Pear Deck
Pear Deck Learning is a unified K-12 instructional platform—combining AI lesson planning (Pear Start), interactive presentations (Pear Deck), differentiated practice (Pear Practice), and standards-based assessment (Pear Assessment)—serving approximately 50% of U.S. K-12 learners across 10,000 schools and 2 million educators under parent Liminex/GoGuardian.
- Company typePrivate
- Founded2014
- HeadquartersIowa City, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Pear Deck does
Pear Deck Learning is a unified K-12 instructional platform owned by Liminex, Inc. (d/b/a GoGuardian) and operating alongside the Snapwiz subsidiary. The platform combines four core products—Pear Start (AI lesson planning), Pear Deck (interactive presentations), Pear Practice (gamified differentiated practice, formerly Giant Steps), and Pear Assessment (standards-based assessment, formerly Edulastic)—with Pear Deck Tutor as an adjacent offering. Underlying technology centers on large language model integration for content generation, standards-aligned lesson package creation in under a minute, real-time translation, and AI-generated assessment items, all governed by a privacy-centric posture in which LLM partners are required to delete user request data within 24 hours and Google Workspace API data is not used for general AI/ML training.
The platform is deeply embedded in U.S. K-12, reaching approximately 50% of all learners across 10,000 schools and more than 2 million educators, with 14.2 million students engaged in lessons and 13.2 million assessments assigned all-time. Distribution runs through a hybrid GTM: free teacher self-serve accounts drive bottom-up adoption, district field sales and "Request a demo" CTAs close multi-year subscription contracts, and Authorized Resellers bundle Pear Deck with GoGuardian safety and productivity products. Pricing is subscription-based per licensed capacity (educator/student seats) with annual billing in advance, supplemented by premium professional services and a freemium tier in which all Pear Start AI tools became free for teachers in July 2025.
Pear Deck Learning is integrated into the K-12 IT stack through partnerships with Google Classroom, Microsoft, Clever, and ClassLink for SSO and SIS roster sync, and is backed by a comprehensive compliance portfolio—iKeepSafe COPPA Safe Harbor, FERPA school-official status, SOPIPA, CCPA, the Student Privacy Pledge, and EU-U.S./UK/Swiss Data Privacy Framework certifications. The company is headquartered in West Hollywood, California (Liminex Inc.), was originally founded in 2014, and its products collectively carry Tier 3 ESSA evidence for academic growth impact in grades 4-8 math and ELA.
Pear Deck firmographics
Firmographics- Name
- Pear Deck
- Legal name
- Liminex, Inc.
- Website
- https://peardeck.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pear Deck Learning is a unified K-12 instructional platform—combining AI lesson planning (Pear Start), interactive presentations (Pear Deck), differentiated practice (Pear Practice), and standards-based assessment (Pear Assessment)—serving approximately 50% of U.S. K-12 learners across 10,000 schools and 2 million educators under parent Liminex/GoGuardian.
- Ownership category
- akta.pro rank
Pear Deck industry classification
Industry- Product category
- K-12 Educational Technology Software
- NAICS
- Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
Keywords
Where Pear Deck is headquartered
LocationHeadquarters
- HQ city
- Iowa City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pear Deck business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- School/District Subscriptions: Subscription-based licensing model where schools and districts pay for educator and student seats. Fees are paid in advance per billing period with non-refundable payment obligations. Licensed Capacity is defined per Order Form with Subscription Terms.
- Freemium Teacher Access: AI features made free for all teachers starting July 2025, including Pear Start with over 40 AI tools. This drives adoption and bottom-up growth while districts purchase premium access.
- Professional Services: Premium professional services offered to help schools maximize value from Pear Deck Learning solutions, including training, implementation, and ongoing support.
