zeroheight
zeroheight is a London-based SaaS platform, founded in 2015, that enables design and engineering teams to document, deliver, measure, and manage design systems as a single source of truth, with AI-powered authoring and Model Context Protocol integrations serving 20% of Fortune 100 companies.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What zeroheight does
zeroheight is a London-headquartered SaaS platform founded in 2015 that enables organizations to document, deliver, measure, and manage design systems as a single source of truth. The product is organized around four functional pillars — Documentation (no-code editor with templates, AI assistance, status tracking, and interactive code blocks), Delivery (integrations into Figma, Storybook, GitHub, GitLab, Azure DevOps, and Bitbucket), Measurement (component usage, package adoption tracking, token monitoring, Hotjar analytics), and Management (component tracker, tokens manager, roles/permissions, SSO, and enterprise governance) — plus add-on modules for zeroheight AI (Build with AI, Improve with AI, zeroheight Assistant) and zeroheight MCP, which exposes design system context to third-party AI coding agents via the Model Context Protocol. Underlying technology includes a public API, AI-mediated documentation generation, design token automation pipelines between Figma and code repositories, and bidirectional sync with Figma and Storybook.
The company serves design teams, engineering teams, and design system leaders primarily at mid-market and enterprise organizations, with a stated 20% of Fortune 100 customer penetration and named enterprise customers including Adobe, Uber, Salesforce, United Airlines, Prudential, Hitachi, Decathlon, Doctolib, and The Guardian. Revenue is generated through tiered SaaS subscriptions with a self-serve "Start for free" trial motion for smaller teams and a demo-based enterprise sales motion for larger accounts; specific public pricing is not disclosed. The go-to-market combines product-led growth (free trial, integration marketplace, PLG discovery) with enterprise field sales, supplemented by content marketing (annual Design Systems Report, blog, webinars, podcasts, the Converge conference, and the zheroes Slack community). zeroheight is venture-backed, having raised approximately $11.2M cumulatively including a $10M Series A in August 2021 led by Tribe Capital with participation from Adobe, Y Combinator, FundersClub, and Expa, and operates offices in London and San Francisco.
zeroheight firmographics
Firmographics- Name
- zeroheight
- Legal name
- zeroheight
- Website
- https://zeroheight.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- zeroheight is a London-based SaaS platform, founded in 2015, that enables design and engineering teams to document, deliver, measure, and manage design systems as a single source of truth, with AI-powered authoring and Model Context Protocol integrations serving 20% of Fortune 100 companies.
- Ownership category
- akta.pro rank
zeroheight industry classification
Industry- Product category
- Design System Management Software
- NAICS
- Computer Systems Design Services (541512), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Authentication (MFA/Passwordless/Biometrics) Platforms (BPAMAEAE)
- akta.pro secondary industry
- Access Management & Policy Enforcement (Zero Trust) (BPAMAEAH)
Keywords
Where zeroheight is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
zeroheight business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS model with tiered pricing for different team sizes and feature requirements. Free trial available for self-serve onboarding.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
zeroheight product offering
Product offeringCore offering
zeroheight is a SaaS design system management platform that provides documentation, delivery, measurement, and management capabilities for design systems. It serves as a single source of truth for components, tokens, and guidelines, with AI-powered authoring (Build with AI, Improve with AI, zeroheight Assistant), Model Context Protocol (MCP) integration that delivers design system context to AI coding agents, deep Figma and Storybook sync, design token pipelines to code, and enterprise governance including SSO, SOC 2, ISO 27001, and GDPR compliance.
Product overview
zeroheight is a design system management platform with a modular architecture comprising four core pillars: Documentation (create and maintain docs with AI assistance), Delivery (connect to design and code tools), Measurement (track adoption and usage), and Management (governance and security controls). The platform also offers AI-powered add-ons including zeroheight AI for documentation generation and zeroheight MCP for connecting design system context to AI coding agents. A public API enables custom integrations and workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- zeroheight Core Platform SaaS design system management platform that acts as a single source of truth for components, design tokens, and guidelines, providing documentation, delivery, measurement, and management capabilities for design and engineering teams.
- zeroheight AI AI-powered documentation suite that generates structured drafts, refines and standardizes content, and provides a natural-language assistant for design system editors and contributors.
- zeroheight MCP Model Context Protocol (MCP) integration that delivers design system context to AI coding agents, enabling them to generate, scaffold, and audit code that stays consistent with documented components and tokens.
- zeroheight API Public REST API enabling developers to build custom plugins, train custom LLMs against the design system, push documentation to any destination, and create custom connections and workflows.
Quantifiable outcome
- Eventbrite saved 534 days of engineering effort
- +4 more outcomes
Companies that use zeroheight
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles3 records
zeroheight technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability8 records
Feature8 records
zeroheight partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- FigmacorePrimary integration partner. Sync Figma components, styles, variables, and frames directly into zeroheight documentation. Changes in Figma automatically pulled on publish.
- StorybookcoreEmbed live, interactive Storybook components directly in zeroheight documentation. Bidirectional sync available.
- GitHubcoreConnect GitHub repositories to sync markdown, automate token updates via PRs, keep documentation in sync with codebase, and track design system adoption.
