Titan

What Titan does

Titan is a New York-based digital wealth management platform founded in 2018 that serves individuals employed in the technology sector, particularly those managing equity compensation such as RSUs, ISOs, and concentrated stock positions. The firm operates as a SEC-registered investment adviser and combines automated portfolio construction with human advisory support, charging an all-in 0.40% advisory fee against assets under management. As of December 31, 2024, Titan reported $1.1 billion in AUM across 10,000+ clients, with average assets per client in the low six figures, consistent with a HNW-adjacent retail base rather than mass-affluent.

Titan's product surface has expanded materially from a single equity-comp advisory offering into a multi-product platform. Core capabilities include proprietary Direct Indexing with automated tax-loss harvesting, a Smart Treasury cash-management product, a Titan Crypto sleeve launched in 2021, and curated alternative-investment sleeves built on partnerships with Apollo, Carlyle, and ARK. The investment engine combines model portfolios, tax-overlay software, and operational workflows that route client cash, equity events, and rebalancing through the platform.

The business model is asset-based: Titan collects 0.40% of AUM as an advisory fee, supplemented by pass-through fund expenses on alternatives and crypto products. Go-to-market is content-and-community-led, targeting tech employees through organic and social channels rather than traditional wirehouse referrals. Titan has raised approximately $73 million across multiple funding rounds, including a $58 million Series B led by Andreessen Horowitz in July 2021, and has assembled an advisor bench drawn from Goldman Sachs, J.P. Morgan Private Bank, and other tier-1 institutions. The firm operates with 11-50 employees and is led by co-founders under a Co-CEO structure.

Name

Titan

Legal name

Titan Global Capital Management USA LLC

Website

https://titan.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Titan is a New York-based SEC-registered digital wealth manager founded in 2018 that serves tech employees managing equity compensation, offering Direct Indexing, alternatives, crypto, and cash management at a 0.40% advisory fee across 10,000+ clients and $1.1B AUM as of year-end 2024.

Ownership category

akta.pro rank

Product category

Digital Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Digital/Hybrid RIAs (Robo-Enabled, Tech-Forward) (FSAAACAJ)

akta.pro secondary industries

Financial Planning–Led RIAs (FSAAACAB), Tax-Focused Wealth Management RIAs (FSAAACAD), Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE)

Keywords

• Wealth management platform
• Investment advisory services
• Equity compensation planning
• Tax-loss harvesting
• Direct indexing strategies

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advisory Fee (AUM-based): Titan charges a 0.40% annual advisory fee on assets under management. This is the primary revenue stream, aligning Titan's incentives with client outcomes. The fee is all-inclusive (other custodian and fund expenses may apply separately).
2. Third-Party Fund Expenses: Alternative investment products (ARK Venture, Apollo Credit, Apollo Real Estate, Carlyle Tactical Private Credit) carry their own expense ratios charged by fund issuers, ranging from 0.25% to 5.40%. Titan does not charge advisory fees on ARK Venture Fund.
3. Brokerage Services: Brokerage services are provided through Titan Global Technologies LLC and Apex Clearing Corporation (registered broker-dealers, FINRA/SIPC members), generating revenue from clearing and execution services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Titan is a SEC-registered investment advisory (RIA) platform that provides wealth management services tailored to tech employees with equity compensation. It offers actively managed equity strategies (Titan Flagship, Opportunities, Offshore), tax-optimization products (Direct Indexing, Diversify), cash and bond strategies (Smart Treasury, Automated Stocks/Bonds), and access to alternative funds (ARK Venture, Apollo Credit/Real Estate, Carlyle Credit), all paired with dedicated human advisors who specialize in RSU planning, IPO/liquidity events, and career transitions. The platform charges a flat 0.40% annual advisory fee with no commissions and a $500 minimum.

Product overview

Titan is a modern wealth management platform designed specifically for tech employees, offering a unified platform-plus-strategies architecture. The core offering centers on Titan Flagship (actively managed US Large Cap equity), complemented by specialized tax-optimization products including Titan Direct Indexing and Titan Diversify for concentrated positions. The platform provides additional core strategies (Opportunities for small/mid-cap growth, Offshore for international exposure, Crypto for digital assets, Automated Stocks/Bonds for passive exposure, Smart Treasury for cash management) alongside third-party fund partnerships (ARK Venture, Apollo Credit/Real Estate, Carlyle Credit). Titan also differentiates through persona-based service offerings for equity compensation management, pre-IPO planning, career transitions, and inherited wealth, all delivered through dedicated human advisors with fiduciary commitment.

