What Storybook Homes does

Storybook Homes is a Las Vegas-based homebuilder that operates as a regional division of Toll Brothers (NYSE: TOL), constructing and selling energy-efficient single-family homes and townhomes in the Southern Nevada market. The company was founded approximately in 2006 and has roughly 20 years of operating history in the region. As of 2026 it operates five communities across the Las Vegas Valley and Boulder City: Brightridge (pre-launch), Iron Pointe (Boulder City), Ivyleaf Square, Parkhill Crest, and Wellston Ridge, with home designs ranging from 1,727 sq ft townhomes to 3,975 sq ft premium single-family residences priced between $339,000 and $767,000.

The company's core product is new-construction residential housing built to HERS (Home Energy Rating System) Index standards, with each home inspected and rated by a certified RESNET HERS Rater. Floor plans across communities include Arroway, Drumlin, Heywood, Covena, Frasera, Tanglewood, Whisperwood, Redbrook, Sunridge, Windhaven, Sagecrest, Willowbend, Bristolyn, Everwyn, and Florren, each offered in multiple exterior architectural styles. The technology stack is conventional residential construction; the website supports 3D walkthroughs and virtual appointments, and Toll Brothers Mortgage Company serves as the preferred lender.

Storybook generates revenue through one-time home sale transactions at closing. Go-to-market is sales-led via on-site model home sales centers staffed by company sales consultants at each community, supplemented by a real estate agent broker co-op program with a 30-day prospect protection period, a corporate website with online scheduling, and periodic limited-time sales events offering closing-cost assistance and included upgrades. End customers are individual home buyers in Southern Nevada, including first-time, move-up, and relocating households, with no disclosed enterprise or institutional customer concentration.

Name

Storybook Homes

Legal name

StoryBook Homes

Website

https://storybooknewhomes.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Storybook Homes is a Las Vegas-based homebuilder operating as a Toll Brothers division, selling energy-efficient single-family homes and townhomes across five communities in Southern Nevada to individual home buyers.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Housing For-Sale Builders (236117), New Multifamily Housing Construction (except For-Sale Builders) (236116)

akta.pro primary industry

Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

akta.pro secondary industries

Residential Luxury / High-End Home Construction (IMAFABAJ), Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)

Keywords

• New home construction
• Single-family homes
• Townhome development
• Energy-efficient homes
• Residential homebuilder

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: StoryBook Homes generates revenue through the sale of newly constructed single-family homes and townhomes in Southern Nevada. Revenue is realized as one-time transactions upon closing of home sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Storybook Homes designs, builds, and sells new construction single-family homes and townhomes in five master-planned communities across Southern Nevada (Las Vegas Valley and Boulder City). Homes feature HERS-rated energy-efficient construction, open-concept floor plans, well-appointed kitchens, and included premium features such as appliances and window coverings. Pricing spans entry-level townhomes starting at $339,000 to premium single-family homes up to $767,000.

Product overview

StoryBook Homes is a homebuilder operating as a division of Toll Brothers, offering new construction single-family homes and townhomes in the Southern Nevada region. The company operates across five active communities: Brightridge (coming soon), Iron Pointe, Ivyleaf Square, Parkhill Crest, and Wellston Ridge. Home designs range from townhomes (1,727-1,888 sq ft) at Parkhill Crest to single-family homes (1,900-3,975 sq ft) at other communities. The portfolio includes various floor plans such as Arroway, Drumlin, Heywood, Covena, Frasera, Tanglewood, Whisperwood, Redbrook, Sunridge, Windhaven, Sagecrest, Willowbend, Bristolyn, Everwyn, and Florren. The company also offers Quick Move-In Homes with move-in ready and soon-to-be-completed options, and runs periodic Sales Events with incentives including appliances, closing cost assistance, and pre-model pricing. Financing support is provided through Toll Brothers Mortgage Company partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Brightridge: Single-family home community in Las Vegas, NV with two collections (Claret and Jade) offering homes ranging from 2,494-3,975 sq ft
• Iron Pointe
• Ivyleaf Square
• Parkhill Crest
• Wellston Ridge

