Sales Layer
Sales Layer is a Spain-based PIM SaaS platform that centralizes, enriches, and synchronizes product data across channels for manufacturers, retailers, and distributors, featuring an AI Suite of autonomous agents and an MCP Server for AI platform connectivity.
- Company typePrivate
- Founded2011
- HeadquartersCastellón De La Plana, Spain
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Sales Layer does
Sales Layer is a Spain-headquartered Product Information Management (PIM) SaaS platform that centralizes, enriches, and synchronizes product data across sales channels for manufacturers, retailers, and distributors. The core product combines a structured product database, a Digital Asset Management (DAM) module, multi-channel connectors, instant catalogs, and PDF export, supplemented by vertical solutions covering at least 15 industries including building materials, industrial machinery, medical devices, lighting, and chemicals. In December 2025 the company layered an AI Suite of autonomous agents (Translation, Content, Data Quality, Categorization) that can chain up to ten actions per workflow, plus an MCP Server that exposes catalog data to third-party AI platforms (Claude, ChatGPT, Gemini, DeepSeek) and emerging commerce protocols (ChatGPT ACP, Google UCP).
The company operates a hybrid go-to-market combining a self-serve 30-day free trial (product-led growth) with enterprise field sales for large deployments, evidenced by named accounts such as ACCIONA, TEKA, Avnet, Frans Bonhomme, BdB, B-K Lighting, Salvador Escoda, Bellota, and Ysabel Mora. Revenue is generated primarily through recurring SaaS subscriptions; pricing is not publicly disclosed. The company was founded in Valencia, Spain (registered entity Sales Layer Tech S.L. at the Castellón Commercial Registry) with international subsidiaries Sales Layer Ltd (UK) and Sales Layer Inc (US). Cumulative disclosed funding is approximately $30.4M across rounds, the largest being a $25M Series B led by PeakSpan Capital in June 2022 with participation from Swanlaab and Bright Pixel Capital, earmarked for UK/US expansion and product development. Headcount sits in the 51-100 range and the company is privately held with no parent entity.
Sales Layer firmographics
Firmographics- Name
- Sales Layer
- Legal name
- Sales Layer Tech S.L.
- Website
- https://saleslayer.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sales Layer is a Spain-based PIM SaaS platform that centralizes, enriches, and synchronizes product data across channels for manufacturers, retailers, and distributors, featuring an AI Suite of autonomous agents and an MCP Server for AI platform connectivity.
- Ownership category
- akta.pro rank
Sales Layer industry classification
Industry- Product category
- Product Information Management
- NAICS
- Advertising Agencies (54181), Advertising Material Distribution Services (54187), Advertising Material Distribution Services (541870)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)
- akta.pro secondary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
Keywords
Where Sales Layer is headquartered
LocationHeadquarters
- HQ city
- Castellón De La Plana
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Sales Layer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- PIM SaaS Subscription: Subscription-based SaaS model providing access to Product Information Management software with AI capabilities, DAM features, connectors, and instant catalogs. Revenue generated through recurring subscription fees with free trial available for customer acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available for new customers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Sales Layer product offering
Product offeringCore offering
Sales Layer provides an enterprise SaaS Product Information Management (PIM) platform that centralizes, enriches, and synchronizes product data across sales channels, complemented by Digital Asset Management and an Agentic AI Suite. The platform serves manufacturers, retailers, and distributors by automating translations, content creation, categorization, and rule validation, and by distributing enriched product data to websites, marketplaces, ERPs, and procurement systems via APIs and pre-built connectors.
Product overview
Sales Layer is an Enterprise Agentic PIM (Product Information Management) SaaS platform offering a unified solution for B2B and B2C companies. The platform consists of a core PIM Software with integrated modules including Product Database, Product Toolkit, Connectors, Instant Catalogs, and Digital Asset Management. AI capabilities are delivered through the AI Suite and AI Agents, which include Translation, Content Creation, Data Quality, and Categorization agents. Additional offerings include MCP Server for AI platform connectivity, ChatGPT ACP and Google UCP integrations, Sales Layer Connect for supplier-facing procurement, and comprehensive REST APIs for DAM and Catalog operations. The platform enables companies to centralize, enrich, and distribute product data across all channels with AI-powered automation.
Differentiator
Problem solved
Functional benefit
Products and services
- Sales Layer PIM Software Core Product Information Management platform that centralizes, enriches, and distributes product data across all sales channels for B2B and B2C companies. Enables a single source of truth for product information.
- AI Suite AI-powered add-on module that scales product data operations using autonomous AI Agents for translation, content creation, data quality assurance, and categorization workflows.
- MCP Server Model Context Protocol server providing secure connectivity between Sales Layer product data and enterprise platforms, ERPs, e-commerce systems, and AI platforms such as Claude, ChatGPT, and DeepSeek.
- Sales Layer Connect Supplier-facing product information management solution enabling digitalization and connection of supplier product catalogs with PunchOut technology for B2B procurement workflows.
- Digital Asset Management (DAM) Manages digital assets including images, media references, and asset metadata. Exposes DAM REST API v2.0 for list, retrieve, and delete operations on image resources.
- Sales Layer REST APIs REST APIs (DAM API v2.0 and Catalog API v2.0, OpenAPI 3.0.1) for external system integration, exposing products, variants, categories, attribute sets, custom entities, metadata, and changelogs with X-API-KEY authentication.
- ChatGPT ACP Integration Integration with ChatGPT via Agent Commerce Protocol, enabling AI-powered product data operations through OpenAI's platform.
