Foxtrot
Foxtrot is a tech-enabled modern convenience store chain operating 10+ urban retail locations in Chicago and Dallas, combining curated brand assortments, private-label products, and a mobile-app-driven rewards and on-demand delivery platform for urban consumers.
- Company typePrivate
- Founded2013
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Foxtrot does
Foxtrot Ventures, Inc. (d/b/a Foxtrot) operates a tech-enabled modern convenience-store chain that combines physical retail with a digital ecosystem anchored by a mobile application, a loyalty rewards program, and on-demand delivery. The company was founded in 2013 and is headquartered at 167 N Green St, Suite 1100, Chicago, with a stated headcount in the 501–1,000 range. Its core product is a network of neighborhood corner stores — eight locations across Chicago neighborhoods (Lincoln Park, Hubbard, Fulton Market, Wicker Park, Gold Coast, Old Town, Milwaukee & Damen, Willis Tower) and two in Dallas (Knox/Henderson, University Park) — supplemented by a proprietary iOS/Android app that handles ordering, in-store pickup, rewards accrual, and delivery routing.
The retail offering blends a curated assortment of third-party brands (e.g., Metric Coffee, Scribe Wine, Dough Snatchers, Fishwife, Dad Grass) with proprietary private-label products and a café program (matcha, cold brew, lattes, seasonal beverages). Underlying technology consists of an omnichannel platform integrating in-store POS, the mobile commerce app, a points-based rewards engine ($1 spent = 1 point, 100 points = a free café drink), and a third-party delivery integration with Uber Eats covering the Northeast, Midwest, and Texas regions. There is no disclosed proprietary AI/ML, public API, or SDK platform.
Foxtrot's business model is direct-to-consumer retail with multi-channel monetization: in-store merchandise sales (curated and private label), app-driven ordering for pickup, and third-party delivery commissions. Revenue is generated transactionally across physical and digital channels, with private-label scaling explicitly identified as a margin-expansion lever. Customer segmentation is horizontal and consumer-focused, targeting urban consumers and on-the-go professionals seeking quality convenience items. To date, the company has raised approximately $185 million across eight funding rounds through February 2023, including a $100 million Series C led by D1 Capital Partners in January 2022.
Foxtrot firmographics
Firmographics- Name
- Foxtrot
- Legal name
- Foxtrot Ventures, Inc.
- Website
- https://foxtrotco.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Foxtrot is a tech-enabled modern convenience store chain operating 10+ urban retail locations in Chicago and Dallas, combining curated brand assortments, private-label products, and a mobile-app-driven rewards and on-demand delivery platform for urban consumers.
- Ownership category
- akta.pro rank
Foxtrot industry classification
Industry- Product category
- Convenience Retail
- NAICS
- Convenience Retailers (445131)
- SIC
- Retail-Convenience Stores (5412)
- akta.pro primary industry
- Convenience Retail with Quick-Service Foodservice (Hot Food/Prepared) (CRANAJAI)
Keywords
Where Foxtrot is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Foxtrot business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Retail Store Sales: Physical retail sales of convenience store products including private label items, curated goods, and everyday essentials
- Private Label Products: Growth and scaling of proprietary private label product lines
- Delivery Partnerships: Third-party delivery services providing on-demand fulfillment for customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Rewards program with point-based system |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Foxtrot product offering
Product offeringCore offering
Foxtrot operates tech-enabled modern convenience stores in urban neighborhoods, selling a curated assortment of drinks, food, and everyday essentials alongside proprietary private label products and specialty coffee. The company combines company-owned physical retail locations with a mobile app that supports ordering, in-store pickup, rewards, and on-demand delivery via third-party platforms.
Product overview
Foxtrot operates a network of tech-enabled modern convenience stores combined with a mobile app that offers same-day delivery, in-store pickup, and a loyalty rewards program. The company's offerings include curated third-party brands on their shelves, private label products, and a rewards program where customers earn points for free café drinks. Physical store locations span Chicago and Dallas neighborhoods, and the company partners with Uber Eats for on-demand delivery services.
