What The Green Coffee Company does

The Green Coffee Company (GCC) is a vertically integrated Colombian coffee producer and U.S.-based roaster and distributor founded in 2017 by Legacy Group, a Latin America-focused investment firm. The company owns and operates 45 farms across Southwestern Antioquia covering 10,000+ acres and 10 million+ coffee trees, making it the largest coffee grower in Colombia. Its core operations span coffee tree nurseries, technologically-advanced wet mills, regenerative agronomy (with 2,600+ acres of preserved native forest and 30% shade-grown lots), and processing infrastructure that achieves a 90% reduction in water use versus industry norms. Roughly 350–450 formal employees support farm operations in Colombia and U.S. commercial activity in Oak Brook, Illinois.

GCC generates revenue primarily through B2B wholesale roasted coffee sold to cafes, restaurants, hotels, universities, and corporate offices across the U.S. and Canada, supported by a national distribution network of 9 roasting centers, 30+ Q-Graders, 40+ packaging formats, and quote-based pricing managed by a dedicated U.S. sales team. A second major revenue stream is the exclusive third-party distribution of the Juan Valdez brand in U.S. and Canadian supermarkets and institutional retail — a partnership signed in January 2024 that grew the brand to 1,000+ retail doors within 12 months, with a stated 3,000-door target for year-end 2026. Ancillary revenue lines include private-label co-packing for other brands, D2C e-commerce via the Juan Valdez Cafe Store, and a planned future stream of coffee-cherry and waste-derived spirits and biofuels from a closed-loop byproduct processing facility. Major named enterprise customers include the Chicago Cubs, LA Rams, Levy Restaurants, and Legends.

The company has raised $45M+ in equity across its 2022 Series B ($13.2M) and 2023 Series C ($25M), supplemented by an $8M sustainable debt facility from BBVA Colombia in 2024, a $6.65M exempt offering in September 2025, and a $5M Regulation CF raise from 2,000+ retail investors in May 2026. Its broader strategy is to control every step from Colombian cherry to U.S. cup under a stack of sustainability certifications (Rainforest Alliance, Fair Trade, C.A.F.E. Practices, SQF, FDA, Green Footprint Carbon Positive), a WWF/FAO-aligned zero-deforestation due diligence system, and high-visibility U.S. brand partnerships. The company has disclosed intent to pursue a U.S. IPO in 2026.

Name

The Green Coffee Company

Legal name

Green Coffee Co Holdings, LLC

Website

https://greencoffeecompany.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

The Green Coffee Company is a vertically integrated Colombian coffee producer and U.S. roaster-distributor that owns 45 farms across 10,000+ acres and serves U.S. and Canadian B2B foodservice, hospitality, retail, and institutional accounts — including exclusive U.S./Canada distribution rights for the Juan Valdez brand.

Ownership category

akta.pro rank

Product category

Wholesale Coffee Distribution

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD)

akta.pro secondary industries

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Coffee, Tea & Cocoa Beverage Wholesale (AFAIAGAD)

Keywords

• Wholesale coffee distribution
• Specialty coffee roasting
• Colombian arabica coffee
• Private label coffee
• Coffee farm operations

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale roasted coffee: B2B sale of premium 100% Colombian Arabica roasted coffee to cafes, restaurants, hotels, universities, and corporate offices across the U.S. and Canada. National distribution network of 9 centers, over 30 Q-Graders, more than 40 packaging formats, and recurring/wholesale order flow.
2. Private label coffee production: Custom-packaged roasted coffee for other companies' brands, leveraging farm-direct supply and competitive pricing.
3. Juan Valdez brand distribution (licensed): Exclusive third-party distribution rights for Juan Valdez-branded coffee in supermarkets and institutional retailers across the U.S. and Canada. Generates distribution/commission economics on sales under the Juan Valdez brand.
4. Direct-to-consumer coffee retail: Online D2C sales via the curated Juan Valdez Cafe Store for personal home consumption in addition to wholesale.
5. Planned coffee-byproduct spirits and biofuels: Future revenue line launching coffee-cherry and waste-derived spirits (vodkas, gins) and potentially biofuels, leveraging the closed-loop byproduct processing facility. Not yet commercial at stated time.
6. Retail/community equity crowdfunding (Regulation CF): Capital raising from retail investors via Regulation CF (Class B Shareholders) on DealMaker, used to fund growth and convert customers into shareholders/advocates.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Green Coffee Company is a vertically-integrated Colombian coffee producer that grows, roasts, and distributes 100% Colombian Arabica coffee at wholesale scale. It owns and operates 45 farms spanning 10,000+ acres in southwestern Antioquia, runs on-site wet mills, and supplies roasted coffee, private label products, foodservice blends, ready-to-drink beverages, and the Juan Valdez brand (under exclusive U.S./Canada distribution rights) to cafes, restaurants, hotels, universities, corporate offices, and grocery retailers.

