BetterMe

What BetterMe does

BetterMe is a global health and wellness platform founded in 2017 and headquartered in Paphos, Cyprus, operating as BetterMe International Limited. The company offers a dual-app consumer ecosystem: BetterMe: Health Coaching provides personalized fitness programming, nutrition guidance, and over 4,000 workouts (including Wall Pilates, Calisthenics, and Intermittent Fasting programmes), while BetterMe: Mental Health delivers guided meditations, breathing exercises, sleep stories, and habit-formation courses. Underlying technology is an AI-powered personalization engine that processes multimodal health data — user inputs, Apple Health, Google Health Connect, and the proprietary BetterMe Band wearable — to deliver adaptive difficulty workouts, cycle tracking and syncing, mood tracking, and smart reminders.

The company serves two primary customer segments: individual consumers globally (with 50% of users in the United States and availability across iOS, Google Play, and Huawei AppGallery in 30+ languages) and corporate/enterprise clients via the BetterMe Business sub-brand, which delivers per-seat corporate wellness programs with engagement dashboards, 1-on-1 coaching, team challenges, corporate wellness gifts, and team retreats. Revenue streams include auto-renewing consumer subscriptions (weekly, 4-week, and 12-week billing intervals), B2B per-seat licensing, session-based coaching, one-time corporate wellness gifts and retreats, and hardware sales through BetterMe Store (including the BetterMe Band fitness tracker and Pilates Power Kit).

BetterMe has assembled a clinical advisory team led by Chief Medical Advisor Dr. Z. Colette Edwards, MD MBA (formerly Humana Corporate Medical Executive), supported by 20+ medical doctors, PhDs, dietitians, and certified trainers. The company has received external recognition including the Reuters Events Sustainability Award (Diversity, Equity & Inclusion, 2024), Stevie Award for Best AI-Driven Inclusive Health & Wellness Platform (2025), and World Future Awards (2025). A March 2026 partnership with Diabetes UK extended the platform into chronic-condition-specific fitness with a diabetes-friendly workout programme. BetterMe remains privately held with 251-500 employees and no disclosed institutional investors, funding rounds, or revenue figures in the available data.

Name

BetterMe

Legal name

BetterMe International Limited

Website

https://betterme.world

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

BetterMe is a Cyprus-based health and wellness platform offering personalized fitness, nutrition, and mental health programs through mobile apps for individual consumers and corporate clients. It serves a global audience in 30+ languages, supported by an AI personalization engine and an enterprise wellness sub-brand.

Ownership category

akta.pro rank

Product category

Digital Health & Wellness Software

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Personalized fitness coaching
• Corporate wellness programs
• Mental health meditation apps
• AI-powered wellness platform
• Mobile health applications

Headquarters

HQ city

Paphos

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Marketing or Sales, Technology or R&D, Personnel, Infrastructure, Operations

Revenue model

1. Consumer App Subscriptions: Individual users subscribe to BetterMe Health Coaching and Mental Health apps on a recurring basis. Subscriptions auto-renew at the end of each billing period (weekly, 4-week, 12-week options). First fee charged at subscription, then at beginning of each new period.
2. Corporate Wellness Program (BetterMe Business): B2B corporate wellness solution sold to employers on a per-employee subscription basis. Pricing varies based on number of subscriptions and functionality purchased. Includes additional services like coaching, corporate gifts, and team challenges.
3. Session-based Coaching: Personalized 1-on-1 coaching sessions with niche experts available as add-on to main corporate wellness program. Session-based pricing tailored to customer needs.
4. Corporate Wellness Gifts: Curated wellness boxes for employees and partners offered as additional corporate wellness offering. One-time purchase option.
5. Team Retreats: Custom corporate retreat planning services including location selection, activity planning, and seamless execution.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

BetterMe is a personalized holistic wellness platform that sells mobile app subscriptions for AI-driven fitness coaching, nutrition planning, and mental health support through two core apps (BetterMe: Health Coaching and BetterMe: Mental Health), complemented by specialized programs such as Wall Pilates, Calisthenics, Intermittent Fasting, and diabetes-friendly workouts. It also operates BetterMe Business, a B2B corporate wellness platform sold to employers on a per-seat basis, along with connected hardware (BetterMe Band) and a fitness essentials e-commerce store. The company monetizes primarily through auto-renewing consumer subscriptions and annual corporate per-seat contracts.

