FinWise Bank
FinWise Bank is a Utah state-chartered BaaS provider that partners with fintech brands nationwide to offer lending, card issuance, and multi-rail payment processing through its sponsor bank infrastructure.
- Company typePublic
- Founded2010
- HeadquartersSandy, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What FinWise Bank does
FinWise Bank is a Utah state-chartered, FDIC-insured bank and a Banking-as-a-Service (BaaS) provider serving fintech brands nationwide. The company operates four core product lines: Strategic Program Lending (acting as sponsor bank for fintech platforms including Upstart, OppFi, LendingPoint, and American First Finance), BIN Sponsorship & Card Programs (credit, debit, and prepaid issuance), the MoneyRails Payments Hub (multi-rail payment platform supporting ACH, Wire, RTP, FedNow, Mastercard RPPS, and Visa Direct), and traditional business and personal banking products (SBA 7(a) loans, commercial real estate lending, equipment leasing, retail point-of-sale lending, checking, savings, certificates of deposit, and residential lending). The Credit Enhanced Balance Sheet Program provides capital efficiency, enhanced funding, and yield enhancement features for partner lending and card programs. The company has served more than 4.7 million customers nationwide and originated $6.5 billion in loans in 2021.
The company generates revenue through net interest income on loans held on balance sheet, interchange and card fees from sponsored card programs, program management fees for bank sponsorship and compliance oversight, and credit enhancement fees. FinWise's go-to-market is primarily partnership-driven, targeting enterprise fintech platforms through field sales combined with ongoing compliance and risk management as a core differentiator. API-driven infrastructure and a cloud-native Zeta processing platform underpin the technology stack. The company was founded in 1999, completed an IPO around 2021-2022, and is publicly traded on NASDAQ under ticker FINW. In July 2026, FinWise acquired Tallied Technologies to internalize full-stack credit card issuing and processing capabilities, and in April 2026 leadership transitioned from Kent Landvatter (CEO since 2010) to Jim Noone as CEO, with Landvatter becoming Executive Chairman. A May 2026 California court ruling validated FinWise as the 'true lender' in its partnership with OppFi, establishing precedent for the bank-fintech partnership model against the 'rent-a-bank' theory.
FinWise Bank firmographics
Firmographics- Name
- FinWise Bank
- Legal name
- FinWise Bank Corporation
- Website
- https://finwisebank.com
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- FinWise Bank is a Utah state-chartered BaaS provider that partners with fintech brands nationwide to offer lending, card issuance, and multi-rail payment processing through its sponsor bank infrastructure.
- Ownership category
- akta.pro rank
FinWise Bank industry classification
Industry- Product category
- Banking-as-a-Service
- NAICS
- Commercial Banking (522110), Credit Card Issuing (52221), Sales Financing (52222)
- SIC
- State Commercial Banks (6022)
- akta.pro primary industry
- BaaS Platforms & Sponsor Bank Enablement (FSAGALAA)
- akta.pro secondary industries
- SBA/Government-Backed & Development Finance Loans (FSAKAGAI), Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE)
Keywords
Where FinWise Bank is headquartered
LocationHeadquarters
- HQ city
- Sandy
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
FinWise Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Net Interest Income: Interest earned on loans originated through strategic platforms and balance sheet programs. Loans are funded and held on balance sheet or sold with credit enhancement.
- Interchange and Card Fees: Fees earned from credit card programs through BIN sponsorship agreements with Vera and other partners. Includes transaction fees, processing fees, and card-related revenue.
- Program Management Fees: Fees charged to fintech partners for bank sponsorship, compliance oversight, and platform access. Partners include Upstart, OppFi, LendingPoint, and others.
- Credit Enhancement Fees: Fees from credit enhanced balance sheet programs that help lending and card programs diversify funding sources and manage capital efficiency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | SBA 7(a) Loan Program |
| Subscription | Annual | Certificate of Deposit Account |
| Other | Monthly | Consumer Credit Card Program (Vera) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
FinWise Bank product offering
Product offeringCore offering
FinWise Bank operates as a Banking-as-a-Service (BaaS) provider, acting as the sponsor bank for fintech platforms through Strategic Program Lending, BIN Sponsorship & Card Programs, and the MoneyRails Payments Hub. The bank also maintains a traditional community banking franchise offering SBA 7(a) loans, equipment leasing, commercial real estate lending, point-of-sale consumer loans, and personal deposit products (checking, savings, CDs, residential lending).
Product overview
FinWise Bank operates as a Banking-as-a-Service (BaaS) provider offering a platform-plus-modules architecture. The core offerings include Strategic Program Lending (acting as sponsor bank for fintech platforms), BIN Sponsorship & Card Programs (credit/debit/prepaid card issuance), and the MoneyRails Payments Hub (multi-rail payment processing). Additional modules include SBA 7(a) loans, commercial real estate lending, equipment leasing, point-of-sale lending, and personal banking products (checking, savings, CDs, residential lending). The Credit Enhanced Balance Sheet Program provides capital efficiency solutions for lending and card programs. The company leverages API-driven infrastructure and compliance oversight to serve fintech brands nationwide.