- Google Universal Commerce Protocol Integration Universal Commerce Protocol integration enabling AI-powered product data synchronization with Google commerce platforms.
Quantifiable outcome
- 70% less time on repetitive tasks
- +7 more outcomes
Companies that use Sales Layer
Customer profileNamed customers20 records
Segments8 records
Ideal customer profiles3 records
Sales Layer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Feature5 records
Sales Layer partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Technology Partners (Connectors)core50+ pre-built connectors for ERPs, e-commerce platforms, marketplaces, and enterprise systems. Includes integration with Shopify, Magento, SAP, Oracle, and other major platforms.
- Solution PartnersminorCertified implementation partners that deploy Sales Layer PIM for end customers, providing consulting and integration services.
- InnovadisminorImplementation partner mentioned in Kersten case study for GS1 compliance and product data automation projects.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Sales Layer competitors and assessment
Company assessmentDirect peers
- inriver: Direct PIM competitor with strong presence in manufacturing and B2B verticals. inriver offers similar product information management capabilities targeting manufacturers and brand owners, with comparable features for product data centralization, enrichment, and syndication across channels.
- Akeneo: Direct PIM SaaS competitor headquartered in France, offering a similar product information management platform for manufacturers, retailers, and distributors. Both companies serve mid-market and enterprise B2B/B2C customers with comparable PIM functionality, including connectors, catalogs, and digital asset management.
- Salsify: Direct PIM competitor focused on brand manufacturers and retailers, particularly strong in the US market. Salsify's Product Experience Management platform overlaps heavily with Sales Layer's PIM, both serving use cases around product content syndication, digital shelf optimization, and multi-channel product information distribution.
- Syndigo (Riversand): Direct PIM/MDM competitor serving large enterprises with master data management capabilities. Syndigo acquired Riversand to combine product information management with broader master data management, competing for the same enterprise customers Sales Layer targets.
Emerging players
- Plytix: Emerging PIM platform targeting small to mid-sized brands and manufacturers, particularly in Europe. Plytix competes with Sales Layer's lower-end of the market with a simpler, more accessible product offering and a freemium model.
- Catsy: Emerging PIM player focused on mid-market manufacturers and distributors with product information management and digital asset management capabilities. Catsy competes with Sales Layer in the SMB-to-mid-market segment with a more US-centric customer base.
Broad incumbents
- Stibo Systems: Enterprise PIM/MDM incumbent with deep roots in manufacturing and retail verticals. Stibo's STEP platform competes with Sales Layer for large enterprise customers but is positioned as a broader master data management solution rather than a focused PIM tool.
- SAP Commerce Cloud / SAP Master Data Governance: Broad enterprise software incumbent offering PIM/MDM capabilities as part of its ERP and commerce suites. Competes indirectly with Sales Layer by bundling product information management into broader enterprise software packages that enterprise customers may prefer for integration reasons.
- Informatica PIM (Product 360): Broader data management incumbent offering PIM as part of a wider data integration and master data management portfolio. Competes with Sales Layer for enterprise PIM deals but typically bundles PIM with broader data governance capabilities rather than specializing in PIM alone.
Others
- Shopify (Product Data APIs): E-commerce platform that Sales Layer integrates with via its Connectors product. While not a direct PIM competitor, Shopify's expanding product data capabilities and partnerships could evolve into partial overlap with Sales Layer's product information management functionality for SMB merchants.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Sales Layer social profiles
Digital presenceSales Layer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sales Layer leadership team
Management profileNumber of profiles
Profiles4 records
Sales Layer funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sales Layer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sales Layer
What does Sales Layer do?
Sales Layer provides an enterprise SaaS Product Information Management (PIM) platform that centralizes, enriches, and synchronizes product data across sales channels, complemented by Digital Asset Management and an Agentic AI Suite. The platform serves manufacturers, retailers, and distributors by automating translations, content creation, categorization, and rule validation, and by distributing enriched product data to websites, marketplaces, ERPs, and procurement systems via APIs and pre-built connectors.
Is Sales Layer a public or private company?
Sales Layer is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sales Layer founded?
Sales Layer was founded in 2011. It employs 51 to 100 people.
Where is Sales Layer based?
Sales Layer is headquartered in Castellón De La Plana, Spain, in the Europe region.
How does Sales Layer make money?
One revenue line is on record: PIM SaaS Subscription.
Who are Sales Layer's main competitors?
Direct peers on record are inriver, Akeneo, Salsify and Syndigo (Riversand). Emerging players are Plytix and Catsy. Broad incumbents are Stibo Systems, SAP Commerce Cloud / SAP Master Data Governance and Informatica PIM (Product 360). Shopify (Product Data APIs) is listed as an others.
Does Sales Layer have an API?
Yes. Sales Layer offers REST APIs for both Digital Asset Management (DAM) and Catalog operations. The DAM REST API v2.0 focuses on image resources, allowing external systems to list, retrieve, and delete images. The Catalog REST API v2.0 exposes resources including products, variants, categories, attribute sets, custom entities, metadata, and changelogs. Authentication uses X-API-KEY header. Rate limiting is documented at 50 requests per 10 seconds. APIs are documented using OpenAPI 3.0.1 specification. Developer documentation is at docs.api.saleslayer.com.
What industry is Sales Layer in?
Sales Layer's product category is Product Information Management. Its primary akta.pro industry code is CRAOAOAH, Product Information Management (PIM), Digital Shelf & Content Syndication Services, with a secondary code of BPAFAFAH, Loyalty, Rewards & Retention Platforms. Its NAICS code is 54181 and its SIC code is 7311.