DealMaker
DealMaker is a fintech platform that enables issuers to raise capital directly from retail and accredited investors via SEC-registered exemptions (Reg A+, Reg CF, Reg D), bundling broker-dealer, transfer agent, and campaign marketing into a white-label stack deployed on the issuer's own domain.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What DealMaker does
DealMaker, founded in 2018 and operating through Canadian parent Novation Solutions Inc. alongside U.S. affiliates DealMaker Securities LLC (SEC/FINRA-registered broker-dealer), DealMaker Transfer Agent LLC (SEC-registered transfer agent), and DealMaker Reach, LLC, provides a cloud-based, end-to-end capital raising platform that lets issuers run SEC-registered offerings (Reg A+ up to $75M annually, Reg CF up to $5M, and Reg D) on their own domain. The platform bundles investor acquisition, AML/KYC, accredited investor verification under Rule 506(c), electronic signature with audit trail, fund processing via Stripe, shareholder communications, and CRM/transfer-agent services into a single integrated stack, and is deployed in a white-label model so the issuer — not the platform — retains full ownership of the investor data. This "Shopify of capital raising" positioning is the central differentiation from marketplace-style competitors such as Republic, StartEngine, and Wefunder.
Revenue is generated through a hybrid of one-time activation fees, recurring monthly subscription fees (auto-renewing), per-transaction DealMaker Transactional Fees (variable by raise type and size), enterprise licensing with custom pricing, and ancillary campaign marketing services delivered via the in-house Ridge Growth Agency and the recently acquired Rally On Media. GTM is sales-led with no application gate, targeting differentiated brands raising $1M+, supported by industry-vertical sub-brands (Sports, Robotics, Cleantech, Hospitality, Media) and channel partnerships with entertainment marketing firms (Dolphin Entertainment), sports leagues (Xtreme One, GFL), and IPO-readiness consultancies (Executive Agility). As of early 2026 DealMaker had facilitated $2.4B+ in cumulative issuer capital across 100+ offerings and 1M+ investments, and was reported as a $2B+ company at the time of its Rally On Media acquisition.
DealMaker firmographics
Firmographics- Name
- DealMaker
- Legal name
- Novation Solutions Inc.
- Website
- https://dealmaker.tech
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DealMaker is a fintech platform that enables issuers to raise capital directly from retail and accredited investors via SEC-registered exemptions (Reg A+, Reg CF, Reg D), bundling broker-dealer, transfer agent, and campaign marketing into a white-label stack deployed on the issuer's own domain.
- Ownership category
- akta.pro rank
DealMaker industry classification
Industry- Product category
- Online Capital Raising Platform
- NAICS
- Investment Banking and Securities Intermediation (523150), Securities and Commodity Contracts Intermediation and Brokerage (5231), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Miscellaneous Intermediation (523910)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199)
- akta.pro primary industry
- M&A / Corporate Finance Finders (Deal Origination) (FSAEAMAD)
- akta.pro secondary industries
- Institutional Multi-Asset Trading Platforms (OTC/RFQ) (FSAFAEAB), Brokerages & On/Off-Ramps (fiat rails, instant buy/sell) (FSAPADAG)
Keywords
Where DealMaker is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
DealMaker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription (Monthly License Fees): Recurring monthly subscription fees for Licensed Users (issuers and broker-dealers) per the Subscription Order/Order Form. Includes activation/setup fees (one-time) and monthly platform access. DM Shareholder Management Technology also auto-renews monthly.
- Transactional / Per-use Fees: DealMaker Transactional Fees incurred on a per-use basis at the time of each securities transaction, specified in the Order Form. Variable based on raise type (Reg CF, Reg A+, Reg D) and raise size.
- Third-Party Payment Processing Pass-Through & Holdbacks: Powered by Stripe (and partners); 5% holdback on online processed payments for 90 days to cover chargebacks/rescissions. Ancillary payment fees charged by issuers (not set or controlled by DealMaker).
- Marketing & Campaign Services: Campaign marketing services (audited funnel builds, paid acquisition support) offered to issuers as part of the platform bundle; DealMaker builds high-intent campaign-specific audiences for issuers, supplementing technology fees.