Differentiator
Problem solved
Functional benefit
Brands
- MoneyRails: Payments hub that brings multiple payment rails together under one application, supporting ACH, Wire, RTP, FedNow, Mastercard RPPS, and Visa Direct.
Products and services
- Strategic Program Lending Sponsor-bank lending program where FinWise Bank partners with fintech platforms to originate consumer and commercial loans, retaining credit risk as the true lender while providing regulatory compliance oversight. Designed for fintech companies seeking bank partnership access nationwide.
- Credit Enhanced Balance Sheet Program Capital efficiency, enhanced funding, and yield-enhancing program addressing challenges that lending and card programs face in diversifying funding sources and managing capital efficiency. Offered to fintech strategic platform partners.
- BIN Sponsorship and Card Programs Credit, debit, and prepaid card issuance with virtual and plastic cards, commercial and consumer offerings, and ATM sponsorship. Following Tallied Technologies acquisition (July 2026), capabilities extend to in-house applications, decisioning, issuance, processing, and servicing.
- MoneyRails Payments Hub Multi-rail payment platform bringing ACH, Wire, RTP, FedNow, Mastercard RPPS, and Visa Direct together under one application with ledgering technology, standing instructions, and third-party integration connectors for fintech partners and B2B clients.
- SBA 7(a) Loan Programs Small Business Administration 7(a) loan program for businesses needing working capital, expansion financing, or equipment purchases, with up to $5 million maximum lifetime loan amount and 75-85% SBA guarantee. 5-10 business day SBA turnaround time.
- Commercial Real Estate Lending Commercial real estate financing solutions for business banking customers seeking property acquisition, development, or refinancing.
- Equipment Leasing Equipment financing options enabling business customers to acquire necessary equipment while preserving capital through lease structures.
- Retail Point-of-Sale Lending Retail point-of-sale consumer loan solutions enabling merchants to offer financing at checkout, with funding occurring 1-2 business days after delivery or completion of work, and no pre-payment penalties for customers.
- Checking and Savings Accounts Personal and business deposit accounts with online and mobile banking access, FDIC-insured.
- Certificate of Deposit (CD) Fixed-term savings accounts with higher interest rates than regular savings, FDIC-insured, available online.
- Residential Real Estate Lending Owner-occupied residential mortgage lending and home equity lines of credit (HELOC) for personal banking customers.
- Consumer Lending through Fintech Platforms Personal loans delivered through fintech strategic platforms, including small-dollar loans designed for emergencies with graduation provisions that reward successful borrowers.
- Small Business Loans Working capital loans for small businesses including revolving lines of credit with terms up to 10 years.
Quantifiable outcome
- Served 4.7 million+ customers nationwide
- +3 more outcomes
Companies that use FinWise Bank
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
FinWise Bank technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature3 records
FinWise Bank partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Tallied Technologies (Acquisition)coreAcquisition of Tallied Technologies platform and assets, gaining full credit card technology stack including applications, decisioning, issuance, processing, and servicing capabilities. Funded with cash on hand. Approximately $50 million in credit card balances converting from credit-enhanced to standard balances.
- VeracoreBIN sponsorship agreement for unsecured consumer credit card program targeting prime and near-prime U.S. consumers. Vera serves as Program Manager and purchases receivables from FinWise Bank, which acts as BIN Sponsor. Cards include physical and digital options with three rewards modes and no annual fee. Partnership originated through Zeta's cloud-native processing platform.
- Albert CorporationcoreStrategic partnership to provide short-term lines of credit through FinWise Bank's platform. Aims to offer millions of Americans transparent, affordable, and convenient short-term personal loans.
- Tallied TechnologiescoreInitial partnership for credit card products and processing solutions with plans to launch two Mastercard co-branded credit card programs. Tallied manages card processing and services while FinWise serves as issuing bank with compliance oversight.
- DreamFicoreStrategic program agreement to provide financial products to underserved and underbanked communities. Initial offerings include debit card, checking account, and other financial tools aimed at promoting financial inclusion. DreamFi was co-founded by Ben Crump.
- BackdminorStrategic lending and Credit Enhanced Balance Sheet Program to support business owners with funding solutions.
- PowerPayminorStrategic lending program for consumer and commercial lending solutions.
- PlanneryminorStrategic lending program partnership.
- Hank PaymentsminorStrategic partnership with North American consumer fintech SaaS company offering payment processing solutions.
- EarnestminorStrategic partnership to support Earnest's growing portfolio of in-school student loans, advancing shared commitment to affordable and responsible financing.
- Stride FundingcorePartnership to provide Income Share Loans (ISLs) and non-cosigner loans to students seeking affordable, flexible, and personalized funding options across degree and non-degree education. Stride Funding uses innovative credit models without requiring cosigners and provides career support.
