talkshoplive
TalkShopLive is a Nashville-based live commerce platform that provides patented embedded shoppable video infrastructure to retailers, media companies, celebrities, and Shopify merchants, powering live shopping for Walmart, Meta, YouTube, Amazon Live, and NBCUniversal.
- Company typePrivate
- Founded2018
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What talkshoplive does
TalkShopLive is a Nashville-based live commerce platform founded in 2018 that delivers shoppable live and video-on-demand video infrastructure to retailers, media companies, celebrities, and small businesses. The platform combines live streaming with an embedded point-of-sale checkout, powered by JW Player for video playback and PubNub-style real-time chat messaging. Technical surfaces include a responsive JavaScript embed SDK, native iOS (Swift) and Android (Kotlin) SDKs, a REST/GraphQL Developer API for fulfillment, brand-rep onboarding, and sales data, plus a WordPress integration. The company holds a registered patent on its shoppable embedded point-of-sale technology that enables checkout within a host platform without redirecting the user.
TalkShopLive operates a B2B2C model with two complementary distribution paths. As an enterprise infrastructure provider, it powers live commerce for Meta (Facebook/Instagram across 22 countries), YouTube Shopping, Amazon Live, NBCUniversal, and Walmart (including the weekly Collector's Night collectibles series with WeTheHobby). As a B2C marketplace, it operates talkshop.live, where consumers discover live and on-demand shows and purchase autographed music, books, beauty products, electronics, and collectibles from celebrity artist channels (Ed Sheeran, Kenny Chesney, Shania Twain, Anthrax, Alice Cooper, Wynonna Judd, and others).
Revenue is generated through tiered Shopify-integrated subscriptions ($0–$89.99 per month), transaction fees of 7–10% plus $0.30 per transaction depending on tier, $0.99 per-product sync fees, and likely white-label or licensing arrangements with platform partners. All transactions are processed via Shopify Payments, preserving sellers' fulfillment, tax, and customer data. The company has grown to $5.8M ARR (2025) and a $17.5M valuation with a bootstrapped posture, and appointed former TikTok Ecommerce Leader Sandie Hawkins as CEO in December 2025 to lead its next phase of expansion.
talkshoplive firmographics
Firmographics- Name
- talkshoplive
- Legal name
- TalkShopLive Inc.
- Website
- https://talkshop.live
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TalkShopLive is a Nashville-based live commerce platform that provides patented embedded shoppable video infrastructure to retailers, media companies, celebrities, and Shopify merchants, powering live shopping for Walmart, Meta, YouTube, Amazon Live, and NBCUniversal.
- Ownership category
- akta.pro rank
talkshoplive industry classification
Industry- Product category
- Live Commerce Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Social Commerce & Livestream Shopping Platforms (BPAMAGAJ)
- akta.pro secondary industries
- Live Commerce & Shoppable Creator Campaigns (BPAFAHAL), Shoppable Video & Short-form Commerce Platforms (CRAFANAE)
Keywords
Where talkshoplive is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Markets served
talkshoplive business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Shopify Subscription Plans: Monthly subscription fees ranging from $0 to $89.99 per month (Free, Basic at $5.99, Premium at $29.99, Enterprise at $89.99). In addition, TalkShopLive charges transaction fees on sales: 10%+30¢ for Free tier, 9%+30¢ for Basic, 8%+30¢ for Premium, and 7%+30¢ for Enterprise. There is also a $0.99 per-product sync fee. This is the primary revenue model, processing transactions through Shopify Payments.
- Transaction / Take Rate Fees: On every sale processed through the platform, TalkShopLive takes a percentage cut ranging from 7% to 10% plus a $0.30 per-transaction fee depending on the subscription tier. The enterprise tier offers the best rate (7%+$0.30) with the highest monthly fee. This is the core transactional revenue stream.
- Marketplace Sales: TalkShopLive operates its own marketplace at talkshop.live where creators and retailers sell autographed merchandise, collectibles, and other products directly to consumers. Sales are processed through the platform, generating revenue through transaction fees.
- Platform Infrastructure / White-Label: TalkShopLive powers the backend infrastructure for live commerce on Meta (Facebook, Instagram), YouTube, Amazon Live, and NBCUniversal platforms. Revenue may be generated through licensing, API usage fees, or revenue-sharing arrangements with these enterprise platform partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free tier with basic features and highest transaction fees |
| Subscription | Monthly | Basic tier with moderate transaction fees |
| Subscription | Monthly | Premium tier with lower transaction fees |
| Subscription | Monthly | Enterprise tier with lowest transaction fees for high-volume sellers |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels9 records
talkshoplive product offering
Product offeringCore offering
TalkShopLive is a live commerce platform that enables creators, retailers, and media companies to stream live and on-demand video content with an embedded, patented point-of-sale checkout that keeps buyers on the host platform. It distributes its technology through a JavaScript embed SDK, native iOS and Android SDKs, a REST/GraphQL Developer API, a Shopify Sales Channel app, and a direct-to-consumer marketplace at talkshop.live.