Product overview

BetterMe is a personalized holistic wellness platform offering a dual-app ecosystem: BetterMe: Health Coaching (workouts, nutrition, fitness tracking) and BetterMe: Mental Health (meditation, mindfulness, sleep). The platform operates through sub-brands including BetterMe Business for corporate wellness, and offers specialized programmes such as Wall Pilates, Calisthenics, and Intermittent Fasting. Hardware offerings include the BetterMe Band fitness tracker, complemented by the BetterMe Store for fitness equipment. The diabetes-friendly workouts programme, developed with Diabetes UK, extends the platform's specialized health focus. The ecosystem integrates with Apple Health and Health Connect for health data synchronization, and serves both individual consumers (B2C) and enterprise clients (B2B).

Differentiator

Problem solved

Functional benefit

Products and services

• BetterMe: Health Coaching

Quantifiable outcome

• NPS of 93 demonstrated in case studies for corporate wellness program
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature7 records

Partnerships

One partnership is on record.

• Diabetes UKnotableStrategic or Co-development Partner · 24 March 2026BetterMe launched a diabetes-friendly workout programme in collaboration with Diabetes UK. The programme features 28 beginner-friendly sessions designed to help people living with diabetes build confidence with movement. The collection was reviewed by Diabetes UK and proceeds from new sign-ups will support the charity, with at least £25,000 expected to be raised over the year. Available globally within the BetterMe: Health Coaching app.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MyFitnessPal: MyFitnessPal is a leading nutrition and fitness tracking app serving consumers seeking personalized health coaching. It is directly comparable to BetterMe's Health Coaching app in target user (health-conscious consumers), business model (freemium subscription), and core offering (workout + nutrition tracking).
• Calm: Calm is a leading meditation, sleep, and mental wellness app offering guided meditations, sleep stories, and masterclasses. It is directly comparable to BetterMe: Mental Health app in product category (digital mindfulness), business model (subscription), and target customer (wellness-oriented consumers).
• Headspace: Headspace is a meditation and mindfulness app with both consumer and B2B (Headspace for Work) offerings, directly comparable to BetterMe's dual consumer mental health app and BetterMe Business corporate wellness model. Both target the same mindfulness-seeking consumers and enterprise HR buyers.
• Noom: Noom is a subscription-based weight loss and behavior change coaching platform using personalization and content-driven programming. It is directly comparable to BetterMe Health Coaching in target user (weight management consumers), business model (subscription coaching), and AI-personalized program delivery.
• Strava: Strava is a leading fitness tracking and social fitness app used by runners, cyclists, and athletes. While more activity-focused than BetterMe, both compete for the same health-conscious consumer with subscription-based premium offerings and community-driven engagement.
• Virgin Pulse: Virgin Pulse is a leading corporate wellness platform explicitly named alongside BetterMe Business as a top US corporate wellness provider. Both compete for the same enterprise HR buyers with employee engagement, fitness, and mental health programming under per-seat subscription models.

Emerging players

• Aaptiv: Aaptiv is an audio-based fitness coaching app offering guided workouts across multiple modalities. It is comparable to BetterMe Health Coaching in app-based virtual fitness delivery and subscription model, though it specializes in audio-only workouts rather than video/AI-driven programs.
• Wellable: Wellable is a corporate wellness platform offering challenges, content, and biometric integrations to employers. It is comparable to BetterMe Business as a B2B wellness provider serving SMB and mid-market employers with subscription-based employee wellness programming.
• Centr: Centr is a fitness and wellness app co-founded by Chris Hemsworth, offering personalized workout programs, meal plans, and mindfulness content. It is comparable to BetterMe Health Coaching in holistic fitness + nutrition + mindfulness positioning and subscription-based delivery, though with stronger celebrity-driven brand identity.
• Wellness Corporate Solutions: Wellness Corporate Solutions is an established US corporate wellness provider explicitly named in the same market report as BetterMe Business. Both serve enterprise HR teams with employee wellness programming, though Wellness Corporate Solutions focuses more on biometrics and incentive-based programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/betterme
• YouTubeyoutube.com/channel/UC0svgcjc3jSgcryqo83spPQ
• Facebookfacebook.com/app.betterme
• LinkedInlinkedin.com/company/betterme-apps
• Instagraminstagram.com/betterme
• TikToktiktok.com/@betterme.health.coaching
• Pinterestpinterest.com/bettermetips

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BetterMe