- Tech Licensing / Enterprise Licensing: Enterprise Order Form licensing model grants non-exclusive, non-transferable license to use the Software by an unlimited number of individual users, with custom pricing terms negotiated per enterprise customer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Monthly subscription + per-transaction fees + one-time activation fees |
| Other | Multi-year contract | Custom / quote-based for $1M+ raises with no application gate |
| Other | Multi-year contract | Enterprise Licensing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
DealMaker product offering
Product offeringCore offering
DealMaker provides a cloud-based, AI-driven end-to-end capital raising platform that enables companies to raise capital directly from individual investors under SEC Regulation A+ (up to $75M annually), Regulation CF (up to $5M), and Regulation D offerings. The platform bundles investor acquisition, electronic signatures, AML/KYC and accredited investor verification, fund processing via Stripe, securities management, shareholder communications, and CRM in one integrated system, deployed white-label on the issuer's own domain. Affiliate entities (DealMaker Securities LLC, FINRA member broker-dealer; DealMaker Transfer Agent LLC, SEC-registered transfer agent) deliver the regulated securities workflow.
Differentiator
Problem solved
Functional benefit
Brands
- DealMaker Sports: Dedicated division launched in September 2025 enabling sports teams, leagues, and athletes to raise capital directly from fans through fan-led ownership models.
- DealMaker Shareholder Services
- DealMaker Securities
- DealMaker Reach
Products and services
- DealMaker Platform End-to-end cloud-based, AI-driven capital raising platform that enables companies to attract investors, process funds, manage securities, and run Regulation A+, Regulation CF, and Regulation D offerings on their own domain. Includes investor acquisition, electronic signatures, AML/KYC, accredited investor verification, fund processing via Stripe, and shareholder communications.
- DealMaker Sports Dedicated division of DealMaker that enables sports teams, leagues, and athletes to raise capital directly from fans through fan-led ownership models, including reservation campaigns and equity offerings. Built on the core DealMaker platform with sports-specific community engagement tooling.
- DealMaker Tech Licensing White-label licensing of DealMaker's capital raise technology to enterprises and licensed intermediaries, enabling them to run Reg A+, Reg CF, and Reg D offerings on their own domain with an unlimited-user license, SLA consulting, and custom enterprise pricing under an Order Form agreement.
- DealMaker Marketing Services Campaign marketing service that supports issuers in building high-intent audiences, driving traffic, and converting investors during raises, including audited funnel builds and AI-driven creative content (text, image, video) via the Rally On Media acquisition.
- DealMaker Verification (DM Verification) Accredited investor verification service that reviews investor submissions and uploaded documentation under Rule 506(c) of Regulation D, using third-party database searches and public record services to support issuer compliance.
- DealMaker AML/KYC Background Checks Integrated anti-money laundering database searches and KYC clearing tools provided to issuers (or their agents) to support compliance with applicable AML/KYC obligations during capital raises.
- Rally On Media Video creative agency brand under DealMaker that produces AI-driven marketing and creative content (text, image, video) for capital raising campaigns; has driven $250 million in online investments since 2020.
- Ridge Growth Agency Digital investor acquisition agency brand under DealMaker that supports issuers in running paid acquisition funnels; helped issuers raise over $350 million across 30 campaigns in the 18 months prior to its March 2022 acquisition.
Quantifiable outcome
- DealMaker issuers raised $358M+ across Reg CF and Reg A+ in 2025, including 50%+ of all industry Reg A+ capital ($292M Reg A+ alone)
- +8 more outcomes
Companies that use DealMaker
Customer profileNamed customers24 records
Segments10 records
Ideal customer profiles5 records
DealMaker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature8 records
DealMaker partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- Dolphin EntertainmentcoreJoint initiative announced March 10, 2026 to help creators turn audiences into investor communities, combining Dolphin's marketing and operational support with DealMaker's capital raising platform.
- GFL Sports & Entertainment (Global Fight League)corePartnered with DealMaker on March 3, 2026 to conduct a $5 million equity raise via Reg CF, enabling shared-ownership model with athletes and fans; debut teams in New York, Los Angeles, Miami, and London.
