Spinwheel
Spinwheel is an Oakland-based fintech that provides AI-powered credit data and payments APIs — Connect, Profile, and Pay — and an AI Lab for agentic credit workflows, serving financial institutions, fintechs, and online financial platforms as a registered Consumer Reporting Agency.
- Company typePrivate
- Founded2019
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Spinwheel does
Spinwheel is an Oakland-based fintech founded in 2019 that operates an AI-powered consumer credit data and payments platform serving financial institutions, fintechs, and online financial platforms. Its offering is structured around three integrated API products: Spinwheel Connect (passwordless account linking using only a phone number and date of birth), Spinwheel Profile (real-time retrieval of verified debt and credit data across all major debt categories), and Spinwheel Pay (instant verified payments to any financial institution or servicer). In March 2026 the company formalized Consumer Reporting Agency (CRA) status under the Fair Credit Reporting Act, and in May 2026 it launched the Credit Data AI Lab, an environment where partners can build agentic AI solutions on permissioned credit data with Prove as founding identity-verification partner.
Underlying the platform is a proprietary dataset spanning 15M+ users, $1.5T+ in consumer debt, and 165M accounts, fed by Spinwheel's account-linking infrastructure and used to power both API responses and agentic workflows. Spinwheel layers agentic AI on top of this data layer — described as autonomous agents that assemble real-time credit data and execute permissioned actions, with process control and monitoring for compliance — and now productizes that framework through the AI Lab. Spinwheel Solutions, Inc. is the operating entity, headquartered at 490 43rd Street, Oakland, California.
The business model is B2B and quote-based, combining usage-based API fees (Connect, Profile), transaction fees on Pay, and recurring enterprise licensing for agentic AI and credit-data infrastructure. Distribution is API-first and embedded, supported by a self-serve developer portal (docs.spinwheel.io) and enterprise sales motion ("Book a Demo" / "Talk to an Expert"). Named customers include NerdWallet, NASA Federal Credit Union, Monarch, and Banks.com, with documented outcomes spanning lead conversion, onboarding, and balance-transfer processing. Capital partners include QED Investors (seed and Series A), F-Prime (Series A lead), Foundation Capital, Fika Ventures, and Citi Ventures.
Spinwheel firmographics
Firmographics- Name
- Spinwheel
- Legal name
- Spinwheel Solutions, Inc.
- Website
- https://spinwheel.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spinwheel is an Oakland-based fintech that provides AI-powered credit data and payments APIs — Connect, Profile, and Pay — and an AI Lab for agentic credit workflows, serving financial institutions, fintechs, and online financial platforms as a registered Consumer Reporting Agency.
- Ownership category
- akta.pro rank
Spinwheel industry classification
Industry- Product category
- Credit Data APIs
- NAICS
- Activities Related to Credit Intermediation (5223), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Miscellaneous Business Credit Institution (6159), Finance Services (6199)
- akta.pro primary industry
- Balance Transfer & Credit Card Refinance Loans (FSAKAIAA)
Keywords
Where Spinwheel is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Spinwheel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- API/Platform Services: B2B API access fees for financial institutions, fintechs, and platforms accessing real-time consumer credit data and payment capabilities. Revenue is generated through API usage and integration fees.
- Payment Processing: Transaction fees from facilitating instant, verified payments to financial institutions and servicers through the Spinwheel Pay platform.
- Enterprise Licensing: Licensing of agentic AI solutions and credit data infrastructure to financial institutions and fintech partners for embedding in their applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Enterprise API Access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Spinwheel product offering
Product offeringCore offering
Spinwheel provides AI-powered credit data and payment APIs that enable financial institutions, fintechs, and platforms to access real-time verified consumer credit profiles and process instant debt payments. Its three core products—Spinwheel Connect (passwordless account linking), Spinwheel Profile (verified credit data retrieval), and Spinwheel Pay (instant payments)—are delivered as an integrated API platform. The company also operates the Credit Data AI Lab, a controlled environment for partners to build and deploy agentic AI solutions on permissioned credit data.
Product overview
Spinwheel is an AI-powered credit data and payments platform offering three core integrated products: Spinwheel Connect (account verification), Spinwheel Profile (real-time credit data access), and Spinwheel Pay (instant payments). The platform enables financial innovators to access consumer credit data and process payments through API calls, with the products designed to work together as an end-to-end solution for debt intelligence and payment processing.
Differentiator
Problem solved
Functional benefit
Brands
- Spinwheel Connect: Account linking solution that connects verified accounts in seconds without passwords.
