What Juicy Marbles does

Juicy Marbles is a privately held, venture-backed plant-based meat company that develops and sells whole-cut products replicating the texture, marbling, and cooking behavior of premium conventional meats. The company is operated by Formidable Foods, Inc. (Delaware, US) with manufacturing through BEVO d.o.o. in Ljubljana, Slovenia. Its core technology is a proprietary 3D assembly process applied to soy protein concentrate, natural flavors, and food-grade ingredients (including beet juice for color) to create whole-cut plant proteins, supplemented by the world's first edible bone technology for plant-based ribs and a clean-label Marble 3.0 recipe that eliminates thickeners, binders, and preservatives.

The product portfolio spans the Marbles Signatures line (Thick-Cut Filet, Baby Ribs with edible bones, Whole-Cut Loin, Meaty Meat Pork-ish, Meaty Meat Lamb-ish) and the Juicy Marbles & Friends sub-brand of plant-based seafood (Kinda Salmon and Kinda Cod, co-developed with Austria's Revo Foods using mycoprotein). Limited editions (Hot Vegan Honey Baby Ribs, Patri-Hot Bundles) and the Umami Burger (launched in 225 Tesco UK stores at £4.95/2-pack) round out the lineup. Products carry Nutriscore A ratings in Europe, deliver 20-37g protein per serving, and are positioned for premium use occasions rather than mass-market burger displacement.

Juicy Marbles generates revenue through direct-to-consumer e-commerce (Shopify storefront with tiered bundle pricing and free shipping over $120), US specialty vegan retail (LA, Portland, NYC, Columbus), Canadian vegan retail (Vegan Supply, Organic Planet Worker Co-op, Good Rebel), and UK mainstream grocery (Tesco, Waitrose) plus 3,000+ European locations. Pricing is premium — single Thick-Cut Filet retails around $10, with bundle pricing up to $219.99 for the Patri-Hot Full Eagle pack. The company has raised $4.5M in seed funding led by World Fund (with AgFunder, Goodwater Capital, Nucleus Capital, Silicon Gardens, and Y Combinator) and serves health-conscious flexitarians and premium plant-based consumers seeking realistic whole-cut alternatives to conventional meat.

Name

Juicy Marbles

Legal name

Formidable Foods, Inc.

Website

https://juicymarbles.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Juicy Marbles is a privately held, Slovenia/US plant-based meat company that uses proprietary 3D assembly technology to produce whole-cut steaks, ribs, and seafood alternatives for premium consumers, flexitarians, and vegans via D2C e-commerce, specialty vegan retail, and mainstream UK supermarkets.

Ownership category

akta.pro rank

Product category

Plant-based meats

NAICS

Animal Slaughtering and Processing (3116)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO)

Keywords

• Plant-based meats
• Whole-cut proteins
• Vegan seafood alternatives
• Plant-based steaks
• Clean-label food

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Juicy Marbles sells directly to consumers through their e-commerce storefront (juicymarbles.com), offering individual products and bundles with free shipping on orders over $120.
2. Retail Distribution: Products are sold through specialty vegan/plant-based retail stores in the US (Besties Vegan Paradise, Food Fight! Vegan Grocery, The Vegan Grocery Store, Orchard Grocer, Lily's Vegan Pantry, It's All Natural Temple Store) and Canada (Vegan Supply, Organic Planet Worker Co-op, Good Rebel).
3. UK Retail Expansion: Umami Burger launched in 225 Tesco stores across the UK, representing expansion into major supermarket chains.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Juicy Marbles manufactures and sells premium whole-cut plant-based meats — including steaks (Thick-Cut Filet), ribs (Baby Ribs), loins (Whole-Cut Loin), pork-ish and lamb-ish protein slabs, and plant-based seafood (Kinda Salmon, Kinda Cod, Umami Burger) — designed to cook and taste like conventional meat. Products are sold direct-to-consumer via its online storefront and through specialty vegan retail in the US/Canada and mainstream supermarket chains in the UK and Europe.

Product overview

Juicy Marbles is a Slovenian plant-based meat company (developed by Formidable Foods, Inc. in the US, produced by BEVO d.o.o. in Slovenia) offering premium whole-cut plant proteins designed to replicate conventional meat texture and appearance. The core product portfolio includes Thick-Cut Filet (the original plant-based steak), Baby Ribs (world's first plant-based ribs with edible bones), Whole-Cut Loin (largest versatile whole-cut for family meals), and Meaty Meat Pork-ish and Lamb-ish (versatile protein slabs using clean Marble 3.0 recipe). The 'Marbles Signatures' line features premium whole cuts while 'Juicy Marbles & Friends' encompasses co-branded fish alternatives developed with partner Revo Foods, including Kinda Salmon and Kinda Cod (both using mycoprotein). Limited edition and seasonal products like Hot Vegan Honey Baby Ribs and Patri-Hot Bundles complement the permanent lineup. All products are 100% plant-based, non-GMO, and achieved Nutriscore A in Europe, with high protein content and added micronutrients like B12, iron, and zinc.

