What MagicSchool AI does

MagicSchool AI (Magic School, Inc.) is a Denver-based, venture-backed private company founded in 2023 that builds a multi-LLM AI platform purpose-built for the K-12 education market. The platform provides 80+ teacher-facing AI tools (lesson plan generator, rubric generator, presentation generator, multiple-choice quiz maker, worksheet generator, writing feedback, text rewriter, IEP generator, report card comments, AI tutor, and others) and 50+ student-facing tools via MagicStudent, all orchestrated through a centralized "AI Operating System for Schools." Underlying technology routes requests across OpenAI, Anthropic Claude, and Google large language models selected per task, with Retrieval-Augmented Generation (RAG) to ground outputs in district handbooks, curriculum, and policies, and K-12-specific guardrails and content moderation layered on top.

The company operates a hybrid go-to-market combining bottom-up product-led growth (free self-serve signup for individual teachers) with top-down enterprise field sales (quote-based district-wide Enterprise licenses with SSO via Clever and ClassLink, LMS integrations with Google Workspace, Microsoft OneDrive, Canvas, and Schoology, district dashboards, and structured rollout/PD services). Pricing is organized into Free, Plus (monthly), and Enterprise (annual) tiers; specific price points are not publicly disclosed. The Enterprise Custom Student Tools module enables districts to build and distribute their own AI tools, deepening platform stickiness. Reported traction includes over 3 million educators, 3,500+ schools and districts worldwide, and a customer base that spans U.S. public and charter K-12 districts (e.g., NYC DOE, Aurora Public Schools, Belen Consolidated Schools, Twin Rivers Unified, Dublin City Schools, plus 18+ other named districts), Canada (West Vancouver Schools), and Spain.

MagicSchool is SOC 2 certified and compliant with FERPA, COPPA, GDPR, CCPA, ESSA Level IV, Common Sense Privacy Verified (95% privacy rating), and TrustEd Apps Certified. The company has raised approximately $62.4 million across a $2.4M seed (August 2023, Range Ventures), a $15M Series A (June 2024, Bain Capital Ventures with Adobe Ventures and Common Sense Media/Growth), and a $45M Series B (February 2025, Valor Equity Partners with Adobe Ventures, Atreides Management, Bain Capital Ventures, and Smash Capital). Adeel Khan is the founder and CEO; Mike Biven serves as COO. The company was named among TIME's 10 Most Influential Education Companies of 2026 and Inc.'s 15 AI EdTech Companies, and was referenced in coverage of the White House Task Force on AI Education in September 2025.

Name

MagicSchool AI

Legal name

Magic School, Inc.

Website

https://magicschool.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Short description

MagicSchool AI is a Denver-based K-12 AI platform founded in 2023 that provides 80+ teacher and 50+ student AI tools, multi-LLM orchestration with RAG-grounded district customization, and serves 3,500+ schools and districts worldwide via a hybrid PLG plus enterprise sales model.

Ownership category

akta.pro rank

Product category

K-12 Education AI Platform

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169), Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)

akta.pro secondary industries

AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC), Institutional & Program Analytics (Enrollment, Retention, Outcomes) (EDAFAFAK), Education & Learning Personalization (HDAAAGAL)

Keywords

• K-12 AI platform
• Teacher productivity tools
• AI tutoring platform
• Education technology software
• AI lesson planning

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Enterprise district subscriptions: Recurring district-wide licenses sold via Enterprise tier to K-12 school districts; includes SSO, district dashboards, centralized management, implementation support, and Enterprise Custom Student Tools. Quote-based pricing.
2. Plus plan subscriptions for individual educators: Paid Plus tier for individual teachers who exceed Free usage limits and want expanded features; recurring subscription billing.
3. Free / freemium tier for teachers: Free plan provides educators access to core classroom tools (lesson planning, assessments, differentiation, communication) with standard usage limits; serves as a top-of-funnel acquisition channel for Plus and Enterprise upgrades.
4. Professional development and certification services: Free and on-demand professional development resources, certification courses, and live webinars that support adoption and reinforce paid tier stickiness.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels8 records

Core offering

MagicSchool AI provides a K-12-specific AI platform with 80+ AI tools for teachers (lesson plans, rubrics, IEPs, presentations, quizzes, report card comments, writing feedback) and 50+ AI tools for students (AI tutor, guided learning activities), orchestrated across OpenAI, Anthropic, and Google large language models with Retrieval-Augmented Generation grounded in district handbooks and curriculum. The platform is sold as the "AI Operating System for Schools," with Free, Plus, and Enterprise tiers, LMS and identity integrations, and enterprise-grade security (SOC 2, FERPA, COPPA, GDPR).