Product overview

The Green Coffee Company (GCC) is a vertically-integrated Colombian coffee producer and U.S.-based roaster/distributor. Its core offering is roasted wholesale coffee—delivered through GCC-branded Wholesale Roasted Coffee and a Private Label service—built on 100% Colombian Arabica sourced from GCC's 45+ farms. On top of this core, GCC operates a Foodservice product line of named blends (Condor, Tortuga, El Toro Espresso, La Casa Decaf) and ready-to-drink (RTD) Cold Brew and Lattes, and holds exclusive third-party rights to distribute the iconic Juan Valdez coffee brand across the U.S. and Canada. GCC is also building out a new product line of Coffee Cherry and Waste Spirits (vodkas, gins, biofuels) from coffee production byproducts to enable a full circular economy.

Differentiator

Problem solved

Functional benefit

Brands

• Condor: GCC foodservice coffee offering
• Tortuga
• El Toro Espresso
• La Casa Decaf

Products and services

• GCC Wholesale Roasted Coffee 100% premium Colombian Arabica roasted and packed in the U.S. for cafes, restaurants, hotels, universities, and corporate offices, delivered with national distribution across 9 U.S. centers, flexible packaging formats (5 lb bulk bags, frac packs, supersacks, retail bags, RTDs/cold brew, K-Cups), and technical/equipment support.
• Private Label Coffee White-label wholesale offering that lets businesses use GCC's premium Colombian coffee under their own brand, with traceable, farm-direct sourcing, flexible packaging, and competitive pricing.
• Juan Valdez Coffee (U.S./Canada Exclusive Distribution) GCC holds exclusive third-party rights to sell Juan Valdez-branded coffee in supermarkets and institutional retailers across the U.S. and Canada, leveraging the iconic 60+ year-old Colombian coffee brand produced by 548,000 Colombian coffee-growing families.
• Condor Named foodservice coffee offering within GCC's wholesale roasted coffee portfolio for cafe, restaurant, and hospitality operators.
• Tortuga Named foodservice coffee offering within GCC's wholesale roasted coffee portfolio for cafe, restaurant, and hospitality operators.
• El Toro Espresso Named espresso offering in GCC's foodservice coffee line, targeted at wholesale customers serving espresso-based beverages.
• La Casa Decaf Named decaffeinated coffee offering within GCC's foodservice product portfolio for wholesale customers.
• RTDs (Cold Brew and Latte) Ready-to-drink and Cold Brew concentrate offerings from GCC, available in flexible packaging formats for retail, office, and foodservice customers.
• Coffee Cherry and Waste Spirits Announced line of liquors and spirits (vodkas, gins) and biofuels distilled from coffee cherries and other organic byproducts of coffee production, supporting GCC's full-circular-economy strategy.

