Bold Care

What Bold Care does

Bold Care is a Mumbai-based direct-to-consumer sexual health and wellness platform, operated under Oddity Healthcare Private Limited, that sells men's sexual wellness products — including condoms (404 sub-brand), lubricants (Vibe), delay sprays and gels (Extend Range), supplements (Forever stamina, Alpha Ashwagandha blend, Shilajit resin and gummies), prescription pharmaceuticals (Tadalafil, Dapoxetine), and personal devices — through its own e-commerce site (boldcare.in), Amazon, Flipkart, and quick commerce platforms (Blinkit, Zepto, Instamart). The platform is co-founded by Rajat Jadhav, Rahul Krishnan, Harsh Singh, and Mohit Yadav, with Bollywood actor Ranveer Singh holding an approximate 50% equity stake as celebrity co-founder, and the brand self-positions as India's No. 1 men's sexual health brand trusted by 25 lakh+ Indian men.

The technology stack combines a Shopify-based D2C storefront with five distributed warehouses (Mumbai, Delhi, Bangalore, Hyderabad, Kolkata) that enable 2-4 day delivery across India, a tele-consultation module that connects users to registered medical practitioners for prescription issuance, and a routing algorithm that assigns customers to the most available and geographically accessible doctor. Consultation, prescription verification, and e-prescription delivery are integrated into the purchase flow for prescription products (Tadalafil, Dapoxetine), creating a bundled care-plus-commerce experience, while non-prescription SKUs are sold as direct unit purchases with multi-pack discounts.

The business model is a hybrid of D2C e-commerce and professional tele-consultation services, with the overwhelming majority of revenue coming from one-time product sales (₹79.5 Crore operating revenue in FY25, up 2.4x year-on-year, with domestic sales contributing ₹79.4 Crore). Pricing is unit-based with frequent 12-66% discounts and tiered multi-pack offers, free shipping for prepaid orders and ₹75 for COD. Marketing is heavily weighted toward celebrity and influencer brand campaigns (Ranveer Singh, Samay Raina, Anurag Kashyap) rather than performance acquisition. The company closed a $5M Series A in February 2025 led by Rainmatter, expanded into women's wellness with the Bloom sister brand, and is pushing into non-metro Indian cities. FY25 net loss widened to ₹58.3 Crore as advertising and marketing spend grew 174% to ₹38.4 Crore, indicating an aggressive reinvestment posture.

Name

Bold Care

Legal name

Oddity Healthcare Private Limited

Website

https://boldcare.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Bold Care is a Mumbai-based D2C men's sexual health and wellness platform selling delay products, supplements, condoms, lubricants, and prescription pharmaceuticals through boldcare.in, marketplaces, and quick commerce, bundled with free tele-consultation and discreet delivery.

Ownership category

akta.pro rank

Product category

Men's Sexual Wellness Products

NAICS

Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (4561), Other Health and Personal Care Retailers (45619)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRAFACAM

Sexual Wellness & Intimacy Products DTC

Consumer Products & Retail/E-commerce & Marketplaces/Direct-to-Consumer (DTC) Brand E-commerce

SECONDARYCRADAMAH

Feminine & Sexual Wellness OTC (Yeast Infection OTC, Lubricants, Condoms, Pregnancy Tests)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Health & Hygiene OTC Consumer Goods (First Aid, Oral Care, Personal Health)

SECONDARYHLAIADAK

Men’s Health (OTC Urologic & Sexual Health)

Healthcare & Life Sciences/Pharmaceuticals/Over-the-Counter (OTC) Medicines

SECONDARYHLALAHAB

Contraception & Family Planning Telehealth (birth control, counseling, follow-up)

Healthcare & Life Sciences/Telehealth Platforms/Women’s & Family Health Telehealth Platforms (fertility, pregnancy, pediatrics)

SECONDARYCRAFAFAI

Pharmacy & Health Essentials Delivery

Consumer Products & Retail/E-commerce & Marketplaces/Grocery & On-demand Delivery Commerce

Keywords

• Men's sexual wellness
• Sexual health products
• D2C wellness brand
• Tele-consultation platform
• Men's health e-commerce

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales (D2C e-commerce + marketplaces): Bold Care generates the majority of its revenue through direct-to-consumer online sales of men's sexual wellness products including condoms, lubricants, delay sprays, supplements, Shilajit, and gummies. Products are sold via boldcare.in, Amazon, Flipkart, and quick commerce platforms. Revenue reached ₹79.5 Crore in FY25, up 2.4x from ₹33 Crore in FY24, driven primarily by domestic sales contributing ₹79.4 Crore.
2. Tele-consultation Services: Bold Care facilitates online doctor consultations through its platform, connecting users with registered medical practitioners (Practitioners) for opinions, diagnosis, advice, and e-prescriptions related to health and wellness issues. Users pay a consultation fee to book a single consultation session. For prescription-based products, a personal assistant coordinates between the customer and panel doctors for a free phone consultation before the prescription is issued.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bold Care sells a branded portfolio of men's sexual wellness products — condoms, lubricants, delay sprays and gels, Ayurvedic and nutraceutical supplements (Shilajit, Ashwagandha, fertility support), and prescription pharmaceuticals (Tadalafil, Dapoxetine) — directly to consumers through its own e-commerce platform, Amazon, Flipkart, and quick commerce channels. It bundles free tele-consultations with registered medical practitioners for prescription-based orders, enabling e-prescription issuance and discreet home delivery of clinically validated products.