- ZetacoreCloud-native processing platform facilitating card programs for FinWise. Zeta's infrastructure enables the Vera credit card program and other card initiatives.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
FinWise Bank competitors and assessment
Company assessmentDirect peers
- WebBank: Utah-based industrial bank and leading sponsor bank for fintech programs, offering BIN sponsorship and program lending similar to FinWise. WebBank is explicitly named as a capital partner alongside FinWise in the ConnectM funding arrangement, confirming overlap in product, customer base (fintechs), and regulatory structure.
- Sutton Bank: Ohio-chartered bank serving as sponsor bank for fintech programs, including prepaid card issuance (PayPal, Bluebird) and lending partnerships. Direct comparable to FinWise in BaaS sponsor-bank role; Robert Keil previously served as SVP and Chief Payments Officer at Sutton Bank before joining FinWise, evidencing deep operational overlap.
- Cross River Bank: New Jersey-chartered state bank widely regarded as a top BaaS sponsor bank serving fintech lenders, card programs, and embedded finance. Direct competitor to FinWise in providing bank sponsorship, compliance, and balance sheet lending for fintech platforms.
- Celtic Bank: Utah-based industrial bank and major SBA 7(a) lender that also serves as sponsor bank for fintech lending programs. Direct peer to FinWise in both SBA lending and BaaS sponsorship, with overlapping geographic and regulatory positioning.
- Lead Bank: Missouri-chartered community bank that has scaled into a leading sponsor bank for fintech card and embedded finance programs (e.g., Chime, Greenlight, Affirm). Closely comparable to FinWise's BaaS sponsor-bank model with a focus on API-driven fintech integration.
- Blue Ridge Bank: Virginia-chartered bank that operates a fintech banking division (Blue Ridge Bank, N.A. - Fintech Division) providing BIN sponsorship and sponsor-bank services. Direct competitor to FinWise in embedded card issuing and program lending for fintechs.
- Piermont Bank: New York-chartered commercial bank focused on serving fintech and digital asset companies through sponsor bank and BaaS services. Comparable to FinWise as a state-chartered bank serving fintech platforms with embedded banking infrastructure.
- Stride Bank: Oklahoma-chartered bank serving as sponsor bank for fintech prepaid and card programs (including prior Chime relationship). Comparable to FinWise in providing BIN sponsorship and bank-partnership infrastructure for fintech card products.
Emerging players
- Column (Bank): API-first, FDIC-chartered commercial bank purpose-built for BaaS and embedded banking. Comparable to FinWise's technology-led approach to sponsor bank services but at an earlier stage of growth and narrower product set.
Broad incumbents
- Bank of America: Large national bank with extensive SBA lending, treasury management, and payments capabilities overlapping with FinWise's traditional banking products. While not a BaaS sponsor-bank, it competes for the traditional community-bank business FinWise retains in Sandy, UT.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
FinWise Bank social profiles
Digital presenceFinWise Bank compliance and trust
Trust signalCompliance1 record
FinWise Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
FinWise Bank leadership team
Management profileNumber of profiles
Profiles12 records
FinWise Bank funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FinWise Bank M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FinWise Bank
What does FinWise Bank do?
FinWise Bank operates as a Banking-as-a-Service (BaaS) provider, acting as the sponsor bank for fintech platforms through Strategic Program Lending, BIN Sponsorship & Card Programs, and the MoneyRails Payments Hub. The bank also maintains a traditional community banking franchise offering SBA 7(a) loans, equipment leasing, commercial real estate lending, point-of-sale consumer loans, and personal deposit products (checking, savings, CDs, residential lending).
Is FinWise Bank a public or private company?
FinWise Bank is a public company. It is classified as public and is currently operating.
When was FinWise Bank founded?
FinWise Bank was founded in 2010. It employs 101 to 250 people.
Where is FinWise Bank based?
FinWise Bank is headquartered in Sandy, United States, in the North America region.
How does FinWise Bank make money?
Four revenue lines are on record. Net Interest Income is the primary driver. The others are interchange and Card Fees, program Management Fees and credit Enhancement Fees.
Who are FinWise Bank's main competitors?
Direct peers on record are WebBank, Sutton Bank, Cross River Bank, Celtic Bank, Lead Bank, Blue Ridge Bank, Piermont Bank and Stride Bank. Column (Bank) is listed as an emerging player. Bank of America is listed as a broad incumbent.
Does FinWise Bank have an API?
No public API is recorded for FinWise Bank.
What industry is FinWise Bank in?
FinWise Bank's product category is Banking-as-a-Service. Its primary akta.pro industry code is FSAGALAA, BaaS Platforms & Sponsor Bank Enablement, with a secondary code of FSAKAGAI, SBA/Government-Backed & Development Finance Loans. Its NAICS code is 522110 and its SIC code is 6022.