Yoodlize
Yoodlize is a US peer-to-peer rental marketplace, launched in 2019 and headquartered in Utah, that lets individual owners list items and earn rental income from local renters across 50 states, charging a 10% commission to each side on completed bookings.
- Company typePrivate
- Founded2019
- HeadquartersProvo, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Yoodlize does
Yoodlize Inc. operates a peer-to-peer rental marketplace that enables individuals to list items they own for free and earn rental income from neighbors who book them for daily rates. Launched in 2019 and headquartered in Draper, Utah, the platform is accessible via web (yoodlize.com) and native iOS/Android applications, and is available across all 50 US states. Inventory is organized into categories including Cameras & Drones, Tools & Equipment, Party Supplies, Outdoor Gear, Musical Instruments, Sports Equipment, Electronics, and RVs & Trailers. The core user base consists of individual consumers acting as either owners, renters, or both, with use cases spanning home improvement, events, recreation, and experience-based consumption.
The underlying platform is a standard two-sided marketplace built on third-party infrastructure: Stripe handles payment processing, automated owner payouts within 48 hours, and identity verification via Stripe Identity (government ID plus photo); PayPal is offered as an additional payment rail. Trust and safety features include a $2,000 per-item damage/theft coverage guarantee for verified users, identity verification requirements for both listing and renting, and a 48-hour owner response window for booking requests. Distribution is executed through self-serve mobile and web channels, supplemented by a "Give $5 Get $5" referral program, an Ambassador Program for under-penetrated geographies, a city/item-specific blog targeting organic search, and earned media placements in Fortune, Inc., WIRED, Yahoo News, and KSL TV 5.
Yoodlize generates revenue exclusively from completed transactions. The company charges owners a 10% commission on the rental fee and renters a separate 10% service fee, producing an effective ~20% take rate per booking. Listings are free to create, and Yoodlize does not earn revenue unless a rental is completed. The company is privately held, was founded by Jason Fairbourne (CEO), Natalie Fairbourne (CPO), and Jeremy Robertson (CTO), and has raised $800,000 in pre-seed funding led by Alpine 100 in March 2023, with no subsequent institutional round disclosed.
Yoodlize firmographics
Firmographics- Name
- Yoodlize
- Legal name
- Yoodlize Inc.
- Website
- https://yoodlize.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yoodlize is a US peer-to-peer rental marketplace, launched in 2019 and headquartered in Utah, that lets individual owners list items and earn rental income from local renters across 50 states, charging a 10% commission to each side on completed bookings.
- Ownership category
- akta.pro rank
Yoodlize industry classification
Industry- Product category
- Peer-to-Peer Rental Marketplace
- NAICS
- Recreational Goods Rental (532284), Consumer Goods Rental (5322), Other Consumer Goods Rental (53228)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Equipment & Tool Leasing (Consumer) (FSAKANAF)
Keywords
Where Yoodlize is headquartered
LocationHeadquarters
- HQ city
- Provo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Yoodlize business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Owner Commission: Yoodlize charges owners a 10% commission on the rental fee for each booking completed through the platform. Owners receive the rental fee less the commission within 48 hours after the scheduled end of the rental.
- Renter Commission: Yoodlize charges renters a 10% service fee on top of the rental fee. Renters pay the daily rental rate multiplied by the number of booking days plus this commission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free listing creation with 10% transaction commission on completed rentals |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Yoodlize product offering
Product offeringCore offering
Yoodlize is an online peer-to-peer rental marketplace where individuals list items they own (tools, outdoor gear, party supplies, electronics, vehicles, etc.) and rent them to other users for daily rates. The platform charges a 10% commission to both owners and renters on completed bookings, processes payments through Stripe and PayPal with 48-hour payouts to owners, and provides a $2,000 item coverage guarantee for verified users.
Product overview
Yoodlize is a peer-to-peer rental marketplace platform (launched in 2019) that enables community members to rent items directly from one another. The core product consists of the Yoodlize marketplace platform accessible via web and mobile apps (iOS/Android), where Owners list items for free and Renters book them for daily rates. The platform is organized around categories including Cameras & Drones, Tools & Equipment, Party Supplies, Outdoor Gear, Musical Instruments, Sports Equipment, Electronics, and RVs & Trailers. Key platform features include the $2,000 Item Coverage guarantee for verified users, the Stripe-powered payment and identity verification system, a $5 Give/$5 Get referral program, and an Ambassador Program for early adopters. Yoodlize charges a 10% commission from both Owners and Renters on each booking. The platform completed an $800,000 pre-seed funding round in March 2023.