Differentiator

Problem solved

Functional benefit

Products and services

• Thick-Cut Filet Premium plant-based steak described as an 'aromatic, meaty medallion' with lush marbling that mimics prime-grade beef cuts, featuring rapid browning crust and supple, juicy center. Made with soy protein concentrate, sunflower oil, natural flavors, beet juice for color, and vitamin B12. Targeted at steak-night, lunch, and brunch consumers. Awarded 'Best Meat Alternative' by Vegan Food and Living.
• Baby Ribs Plant-based ribs with edible bones made from soy protein concentrate, using a clean-label recipe without thickeners, binders, or preservatives. Features 32g protein per serving, high fiber, iron, and B12. Designed for BBQs, soul food, and dinners for two. Awarded PETA's Most Innovative Vegan Product of 2023.
• Hot Vegan Honey Baby Ribs Limited edition sweet-spicy plant-based ribs glazed with vegan honey and slow-building chili heat. Made with the clean recipe (22% soy protein concentrate) with 30g protein per serving. One-time batch production — once sold out, the product is retired.
• Whole-Cut Loin Largest whole-cut plant-based product at 27oz (756g), designed for family meals and versatile cooking — carved into steaks, slices, chunks, or used whole for roasts and wellingtons. Contains 20g protein per 4oz serving with 50% DV B12. Recognized as Top 100 Product of the Year by Gear Patrol.
• Meaty Meat Pork-ish Versatile plant protein slab using Marble 3.0 recipe (no thickeners, binders, or preservatives). High protein content at 36g per 6.35oz serving with added micronutrients including zinc, iron, B12 (90% DV), and selenium (60% DV). Designed for bowls, wraps, salads, and daily staples. Awarded 'Best New Product of 2025' by Vegan Food and Living.
• Meaty Meat Lamb-ish Plant-based protein designed to mimic lamb flavor profile, made with Marble 3.0 clean recipe. Contains 34g protein per serving with 60% DV B12, zinc, and selenium. Rich in iron and fiber. Suitable for slicing, shredding, or whole cooking.
• Kinda Salmon Plant-based salmon fillet using mycoprotein (28%) as the main protein source, lightly seasoned with pink pepper and lemon. Contains 13g protein, omega-3 from microalgae (DHA + EPA), and B vitamins per 4oz serving. Developed in partnership with Revo Foods.
• Kinda Cod Flaky plant-based cod fillet using mycoprotein (45%) as the primary ingredient, designed as a raw ingredient for versatile cooking. Contains omega-3 from microalgae (DHA + EPA), 7g protein per serving, and fiber. Developed in partnership with Revo Foods.
• Umami Burger Whole-food-forward plant-based burger patty made with sunflower protein, fermented koji barley, quinoa, flax seeds, seitan, and miso. Contains 22g protein per 100g patty. Designed to bridge the gap between ultra-realistic meat analogues and traditional veggie burgers. Launched in 225 Tesco stores in UK at £4.95 per 2-pack.

Quantifiable outcome

• Thick-Cut Filet sold out 86% of initial stock at Waitrose within four days
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Revo FoodscoreStrategic or Co-development Partner · 1 August 2025Juicy Marbles and Revo Foods co-launched Kinda Salmon, a plant-based salmon fillet, in August 2025. This follows the successful partnership on Kinda Cod and represents continued collaboration in plant-based seafood alternatives.
• Revo FoodscoreStrategic or Co-development PartnerPartnership with Revo Foods to bring Kinda Cod to US shores for the first time. Revo Foods uses 3D food printing technology with mycoprotein to create the flaky, tender texture of the cod filet. This collaboration enabled Juicy Marbles to expand into plant-based seafood with a unique product not previously available in the US market.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Good Catch: Plant-based seafood brand producing fish sticks, crab cakes, and tuna analogs. Comparable to Juicy Marbles' seafood line (Kinda Salmon, Kinda Cod) as a plant-based seafood alternative brand.
• Alpha Foods: Plant-based protein company producing burgers, nuggets, and breakfast items with a focus on Asian-inspired flavors. Comparable to Juicy Marbles as a venture-backed plant-based meat startup targeting retail expansion.
• Revo Foods: Austria-based plant-based seafood company using 3D food printing and mycoprotein. Direct strategic partner with Juicy Marbles on Kinda Salmon and Kinda Cod products, and operates as a peer in the plant-based protein space with complementary technology.

Broad incumbents

• Tofurky: Long-established plant-based protein brand producing deli slices, sausages, and roasts. Comparable to Juicy Marbles in targeting vegetarian/flexitarian consumers seeking meat alternatives, though Tofurky's category focus (deli and roast formats) is different from whole-cut steaks.
• Quorn: UK-based mycoprotein-based meat alternative producer owned by Monde Nissin. Comparable to Juicy Marbles as a plant-based protein manufacturer selling into UK and European retail, though at much larger scale and with broader product portfolio including nuggets, mince, and fillets.
• Gardein: Plant-based meat brand producing a wide range of meat analogs (chicken, beef, fish, pork) for North American retail. Comparable to Juicy Marbles as a mass-market plant-based protein brand, though Gardein focuses on processed/convenience formats rather than whole cuts.

Direct peers

• Meati Foods: US plant-based whole-cut company producing mushroom-root-based steaks, cutlets, and jerky. Most directly comparable to Juicy Marbles in producing whole-cut plant-based meats for premium retail positioning.
• LikeMeat: German plant-based meat brand producing whole-cut-style products including schnitzels and fillets for European retail. Direct competitor to Juicy Marbles in the European premium plant-based whole-cut category.
• Beyond Meat: Beyond Meat is the largest publicly traded plant-based meat company, producing burgers, sausages, and ground beef analogs. Directly competes with Juicy Marbles in the premium plant-based protein category, though Beyond Meat focuses on ground/minced formats rather than whole-cut steaks.
• Impossible Foods: Impossible Foods produces plant-based beef, pork, and chicken analogs with broad retail and foodservice presence. Most comparable to Juicy Marbles as a premium-positioned plant-based meat brand targeting mainstream grocery, though focused on ground products rather than whole cuts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/juicy_marbles
• YouTubeyoutube.com/@juicymarblesstudio
• Facebookfacebook.com/juicymarbles
• LinkedInlinkedin.com/company/juicymarbles
• Instagraminstagram.com/juicymarbles
• TikTokeat.juicymarbles.com/tiktok-web

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juicy Marbles