What Univest does

Univest is an AI-driven Indian wealth-tech platform that combines SEBI-registered research, brokerage execution, and mutual fund advisory into a single mobile-first super-app. Founded in 2022 in Gurugram by Pranit Arora (CEO), Avneet Dhamija (CPO), and Vikash Agrawal (CTO), it serves Indian retail investors — from first-time traders to active F&O participants and HNI wealth clients — through four interlocking product surfaces: Univest Pro (a subscription advisory service from ₹99/month with clearly defined entries, targets, and stop-losses across stocks, futures, options, and commodities), Univest Stock Broking (a brokerage at ₹18 per order or zero-brokerage plans from ₹5/trade, with advanced tools such as scalper mode and an options chain), Portfolio Review (AI-generated Buy/Sell/Hold ratings across 2000+ NSE stocks on linked demat accounts), and a Mutual Funds Advisory service offering SEBI RIA-curated baskets with zero-commission direct fund plans. The company operates three regulated subsidiaries — Univest Stock Broking Private Limited (broker), Uniresearch Global Private Limited (SEBI research analyst), and Uniapps Investment Adviser Private Limited (investment adviser) — and integrates TradingView for charting.

The platform's core technology is a hybrid AI-human research stack in which proprietary algorithms screen 5000+ NSE-listed stocks for momentum, fundamentals, breakouts, and portfolio anomalies; outputs are then validated by SEBI-registered research analysts before being delivered as actionable advisory picks. Univest claims approximately 86% accuracy on advisory calls and tracks 3,000+ closed trades as part of its track record. Distribution is community-led and digital: more than 3 lakh members on Telegram, 2.5 lakh Instagram followers, and 1.4 lakh YouTube subscribers, with freemium onboarding (free demat account opening in under five minutes and three free trade ideas) feeding the funnel.

Monetization is multi-stream. Recurring revenue comes from Pro subscriptions (₹99+ per month), basic and premium MF advisory plans, and Wealth Visionary HNI baskets. Transactional revenue comes from brokerage per executed order (₹18 standard or ₹5–18 on active-trader plans) and from advisory fees on direct mutual fund plans rather than distributor commissions. The company has raised approximately $12 million across pre-seed, seed ($1.5M from Trinity Media Group, March 2023), and Series A ($10M from Bertelsmann India Investments, February 2026) rounds. As of early 2026, Univest claims 40 lakh+ active investors, is targeting nine-fold revenue growth by FY27, and has publicly disclosed IPO preparation, alongside an announced expansion into Tier 4 Indian towns and mutual fund distribution.

Name

Univest

Legal name

Univest Communication Technologies Private Limited

Website

https://univest.in

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Univest is an India-focused, SEBI-regulated wealth-tech platform that combines AI-screened research, brokerage execution, and zero-commission mutual fund advisory into a single mobile app serving retail investors. Its three regulated subsidiaries (broker, research analyst, investment adviser) support an integrated advisory-first brokerage model targeting both metro and Tier 4 markets.

Ownership category

akta.pro rank

Product category

Retail Investment Advisory & Brokerage

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (52394)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)

akta.pro secondary industry

Investor Education, Research & Portfolio Analytics Services (Retail) (FSAAAAAO)

Keywords

• Stock advisory services
• Discount brokerage
• Mutual fund advisory
• Wealth management platform
• AI investment research

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Pro Subscription: Subscription plans for access to trade ideas, premium screeners, Xclusive season content, and quarterly personalized securities portfolio review. Plans available as 1-month, 3-month, or 12-month subscriptions.
2. Brokerage Fees: Brokerage charges of ₹18 per order for equity delivery, intraday, futures, and options trades after 30-day free brokerage period (capped at ₹500). Custom brokerage plans available for scalpers and active traders.
3. Mutual Fund Advisory: Zero commission model for direct mutual funds - platform earns from advisory fees rather than product distribution commissions, ensuring unbiased fund selection.
4. Freemium Lead Generation: Free Demat account opening, 3 free trade ideas for new users, free portfolio insights on 2000+ stocks. Converts users to paid Pro subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Univest sells an integrated mobile wealth-management platform for Indian retail investors that combines SEBI-registered stock advisory subscriptions (Univest Pro), a SEBI-registered stock brokerage with one-tap advisory execution, and a SEBI RIA-backed mutual fund advisory service. The platform delivers AI-screened, analyst-validated Buy/Sell/Hold calls on 2,000+ NSE stocks, algorithmic screeners, portfolio analytics, and Shark investor tracking, monetised via subscriptions, per-order brokerage, and advisory fees.

