Dray Alliance
Dray Alliance is a drayage technology platform serving enterprise importers/exporters and motor carriers at major US ports (LA/Long Beach, Oakland). It combines broker flexibility with carrier accountability via a proprietary TMS with terminal integrations, appointment automation, algorithmic load bundling, and a trucker mobile app with QuickPay.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Dray Alliance does
Dray Alliance is a venture-backed drayage technology company operating primarily in the Los Angeles/Long Beach port complex and the Port of Oakland. It positions itself as a hybrid broker-carrier, holding its own SCAC code so it can deliver broker flexibility alongside carrier accountability, and it runs a proprietary drayage TMS that integrates directly with port terminals to surface real-time container data (LFD, holds, dual transactions), automate appointment scheduling to minimize demurrage and detention, and algorithmically bundle loads to optimize trucker utilization. The platform exposes a self-serve shipper dashboard, EDI/API integrations into customer TMS systems, and a dedicated iOS/Android mobile app for motor carriers that handles job discovery, booking, documentation verification, GPS tracking, and next-business-day QuickPay.
On the demand side, Dray Alliance serves enterprise importers and exporters — disclosed customers include Mattel, Samsung, Lamps Plus, Mitsubishi Electric (Trane), and Abbyson Living — with a direct enterprise sales motion, dedicated account managers, and white-glove service. On the supply side, the company operates a two-sided marketplace of more than 1,000 vetted motor carriers, recruited directly and through a channel partnership with ContainerPort Group in LA/Long Beach. Revenue is generated on a transaction basis through quoted drayage freight charges plus a published schedule of ancillary accessorial fees (detention, storage, chassis rental, pre-pull, stop-offs, dry runs, bobtail) and pass-through charges (demurrage, per diem, Clean Truck Fund, PierPass) marked up cost + 15%.
The company has raised approximately $40 million across multiple venture rounds from 2017 through 2024, including a December 2021 Series B that combined $20M equity led by Headline with $20M working capital from J.P. Morgan. It maintains FMCSA broker authority (MC #40470), CalOPPA and PCI DSS compliance, and operates with a lean team of 11–50 across Long Beach and Cleveland (the latter under ContainerPort Logistics, LLC, the d/b/a entity).
Dray Alliance firmographics
Firmographics- Name
- Dray Alliance
- Legal name
- ContainerPort Logistics, LLC (d/b/a Dray Alliance)
- Website
- https://drayalliance.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dray Alliance is a drayage technology platform serving enterprise importers/exporters and motor carriers at major US ports (LA/Long Beach, Oakland). It combines broker flexibility with carrier accountability via a proprietary TMS with terminal integrations, appointment automation, algorithmic load bundling, and a trucker mobile app with QuickPay.
- Ownership category
- akta.pro rank
Dray Alliance industry classification
Industry- Product category
- Drayage and Intermodal Logistics
- NAICS
- Freight Transportation Arrangement (488510), Support Activities for Transportation (488)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Intermodal Drayage Coordination & Port/Rail Ramp Transfers (TLACAEAH)
- akta.pro secondary industry
- Drayage & Intermodal Coordination (Non-Asset-Based) (TLAIANAL)
Keywords
Where Dray Alliance is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Dray Alliance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Drayage Freight Charges: Core revenue from freight charges for container transportation from ports to destinations. Customers pay quoted freight charges upon acceptance of shipment. Pricing can change based on market conditions. Additional ancillary charges include terminal charges, demurrage, per-diem, chassis fees, storage fees, waiting-time fees, dry run fees, bobtail fees, TMF Pier-pass fees, pre-pull fees, overweight fees, and scale ticket fees.