Product overview

MagicSchool AI offers a unified K-12 AI platform-plus-modules architecture. The flagship MagicSchool product is the teacher-facing surface providing 80+ AI tools for lesson planning, assessment, differentiation, and communication. MagicStudent is the student-facing counterpart, offering 50+ learner AI tools with teacher oversight and built-in safety. MagicSchool for Districts is the Enterprise tier that wraps both with admin dashboards, RAG-powered district customization, professional learning, and governance, and underpins the AI Operating System for Schools — the next-chapter orchestration layer that connects AI tools and workflows in one centralized platform. Across all tiers, shared modules include Class Writing Feedback (assessment), Enterprise Custom Student Tools (enterprise-only), and individual teacher tools such as Lesson Plan Generator, Rubric Generator, Presentation Generator, Multiple Choice Quiz Maker, Worksheet Generator, Writing Feedback, Idea Generator, Report Card Comments, Text Rewriter, IEP Generator, Multi-Step Assignment, Professional Email, and AI Tutor. Complementary programs include MagicDrop (monthly product updates), MagicSchool Certification Courses (PD), and MagicSchool Pioneers (community).

Differentiator

Problem solved

Functional benefit

Brands

• MagicStudent: A separate student-facing product/area of the MagicSchool platform offering guided AI tools for K-12 students, distinct from the teacher-facing MagicSchool product.

Products and services

• MagicSchool Flagship teacher-facing AI platform providing 80+ AI tools for lesson planning, assessment, differentiation, IEP drafting, and communication. Designed for K-12 teachers and adopted via Free and Plus self-serve plans and Enterprise district licenses.
• MagicStudent Student-facing counterpart to MagicSchool offering 50+ AI tools designed for classroom learning, with teacher-led activities, built-in moderation, and content moderation. 80% of student interactions are aligned to core learning outcomes.
• AI Operating System for Schools Connected AI operating system that brings MagicSchool's teacher and student tools and workflows together in one centralized, safe platform built specifically for schools, with district data dashboards, district-customized tools, structured rollout, and enterprise-grade security.
• MagicSchool for Districts Enterprise tier for K-12 school districts offering centralized admin dashboards, RAG-powered district customization, professional learning, dedicated landing pages for Superintendents, Chief Academic Officers, Chief Technology Officers, and Principals, and district-wide governance over AI use.

Quantifiable outcome

• 7+ hours saved per week by 94% of teachers using MagicSchool
• +10 more outcomes

Named customers30 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability11 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered policy-level recognition and visibility, core llm provider, flagship llm provider; published customer story, core technology and distribution partner, strategic enterprise integration partner, core lms integration and core identity/sso integration.

