Kema

What Kema does

Kema is a Dubai-based B2B fintech platform founded in 2023 that provides accounts receivable automation, branded payment link generation, and short-term invoice financing for small and medium-sized enterprises in the UAE and the broader MENA region. The platform addresses the cash-flow strain created by typical 60–90 day B2B payment terms by combining automated invoice delivery (via email, WhatsApp, SMS), customizable reminder workflows, real-time reconciliation with ERP systems, and an invoice-financing product that advances up to 95% of approved invoice value within 48 hours. Kema also offers a free practice management module for UAE accounting firms covering VAT, Corporate Tax, ESR, payroll, and license renewal deadlines, serving both as a standalone utility and as a channel for SME client referrals.

The platform is built on AWS enterprise-grade cloud infrastructure and is differentiated by pre-built, one-click plugin connectors to eight major ERP and accounting systems (Xero, QuickBooks, Zoho, Odoo, NetSuite, Microsoft Dynamics, Workday, and the regional platform Wafeq), enabling no-code setup and real-time invoice and payment synchronization. A proprietary credit engine underwrites invoice-financing decisions, and an open API allows merchants to embed card-based payment URLs into their own websites and IT systems. Payment acceptance spans Visa, MasterCard, Mada, American Express, Apple Pay, Sadad, and wire transfers, enabled via a partnership with regional payment gateway Telr.

Kema generates revenue through three streams: card payment processing fees starting at 2.75% per transaction, usage-based financing interest of 1.5–2.5% monthly on advanced invoices, and SaaS subscription plans (with freemium onboarding including a six-month free promotion for Wafeq users). The go-to-market is primarily product-led and self-serve through the website and app portal, supplemented by inside-sales-assisted demos for larger accounts, an accountant channel powered by free practice management, and a referral program paying AED 1,500 per converted customer. The company operates as Kema FZ-LLC, is headquartered in Dubai, and is led by CEO and founder Michael Ghandour alongside CTO and co-founder Akash Rao.

Name

Kema

Legal name

Kema FZ-LLC

Website

https://kema.co

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Kema is a Dubai-based B2B fintech platform that automates accounts receivable, branded payment links, and short-term invoice financing for SMEs across the UAE and broader MENA region, integrating with major ERPs such as Xero, QuickBooks, Zoho, and Wafeq.

Ownership category

akta.pro rank

Product category

B2B Accounts Receivable & Invoice Financing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Invoicing, Billing & Accounts Receivable Automation (FSAGAJAC)

akta.pro secondary industry

Merchant Cash Advance & Revenue-Based Financing Enablement (FSAGALAH)

Keywords

• Accounts receivable automation
• Invoice financing
• B2B payment collection
• Cash flow management
• ERP payment integration

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Payment Processing / Transaction Fees: Kema charges merchants a transaction fee for each card payment processed. Card payment acceptance starts at 2.75% per transaction. This is a usage-based revenue stream tied directly to payment volume on the platform.
2. Invoice Financing Interest: Revenue generated from financing invoices — businesses can advance up to 95% of invoice value. Fees are described as 1.5–2.5% monthly on the Wafeq integration page. Provides short-term working capital to SMEs.
3. SaaS Platform Subscription: Kema operates as a SaaS platform with subscription plans. Wafeq users receive 6 months free access, with standard Kema plans applying thereafter. Practice management for accounting firms is offered free of charge.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Kema provides a B2B SaaS platform that enables businesses to automate accounts receivable workflows, send branded payment links, accept card and local payment methods (Apple Pay, Sadad, wire), and access working-capital financing against outstanding invoices (up to 95% advance within 48 hours). The platform integrates with major ERP/accounting systems (Xero, QuickBooks, Zoho, Odoo, NetSuite, Microsoft Dynamics, Workday, Wafeq) and offers a free practice management tool for UAE accounting firms.

Product overview

Kema is a B2B accounts receivable platform offering a suite of integrated products for SME finance management in the UAE and MENA region. The core platform consists of Invoice Financing (providing advance payments up to 95% on invoices within 48 hours), A/R Automation (streamlining receivables workflows with automated reminders and reconciliation), and Payment Links (enabling branded payment collection via cards, Apple Pay, and wire transfers). These are complemented by Practice Management software for accounting firms and pre-built integrations with major ERPs (Xero, QuickBooks, Zoho, NetSuite, Odoo, Microsoft Dynamics, Workday, Wafeq) and payment gateways. The platform is built on AWS cloud infrastructure with enterprise-grade security measures.