Product overview

Bold Care is a men's sexual health and wellness D2C platform that offers a comprehensive portfolio of products organized across multiple sub-brands and product categories. The core offering centers on sexual wellness products including the 404 by Bold Care condom line (various styles and flavors), Vibe lubricants (multiple flavors), and the Extend Range of delay sprays and gels. The supplement portfolio includes Forever (stamina support), Alpha (Ashwagandha-based wellness), Himalayan Shilajit products (resin and gummies), and Progeny (fertility support). Pharmaceutical products include prescription-based Tadalafil and Dapoxetine tablets requiring doctor consultation. The company also offers devices (non-electric massagers) and has expanded into women's wellness through its Bloom sister brand. Products are sold via the company's D2C website, Amazon, Flipkart, and quick commerce platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Bloom: Women's health and wellness brand launched as a sister brand to Bold Care

Products and services

• Extend Last Long Delay Spray for Men 50g A topical benzocaine-based delay spray for men that reduces sensitivity to help prolong sexual activity, sold as a single 50g unit or in 2-pack/3-pack bundles with progressive discounts.
• Extend Gel - Advanced Long Last Delay Gel for Men (20 g) A long-lasting delay gel (20g) for men, part of the Extend Range, designed to extend sexual performance via topical application; available in single or multi-pack units.
• Forever - Natural Stamina Support Supplement (60 capsules) A 60-capsule natural stamina support supplement designed to enhance endurance and sexual performance, sold as a single pack or in multi-pack units.
• Tadalafil Tablets - 5mg (30 tablets) Prescription-based Tadalafil 5mg tablets (30 tablets) for treatment of erectile dysfunction; requires a valid prescription and offers free tele-consultation through the platform for issuance.
• Dapoxetine 30mg Tablets Prescription-based Dapoxetine 30mg tablets (4 tablets) for treatment of premature ejaculation, requiring valid prescription upload and offering free tele-consultation for new prescriptions.
• 404 by Bold Care Condoms (Sub-brand) A condom sub-brand offering multiple styles (Nano Thin, Extra Dotted, Ecstasy, Variety Packs, Ultra Thin Delay) and flavored variants (Chocolate, Vanilla, Strawberry, Bubblegum) in 50–60 micron thickness, sold in single or multi-pack units.
• Vibe Lubricants (Sub-brand) Personal lubricants and massage gels under the Vibe sub-brand, available in multiple flavors (Strawberry, Chocolate, Natural, Tingling) in 50ml and 100ml sizes.
• Himalayan Shilajit Resin - Premium Quality (20 g) Premium Himalayan Shilajit resin (20g) positioned as an Ayurvedic stamina and vitality supplement for men, sold in single or multi-pack units.
• Alpha - Ashwagandha Ginseng Fenugreek Tablet A daily men's health supplement tablet combining Ashwagandha, Ginseng, and Fenugreek, marketed for overall wellness and vitality support.
• Progeny Fertility Support Tablets (60 tablets) Fertility support tablets for men (60 capsules) designed to boost sperm health and male reproductive wellness.
• Bold Care Stroker (Non-Electric Waterproof Massager) A non-electric, waterproof personal massager designed for solo male use, sold under the Bold Care personal devices category.
• Tele-consultation with Registered Medical Practitioners An online doctor consultation service that connects users with registered medical practitioners for advice, diagnosis, and e-prescriptions related to men's health issues. Free when bundled with prescription product orders; paid fee for general advisory sessions, with refund if no practitioner responds within 10 minutes.

Quantifiable outcome

• Revenue grew 2.4x to ₹79.5 Crore in FY25 from ₹33 Crore in FY24
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Oziva: Plant-based nutrition and wellness D2C brand with male-focused supplements and sexual wellness products in India — overlaps Bold Care's supplement categories and online distribution.
• Allo Health: India-based men's sexual health clinic-and-telehealth platform offering doctor consultations, diagnostics and treatment plans — overlaps Bold Care's tele-consultation and prescription drug dispensing model.
• Wellbeing Nutrition: Indian D2C nutrition and sexual wellness supplement brand (melts, gummies, capsules including Shilajit-style SKUs) competing with Bold Care's nutraceutical line on marketplaces and D2C.
• The Man Company: Indian D2C men's grooming and wellness brand selling personal care, hygiene and wellness products online — comparable channel strategy and target customer segment to Bold Care.
• Man Matters (Mosaic Wellness): D2C men's health and wellness platform (part of Mosaic Wellness) offering hair, sexual wellness, skincare and consultation services to Indian men — directly competing with Bold Care's core offering and GTM.
• Numan: UK-based D2C men's health platform offering erectile dysfunction, hair loss and blood testing via telehealth and online pharmacy — comparable integrated consult + prescription + delivery model.
• Misters: India-based D2C sexual wellness and men's grooming startup selling condoms, lubricants and personal care online — directly overlapping Bold Care's core product lines and customer segment.

Broad incumbents

• Hims & Hers Health: US-listed D2C telehealth and wellness platform spanning men's sexual health, hair, skin and primary care — broader incumbent whose playbook (celebrity-led brand, integrated consult + pharmacy) Bold Care is replicating in India.

Regional players

• Gynoveda: India-based D2C Ayurvedic women's wellness and intimate care brand — relevant peer for Bold Care's new Bloom sub-brand entering the women's sexual and intimate wellness category.

Others

• Bold Care (internal benchmark — excluded):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCmG0TPnONefIFU-7LuzwvJQ
• Facebookfacebook.com/boldcare.official
• Instagraminstagram.com/bold.care
• Xx.com/GetBoldCare
• LinkedInlinkedin.com/company/bold-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bold Care