Product overview
TalkShopLive is a unified live commerce platform offering a comprehensive ecosystem of products and tools for shoppable video commerce. The core platform enables creators, retailers, and brands to stream, watch, and shop seamlessly through patented embedded point-of-sale technology. The product suite includes: the Core Platform for live shopping experiences, the Embed widget for third-party site integration, Developer API for fulfillment and transaction management, native iOS and Android SDKs for mobile app integration, a Shopify Sales Channel App for eCommerce synchronization, WordPress integration support, and an App Store for approved third-party integrations. The platform supports JW Player-based video playback across desktop, mobile, and Smart TV, with multi-channel capabilities, real-time chat, and brand rep management features.
Differentiator
Problem solved
Functional benefit
Products and services
- TalkShopLive Core Platform
- TalkShopLive Embed
- Developer API
- iOS SDK
- Android SDK
- Shopify Sales Channel App
- WordPress Integration
- TalkShopLive App Store
Quantifiable outcome
- Over 100% sales growth in marketplace from Q1 2024 to Q1 2025
- +5 more outcomes
Companies that use talkshoplive
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles5 records
talkshoplive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature9 records
talkshoplive partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- Meta (Facebook and Instagram)coreMeta partnered with TalkShopLive to power backend infrastructure for live commerce as part of its global expansion of live video ads and creator affiliate networks to 22 countries. TalkShopLive is one of three regional livestream platform partners (alongside CommentSold and Firework) enabling Meta's live shopping capabilities in the US market. The partnership positions TalkShopLive as a foundational commerce layer within the world's largest social media platforms.
- YouTubecoreYouTube announced a new shopping integration with TalkShopLive in October 2025, allowing creators to sell directly via YouTube streams. This collaboration expands YouTube's e-commerce capabilities as it positions itself as a key discovery and social shopping platform among Gen Z consumers who are highly engaged with brand discovery and style influence through the platform.
- WalmartcoreWalmart deepened its live shopping partnership with TalkShopLive through a weekly live shopping series called 'Collector's Night,' featuring live 'box breaks,' exclusive product releases, and giveaways for collectibles enthusiasts. This expands Walmart's year-old collectibles marketplace strategy and deepens an existing partnership beyond initial pilots. TalkShopLive also powered a Walmart holiday livestream with Peta Murgatroyd and Maksim Chmerkovskiy in December 2025.
- BillboardmajorTalkShopLive partnered with Billboard for the launch of the Billboard Book Club, a new shoppable live video initiative that brings author events and book discussions to the TalkShopLive platform with integrated purchasing capability.
- Amazon LivemajorTalkShopLive and Amazon Live partnered for an expansive video commerce offering on Black Friday, marking a first-time collaboration between the two platforms. The partnership demonstrates TalkShopLive's ability to operate across multiple competing marketplaces simultaneously.
- NBCUniversalcoreNBCUniversal partnered with TalkShopLive for shoppable video across its digital properties, launching with E! and Paris Hilton livestream events on E! News platforms. The technology alliance enables NBCUniversal to offer live, shoppable content without building the underlying commerce infrastructure.
- ShopifycoreTalkShopLive is distributed as a native Shopify Sales Channel app, enabling Shopify merchants to sync products, add live shopping pages, and embed video players on their storefronts. All transactions are processed through Shopify Payments, preserving sellers' existing fulfillment, tax, and customer data.
- FlipkartminorFlipkart is listed as a regional affiliate partner within Meta's expanded creator affiliate network across 22 countries. While Flipkart is not directly a TalkShopLive partner, Meta's use of TalkShopLive as regional infrastructure may create indirect exposure to Flipkart's seller ecosystem in India.
- Mercado LibreminorMercado Libre is listed as a regional affiliate partner within Meta's expanded creator affiliate network in Brazil and Mexico. Similar to Flipkart, this represents indirect exposure through Meta's ecosystem rather than a direct TalkShopLive partnership.
- LazadaminorLazada is listed as a regional affiliate partner within Meta's expanded creator affiliate network across Asia. As with Flipkart and Mercado Libre, this represents indirect exposure through Meta's ecosystem.