Products and services

• Brightridge Community Single-family home community in Las Vegas, NV offering two floor plan collections (Claret Collection at 3,698-3,975 sq ft with 4-5 bedrooms; Jade Collection at 2,494-2,705 sq ft) for buyers seeking new construction in southwest Las Vegas. Status: Coming Soon.
• Iron Pointe Community Single-family home community in Boulder City, NV offering 2,500-3,500+ sq ft homes with 4-6 bedrooms, modern designs, covered patios, RV garage options, and proximity to outdoor recreation and Boulder Creek Golf Club. Pricing starts at $584,990 and reaches $767,000 for larger models.
• Ivyleaf Square Community Single-family home community in Las Vegas, NV near Blue Diamond Road featuring 15 new construction homes ranging from 2,423-2,636 sq ft over two stories with 5 bedrooms. Pricing starts at $545,000.
• Parkhill Crest Community Gated townhome community in Sunrise Manor, Las Vegas, NV featuring two-story townhomes up to 1,888 sq ft with up to 4 bedrooms, 2.5 baths, 2-car garages, versatile lofts, and bedroom-level laundry. Located near Nellis AFB. Townhomes start at $339,000.
• Wellston Ridge Community Single-family home community in Enterprise, NV (southwest Las Vegas) offering new two-story homes from 1,900-2,400+ sq ft with 3-5 bedrooms, located approximately 15 minutes from the Las Vegas Strip. Homes start at $490,000.
• Quick Move-In Homes Move-in ready and soon-to-be-completed homes available across Storybook Homes communities for buyers with short timelines, including incentives such as included appliances, closing cost assistance, and pre-model pricing. Listed inventory spans townhomes from $339,000 to single-family homes up to $767,000.
• Toll Brothers Mortgage Company Financing Program Preferred lender partnership providing financing options for Storybook Homes buyers, including fixed 30-year conventional loans, adjustable rate mortgages, FHA, and VA loan programs. Buyers are directed to Toll Brothers Mortgage Company for financing with access to a Home Buyer Questionnaire.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Toll Brothers Mortgage CompanycoreStrategic or Co-development PartnerToll Brothers Mortgage Company is the preferred lender partner for StoryBook Homes. They offer various mortgage programs including fixed 30-year conventional loans, adjustable rate mortgages, FHA and VA loan programs. StoryBook Homes directs buyers to Toll Brothers Mortgage Company for financing and provides links to their Home Buyer Questionnaire.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KB Home: Public homebuilder with significant Las Vegas operations, focused on energy-efficient construction and buyer personalization — directly comparable to StoryBook's HERS-rated, customized community model.
• Richmond American Homes: MDC Holdings subsidiary operating new-home communities in the Las Vegas Valley; directly comparable price points and community-style offerings to StoryBook.
• Taylor Morrison: Top-five U.S. homebuilder with active Las Vegas and broader Nevada communities; competes with StoryBook across move-up and luxury single-family price points including $500K-$800K homes.

Regional players

• Shea Homes: Privately-held Western U.S. homebuilder with a long-standing Nevada presence; comparable in product positioning, community scale, and reputation-based selling approach.
• Woodside Homes: Regional Western U.S. homebuilder with Nevada operations; comparable mid-market single-family and townhome offerings in similar Las Vegas-area submarkets.
• Pardee Homes: Tri Pointe Homes subsidiary operating new-home communities in Nevada and California; comparable mid-to-upper single-family offerings and energy-efficient construction focus.

Broad incumbents

• D.R. Horton: Largest U.S. homebuilder by volume with strong Las Vegas presence; competes with StoryBook's townhome and entry-level single-family offerings including entry-level price points.
• Toll Brothers: National luxury homebuilder (NYSE: TOL) and StoryBook's parent company; provides direct comparison for division-level economics, home design library, and mortgage/incentive infrastructure used by StoryBook.
• PulteGroup: National homebuilder with Centex, Pulte, and Del Webb brands; operates in Las Vegas competing across first-time, move-up, and active-adult segments similar to StoryBook's portfolio.
• Lennar Corporation: One of the largest U.S. homebuilders, active in the Las Vegas market with a broad price-point portfolio; competes with StoryBook for first-time and move-up buyers across Southern Nevada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/Storybook_Homes
• LinkedInlinkedin.com/company/storybook-homes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storybook Homes