- Ancillary Accessorial Services: Pass-through fees for additional services including storage ($60/calendar day after first 2 free days), detention ($70/hr in 15-min increments after 2-hour included time), chassis rental ($45/day), pre-pull ($200), stop-offs ($150), dry runs, and administrative markup (cost + 15%) on demurrage, per diem, and Clean Truck Fund charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Drayage Service - Custom Quote |
| Usage-based | Pay-as-you-go | Detention / Driver Wait Time - $70/hr |
| Usage-based | Pay-as-you-go | Chassis Rental - $45/calendar day |
| Usage-based | Pay-as-you-go | Storage - $60/calendar day |
| Unit Pricing | Pay-as-you-go | Prepull - $200 |
| Unit Pricing | Pay-as-you-go | Stop Off - $150 per stop |
| Unit Pricing | Pay-as-you-go | Dry Run at Port - $150 |
| Unit Pricing | Pay-as-you-go | Dry Run at Customer - Full roundtrip rate + FSC |
| Transaction based/ take rate | Pay-as-you-go | Bobtail In/Out - By Quote |
| Usage-based | Pay-as-you-go | Pass-through Fees - Cost + 15% |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Dray Alliance product offering
Product offeringCore offering
Dray Alliance operates a drayage technology platform that connects enterprise shippers with a vetted network of over 1,000 motor carriers to move containers from major U.S. ports (Los Angeles, Long Beach, Oakland) to warehouses and destinations. The company combines the flexibility of a broker with the accountability of an asset-based carrier by using its own SCAC code, offering direct terminal integrations, appointment automation, algorithmic load bundling, and demurrage/detention reduction.
Product overview
Dray Alliance offers a unified drayage platform that combines a broker's flexibility with an asset-based carrier's accountability. The core Dray Alliance Platform integrates directly with port terminals and provides real-time container tracking, appointment automation, and access to a network of over a thousand vetted motor carriers. The platform is supported by the Shipper Dashboard for end-to-end visibility and self-service capabilities, the Trucker Mobile App for iOS and Android enabling motor carriers to discover jobs and manage operations, and an internal Drayage TMS powering automation and integrations. DA Lane Pricing provides instant lane-based quotes for shippers. All components share terminal integrations, EDI/API connectivity, and a shared carrier network to deliver end-to-end drayage management.
Differentiator
Problem solved
Functional benefit
Brands
- DA Lane Pricing: Lane pricing platform accessible to customers who provide basic contact information.
Products and services
- Dray Alliance Platform (Drayage Services) An end-to-end container drayage platform combining broker flexibility with asset-based carrier accountability. Provides direct port terminal integrations, real-time container tracking, automated appointment scheduling, algorithmic load bundling, demurrage/detention optimization, and access to a network of 1,000+ vetted motor carriers. Targets enterprise importers and exporters moving containers through major U.S. ports.
- Trucker Mobile App iOS and Android app for motor carriers and owner-operators to discover drayage jobs, book loads, manage fleet dispatch, verify driver documentation, and receive next-day QuickPay. Distributed via the Apple App Store and Google Play Store.
- DA Lane Pricing Lane-based pricing tool accessible to shippers who submit basic contact information, providing lane-based quotes for drayage services. Sub-brand of Dray Alliance.
Quantifiable outcome
- 25% reduction in roundtrip container lifecycle for a large electronics company in one quarter
- +2 more outcomes
Companies that use Dray Alliance
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Dray Alliance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
Dray Alliance partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Dray Alliance competitors and assessment
Company assessmentDirect peers
- PortPro: PortPro offers a drayage and intermodal TMS with port terminal integrations, container tracking, and driver mobile apps — overlapping with Dray Alliance's TMS, mobile app, and shipper dashboard capabilities.
- BlueCargo: BlueCargo is a drayage-focused digital platform serving ports with appointment scheduling, detention/demurrage management, and carrier marketplace features — directly comparable to Dray Alliance's terminal integration and appointment automation stack.
- DrayNow: DrayNow operates a digital drayage and intermodal marketplace with electronic BOL, appointment booking, and carrier matching — competing head-to-head with Dray Alliance on technology-enabled drayage coordination.
