swatchbook

What swatchbook does

swatchbook is a cloud-based material digitization and sourcing platform built for the fashion and footwear industries. The platform converts physical material samples into accurate digital representations — including metadata, color ranges, 2D and 3D assets, and AR-ready visualizations — and exposes them through a global marketplace connecting brands with textile mills, tanneries, and trim suppliers across more than ten countries. Its product surface comprises the core swatchbook Platform for material sourcing and management, a Marketplace for virtual sourcing, the swatchbook Library for virtual design and capture-to-manufacture workflows, the mix application for interactive 3D product design with machine-learning-guided design automation, the concierge service for personalized textile sourcing, and remix for Apple Vision Pro spatial 3D design.

The company monetizes through three streams: enterprise SaaS subscriptions for platform access, professional material digitization services delivered via certified service centers (VIZOO, Bandicoot Imaging Sciences, Masterkey, sampLess), and usage-based render tokens consumed through OTOY/RNDR cloud rendering. Distribution combines direct enterprise sales to major brands with self-serve mobile apps on iOS and Android, supported by wholly-owned regional subsidiaries in Japan, the UK, India, and Germany. Customers include adidas, New Balance, Deckers Brands, Merrell, Wolverine, ALDO, Kappa, and Target, with documented integrations into Centric Software PLM, Pantone, Coloro, and Adobe Substance.

Following its founding around 2020, swatchbook scaled internationally through 2022–2023, opened four regional subsidiaries, and was acquired by CLO Virtual Fashion in July 2025, at which point CLO became the largest digital fabric database company in the world. Headcount remains in the 11–50 range and only $3.6 million in equity capital was publicly disclosed via a 2022 SEC Form D filing.

Name

swatchbook

Legal name

swatchbook, Inc.

Website

https://swatchbook.us

Company type

Private

Founded year

2020

Operating status

Acquired

Headcount range

11–50 employees

Short description

swatchbook is a cloud platform that digitizes, sources, and visualizes materials for fashion and footwear brands, connecting enterprises like adidas, New Balance, and Deckers with global textile suppliers through an integrated marketplace, 3D design tools, and AR visualization.

Ownership category

akta.pro rank

Product category

Digital Material Management Software

NAICS

Software Publishers (513210)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

Keywords

• Digital material management
• 3D material visualization
• Cloud material platform
• Fabric digitization services
• Material sourcing marketplace

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based access to swatchbook platform including marketplace access, library management, and mix design tools. Pricing varies by organization size and feature requirements.
2. Material Digitization Services: Professional digitization services including scanning, processing, rendering, photo- and videography for materials, performed by official service centers.
3. Render Tokens: Tokens required for high-quality automated rendering services using OTOY Octane/RNDR blockchain-based cloud rendering, providing 4K still renders and 2K turntable animations.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

swatchbook provides a cloud-based SaaS platform that enables fashion, apparel, and footwear brands to digitize, source, manage, and visualize materials in 3D, replacing physical sample workflows with accurate digital twins. The platform combines a global supplier marketplace, an interactive 3D design application (mix), material library management with AR visualization, capture-to-manufacture workflows, and professional material digitization services delivered through certified service centers.

Product overview

swatchbook is a cloud-based material management platform consisting of multiple integrated products: the core swatchbook Platform for material sourcing and management, swatchbook Marketplace for virtual sourcing of digitized materials from global suppliers, swatchbook Library for virtual design with AR visualization and capture-to-manufacture workflows, swatchbook mix for interactive 3D product design and visualization with ML-guided design capabilities, and swatchbook concierge for personalized textile sourcing assistance. The platform is accessible via mobile apps (iOS and Android) and integrates with color systems (Pantone, Coloro), rendering (OTOY/RNDR), PLM (Centric Software), and file formats (Substance). Recent product additions include remix for Apple Vision Pro spatial computing and Recoloring features for material customization.

Differentiator

Problem solved

Functional benefit

Brands

• mix: Next generation 3D design, configuration and visualization application for iPad and Mac, featuring realtime rendering and AR visualization capabilities.
• concierge

Products and services

• swatchbook Platform Cloud-based material sourcing, management, and design collaboration platform enabling brands to explore, visualize, and source digital materials from suppliers worldwide. Provides asset management, organization, categorization, permissions, collaboration, and sharing features for fashion and footwear brands.
• swatchbook Marketplace Digital marketplace serving as the source of truth for quality digital materials, powered by suppliers from around the world. Features scanned textures with metadata, 3D assets, AR visualization, and supplier directories across multiple regions for fashion and footwear buyers.
• swatchbook Library Virtual design platform filling the gap between physical samples and digital design. Offers color range creation, AR visualization, capture-to-manufacture workflow, true 1:1 material display, and QR scanning for material access. Includes service center capabilities for material digitization.
• swatchbook mix Interactive 3D product design and visualization application for iPad and Mac with built-in machine learning engine. Enables designers to select 3D products, assign real materials and colors, set design rules, and remix for endless variations with AR and realtime rendering capabilities.
• swatchbook concierge Personalized textile sourcing service connecting brands with expert guidance and curated supplier network. Experts help navigate fabric sourcing, match material requirements with suppliers, and provide tailored solutions for fashion and footwear brands.
• swatchbook remix for Apple Vision Pro Spatial 3D design application for Apple Vision Pro, enabling immersive material exploration and product design in mixed reality environment. Brings the swatchbook material ecosystem to Apple Vision Pro spatial computing.
• Material Digitization Services Full material digitization services including scanning, processing, rendering, photo- and videography provided through official certified service centers. Offers the most complete and accurate digital representation of physical samples in the industry for fashion and footwear brands and material suppliers.

