the broader global branded-service model against which myTVS benchmarks.
- LKQ Corporation: Global distributor of aftermarket auto parts and provider of related services. Comparable as an incumbent in the vehicle aftermarket ecosystem — particularly relevant to myTVS's spare parts marketplace and dark-store quick commerce strategy.
Regional players
- ServiceMyCar: UAE-based multi-brand car service platform with mobile app booking and partner garage network. Directly comparable as a multi-brand service platform, but operates regionally in the Middle East — same geography myTVS is expanding into via Transguard.
- AutoDoc: Middle East / Africa-focused online auto parts and service marketplace. Comparable to myTVS's digital parts and service proposition, particularly relevant given myTVS's South Africa and Kenya expansion.
- Wrench (formerly RepairSmith): US-based mobile car maintenance and repair service platform. Comparable on digitally-enabled vehicle servicing model (subscription + on-demand), but geographically focused on North America.
Emerging players
- CarDekho (Car Services vertical): Indian auto platform that has expanded into multi-brand car services and warranties. Comparable on digital-first auto services in India, with overlap in car owner acquisition funnel and OEM relationships.
- RoadGrid: India's EV charging and after-sales service infrastructure partner. Comparable because RoadGrid is already a VinFast ecosystem partner alongside myTVS; both target EV after-sales and charging services in India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
myTVS social profiles
Digital presencemyTVS financial estimates
Financial estimateRevenue estimate
Valuation estimate
myTVS leadership team
Management profileNumber of profiles
Profiles2 records
myTVS subsidiaries and ownership
Company hierarchySubsidiaries1 record
myTVS funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
myTVS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about myTVS
What does myTVS do?
myTVS operates a digital-first automotive aftermarket platform that combines online discovery, booking and management with a physical network of 1,100+ multi-brand vehicle service centres across 250+ towns in India. It delivers multi-brand car and two-wheeler servicing, repairs and maintenance through a branded service experience ('myTVS Recommends' with Castrol and Valeo), and extends into fleet management, EV charging, spare parts quick commerce and a Mobility-as-a-Service (MaaS) platform for last-mile EV fleets.
Is myTVS a public or private company?
myTVS is a private company. It is classified as corporate owned and is currently operating.
When was myTVS founded?
myTVS was founded in 2019. It employs 5,001 to 10,000 people.
Where is myTVS based?
myTVS is headquartered in Madurai, India, in the Asia region.
How does myTVS make money?
Five revenue lines are on record. Vehicle service subscriptions are the primary driver. The others are fleet management and MaaS, mobility-as-a-service (MaaS), international fleet management and B2B after-sales partnerships.
Who are myTVS's main competitors?
Direct peers on record are GoMechanic and Mahindra First Choice Services. Broad incumbents are Bosch Car Service, Castrol Auto Service and LKQ Corporation. Regional players are ServiceMyCar, AutoDoc and Wrench (formerly RepairSmith). Emerging players are CarDekho (Car Services vertical) and RoadGrid.
Does myTVS have an API?
No public API is recorded for myTVS.
What industry is myTVS in?
myTVS's product category is Automotive Aftermarket Services. Its primary akta.pro industry code is TLAKAOAG, EV/Hybrid Aftermarket Parts & Accessories Distribution (Batteries, Charging Components), with a secondary code of TLABAJAN, Satellite/Off-Grid Tracking & Connectivity (Cellular/Sat). Its NAICS code is 53211 and its SIC code is 7510.