Differentiator
Problem solved
Functional benefit
Products and services
- Foxtrot Mobile App
Companies that use Foxtrot
Customer profileSegments2 records
Ideal customer profiles2 records
Foxtrot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Foxtrot partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Uber EatscoreOn-demand delivery partnership expanding grocery delivery service in the United States. Covers Northeast, Midwest, and Texas regions. Part of Uber Eats expansion with regional grocery brands.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Foxtrot competitors and assessment
Company assessmentDirect peers
- Wawa: Privately held East Coast convenience chain known for premium prepared food, in-store coffee, and integrated loyalty/digital experience. Wawa is Foxtrot's closest analog at scale: a modern c-store chain built around café-quality beverages and a curated menu.
- Sheetz: Family-owned Mid-Atlantic convenience chain with a strong made-to-order food and coffee program plus a popular loyalty app. Sheetz competes for the same urban-adjacent, on-the-go consumer and pursues a comparable digital + foodservice strategy.
- Royal Farms: Mid-Atlantic convenience chain emphasizing fresh prepared food and quality coffee, often competing for the same suburban-urban commuter customer. Comparable store format, foodservice focus, and regional growth trajectory.
- Cumberland Farms: Northeast convenience chain with a strong coffee program and rebrand toward modern, foodservice-forward stores. Comparable operational profile and ongoing repositioning toward digital and curated offerings.
Broad incumbents
- 7-Eleven: Largest global convenience chain, increasingly investing in private label, foodservice, and delivery. 7-Eleven is the broad incumbent against which Foxtrot's differentiated assortment and digital experience must justify a premium.
- Pret a Manger: Established urban café/food chain offering curated sandwiches, coffee, and grab-and-go items. Comparable in combining premium café beverages with a curated convenience assortment in dense urban locations.
- Blue Bottle Coffee: Premium specialty coffee chain (Nestlé-owned) with cafés and packaged retail products. Comparable premium-positioning, urban real-estate strategy, and private-label / packaged goods extension.
Emerging players
- Joe & The Juice: Global urban café chain offering coffee, juices, and light food in a tech-forward, design-led format. Direct overlap with Foxtrot's café-led urban positioning and millennial/Gen Z customer base.
- Blank Street Coffee: Tech-enabled, design-forward urban coffee chain backed by venture capital, with mobile-order-first experience. Closely comparable in format, customer demographic, and digital-first convenience model.
- Gopuff: Vertically integrated instant-needs delivery platform carrying convenience and grocery items. Adjacent competitor targeting the same on-demand convenience use case via a digital-only channel, increasing pressure on Foxtrot's delivery economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Foxtrot social profiles
Digital presenceFoxtrot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foxtrot leadership team
Management profileNumber of profiles
Profiles7 records
Foxtrot funding detail
Funding detailFunding overview
Funding rounds8 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foxtrot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foxtrot
What does Foxtrot do?
Foxtrot operates tech-enabled modern convenience stores in urban neighborhoods, selling a curated assortment of drinks, food, and everyday essentials alongside proprietary private label products and specialty coffee. The company combines company-owned physical retail locations with a mobile app that supports ordering, in-store pickup, rewards, and on-demand delivery via third-party platforms.
Is Foxtrot a public or private company?
Foxtrot is a private company. It is classified as venture growth investor backed and is currently operating.
When was Foxtrot founded?
Foxtrot was founded in 2013. It employs 1 to 10 people.
Where is Foxtrot based?
Foxtrot is headquartered in Chicago, United States, in the North America region.
How does Foxtrot make money?
Three revenue lines are on record. Retail Store Sales are the primary driver. The others are private Label Products and delivery Partnerships.
Who are Foxtrot's main competitors?
Direct peers on record are Wawa, Sheetz, Royal Farms and Cumberland Farms. Broad incumbents are 7-Eleven, Pret a Manger and Blue Bottle Coffee. Emerging players are Joe & The Juice, Blank Street Coffee and Gopuff.
Does Foxtrot have an API?
No public API is recorded for Foxtrot.
What industry is Foxtrot in?
Foxtrot's product category is Convenience Retail. Its primary akta.pro industry code is CRANAJAI, Convenience Retail with Quick-Service Foodservice (Hot Food/Prepared). Its NAICS code is 445131 and its SIC code is 5412.