- Authorized Reseller Sales: Schools can purchase subscriptions directly from Liminex or through Authorized Resellers, creating a channel revenue stream with resellers contracting directly with schools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free AI for Teachers |
| Subscription | Annual | School/District Subscription |
| Subscription | Annual | Professional Services |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Pear Deck product offering
Product offeringCore offering
Pear Deck Learning is an all-in-one K-12 instructional platform that supports the entire teaching workflow from lesson planning through assessment. It delivers four integrated products: Pear Start (AI-powered lesson planning with 40+ tools and instant lesson package generation), Pear Deck (interactive presentations with real-time student feedback), Pear Practice (gamified differentiated practice), and Pear Assessment (standards-based assessment). The platform is sold via annual subscriptions to schools and districts, with free AI features available to individual teachers.
Product overview
Pear Deck Learning is a unified K-12 instructional platform consisting of four integrated products: Pear Start (AI-powered lesson planning with 40+ tools and instant lesson generation), Pear Deck (interactive presentation and real-time feedback), Pear Practice (gamified differentiated practice, formerly Giant Steps), and Pear Assessment (standards-based assessment and test prep, formerly Edulastic). The platform is owned by GoGuardian (Liminex, Inc.) and covers approximately 50% of K-12 learners in the United States, serving over 2 million educators and 10,000 schools. The products share standards alignment, data warehousing, and a common instructional workflow from lesson planning through assessment.
Differentiator
Problem solved
Functional benefit
Brands
- Pear Start: AI-powered lesson planning tool that helps teachers plan, create, customize, and deliver high-quality lesson packages in one place.
- Pear Deck
- Pear Practice
- Pear Assessment
- Pear Deck Tutor
Products and services
- Pear Deck Learning Platform An all-in-one K-12 instructional platform supporting the entire teaching workflow from lesson planning to assessment. Comprises four integrated product modules unified under shared data, standards alignment, and a common instructional workflow. Sold to schools and districts via annual subscriptions.
- Pear Start AI-powered lesson planning tool that helps teachers plan, create, customize, and deliver high-quality lesson packages in one place. Offers over 40 AI-powered tools including instant lesson packages, question generators, and content converters. Transforms standards or lesson plans into full Pear Deck, Pear Practice, and Pear Assessment materials in under a minute.
- Pear Deck Interactive presentation tool that drives student-teacher interaction and immediate feedback. Teachers create and deliver interactive lessons for any topic with dynamic, inclusive, and collaborative learning experiences. Features real-time student responses, immediate feedback loops, and on-the-spot assessment of understanding.
- Pear Practice Gamified differentiated practice platform (formerly Giant Steps) that accelerates standards mastery through personalized practice and whole-class collaboration. Students progress at their own pace with customizable avatars and collaborative experiences. Drives 15 percentage point improvement in student outcomes.
- Pear Assessment Standards-based assessment platform (formerly Edulastic) with reporting and customization tools for districts and teachers. Supports district assessments, state test prep for all 50 states, real-time data visualization, and centralized reporting. Features Tier 3 ESSA evidence for academic growth impact on math and ELA in grades 4-8.
- Pear Deck Tutor Tutoring product for connecting tutors with students. Targeted at independent tutors and tutoring organizations seeking digital tools to deliver personalized learning support and differentiated practice.
- Pear Deck Learning Professional Services Premium professional services including training, implementation support, and ongoing support to help schools and districts maximize value from Pear Deck Learning solutions. Sold as an add-on to core platform subscriptions.
Quantifiable outcome
- 8/10 teachers say Pear Deck Learning solutions give them actionable data and insights
- +5 more outcomes
Companies that use Pear Deck
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Pear Deck technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature6 records
Pear Deck partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- GoGuardiancoreGoGuardian acquired Pear Deck and operates it as a subsidiary under the Pear Deck Learning brand. GoGuardian announced real-time translation and read-aloud features for Pear Deck supporting English Language Learners, with the platform serving over 8.4 million students.
- Google ClassroomcoreGoogle Classroom integration allows teachers to link Pear Deck with their Google accounts for ease of sign-on and to pull in classroom directories and student information.
- MicrosoftcoreMicrosoft integration enables teachers to link accounts for single sign-on authentication and access to Microsoft School-managed account information including profile IDs.
