Struum
Struum was a US-based direct-to-consumer streaming aggregation platform, founded in 2020, that let subscribers access and sample content from 40+ niche streaming services through one monthly subscription, targeting consumers suffering from subscription fatigue.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Struum firmographics
Firmographics- Name
- Struum
- Website
- https://struum.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Struum was a US-based direct-to-consumer streaming aggregation platform, founded in 2020, that let subscribers access and sample content from 40+ niche streaming services through one monthly subscription, targeting consumers suffering from subscription fatigue.
- Ownership category
- akta.pro rank
Struum industry classification
Industry- Product category
- Streaming Aggregation Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Content Curation & Bookmarking/Read-Later Platforms (MPACAKAH)
- akta.pro secondary industry
- SVOD Streaming Channels (Subscription OTT) (MPABAHAB)
Keywords
Where Struum is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Struum business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain
Revenue model
- Streaming Subscription Aggregation: Struum offers a subscription model that allows users to access and sample content from over 40 niche streaming services through a single subscription, eliminating the need to subscribe to each service individually.
Go-to-market motion1 record
Distribution channels1 record
Struum product offering
Product offeringCore offering
Struum operates a streaming aggregation platform that lets consumers access and sample content from over 40 niche streaming services through a single monthly subscription, eliminating the need to subscribe to each service individually. The service is delivered as a multi-device platform and was targeted at consumers seeking to reduce subscription fatigue and the cost of managing multiple streaming subscriptions.
Differentiator
Problem solved
Functional benefit
Products and services
- Struum Streaming Aggregation Service A direct-to-consumer streaming aggregation subscription that gives users access to and the ability to sample content from over 40 niche streaming services through a single monthly subscription, eliminating the need to manage separate subscriptions to each service. Delivered as a multi-device platform with planned international expansion in 2022.
Companies that use Struum
Customer profileSegments1 record
Ideal customer profiles1 record
Struum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Struum partnerships and signals
Strategic signalScale indicators3 records
Struum competitors and assessment
Company assessmentBroad incumbents
- Amazon Channels: Amazon Prime Video's Channels feature aggregates third-party SVOD subscriptions inside a single Amazon billing relationship. It is the most direct large-scale comparable to Struum's aggregation model, though backed by Amazon's massive customer base and content wallet.
- Apple TV Channels: Apple TV's Channels product aggregates third-party streaming services within the Apple TV app. Operates the same single-bundle model as Struum but with Apple's hardware ecosystem, scale, and content-licensing leverage.
- Roku (The Roku Channel): Roku operates a content aggregation and distribution platform with The Roku Channel and Premium Subscriptions. Comparable as a device- and platform-anchored aggregator of streaming services targeting the same consumer problem Struum addressed.
- YouTube Primetime Channels: YouTube's Primetime Channels feature lets users subscribe to third-party streaming services within YouTube. Same aggregation model as Struum, operated by a large incumbent with built-in discovery and billing infrastructure.
- Sling TV: Sling TV is a virtual MVPD that aggregates linear and on-demand channels into a single subscription. Comparable as an aggregator addressing cord-cutter subscription fatigue, though with a more linear-TV orientation than Struum's on-demand niche focus.
- Tubi: Tubi is a large AVOD streaming service aggregating thousands of free, ad-supported titles across niches. Comparable as an aggregator serving consumers seeking breadth without individual subscriptions, though monetized via ads rather than subscription.
Direct peers
- Philo: Philo is a D2C streaming bundle that aggregates a curated set of entertainment/lifestyle channels into a single low-priced subscription. Closest like-for-like competitor in target customer (value-conscious streaming consumers) and business model.
- FrndlyTV: FrndlyTV offers a low-cost bundle of live and on-demand family, lifestyle, and entertainment channels via a single subscription. Directly comparable to Struum's niche-aggregation model and value-oriented consumer positioning.
Emerging players
- The Movie Club: The Movie Club is an emerging streaming aggregation/bundle concept targeting movie-focused consumers. Closely aligned with Struum's value proposition of simplifying access to multiple services via one subscription, though smaller scale.
Others
- Firstlight Media: Firstlight Media is a streaming technology provider and early Struum investor. Comparable as an enabler in the streaming-aggregation ecosystem, providing the OTT platform infrastructure that aggregators like Struum rely on.
Market position
Customer concentration
Struum social profiles
Digital presenceStruum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Struum leadership team
Management profileNumber of profiles
Profiles4 records
Struum funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Struum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Struum
What does Struum do?
Struum operates a streaming aggregation platform that lets consumers access and sample content from over 40 niche streaming services through a single monthly subscription, eliminating the need to subscribe to each service individually. The service is delivered as a multi-device platform and was targeted at consumers seeking to reduce subscription fatigue and the cost of managing multiple streaming subscriptions.
Is Struum a public or private company?
Struum is a private company. It is classified as venture growth investor backed and is currently closed.
When was Struum founded?
Struum was founded in 2020. It employs 11 to 50 people.
Where is Struum based?
Struum is headquartered in Los Angeles, United States, in the North America region.
How does Struum make money?
One revenue line is on record: streaming Subscription Aggregation.
Who are Struum's main competitors?
Broad incumbents on record are Amazon Channels, Apple TV Channels, Roku (The Roku Channel), YouTube Primetime Channels, Sling TV and Tubi. Direct peers are Philo and FrndlyTV. The Movie Club is listed as an emerging player. Firstlight Media is listed as an others.
Does Struum have an API?
No public API is recorded for Struum.
What industry is Struum in?
Struum's product category is Streaming Aggregation Services. Its primary akta.pro industry code is MPACAKAH, Content Curation & Bookmarking/Read-Later Platforms, with a secondary code of MPABAHAB, SVOD Streaming Channels (Subscription OTT). Its NAICS code is 516210 and its SIC code is 7822.