- Executive AgilitycoreStrategic collaboration announced February 25, 2026 with Executive Agility (Reno, NV) — DealMaker serves as Executive Agility's preferred digital raising platform within its IPO-readiness professional network. The partnership integrates DealMaker's Reg A/CF/D campaigns into Executive Agility's IPO readiness and governance services for pre-IPO companies targeting TSX, TSXV, CSE, and U.S. exchanges.
- Dolphin EntertainmentflagshipStrategic partnership announced February 18, 2026 to expand access to growth capital for celebrity, influencer, and entertainment-led consumer product and lifestyle companies. Combines DealMaker's online capital raising platform ($2.4B+ facilitated) with Dolphin's entertainment marketing and creator network to source investment opportunities and convert fans into investors.
- BouqsminorFloral delivery company that launched up to $5M crowdfunding raise on DealMaker in January 2026 to support brick-and-mortar expansion; DealMaker provides the raise platform, investor management, and related services.
- Rally On MediaflagshipAcquired by DealMaker on November 24, 2025. Rally On Media is a video creative agency that has driven $250 million in online investments since 2020. The acquisition enhances DealMaker's capabilities with AI-driven marketing and creative content to accelerate capital raising.
- Xtreme One Entertainment (XFC)coreStrategic collaboration announced November 20, 2025 to support Xtreme One's capital raise for its multi-sport growth strategy. DealMaker Sports additionally partnered with Xtreme One on November 24, 2025 to enable fan-led ownership in the fight sports league.
- Canadian Securities Exchange (CSE)flagshipParticipated in DealMaker's oversubscribed 2022 financing round (alongside Mawer Partners LP) to support product development and global expansion; strategic exchange partnership enabling DealMaker's issuers to list on the CSE.
- Ridge Growth AgencycoreAcquired by DealMaker on March 7, 2022. Ridge Growth Agency is an Austin-based digital investor acquisition agency that helped issuers raise over $350 million across 30 campaigns in the prior 18 months, expanding DealMaker's capacity for capital raising technology and marketing services.
- Stripe (Stripe Payments Company)flagshipStrategic technology integration — DealMaker partners with Stripe for money transmission services and account services (with funds held at Fifth Third Bank and Evolve Bank and Trust, Members FDIC). Stripe powers all payment processing on the DealMaker platform; users must agree to applicable Stripe terms. DealMaker is not a bank or money transmitter.
- CloudflareflagshipCloudflare provides real-time protection tools, monitoring, and countermeasure suites that defend the DealMaker application and user data from malicious users and cyber-attacks.
- Amazon Web Services (AWS)flagshipAWS provides hosting infrastructure and monitoring/countermeasure suites supporting DealMaker's real-time protection of application and user data.
- DealMaker Transfer Agent LLC (DMTA) — AffiliateflagshipAffiliate entity; SEC-registered transfer agent operating as DealMaker Shareholder Services (DMSS). Provides all transfer agent related-activity accessed through the DealMaker website.
- DealMaker Securities LLC — AffiliateflagshipAffiliate entity; SEC and FINRA registered broker-dealer. In certain cases, securities-related activity accessed through the DealMaker website may be conducted by DealMaker Securities LLC.
Scale indicators12 records
Recent moves7 records
Expansion highlights8 records
DealMaker competitors and assessment
Company assessmentDirect peers
- Republic: Republic is a direct competitor offering Reg A+, Reg CF, and Reg D online capital raises through both a marketplace model and Republic Core (white-label). DealMaker explicitly compares itself to Republic on a dedicated comparison page, positioning on data ownership and Reg A+ pricing.
- StartEngine: StartEngine is one of the largest U.S. retail capital-raising platforms for Reg A+ and Reg CF raises, with a marketplace-style investor base. Kingscrowd ranked it #2 by Q1 2026 volume ($27.8M vs DealMaker's $80.9M), making it a head-to-head competitor on raise volume and issuer pipeline.
- Wefunder: Wefunder is a Reg CF-focused retail crowdfunding platform that ranked #3 by Q1 2026 fundraising volume ($20.4M). It competes directly with DealMaker for issuers raising $1M–$5M Reg CF rounds and offers its own community and marketplace distribution.