- Spinwheel Profile
- Spinwheel Pay
- Credit Data AI Lab
Products and services
- Spinwheel Connect
Quantifiable outcome
- 14% lift in monetized leads within 2.5 weeks of Spinwheel-enabled flow launch
- +4 more outcomes
Companies that use Spinwheel
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Spinwheel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature5 records
Spinwheel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ProvecoreFounding partner of Spinwheel's Credit Data AI Lab. Prove provides its identity verification and agent-to-human linking platform to anchor the lab's AI solutions with trusted identity capabilities, enabling seamless access to verified identities for AI-powered financial applications.
Scale indicators12 records
Recent moves5 records
Expansion highlights5 records
Spinwheel competitors and assessment
Company assessmentBroad incumbents
- Galileo Financial Technologies (SoFi): Galileo provides payments and financial infrastructure APIs for banks and fintechs. Its payments and account infrastructure overlap with Spinwheel Pay's payment facilitation capabilities.
- Experian: Experian is a major credit reporting agency offering consumer credit data, analytics, and decisioning services. As a broader incumbent, it overlaps with Spinwheel's CRA-licensed data offerings while serving a much wider portfolio.
- Equifax: Equifax is one of the three major US credit bureaus, providing consumer credit data and identity services. Its credit data assets overlap with Spinwheel's verified credit profile and CRA offerings.
Emerging players
- Dwolla: Dwolla offers ACH payment APIs for fintechs and platforms. It overlaps with Spinwheel Pay for verified payment initiation to financial institutions and servicers.
Direct peers
- Plaid: Plaid is a financial data connectivity platform that links consumer bank accounts to apps via APIs. It directly competes with Spinwheel Connect in account linking and increasingly overlaps in credit and liability data offerings.
- Finicity (Mastercard): Finicity, now owned by Mastercard, provides financial data aggregation and credit decisioning APIs. It is a direct competitor in the credit data infrastructure layer that Spinwheel targets.
- MX Technologies: MX provides a financial data platform for aggregation, analytics, and payments serving FIs and fintechs. It competes head-to-head with Spinwheel on credit data APIs, account connectivity, and embedded financial workflows.
- Akoya: Akoya operates a financial data sharing network that enables permissioned consumer financial data access across FIs. It competes with Spinwheel on permissioned credit and liability data connectivity.
- Yodlee (Envestnet): Yodlee is a long-standing financial data aggregation and analytics platform serving FIs and fintechs. It overlaps directly with Spinwheel's account linking and liability data products.
Others
- Prove: Prove is an identity verification and authentication platform that partnered with Spinwheel as founding partner of the Credit Data AI Lab. It is an adjacent ecosystem participant enabling identity-grade verification that complements Spinwheel's credit profile stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Spinwheel social profiles
Digital presenceSpinwheel compliance and trust
Trust signalCompliance1 record
Spinwheel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spinwheel leadership team
Management profileNumber of profiles
Profiles3 records
Spinwheel funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spinwheel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spinwheel
What does Spinwheel do?
Spinwheel provides AI-powered credit data and payment APIs that enable financial institutions, fintechs, and platforms to access real-time verified consumer credit profiles and process instant debt payments. Its three core products—Spinwheel Connect (passwordless account linking), Spinwheel Profile (verified credit data retrieval), and Spinwheel Pay (instant payments)—are delivered as an integrated API platform. The company also operates the Credit Data AI Lab, a controlled environment for partners to build and deploy agentic AI solutions on permissioned credit data.
Is Spinwheel a public or private company?
Spinwheel is a private company. It is classified as venture growth investor backed and is currently operating.
When was Spinwheel founded?
Spinwheel was founded in 2019. It employs 11 to 50 people.
Where is Spinwheel based?
Spinwheel is headquartered in Oakland, United States, in the North America region.
How does Spinwheel make money?
Three revenue lines are on record. API/Platform Services are the primary driver. The others are payment Processing and enterprise Licensing.
Who are Spinwheel's main competitors?
Broad incumbents on record are Galileo Financial Technologies (SoFi), Experian and Equifax. Dwolla is listed as an emerging player. Direct peers are Plaid, Finicity (Mastercard), MX Technologies, Akoya and Yodlee (Envestnet). Prove is listed as an others.
Does Spinwheel have an API?
Yes. Spinwheel provides consumer debt management APIs that enable developers to embed debt solutions into popular applications. The platform offers real-time credit data access and payments infrastructure, allowing financial innovators to understand consumer liability attributes and process payments through API calls. Developer documentation is at docs.spinwheel.io.
What industry is Spinwheel in?
Spinwheel's product category is Credit Data APIs. Its primary akta.pro industry code is FSAKAIAA, Balance Transfer & Credit Card Refinance Loans. Its NAICS code is 5223 and its SIC code is 6159.