Quantifiable outcome

• Eliminates physical sample shipping and reduces waste in material sourcing process
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature8 records

Partnerships

18 partnerships are on record, tiered flagship, minor, core and strategic.

• CLO Virtual FashionflagshipStrategic or Co-development Partner · 1 July 2025CLO Virtual Fashion, a global leader in 3D garment design, acquired swatchbook in July 2025. This acquisition made CLO the largest digital fabric database company in the world, enhancing its ecosystem with swatchbook's digital library and application solutions.
• SRGN AcademyminorStrategic or Co-development Partner · 22 May 2024Partnership bringing SRGN's unique customization capabilities to swatchbook's remix design and customization app.
• PantonecoreTechnology or Integration · 2 May 2023Integration with Pantone color system, the global authority on color, to provide accurate color representation and matching across all digital materials on the platform.
• Oslo Met UniversityminorStrategic or Co-development Partner · 1 May 2023Academic partnership to bring digital material tools to fashion design students.
• Missouri State UniversityminorStrategic or Co-development Partner · 13 April 2023Academic partnership to inspire next generation of creators with digital material platform access.
• Taiwan Textile Federation (TTF)strategicStrategic or Co-development Partner · 20 January 2023Strategic partnership to help textile suppliers in Taiwan incorporate digital technology into their sample management processes.
• Thomas Jefferson UniversityminorStrategic or Co-development Partner · 23 November 2022Academic partnership to bring digital material tools to fashion design students.
• Fashion for GoodstrategicStrategic or Co-development Partner · 15 November 2022Partnership to drive positive change in the fashion industry, supporting sustainability initiatives through digital material solutions.
• SunwellcoreChannel Partner/ Reseller/ Distributor · 12 September 2022Partnership with leading Japanese textile supplier for over half a century to provide digital material services to Japanese market.
• Stretchline HoldingscoreChannel Partner/ Reseller/ Distributor · 19 March 2022World's largest manufacturer of narrow elasticated fabric joins swatchbook supplier network.
• Centric SoftwarecoreTechnology or Integration · 16 March 2022Exclusive partnership to provide seamless integration between swatchbook's material sourcing platform and Centric Software's leading Product Lifecycle Management (PLM) solution for apparel, footwear, and other industries.
• Bandicoot Imaging SciencescoreImplementation/ SI/ Consulting Partner · 4 May 2021Bandicoot joined swatchbook ecosystem as official service center, providing fast, accurate, and affordable material digitization.
• ColorocoreTechnology or Integration · 29 April 2021Partnership to combine color with material intelligence, building an industry-first fully integrated intelligent material and color system.
• VIZOOcoreImplementation/ SI/ Consulting Partner · 13 April 2021VIZOO Germany became official swatchbook service center, offering full material digitization services for European brands.
• MasterkeyminorImplementation/ SI/ Consulting Partner · 15 March 2021Masterkey's Virtual Fabric Lab provides professional services in fabric and material virtualization as swatchbook service center.
• sampLessminorImplementation/ SI/ Consulting Partner · 9 March 2021First service center in Europe serving southern European market for material digitization services.
• OTOYcoreTechnology or Integration · 15 December 2020Adoption of OTOY's distributed cloud rendering network RNDR for automated rendering on the swatchbook platform, allowing users to create photographic images with a single button push.
• Adobe SubstancecoreTechnology or Integration · 19 October 2020Support for Substance file format enabling seamless import/export of digital materials between swatchbook and Adobe Substance applications.

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Lectra: Established fashion technology provider of PLM, CAD/CAM, and material cutting solutions for apparel, footwear, and furniture. Competes with swatchbook at the digital material and PLM integration layer for enterprise fashion customers.
• Adobe Substance: Adobe's 3D material authoring suite (Substance Designer, Painter, Stager). An integration partner for swatchbook via the Substance file format, but also a broader incumbent providing 3D material creation tools used by the same designer audience.
• CLO Virtual Fashion: Global leader in 3D garment design and simulation software. CLO is swatchbook's parent company post-2025 acquisition and offers overlapping 3D apparel and fabric visualization capabilities, making it the closest incumbent in the same workflow.

Direct peers

• Browzwear: Provider of 3D fashion design software (VStitcher, Lotta, Stylezone) for apparel brands. Browzwear directly competes with swatchbook in digital material visualization, true-to-life fabric simulation, and PLM-integrated 3D workflows for fashion and footwear.
• Optitex: Offers 2D/3D CAD and digital garment manufacturing solutions for apparel and technical textiles. Overlaps with swatchbook on digital material workflows and 3D visualization for fashion brands.
• Vizoo: Provides hardware and software for material scanning and digitization (xTex, zTex). Vizoo is both a swatchbook service center partner and a competitor in the physical-to-digital material capture workflow.
• Centric Software: Leading Product Lifecycle Management (PLM) vendor for fashion, retail, and footwear. Centric is both a swatchbook partner (exclusive PLM integration) and a competitor at the workflow and material management layer for brand customers.
• Material Exchange: B2B digital materials marketplace connecting apparel brands with textile suppliers. Competes directly with swatchbook's Marketplace offering on supplier-buyer digitization and virtual sourcing for the fashion supply chain.

Emerging players

• KeyShot: Real-time 3D rendering software widely used for product visualization. Adjacent to swatchbook's mix rendering and OTOY-powered visualization capabilities, serving overlapping design and product visualization use cases.
• Bandicoot Imaging Sciences: Specializes in 3D material and surface scanning services for fashion, automotive, and product design. Operates as a swatchbook service center while also serving competing platforms, creating partial overlap in material digitization services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/swatchbookus
• LinkedInlinkedin.com/company/swatchbook
• Instagraminstagram.com/swatchbook.us

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about swatchbook