Differentiator

Problem solved

Functional benefit

Brands

• Titan Flagship: Actively managed portfolio of US Large Cap stocks, aiming to outperform the S&P 500.
• Titan Opportunities
• Titan Direct Indexing
• Titan Diversify
• Titan Crypto
• Titan Automated Stocks
• Titan Automated Bonds
• ARK Venture Fund
• Apollo Diversified Real Estate Fund
• Apollo Diversified Credit Fund
• Carlyle Tactical Private Credit Fund
• Titan Smart Treasury
• Titan Offshore

Products and services

• Titan Flagship Titan's flagship actively managed equity strategy focused on US Large Cap stocks, aiming to outperform the S&P 500 over 3-5 years by investing in market-leading companies. Targeted at clients seeking long-term core equity exposure.
• Titan Opportunities Actively managed portfolio of U.S. small- and mid-cap growth stocks, aiming to outperform the Russell 2000 over a 3-5 year investment horizon through fundamental research in sectors such as defense, commodities, and emerging technology.
• Titan Direct Indexing Tax-optimized equity strategy that owns individual S&P 500 stocks directly rather than through an ETF, enabling algorithmic tax-loss harvesting to generate 1-2% excess annual returns through tax alpha. Minimum investment $20,000.
• Titan Diversify Tax-efficient diversification product for clients with concentrated stock or RSU positions, transferring positions in-kind, seeding a Direct Indexing account for tax-loss harvesting, and selling concentrated stock gradually to offset gains dollar-for-dollar.
• Titan Crypto Managed cryptocurrency strategy providing regulated access through Bitcoin and Ethereum ETFs, designed for clients seeking exposure to digital assets. $10 minimum investment, 0.40% advisory fee, 0.25% strategy/ETF operating expenses.
• Titan Offshore International equity strategy focused on large-cap companies operating outside the U.S., with targeted exposure to high-growth regions such as Latin America and China. $10 minimum investment, 0.40% advisory fee.
• Titan Automated Stocks Low-cost diversified equity exposure through a curated basket of ETFs spanning large-cap stocks, dividend growers, and emerging market equities, designed for passive investing. $10 minimum investment, 0.40% advisory fee.
• Titan Automated Bonds Diversified bond exposure through a basket of ETFs including municipals, corporate bonds, treasury securities, and emerging markets debt, designed for stability, diversification, and income. $10 minimum investment, 0.40% advisory fee.
• Titan Smart Treasury Tax-aware cash management system and alternative to high-yield savings accounts, allocating cash to Treasury money market funds to generate consistent, tax-efficient income while preserving liquidity. $10 minimum, automated daily scanning and rebalancing.
• ARK Venture Fund Evergreen venture capital fund investing in both private and public companies within disruptive innovation themes such as AI, robotics, and biotech, offering access to the full innovation lifecycle. Distributed on the Titan platform. $500 minimum, quarterly liquidity windows (up to 5% of NAV).
• Apollo Diversified Credit Fund Closed-end interval fund investing in private and public credit across corporate and asset-backed markets, including corporate direct lending, asset-backed lending, performing credit, and dislocated credit. Distributed on the Titan platform. $2,500 minimum, quarterly liquidity.
• Apollo Diversified Real Estate Fund Closed-end interval fund providing institutional access to private and public real estate strategies across industrial, multifamily, specialty, retail, and office sectors. Distributed on the Titan platform. $2,500 minimum, quarterly liquidity.
• Carlyle Tactical Private Credit Fund Globally diversified closed-end interval fund offering tactical exposure to private credit strategies including direct lending, opportunistic credit, liquid credit, real assets credit, hybrid capital, and structured credit. Distributed on the Titan platform. $2,000 minimum, quarterly liquidity.
• Equity Compensation Management Service Specialized advisory service for clients with RSUs and stock compensation, including phased tax-aware selling strategies, concentration reduction, and coordination with the broader portfolio. Delivered by dedicated human advisors with fiduciary commitment.
• Pre-IPO / Liquidity Events Planning Advisory service for employees at late-stage private companies facing IPOs or tender offers, including exercise timing modeling, tax planning, and concentration management before liquidity arrives.
• Career Transitions Advisory Financial advisory service for individuals experiencing job changes, layoffs, or sabbaticals, addressing severance, equity exercise windows, vesting acceleration, and tax planning during transition periods.
• Heirs Wealth Management Specialized advisory service for individuals who have inherited wealth, focusing on wealth organization, tax optimization, liquidity strategy, and diversified portfolio construction.