• The White House Task Force on AI Educationpolicy-level recognition and visibilityGTM or Marketing Partner · 9 September 2025MagicSchool was referenced in coverage of the Trump Administration's White House Task Force on AI Education initiative (announced September 2025), which gathered commitments from dozens of major technology companies and organizations to support AI education for American youth.
• OpenAIcore llm providerTechnology or IntegrationMagicSchool uses large language models from OpenAI as part of its multi-model stack, routing requests to models best suited for educational use cases within a K-12-specific system.
• Anthropicflagship llm provider; published customer storyTechnology or IntegrationMagicSchool uses Anthropic's Claude to transform K-12 education for 3 million educators and their students; Anthropic published a customer story on the partnership in October 2024.
• Googlecore technology and distribution partnerTechnology or IntegrationMagicSchool integrates with Google Workspace (Google Docs, Google Classroom), uses Google large language models as part of its multi-LLM stack, and lists Google as a featured integration partner.
• Microsoftstrategic enterprise integration partnerTechnology or IntegrationMagicSchool integrates with Microsoft OneDrive for student writing submissions in Class Writing Feedback and lists Microsoft as a featured integration partner; OneDrive support is available on Free, Plus, and Enterprise plans.
• Canvas (Instructure)core lms integrationTechnology or IntegrationCanvas is a featured integration partner; MagicSchool supports Canvas as a submission source for Class Writing Feedback (opt-in enterprise feature) and enables SSO-based access for teachers using Canvas.
• Schoology (PowerSchool)core lms integrationTechnology or IntegrationSchoology is a featured integration partner; MagicSchool supports Schoology as a submission source for Class Writing Feedback (opt-in enterprise feature) and enables SSO-based access for teachers using Schoology.
• Clevercore identity/sso integrationTechnology or IntegrationClever is a featured integration partner for K-12 identity and rostering, enabling district-wide SSO and user provisioning into MagicSchool.
• ClassLinkcore identity/sso integrationTechnology or IntegrationClassLink is a featured integration partner for K-12 identity and rostering, enabling district-wide SSO and user provisioning into MagicSchool.

Scale indicators21 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Khan Academy (Khanmigo): Khan Academy's Khanmigo is an AI tutor and teaching assistant for K-12 students and teachers, directly overlapping MagicSchool's MagicStudent AI Tutor and teacher tools on the same target market with a comparable freemium/plus model.
• Diffit: Diffit is an AI tool for K-12 teachers that generates differentiated instructional content; it is repeatedly mentioned alongside MagicSchool in district adoption coverage (e.g., Pennsylvania's 26,000 teachers) as a competing or complementary teacher-AI workflow.
• Brisk Teaching: Brisk Teaching is an AI assistant that lives inside Google Docs/Classroom to help teachers with lesson planning, feedback, and assessment — overlapping MagicSchool's teacher tools with a similar PLG motion aimed at individual K-12 educators.
• Carnegie Learning (MATHia): Carnegie Learning's MATHia is a long-standing AI tutoring platform for K-12 with district procurement depth, ESSA evidence, and adaptive personalization — a comparable enterprise AI-tutoring plus teacher-support stack competing for the same district budgets.
• Quizlet: Quizlet is a consumer and classroom study-tools platform with Q-Chat (AI tutor) and study-assistant features, competing with MagicStudent on student-facing AI-powered study and tutoring workflows across K-12 and higher ed.
• Newsela: Newsela provides AI-enabled differentiated instructional content and assessments for K-12, with district-wide licensing and teacher tools — closely comparable to MagicSchool's district-tier content and assessment modules.
• Panorama Education: Panorama Education is a K-12 data and analytics platform sold district-wide with dashboards, surveys, and student-success insights — overlapping with MagicSchool's district admin dashboards, predictive engagement analytics, and Enterprise tier.

Emerging players

• Curipod: Curipod is an AI-powered lesson creation and formative assessment tool for K-12 teachers, focused on interactive slides and student engagement — directly competing with MagicSchool's Lesson Plan, Quiz, and Presentation Generator tools.

Broad incumbents

• ChatGPT Edu (OpenAI): OpenAI's ChatGPT Edu is a general-purpose AI assistant packaged for universities and K-12 institutions, with enterprise controls — a broader, well-funded incumbent offering overlapping teacher and student AI workflows against MagicSchool's K-12-specialized stack.
• Google for Education (Gemini for Education): Google for Education embeds Gemini AI tools across Workspace for Education, Classroom, and Chromebooks, sitting inside the same Google identity/LMS stack that MagicSchool integrates with — a broad incumbent whose distribution could pressure MagicSchool's teacher and student AI workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/magicschoolai
• YouTubeyoutube.com/@magicschoolai
• Facebookfacebook.com/magicschoolai
• LinkedInlinkedin.com/company/magicschool-ai
• Instagraminstagram.com/magicschoolai

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MagicSchool AI