- GitLabcoreImport/export tokens from GitLab, sync markdown files, and analyze adoption. Supports both GitLab.com and self-hosted versions.
- Claude (Anthropic)coreConnect zeroheight styleguide to Claude via MCP so teams get AI assistant that knows the design system. Available for Claude Code and Claude desktop.
- CursorcoreConnect design system directly to Cursor's AI-powered editor. Developers build components that stay true to documented system without switching tools.
- VS CodecoreConnect zeroheight docs to VS Code via MCP for design system context across development environment, compatible with GitHub Copilot.
- GitHub CopilotcoreGive Copilot documented standards via MCP to generate, scaffold, and review code that stays true to design system across prototyping and PR checks.
- Figma MakecoreConnect via official partner connector so Figma Make builds from documented design system. Generated prototypes stay on-system from first prompt.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
zeroheight competitors and assessment
Company assessmentDirect peers
- Storybook: The de facto open-source tool for component documentation and visual testing. Storybook is the most direct competitor and most common complement to zeroheight for component-level documentation, often integrated bidirectionally rather than replaced.
- Supernova: Direct competitor offering design system documentation, token management, and code generation from Figma/Sketch/XD. Supernova targets the same enterprise and multi-product use cases as zeroheight, including AI-driven code generation.
- Specify: Design system management platform focused on token synchronization, component distribution, and documentation across Figma, GitHub, and code repositories. Directly comparable target customer (design system teams) and feature set (sync, governance, adoption tracking).
- Frontify: Enterprise brand and design system management platform covering guidelines, asset libraries, and documentation. Comparable buyer (enterprise brand/design ops leaders) and adjacent feature scope, with stronger brand asset management than zeroheight.
- Backlight: Design system platform combining documentation, Storybook hosting, and design tokens. Closely comparable to zeroheight's pillars of Documentation and Delivery, often considered an alternative by mid-market design system teams.
- UXPin: Design and prototyping tool with design system documentation and code generation features. Comparable in targeting design system teams and emphasizing design-to-code workflows, with stronger prototyping heritage.
Broad incumbents
- Figma: The dominant design tool with expanding native capabilities (Variables, Styles, Dev Mode, Figma Make) that overlap with zeroheight's value proposition. Figma's ownership of the design file gives it the leverage to absorb documentation, token management, and AI-context features natively.
- Notion: General-purpose documentation and wiki platform frequently used by design system teams as a lightweight alternative to purpose-built tools. Notion is a frequent free/cheap substitute that constrains zeroheight's SMB pricing power.
- Confluence: Enterprise wiki and documentation tool from Atlassian, commonly used for design system documentation in large organizations already on the Atlassian stack. Competes primarily at the lower end of the design system documentation spectrum.
Emerging players
- Style Dictionary: Open-source tool for transforming design tokens into platform-specific formats. Frequently used alongside or instead of zeroheight's token manager by engineering-led teams that prefer code-native tooling, representing the open-source alternative in zeroheight's Delivery pillar.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
zeroheight social profiles
Digital presencezeroheight compliance and trust
Trust signalCompliance4 records
zeroheight financial estimates
Financial estimateRevenue estimate
Valuation estimate
zeroheight leadership team
Management profileNumber of profiles
Profiles3 records
zeroheight funding detail
Funding detailFunding overview
Funding rounds6 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
zeroheight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about zeroheight
What does zeroheight do?
zeroheight is a SaaS design system management platform that provides documentation, delivery, measurement, and management capabilities for design systems. It serves as a single source of truth for components, tokens, and guidelines, with AI-powered authoring (Build with AI, Improve with AI, zeroheight Assistant), Model Context Protocol (MCP) integration that delivers design system context to AI coding agents, deep Figma and Storybook sync, design token pipelines to code, and enterprise governance including SSO, SOC 2, ISO 27001, and GDPR compliance.
Is zeroheight a public or private company?
zeroheight is a private company. It is classified as venture growth investor backed and is currently operating.
When was zeroheight founded?
zeroheight was founded in 2015. It employs 51 to 100 people.
Where is zeroheight based?
zeroheight is headquartered in London, United Kingdom, in the Europe region.
How does zeroheight make money?
One revenue line is on record: saaS Subscription.
Who are zeroheight's main competitors?
Direct peers on record are Storybook, Supernova, Specify, Frontify, Backlight and UXPin. Broad incumbents are Figma, Notion and Confluence. Style Dictionary is listed as an emerging player.
Does zeroheight have an API?
Yes. The zeroheight API allows developers to build custom plugins, train custom LLMs, and push documentation anywhere. The API enables building custom connections and unlocking new workflows. Additionally, zeroheight offers MCP (Model Context Protocol) integration which connects design system context to AI tools like Claude, Cursor, VS Code, GitHub Copilot, Figma Make, v0, and Codex, allowing agents to build from the design system instead of generic outputs. Developer documentation is at developers.zeroheight.com.
What industry is zeroheight in?
zeroheight's product category is Design System Management Software. Its primary akta.pro industry code is BPAMAEAE, Authentication (MFA/Passwordless/Biometrics) Platforms, with a secondary code of BPAMAEAH, Access Management & Policy Enforcement (Zero Trust). Its NAICS code is 541512 and its SIC code is 7372.