Quantifiable outcome

• Direct Indexing generates approximately 1.16% annual tax alpha through algorithmic tax-loss harvesting
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and major.

• Apex Clearing CorporationcoreTechnology or IntegrationApex Clearing Corporation provides brokerage services and custody as a registered broker-dealer and SIPC member. Titan Global Technologies LLC works with Apex to process transactions and maintain client accounts.
• BlackRock (iShares Core S&P 500 ETF)coreTechnology or IntegrationTitan's Direct Indexing strategy uses iShares Core S&P 500 ETF (IVV) as the benchmark proxy. The strategy is designed to track the S&P 500 using IVV as the underlying reference, though the actual portfolio holds individual securities.
• ARK (ARK Venture Fund)majorStrategic or Co-development PartnerTitan offers ARK Venture Fund as an investment option on its platform, providing clients access to venture capital investments in both private and public companies focused on disruptive innovation (AI, robotics, biotech). ARK applies its research-driven investment approach to the private markets.
• Apollo (Apollo Diversified Credit Fund)majorStrategic or Co-development PartnerTitan offers Apollo Diversified Credit Fund providing access to private and public credit strategies including corporate direct lending, asset-backed lending, performing credit, and dislocated credit. Apollo is one of the world's largest global credit platforms.
• Apollo (Apollo Diversified Real Estate Fund)majorStrategic or Co-development PartnerTitan offers Apollo Diversified Real Estate Fund providing access to institutional private and public real estate strategies across equity and debt markets including industrial, multifamily, specialty, retail, and office sectors.
• Carlyle (Carlyle Tactical Private Credit Fund)majorStrategic or Co-development PartnerTitan offers Carlyle Tactical Private Credit Fund providing access to globally diversified private credit strategies including direct lending, opportunistic credit, liquid credit, real assets credit, hybrid capital, and structured credit through Carlyle's global credit platform.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Fidelity Wealth Services: Fidelity offers Fidelity Wealth Services and Fidelity Go, providing automated and advisor-led wealth management to a broad retail and high-net-worth audience. Like Schwab and Vanguard, it competes with Titan on technology-enabled advisory at scale with strong brand recognition among tech employees.
• Hightower Advisors: Hightower is a national RIA platform supporting independent advisors with technology, compliance, and investment solutions. While not a direct competitor to Titan's consumer-facing model, it competes for the same high-earning professional segment and has been an active acquirer of specialized wealth firms.
• Charles Schwab Wealth Advisory: Charles Schwab offers Schwab Intelligent Portfolios and dedicated advisor services with direct indexing and tax-loss harvesting. As a broad incumbent, Schwab serves a much wider client base but overlaps with Titan on the digital-advisor hybrid model and could expand into specialized equity-comp advisory.
• Vanguard Personal Advisor: Vanguard Personal Advisor combines low-cost passive investment options with human advisor access. It competes on price and brand trust with Titan's value proposition, especially for tech employees with equity comp looking to consolidate into a major brokerage-advisor hybrid.

Direct peers

• Wealthfront: Wealthfront is a leading digital/hybrid RIA offering automated portfolio management, direct indexing, and tax-loss harvesting at low fees—directly comparable to Titan's tech-forward, fee-based wealth management model. Both target younger, higher-earning professionals with a self-serve-plus-advisor architecture.
• Empower (Personal Capital): Empower (formerly Personal Capital) combines a free financial dashboard with human advisory services and direct indexing, closely mirroring Titan's hybrid model. Both target tech-adjacent, financially engaged consumers with $100K-$2M in investable assets.
• Facet Wealth: Facet Wealth is a digital-first RIA providing flat-fee, advice-led financial planning paired with investment management. Like Titan, it pairs modern technology with dedicated CFP-led advisors, targeting a similar high-earning professional demographic.
• Betterment: Betterment is one of the largest digital RIAs, offering automated investing, tax-loss harvesting, and human advisor access. It competes directly with Titan in the hybrid robo-advisor category with similar low-fee, tech-enabled wealth management for younger affluent clients.

Emerging players

• Ellevest: Ellevest is a digital wealth management platform originally built for women but expanded to all clients, with goal-based planning and managed portfolios. It overlaps with Titan in the modern, mission-driven digital RIA category targeting high-earning professional clients.
• Range: Range is a modern financial planning platform combining CFP-led planning with investment management, recently expanding into tax services. It is comparable to Titan's holistic planning-plus-investing value prop and competes for similar tech-employee and high-earner segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/titanvest

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds4 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Titan