Differentiator

Problem solved

Functional benefit

Products and services

• Invoice Financing A financing product that enables B2B SMEs in the UAE/MENA to get paid upfront on their invoices or offer flexible payment terms to customers. Provides advance payments of up to 95% on approved invoices within 48 hours, with a 1.5–2.5% monthly fee and up to AED 500k of working capital available.
• A/R Automation Accounts receivable automation platform that streamlines invoicing, payment collection, and reconciliation. Embeds payment links with every ERP invoice, sends automated reminders via email, WhatsApp, or SMS, and reconciles payments in real time with connected accounting systems.
• Payment Links Branded payment links sent via email, WhatsApp, or SMS that let B2B customers pay invoices using cards (Visa, MasterCard, Mada, American Express), Apple Pay, Sadad, or wire transfers, with custom-branded payment pages and configurable surcharge options.
• Practice Management for Accounting Firms Free practice management tool for UAE-based accounting and CPA firms that tracks compliance deadlines (VAT, Corporate Tax, ESR, payroll, license renewals), automates client reminders, manages team tasks with role-based access (partners, managers, accountants), and creates an audit trail.
• Payment Gateway Integration Plugin offering that connects Kema to local payment rails and card gateways, including Telr in the UAE/KSA/GCC, enabling acceptance of Visa, MasterCard, Mada, and American Express with bank-grade secure card storage for recurring transactions.
• Accounting / ERP Integration Pre-built, one-click plugins that connect Kema to major accounting and ERP platforms (Xero, QuickBooks, Zoho, NetSuite, Odoo, Microsoft Dynamics, Workday, Wafeq) for automated syncing of invoices, credit notes, payments, and customers.

Quantifiable outcome

• 30% faster time to get paid
• +6 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• WafeqflagshipTechnology or IntegrationKema has a flagship integration partnership with Wafeq — an accounting platform popular in the Middle East. Wafeq users receive 6 months of free Kema platform access. Invoices created in Wafeq automatically sync to Kema, and payments made through Kema automatically update invoice status in Wafeq, simplifying reconciliation. The partnership includes co-marketing and a joint landing page.
• TelrcoreTechnology or IntegrationKema and Telr partnered to power B2B payments in the UAE, KSA, and the rest of the GCC. Telr is a payment gateway provider that enables Kema to offer local payment rails and card acceptance at competitive rates for SME customers.
• XerocoreTechnology or IntegrationXero is a pre-built ERP/accounting plugin partner. Kema offers a one-click Xero integration that syncs invoices, contacts, credit notes, and payments automatically.
• QuickBookscoreTechnology or IntegrationQuickBooks is a pre-built ERP/accounting plugin partner. Kema's one-click QuickBooks integration enables automated invoice syncing and payment reconciliation.
• ZohocoreTechnology or IntegrationZoho is a pre-built ERP/accounting plugin partner. Kema integrates with Zoho Books for seamless invoice sync and payment reconciliation.
• OdoocoreTechnology or IntegrationOdoo is a pre-built ERP/accounting plugin partner. Kema integrates with Odoo for automated invoice syncing and reconciliation.
• NetSuitecoreTechnology or IntegrationNetSuite is a pre-built ERP/accounting plugin partner. Kema integrates with Oracle NetSuite for seamless invoice syncing and payment reconciliation.
• Microsoft DynamicscoreTechnology or IntegrationMicrosoft Dynamics is a pre-built ERP/accounting plugin partner. Kema integrates with Microsoft Dynamics for automated invoice syncing and reconciliation.
• WorkdaycoreTechnology or IntegrationWorkday is a pre-built ERP/accounting plugin partner. Kema integrates with Workday for automated invoice syncing and reconciliation.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bill.com: US-listed B2B platform providing accounts payable, accounts receivable automation, and integrated payments for SMBs and accounting firms. Closest global analog to Kema's AR + payments offering and a benchmark for unit economics in this category.
• Melio: US-based B2B payments platform focused on SMB bill pay and AR workflows with deep accounting-software integrations (QuickBooks, Xero). Highly comparable to Kema's SMB AR automation + payment-links + ERP connector model.
• Stampli: B2B accounts payable and payments automation platform with invoice collaboration, payment workflows, and ERP integrations. Operates in the same invoice-to-cash and ERP-integrated payment automation space as Kema.
• Routable: B2B payments automation platform focused on mass payouts, vendor payments, and AR/AP workflows for SMBs and enterprises. Comparable to Kema in integrating payments with accounting systems and supporting multiple payment rails.
• Resolve: B2B net-terms financing platform (formerly Resolve) offering invoice financing and 'pay-over-time' solutions to B2B sellers. Directly comparable to Kema's invoice-financing product in both mechanics and target customer (B2B SMBs wanting to offer net terms).
• Payhawk: European spend management platform combining corporate cards, AP automation, and AR/payment workflows. Overlaps with Kema on B2B payment automation and ERP integration; serves SMB/mid-market in Europe with emerging-market expansion ambitions.
• Float: UK-based corporate card and spend management platform for SMBs with bill pay and integrated payments. Comparable to Kema on payment-enabled workflows for SMBs, though Float is more card-led.
• Jeeves: Cross-border corporate card and payments platform serving SMBs in emerging markets (LatAm, EMEA, Asia). Comparable to Kema in targeting underserved SMBs in non-US markets with integrated payments and working-capital solutions.

Regional players

• Wafeq: UAE-based cloud accounting platform popular with MENA SMEs. Direct regional competitor in the SME finance stack and also a flagship integration partner of Kema (Wafeq users get 6 free months of Kema), making it both peer and channel.
• Telr: UAE-headquartered online payment gateway serving UAE, KSA, and GCC. Powers card and local payment rails for Kema (partnership) but also competes for merchant payments business; comparable as a regional payments infrastructure provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kemapay

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kema