- Google Workspace APIcoreGoogle Workspace API integration for educational purposes. The company explicitly states they do not use this API to develop, improve, or train generalized AI/ML models.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Pear Deck competitors and assessment
Company assessmentDirect peers
- Newsela: Newsela offers standards-aligned instructional content, formative assessments, and data tools for K-12 ELA and social studies. Overlaps with Pear Deck's content library, Content Orchard, and assessment use cases.
- Nearpod: Nearpod offers interactive K-12 lessons, real-time student engagement, and formative assessment directly overlapping Pear Deck's core product. Both sell into school and district buyers with similar subscription models.
- Kahoot!: Kahoot! provides gamified quizzes and learning engagement for K-12 classrooms with AI-assisted question generation. Highly comparable in use case (engagement, practice, assessment) and customer segment (educators and schools).
- Quizizz: Quizizz offers AI-powered formative assessments, differentiated practice, and interactive lessons for K-12. Closely mirrors Pear Practice and Pear Assessment functionality with school/district subscription pricing.
Emerging players
- Canva for Education: Canva for Education is expanding into lesson planning and interactive classroom content with AI design tools, overlapping Pear Start's planning and content generation capabilities for K-12 teachers.
- MagicSchool AI: MagicSchool AI is an AI lesson-planning and teacher productivity platform for K-12 that competes head-on with Pear Start's AI features, with rapid teacher-led adoption.
Broad incumbents
- Khan Academy: Khan Academy (including Khanmigo AI tutor) provides free standards-aligned lessons, practice, and assessment for K-12. Comparable in scope and audience, with a freemium model that competes for teacher adoption.
- Instructure (Canvas): Canvas is the leading K-12 LMS and increasingly embeds instructional content and assessment tools, making it a platform-level competitor that districts may substitute for Pear Deck's point solutions.
- PowerSchool Schoology: PowerSchool's unified classroom and Schoology LMS bundle SIS, LMS, and assessment for K-12 districts. Comparable enterprise footprint and buyer relationships that could absorb Pear Deck-style use cases.
Others
- Edmodo: Edmodo (now part of NetSuite/Workplace) historically served K-12 classroom communication and assessment. It is a comparable K-12 platform peer with overlapping teacher workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Pear Deck social profiles
Digital presencePear Deck compliance and trust
Trust signalCompliance6 records
Pear Deck financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pear Deck leadership team
Management profileNumber of profiles
Profiles1 record
Pear Deck subsidiaries and ownership
Company hierarchySubsidiaries2 records
Pear Deck funding detail
Funding detailFunding overview
Funding rounds8 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pear Deck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pear Deck
What does Pear Deck do?
Pear Deck Learning is an all-in-one K-12 instructional platform that supports the entire teaching workflow from lesson planning through assessment. It delivers four integrated products: Pear Start (AI-powered lesson planning with 40+ tools and instant lesson package generation), Pear Deck (interactive presentations with real-time student feedback), Pear Practice (gamified differentiated practice), and Pear Assessment (standards-based assessment). The platform is sold via annual subscriptions to schools and districts, with free AI features available to individual teachers.
Is Pear Deck a public or private company?
Pear Deck is a private company. It is classified as corporate owned and is currently operating.
When was Pear Deck founded?
Pear Deck was founded in 2014. It employs 1 to 10 people.
Where is Pear Deck based?
Pear Deck is headquartered in Iowa City, United States, in the North America region.
How does Pear Deck make money?
Four revenue lines are on record. School/District Subscriptions are the primary driver. The others are freemium Teacher Access, professional Services and authorized Reseller Sales.
Who are Pear Deck's main competitors?
Direct peers on record are Newsela, Nearpod, Kahoot! and Quizizz. Emerging players are Canva for Education and MagicSchool AI. Broad incumbents are Khan Academy, Instructure (Canvas) and PowerSchool Schoology. Edmodo is listed as an others.
Does Pear Deck have an API?
No public API is recorded for Pear Deck.
What industry is Pear Deck in?
Pear Deck's product category is K-12 Educational Technology Software. Its primary akta.pro industry code is EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms. Its NAICS code is 611691 and its SIC code is 8200.