- Turvo: Turvo provides a collaborative TMS platform for shippers, brokers, and carriers with real-time visibility and EDI/API integrations — comparable to Dray Alliance's shipper dashboard and EDI/API integration approach, though broader in scope.
- Loadsmart: Loadsmart is a digital freight platform combining brokerage with technology-driven pricing, booking, and visibility across truckload and drayage — overlapping with Dray Alliance's quote-based model and automation focus.
Broad incumbents
- Uber Freight: Uber Freight operates a large-scale digital brokerage with TMS, managed transportation, and visibility tools. While not drayage-specialized, its scale, technology investments, and shipper relationships compete for the same enterprise drayage wallet.
- Flexport: Flexport is a digital-first international freight forwarder with drayage and intermodal capabilities serving enterprise importers — comparable as an enterprise tech-enabled alternative for shippers managing end-to-end container logistics.
- J.B. Hunt Transport Services: J.B. Hunt's Intermodal and Container Capacity Solutions businesses handle drayage as part of a much larger asset-based intermodal franchise. Its scale, customer base, and ICS drayage offerings make it a meaningful incumbent competitor to Dray Alliance's enterprise shippers.
- Hub Group: Hub Group operates an intermodal and logistics services platform with drayage, brokerage, and dedicated capacity solutions. Comparable as an established drayage provider with technology investments competing for similar enterprise drayage volume.
- Schneider National: Schneider National runs an intermodal and logistics segment including drayage and port services via Schneider Logistics. As a large incumbent with enterprise relationships, it represents a bundled alternative to Dray Alliance for shippers managing port-to-warehouse moves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Dray Alliance social profiles
Digital presenceDray Alliance compliance and trust
Trust signalCompliance3 records
Dray Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dray Alliance leadership team
Management profileNumber of profiles
Profiles4 records
Dray Alliance funding detail
Funding detailFunding overview
Funding rounds8 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dray Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dray Alliance
What does Dray Alliance do?
Dray Alliance operates a drayage technology platform that connects enterprise shippers with a vetted network of over 1,000 motor carriers to move containers from major U.S. ports (Los Angeles, Long Beach, Oakland) to warehouses and destinations. The company combines the flexibility of a broker with the accountability of an asset-based carrier by using its own SCAC code, offering direct terminal integrations, appointment automation, algorithmic load bundling, and demurrage/detention reduction.
Is Dray Alliance a public or private company?
Dray Alliance is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dray Alliance founded?
Dray Alliance was founded in 2020. It employs 11 to 50 people.
Where is Dray Alliance based?
Dray Alliance is headquartered in Los Angeles, United States, in the North America region.
How does Dray Alliance make money?
Two revenue lines are on record. Drayage Freight Charges are the primary driver. The others are ancillary Accessorial Services.
Who are Dray Alliance's main competitors?
Direct peers on record are PortPro, BlueCargo, DrayNow, Turvo and Loadsmart. Broad incumbents are Uber Freight, Flexport, J.B. Hunt Transport Services, Hub Group and Schneider National.
Does Dray Alliance have an API?
Yes. Dray Alliance offers EDI (Electronic Data Interchange) and API integrations for connecting with external supply chain systems such as transportation management systems (TMS). The integrations allow shippers to sync container move data, booking requests, and proof of delivery with their existing TMS platforms. Specific API endpoints, authentication methods, rate limits, or sandbox availability are not described in the available sources. Developer documentation is at www.drayalliance.com.
What industry is Dray Alliance in?
Dray Alliance's product category is Drayage and Intermodal Logistics. Its primary akta.pro industry code is TLACAEAH, Intermodal Drayage Coordination & Port/Rail Ramp Transfers, with a secondary code of TLAIANAL, Drayage & Intermodal Coordination (Non-Asset-Based). Its NAICS code is 488510 and its SIC code is 4731.