Product overview

Univest is an AI-driven wealth-tech platform operating as a unified superapp for Indian retail investors. The platform consists of three interconnected layers: (1) Core Services: Univest Pro (SEBI-registered advisory subscription) and Univest Stock Broking (demat account and execution), which are integrated so users can receive trade recommendations and execute them in one click; (2) Advisory Layer: Mutual Funds Advisory via SEBI RIA providing zero-commission direct fund recommendations, complemented by Portfolio Review (AI-powered Buy/Sell/Hold ratings on 2000+ stocks) and Research Tools (webinars, IPO insights, results tracking); (3) Intelligence Layer: Shark Portfolios (tracking top investor portfolios) and Stock Screeners (25+ AI-driven filters for breakouts, fundamentals, momentum). The company also operates subsidiaries Uniresearch (SEBI RA INH000013776) and Uniapps (SEBI RIA INA000017639) providing the regulatory-backed research backbone.

Differentiator

Problem solved

Functional benefit

Brands

• Univest Pro: Subscription plan providing access to all trade ideas and premium screeners, including Xclusive season content and quarterly personalized securities portfolio review by SEBI-registered experts.
• Univest Shark

Products and services

• Univest Pro
• Univest Stock Broking
• Mutual Funds Advisory
• Portfolio Review
• Shark Portfolios
• Stock Screeners AI-driven stock screening suite of 25+ screeners covering daily/weekly breakouts, oversold stocks, fundamentally strong stocks, Golden Crossover, FII/DII holdings changes, dividend alerts, and momentum plays for Indian retail investors.
• Univest Mobile App

Quantifiable outcome

• 86% accuracy rate for advisory calls
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core and minor.

• TradingViewcoreTechnology or IntegrationPartnered with TradingView for charting technology. TradingView provides global trading and investing platform tools including social tools, heatmaps, and real-time economic calendar.
• for Startups Accelerator 2024minorGTM or Marketing PartnerUnivest was recognized/accelerated by for Startups program in 2024, providing validation and potential go-to-market support.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Groww: India's largest retail stock broking platform (Zerodha-adjacent in scale but newer) serving first-time retail investors with a simple mobile interface. Directly competes with Univest's mobile-app-first brokerage and zero-brokerage plans targeting Tier 4 and metro retail India.
• Zerodha (Kite): India's largest discount broker by active client base, operating Kite trading platform and offering Zerodha Streak (algo) and Coin (mutual funds). Univest's brokerage + advisory + AMF bundle competes head-on with Zerodha's stack, though Univest adds SEBI RA-led advisory as a wedge.
• Upstox: Tech-forward Indian retail broker backed by Tiger Global and others, offering equity, F&O, and mutual funds with a mobile-first UX. Closely comparable to Univest on product breadth and target customer (young retail traders), though Upstox has not built the same integrated advisory layer.
• Angel One: Listed Indian retail broking platform (formerly Angel Broking) with full-service and discount plans, free research calls, and ARQ (AI-driven recommendations). Directly comparable on the 'advisory + brokerage' combo and uses its own AI recommendation engine — the most direct product analog to Univest.
• 5paisa: Listed discount broker (IIFL subsidiary) offering stocks, F&O, mutual funds, and research in a flat-fee model. Comparable on retail brokerage + AMF + advisory wedge and is a low-cost alternative Univest must price-against.
• INDmoney (by INDwealth): Indian wealth-management super-app aggregating stocks, mutual funds, and other assets with personalized advisory. Highly comparable as a 'comprehensive wealth platform' targeting mass affluent and HNI retail — overlapping with Univest's stated trajectory toward a comprehensive wealth platform.

Emerging players

• Smallcase: Indian thematic stock portfolio platform partnering with brokers for execution, offering curated and managed portfolios. Adjacent competitor on the thematic/portfolio layer, with overlap on Shark-style investor portfolio tracking but not a full broker.
• Tickertape: Indian retail investing analytics and stock discovery platform (by Zerodha-owned Sensibull) covering equities and mutual funds with free and Pro tiers. Comparable to Univest's screeners and Portfolio Review AI tools.

Broad incumbents

• Motilal Oswal Financial Services: Large listed Indian full-service broker and wealth manager with research, broking, mutual fund distribution, and PMS offerings. Represents the broader incumbent Univest competes with as it expands into comprehensive wealth management and HNI advisory.
• ICICI Direct: Bank-affiliated retail broker and wealth platform of ICICI Bank with research, equity, derivatives, mutual funds and IPO services. Major incumbent whose integrated bank+broker offering Univest is positioning against as an independent superapp alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InUnivest
• YouTubeyoutube.com/@Univest_In
• Facebookfacebook.com/Univest.in
• LinkedInlinkedin.com/company/univest-in
• Instagraminstagram.com/univest.in

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Univest