Differentiator
Problem solved
Functional benefit
Products and services
- Yoodlize Peer-to-Peer Rental Marketplace Online peer-to-peer marketplace where individual owners list items for free and renters book them for daily rates; the platform charges a 10% commission to each party on completed transactions and is available across all 50 US states.
- Yoodlize Mobile App (iOS and Android)
Quantifiable outcome
- Household goods account for 60% of greenhouse gas emissions
- +1 more outcomes
Companies that use Yoodlize
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Yoodlize technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Yoodlize partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- StripecoreStripe handles payment processing and identity verification (Stripe Identity) for Yoodlize. Owners and renters must complete identity verification through Stripe, which processes government-issued ID verification. Yoodlize uses Stripe Connect for owner payment disbursements.
- PayPalcorePayPal serves as an additional payment processing platform alongside Stripe for handling transactions on the Yoodlize marketplace.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Yoodlize competitors and assessment
Company assessmentDirect peers
- Hygglo: Nordic-headquartered peer-to-peer rental marketplace with the same horizontal 'rent anything from neighbors' model as Yoodlize; absorbed Fat Llama in 2023, making it the most direct global competitor.
- Fat Llama: Pre-acquisition peer-to-peer rental marketplace (now part of Hygglo) that enabled neighbors to rent cameras, drones, tools, and similar goods — closely mirroring Yoodlize's category mix.
- Spinlister: Peer-to-peer rental marketplace for bikes, surfboards, skis, and snowboards. Operates in Yoodlize's outdoor gear and sports equipment categories with a more focused vertical.
- Outdoorsy: Peer-to-peer RV and campervan rental marketplace. Directly competes with Yoodlize in the RVs & Trailers category and offers insurance coverage tailored to high-value vehicles.
- RVshare: Largest US peer-to-peer RV rental marketplace. Competes head-to-head with Yoodlize's RVs & Trailers vertical and has materially more scale and brand recognition.
- Loanables: Peer-to-peer rental marketplace for tools, outdoor gear, and household items between neighbors — a smaller, similar horizontal P2P rental concept to Yoodlize.
Broad incumbents
- Turo: Peer-to-peer car rental marketplace; overlaps with Yoodlize's vehicle/trailer rentals but operates as a much larger, vertically focused incumbent with insurance and trip protection built in.
- Getaround: Peer-to-peer car-sharing platform with instant booking and insurance. Adjacent competitor to Yoodlize in the vehicle-rental segment with deeper insurance infrastructure.
- Rent the Runway: Established rental subscription service for apparel and accessories. Illustrative of the access-over-ownership model Yoodlize pursues, though operating a vertically integrated inventory rather than a P2P marketplace.
Emerging players
- Hurr: Peer-to-peer fashion rental marketplace. Operates the same access-over-ownership marketplace model as Yoodlize but is focused exclusively on clothing and accessories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Yoodlize social profiles
Digital presenceYoodlize financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yoodlize leadership team
Management profileNumber of profiles
Profiles4 records
Yoodlize funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yoodlize M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yoodlize
What does Yoodlize do?
Yoodlize is an online peer-to-peer rental marketplace where individuals list items they own (tools, outdoor gear, party supplies, electronics, vehicles, etc.) and rent them to other users for daily rates. The platform charges a 10% commission to both owners and renters on completed bookings, processes payments through Stripe and PayPal with 48-hour payouts to owners, and provides a $2,000 item coverage guarantee for verified users.
Is Yoodlize a public or private company?
Yoodlize is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yoodlize founded?
Yoodlize was founded in 2019. It employs 1 to 10 people.
Where is Yoodlize based?
Yoodlize is headquartered in Provo, United States, in the North America region.
How does Yoodlize make money?
Two revenue lines are on record. Owner Commission is the primary driver. The others are renter Commission.
Who are Yoodlize's main competitors?
Direct peers on record are Hygglo, Fat Llama, Spinlister, Outdoorsy, RVshare and Loanables. Broad incumbents are Turo, Getaround and Rent the Runway. Hurr is listed as an emerging player.
Does Yoodlize have an API?
No public API is recorded for Yoodlize.
What industry is Yoodlize in?
Yoodlize's product category is Peer-to-Peer Rental Marketplace. Its primary akta.pro industry code is FSAKANAF, Equipment & Tool Leasing (Consumer). Its NAICS code is 532284 and its SIC code is 7350.