- WeTheHobbymajorWeTheHobby partnered with Walmart and TalkShopLive to co-launch the 'Collector's Night' weekly live shopping series on Walmart Live. WeTheHobby provides the collectibles community and niche expertise, while TalkShopLive provides the video commerce technology and Walmart provides the distribution platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
talkshoplive competitors and assessment
Company assessmentBroad incumbents
- Amazon Live: Amazon Live is Amazon's own live shopping offering on its marketplace. While TalkShopLive partnered with Amazon Live for Black Friday, Amazon Live represents a broad incumbent that could internalize more commerce infrastructure over time.
- TikTok Shop: TikTok Shop is the dominant US live commerce platform and the primary catalyst for TalkShopLive's inbound partnership surge. It is a broad incumbent that TalkShopLive is positioning around (especially under the new CEO who launched TikTok Shop).
- YouTube Shopping: YouTube Shopping is YouTube's native e-commerce product. TalkShopLive integrates with YouTube, but YouTube Shopping represents a broad incumbent capable of building or expanding native live commerce functionality.
Direct peers
- Livescale: Livescale is a live shopping platform offering shoppable video experiences for brands and retailers with embeddable players. It competes with TalkShopLive in providing white-label live commerce infrastructure to enterprise customers.
- CommentSold: CommentSold is a live shopping and social commerce platform focused on SMB retailers, with strong penetration in boutique and apparel segments. It is a direct competitor to TalkShopLive and also partners with Meta as a regional livestream platform provider.
- NTWRK: NTWRK is a livestream shopping platform focused on collectibles, streetwear, and celebrity-driven drops. It competes with TalkShopLive in the same celebrity-and-autographed-merch live commerce space.
- Whatnot: Whatnot operates a live shopping marketplace specializing in collectibles, trading cards, and authenticated memorabilia—directly overlapping with TalkShopLive's autographed merchandise and Walmart Collector's Night categories.
- Firework: Firework is a shoppable live video and short-form video commerce platform serving retailers and brands. It is a direct competitor to TalkShopLive and one of the three Meta regional livestream platform partners in the US alongside TalkShopLive and CommentSold.
- Bambuser: Bambuser is a live video shopping SaaS platform that provides retailers and brands with embedded live shopping experiences, similar to TalkShopLive's embed and SDK offering. Both target enterprise retailers seeking live commerce infrastructure.
Others
- Shopify Collabs: Shopify Collabs is a creator and influencer commerce tool integrated with the Shopify ecosystem where TalkShopLive operates as a Sales Channel app. It is an adjacent enabler for the same merchant base rather than a direct live commerce competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
talkshoplive social profiles
Digital presencetalkshoplive financial estimates
Financial estimateRevenue estimate
Valuation estimate
talkshoplive leadership team
Management profileNumber of profiles
Profiles5 records
talkshoplive funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
talkshoplive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about talkshoplive
What does talkshoplive do?
TalkShopLive is a live commerce platform that enables creators, retailers, and media companies to stream live and on-demand video content with an embedded, patented point-of-sale checkout that keeps buyers on the host platform. It distributes its technology through a JavaScript embed SDK, native iOS and Android SDKs, a REST/GraphQL Developer API, a Shopify Sales Channel app, and a direct-to-consumer marketplace at talkshop.live.
Is talkshoplive a public or private company?
talkshoplive is a private company. It is classified as venture growth investor backed and is currently operating.
When was talkshoplive founded?
talkshoplive was founded in 2018. It employs 11 to 50 people.
Where is talkshoplive based?
talkshoplive is headquartered in Nashville, United States, in the North America region.
How does talkshoplive make money?
Four revenue lines are on record. Shopify Subscription Plans are the primary driver. The others are transaction / Take Rate Fees, marketplace Sales and platform Infrastructure / White-Label.
Who are talkshoplive's main competitors?
Broad incumbents on record are Amazon Live, TikTok Shop and YouTube Shopping. Direct peers are Livescale, CommentSold, NTWRK, Whatnot, Firework and Bambuser. Shopify Collabs is listed as an others.
Does talkshoplive have an API?
Yes. The TalkShopLive Developer API allows sellers to offer various fulfillment-related services and eCommerce transaction management. The API enables automation of brand-rep onboarding, sales data monitoring, access to order details on-demand or via Webhook for third-party logistics (3PL) providers, tracking sales history, determining buyer demographics, and enabling higher sales through the TSL platform. Developer documentation is at docs.talkshop.live.
What industry is talkshoplive in?
talkshoplive's product category is Live Commerce Software. Its primary akta.pro industry code is BPAMAGAJ, Social Commerce & Livestream Shopping Platforms, with a secondary code of BPAFAHAL, Live Commerce & Shoppable Creator Campaigns. Its NAICS code is 5162 and its SIC code is 7372.