Quantifiable outcome

• Retail footprint of Juan Valdez grew from zero to over 1,000 locations in 12 months, with a target of 3,000 by year-end (per May 2026 reporting)
• +5 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Chicago CubscoreGTM or Marketing Partner · 1 August 2025Multi-year partnership making Juan Valdez (distributed by GCC) the Official Coffee of the Chicago Cubs and Wrigley Field. Fans can enjoy hot and cold-brewed Juan Valdez 100% premium Colombian coffee throughout the ballpark. The partnership exposes the brand to 23 million Cubs fans nationwide.
• World Wildlife Fund (WWF)coreStrategic or Co-development Partner · 1 October 2024Collaboration with WWF and FAO to build GCC's zero-deforestation due diligence system following the OECD-FAO Due Diligence Guidance for Responsible Supply Chains in the Agricultural Sector (five key steps). Joint communication released in 2024/2025.
• Food and Agriculture Organization of the United Nations (FAO)coreStrategic or Co-development Partner · 1 October 2024Collaboration with FAO and WWF to build GCC's zero-deforestation due diligence system aligned with OECD-FAO guidance. Joint communication on zero deforestation commitment.
• Juan Valdez (Federación Nacional de Cafeteros de Colombia)flagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2024Exclusive third-party agreement granting GCC the rights to sell Juan Valdez-branded roasted coffee and coffee-based beverages in supermarkets and institutional retailers across the U.S. and Canada. The partnership leverages Juan Valdez's iconic 60+ year brand and 548,000 coffee-growing families to sell GCC's own-farm and surrounding smallholder coffee under the Juan Valdez name.
• International Labour Organization (ILO)minorStrategic or Co-development PartnerListed among groups GCC works with on its sustainability strategy to advance worker well-being, equity, and formal employment in rural Colombian coffee communities.
• Consejo de Empresas Americanas - CEA ColombiaminorStrategic or Co-development PartnerListed among groups GCC works with on its sustainability strategy for advancing business-community engagement in Colombia.
• DealMakercoreTechnology or IntegrationCrowdfunding/technology platform powering GCC's Regulation CF investor offerings (Class B Shareholders). In May 2026 GCC closed a $5M Reg CF raise from 2,000+ retail investors via DealMaker.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Westrock Coffee Company: Vertically integrated coffee sourcing, processing, and supply solutions company serving global CPG and foodservice customers. Closest U.S. comparable given overlapping foodservice/wholesale model, private-label capabilities, and traceable sourcing platform.
• Intelligentsia Coffee: Specialty coffee roaster with a strong wholesale program for cafes, restaurants, and offices in the U.S. Overlaps directly with GCC's premium foodservice/wholesale motion; GCC has hired senior ex-Intelligentsia leaders (Ted Skodol, Anthony Vaccaro).
• Farmer Brothers: U.S. foodservice and wholesale coffee roaster/distributor serving restaurants, hotels, and offices. Directly comparable business model to GCC's wholesale roasted coffee segment, including private label and broadline distribution.
• S&D Coffee (part of Cott/Keurig Dr Pepper ecosystem): One of the largest U.S. custom-roasted coffee and tea suppliers to foodservice and convenience channels. Competes head-to-head with GCC in B2B roast, private label, and high-volume institutional accounts.

Broad incumbents

• Lavazza (Luigi Lavazza S.p.A.): Global Italian coffee major with a substantial U.S. wholesale, foodservice, and retail presence (Lavazza Premium Coffees). Comparable as a vertically integrated, brand-led competitor in the premium Colombian-adjacent coffee segment.
• JDE Peet's: Global coffee and tea group (Peet's Coffee, Stumptown, L'OR). Competes in the premium specialty and grocery channels where GCC is building its U.S./Canada retail footprint under Juan Valdez.
• Keurig Dr Pepper: Major North American beverage platform that owns Keurig brewing systems and Green Mountain, plus S&D Coffee. Overlaps with GCC in single-serve (K-Cups) coffee and in foodservice distribution.
• Starbucks: Largest coffee buyer in Colombia via C.A.F.E. Practices sourcing and a global premium coffee brand. Competes for U.S. retail and foodservice premium coffee demand, and is the certification standard-bearer GCC aligns to.

Regional players

• Juan Valdez Café (Federación Nacional de Cafeteros): Owner of the Juan Valdez brand, which GCC exclusively distributes in the U.S./Canada. While GCC is the U.S./Canada distribution partner, Juan Valdez operates its own cafe/retail brand across Latin America and other markets — making it a strategic counterpart and indirect competitor for branded Colombian coffee share of stomach.

Emerging players

• Cafe Britt (Grupo Britt): Vertically integrated Latin American specialty coffee roaster selling premium single-origin coffee through retail, foodservice, and D2C channels. Comparable as a Latin-origin vertically integrated specialty player expanding into U.S. premium and travel-retail segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzRSpLtWURp0JDBtSUD0arg
• LinkedInlinkedin.com/company/gcc-coffee
• Instagraminstagram.com/gcc.colombia
• Facebookfacebook.com/gcc.coffee

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Green Coffee Company