Uberflip
- Company typePrivate
- Founded2010
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Uberflip firmographics
Firmographics- Name
- Uberflip
- Legal name
- Flyp Technologies Inc. d.b.a. Uberflip
- Website
- https://uberflip.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Uberflip industry classification
Industry- Product category
- Content Experience Platform
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where Uberflip is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Uberflip business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Services (SaaS): Core SaaS subscription model providing access to the Content Experience Platform on a subscription basis. Fees are payable in advance and auto-renew with pricing increases up to 5% for renewal terms. Professional services (implementation, development) available as add-on.
- Professional Services: Implementation, development work, and other professional services provided on project basis alongside subscription services.
- Marketplace Add-ons: Revenue from third-party applications available via Uberflip Marketplace, with Marketplace Terms of Use governing third-party app access and usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based SaaS with quote-driven enterprise pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Uberflip product offering
Product offeringCore offering
Uberflip sells a cloud-based Content Experience Platform (SaaS) that lets B2B marketers and sales teams aggregate content into branded Hubs and Streams, personalize buyer experiences with AI-driven recommendations, capture leads, and enable sales reps to share marketing-approved Digital Sales Rooms. The platform is sold primarily as an annual subscription with quote-based enterprise pricing, supplemented by professional services for implementation and a marketplace for third-party app extensions.
Differentiator
Problem solved
Functional benefit
Products and services
- Content Experience Platform Cloud-hosted SaaS application for B2B marketing and sales teams to aggregate content into branded Hubs and Streams, personalize buyer experiences with AI recommendations, capture leads, and measure content ROI. Sold to enterprise and mid-market B2B organizations via annual subscriptions.
- Professional Services Implementation, development, and other project-based professional services provided to customers alongside the Content Experience Platform subscription to support onboarding and customization.
- Uberflip Marketplace App marketplace hosted at marketplace.uberflip.com where third-party developers distribute applications and integrations that extend the Content Experience Platform. Use of marketplace apps is governed by separate Marketplace Terms of Use.
Quantifiable outcome
- 267% pipeline increase documented in GTM Partners ROI study
- +5 more outcomes
Companies that use Uberflip
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles2 records
Uberflip technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature10 records
Uberflip partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- PathFactoryflagshipPathFactory acquired Uberflip in a stock-for-stock deal to create a combined content experience platform. The merger aims to expand generative AI offerings for B2B marketers. Combined company serves clients including Nvidia, Amazon, and Thomson Reuters.
- WordPress VIPcoreUberflip named WordPress VIP Technology Partner, enabling deep integration and joint go-to-market for enterprise WordPress customers needing content experience capabilities.
- Amazon Web Services (AWS)corePrimary cloud infrastructure provider hosting Uberflip's Content Experience Platform. Customer Data stored in AWS data centers in Canada and United States. AWS infrastructure includes security groups, DDoS protection, and cloud-based compute instances.
- YouTube (Google)coreYouTube API Services integration allowing customers to embed YouTube content within Uberflip Hubs. Customers using YouTube integration must comply with YouTube Terms of Service. Data collected includes video IDs, playlist information, and viewing analytics.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Uberflip competitors and assessment
Company assessmentDirect peers
- PathFactory: Parent company and direct competitor in B2B content experience and personalization; PathFactory's content intelligence platform overlaps directly with Uberflip's Hubs, Streams, and AI recommendation features, and the two have now merged.
- Highspot: Sales enablement platform offering content management, sales plays, and buyer engagement tools; competes with Uberflip's Sales Assist and Digital Sales Rooms for sales-marketing content use cases in mid-market and enterprise B2B.
- Seismic: Enterprise sales enablement and content management platform with strong personalization and AI capabilities; overlaps with Uberflip's content hub, content recommendations, and sales enablement positioning.
- Showpad: Sales enablement and content experience platform serving B2B sales and marketing teams with coaching, content sharing, and buyer engagement features; comparable customer base and product overlap with Uberflip's Sales Assist offering.
Emerging players
- Guru: Knowledge management and content delivery platform with browser extension and AI-powered suggestions; competes with Uberflip's Sales Assist on in-workflow content surfacing for sales reps.
- Bloomfire: Enterprise knowledge and content engagement platform used by marketing, sales, and customer success teams; overlaps with Uberflip's content hub and audience engagement capabilities.
- Paperflite: Sales content management and buyer engagement platform; provides content hubs, microsites, and sales enablement features that directly overlap with Uberflip's Hubs and Streams.
- Scoop.it: Content curation and content marketing platform that enables marketers to aggregate and distribute content; intersects with Uberflip's content aggregation and content hub capabilities for content marketers.
Broad incumbents
- HubSpot: Broad CRM and marketing automation suite with content, personalization, and sales tools; serves the same B2B marketer buyer but as part of a much wider portfolio, often competing in the same deals as Uberflip.
- Adobe Marketo Engage: Enterprise B2B marketing automation platform within Adobe Experience Cloud; competes with Uberflip for content experience, lead capture, and ABM use cases among large B2B marketing teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Uberflip social profiles
Digital presenceUberflip financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uberflip leadership team
Management profileNumber of profiles
Profiles4 records
Uberflip funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uberflip M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uberflip
What does Uberflip do?
Uberflip sells a cloud-based Content Experience Platform (SaaS) that lets B2B marketers and sales teams aggregate content into branded Hubs and Streams, personalize buyer experiences with AI-driven recommendations, capture leads, and enable sales reps to share marketing-approved Digital Sales Rooms. The platform is sold primarily as an annual subscription with quote-based enterprise pricing, supplemented by professional services for implementation and a marketplace for third-party app extensions.
Is Uberflip a public or private company?
Uberflip is a private company. It is classified as corporate owned and is currently acquired.
When was Uberflip founded?
Uberflip was founded in 2010. It employs 51 to 100 people.
Where is Uberflip based?
Uberflip is headquartered in Toronto, Canada, in the North America region.
How does Uberflip make money?
Three revenue lines are on record. Subscription Services (SaaS) is the primary driver. The others are professional Services and marketplace Add-ons.
Who are Uberflip's main competitors?
Direct peers on record are PathFactory, Highspot, Seismic and Showpad. Emerging players are Guru, Bloomfire, Paperflite and Scoop.it. Broad incumbents are HubSpot and Adobe Marketo Engage.
Does Uberflip have an API?
Yes. Uberflip offers a public API through its Developer Docs portal (developers.uberflip.com). The API enables developers to access and manage Uberflip content, Hubs, Streams, and other platform resources. The platform also supports webhook integrations for event-driven workflows. Additionally, Uberflip provides integrations via Marketing Automation Platform (MAP) APIs, allowing customers to sync data including form submissions and lead information. Developer documentation is at developers.uberflip.com.
What industry is Uberflip in?
Uberflip's product category is Content Experience Platform. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 513210 and its SIC code is 7372.