- SeedInvest: SeedInvest (acquired by StartEngine in 2021) operates in the same Reg D/Reg CF+ accredited-investor online offering space as DealMaker. It is a direct competitor in the curated, higher-minimum raise segment where DealMaker also focuses.
Regional players
- Crowdcube: Crowdcube is the leading UK and Europe-based retail equity crowdfunding platform for Reg CF-equivalent raises. It is a regional peer in the same product category (online retail capital formation) but operates primarily outside North America where DealMaker is concentrated.
- OurCrowd: OurCrowd is an Israel-headquartered global online venture investing platform with accredited-only access. It overlaps with DealMaker's Reg D product on offering structure but is focused outside the U.S./Canadian retail Reg A+/CF market.
Emerging players
- Netcapital: Netcapital is a smaller U.S. fintech offering online capital raising tools under SEC exemptions. It overlaps with DealMaker on Reg CF/A+ offerings but at a meaningfully smaller scale, positioning it as a niche emerging competitor.
- TruCrowd: TruCrowd is an India-anchored equity crowdfunding platform with limited U.S. exposure. It is comparable to DealMaker as a regulated retail capital-formation platform but operates at much smaller scale and primarily outside DealMaker's core geographies.
- Honeycomb Credit: Honeycomb Credit operates a niche revenue-based and debt-style crowdfunding model targeting small businesses. It is comparable as an emerging online capital-raising platform but with a different instrument focus than DealMaker's equity-heavy Reg A+/CF/D stack.
Broad incumbents
- AngelList (now AngelList Venture / Talent): AngelList is a broad-incumbent platform for venture fundraising, syndicates, and talent that operates adjacent to DealMaker's regulated retail offering space. While not a direct Reg CF/A+ competitor, it competes for issuers considering online capital formation channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
DealMaker social profiles
Digital presenceDealMaker compliance and trust
Trust signalCompliance6 records
DealMaker financial estimates
Financial estimateRevenue estimate
Valuation estimate
DealMaker leadership team
Management profileNumber of profiles
Profiles7 records
DealMaker subsidiaries and ownership
Company hierarchySubsidiaries5 records
DealMaker funding detail
Funding detailFunding overview
Funding rounds7 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DealMaker M&A and investment
M&A and investmentM&A2 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DealMaker
What does DealMaker do?
DealMaker provides a cloud-based, AI-driven end-to-end capital raising platform that enables companies to raise capital directly from individual investors under SEC Regulation A+ (up to $75M annually), Regulation CF (up to $5M), and Regulation D offerings. The platform bundles investor acquisition, electronic signatures, AML/KYC and accredited investor verification, fund processing via Stripe, securities management, shareholder communications, and CRM in one integrated system, deployed white-label on the issuer's own domain. Affiliate entities (DealMaker Securities LLC, FINRA member broker-dealer; DealMaker Transfer Agent LLC, SEC-registered transfer agent) deliver the regulated securities workflow.
Is DealMaker a public or private company?
DealMaker is a private company. It is classified as venture growth investor backed and is currently operating.
When was DealMaker founded?
DealMaker was founded in 2018. It employs 101 to 250 people.
Where is DealMaker based?
DealMaker is headquartered in New York, United States, in the North America region.
How does DealMaker make money?
Five revenue lines are on record. Subscription (Monthly License Fees) is the primary driver. The others are transactional / Per-use Fees, third-Party Payment Processing Pass-Through & Holdbacks, marketing & Campaign Services and tech Licensing / Enterprise Licensing.
Who are DealMaker's main competitors?
Direct peers on record are Republic, StartEngine, Wefunder and SeedInvest. Regional players are Crowdcube and OurCrowd. Emerging players are Netcapital, TruCrowd and Honeycomb Credit. AngelList (now AngelList Venture / Talent) is listed as a broad incumbent.
Does DealMaker have an API?
No public API is recorded for DealMaker.
What industry is DealMaker in?
DealMaker's product category is Online Capital Raising Platform. Its primary akta.pro industry code is FSAEAMAD, M&A / Corporate Finance Finders (Deal Origination), with a secondary code of FSAFAEAB, Institutional Multi-Asset Trading Platforms (OTC/RFQ). Its NAICS code is 523150 and its SIC code is 6211.