Red Rover Health
Red Rover Health provides a secure RESTful API middleware platform that integrates EHR systems with third-party healthcare applications. It serves healthcare systems, healthcare application developers, and federal health agencies, primarily across Oracle Health environments in the US, Canada, and UK.
- Company typePrivate
- Founded2020
- HeadquartersDes Moines, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Red Rover Health does
Red Rover Health is a healthcare technology company founded in 2020 and headquartered in Des Moines, Iowa, that provides a secure RESTful API-based middleware platform, branded as Red Rover CORE, for integrating electronic health record (EHR) systems with third-party healthcare applications. The platform supports HL7 v2, FHIR R4, and proprietary EHR APIs, with an Event-Driven Architecture that automates field mapping and standardizes data across EHR providers, delivering real-time bidirectional data synchronization at sub-second latency. Red Rover operates as a two-sided platform serving both healthcare organizations (hospitals and health systems that need to integrate best-of-breed applications with their EHR) and healthcare application developers (who need efficient connectivity to multiple healthcare organization customers). The platform is CSSAP-certified for Oracle Health Foundation EHR integration and is currently deployed at 37 hospitals and health systems across the United States, Canada, and the United Kingdom, with all surveyed KLAS customers using Oracle Health.
The company offers a core platform plus four solution modules: a Healthcare Applications solution for developers (with sandbox environment, SDKs, and FHIR R4 data), a Healthcare Systems solution for health system deployments, a Government Healthcare solution targeting federal agencies and Military Health System deployments with FISMA/FEDRAMP compliance support, and a Sandbox testing environment. Distribution is hybrid: direct enterprise field sales with consultative 'Book Demo' engagement, a developer self-service channel via the sandbox and API documentation, and channel-mediated distribution through the Oracle Partner Network and Oracle Health Marketplace. Pricing is quote-based subscription, billed annually, and tailored to enterprise customer requirements.
Red Rover Health raised $4 million in seed funding from NewShore Partners in January 2025 and is led by founders John Orosco (CEO, ex-Cerner), David Deas (CTO, ex-Methodist Le Bonheur Healthcare), Sara O'Sullivan (Client Transformation Executive, ex-Cerner and Seattle Children's), and Adam Frederick (COO, ex-Cerner and Adventist Health). The company has 14-15 team members, achieved SOC 2 Type 2 certification in December 2024, was featured in the KLAS Research 2025 Emerging Company Spotlight Report with a 94.2 overall performance score, and joined Oracle's enhanced partner program in May 2026.
Red Rover Health firmographics
Firmographics- Name
- Red Rover Health
- Legal name
- Red Rover Health, Inc.
- Website
- https://redrover.health
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Red Rover Health provides a secure RESTful API middleware platform that integrates EHR systems with third-party healthcare applications. It serves healthcare systems, healthcare application developers, and federal health agencies, primarily across Oracle Health environments in the US, Canada, and UK.
- Ownership category
- akta.pro rank
Red Rover Health industry classification
Industry- Product category
- Healthcare Integration Middleware
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- EHR/EMR Integration & Interoperability Middleware (HL7/FHIR) (HLALAKAD)
- akta.pro secondary industry
- FHIR/HL7 Data Repositories & Canonical Data Models (HLACAIAI)
Keywords
Where Red Rover Health is headquartered
LocationHeadquarters
- HQ city
- Des Moines
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Red Rover Health business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Healthcare Integration Platform Subscription: Red Rover Health provides integration-as-a-service through their CORE platform, likely structured as recurring subscriptions for healthcare organizations and application developers. The platform enables secure API connectivity between EHR systems and third-party applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Red Rover Health product offering
Product offeringCore offering
Red Rover Health provides a secure RESTful API middleware platform (Red Rover CORE) that enables healthcare interoperability by connecting EHR systems with third-party applications. The bidirectional platform supports HL7 v2, FHIR R4, and proprietary EHR APIs, allowing healthcare organizations to connect once and access multiple applications, while application developers integrate once to reach many healthcare organizations.
Product overview
Red Rover Health offers a platform-plus-modules architecture centered on Red Rover Core, a secure RESTful API middleware platform for healthcare interoperability. The core platform enables healthcare systems to connect once and access hundreds of third-party applications, while application developers integrate once to reach thousands of organizations. Additional modules include specialized solutions for Healthcare Applications (developer SDKs and sandbox), Healthcare Systems (deployment support), Government Healthcare (federal/MHS Genesis specific), and a Sandbox Environment for testing. All solutions leverage FHIR and HL7 standards with Oracle Health as the primary certified EHR integration partner.
Differentiator
Problem solved
Functional benefit
Brands
- CORE (Red Rover Core): A secure, Middleware-as-a-Service platform that standardizes connectivity between EHR systems and third-party applications. Supports HL7 v2, FHIR, and proprietary EHR APIs with RESTful APIs and Event-Driven Architecture.
- Red Rover Core
Products and services
- Red Rover Core
Quantifiable outcome
- 94.2 overall performance score in KLAS Research 2025 Emerging Company Spotlight Report
- +4 more outcomes
Companies that use Red Rover Health
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Red Rover Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature5 records
Red Rover Health partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Oracle Cloud Infrastructure (OCI)coreRed Rover Health and Oracle Cloud Infrastructure developed joint approaches to reduce integration and cloud adoption friction in healthcare IT environments. Red Rover's CORE platform provides API-driven integration while OCI offers predictable pricing, consistent global deployment, and autonomous operations to eliminate cloud adoption friction.
- OraclecoreRed Rover Health joined Oracle's enhanced partner program, becoming Oracle CSSAP-certified for Oracle Health Foundation EHR integration. The partnership enables seamless bidirectional data exchange between third-party applications and Oracle Health, reducing integration timelines and minimizing manual processes for health systems. Red Rover is deployed at 37 hospitals using Oracle Health solutions across US, Canada, and UK.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Red Rover Health competitors and assessment
Company assessmentDirect peers
- Health Gorilla: Health Gorilla operates a Clinical Data Exchange network for secure sharing of clinical information between EHRs and healthcare organizations. It competes in the same healthcare interoperability space with similar developer-friendly APIs and bidirectional integration capabilities.
- Particle Health: Particle Health provides a healthcare data API for accessing clinical records across a national network of EHRs. It is a direct competitor in the healthcare API/integration layer serving digital health developers and providers, with overlapping FHIR-based capabilities.
- Redox: Redox is a healthcare API platform that connects EHR systems with digital health applications via a unified data exchange layer. It is the closest direct competitor to Red Rover Health, offering similar FHIR/HL7-based bidirectional integration with a developer-first approach and broad EHR coverage.
- 1upHealth: 1upHealth is a healthcare data interoperability platform built on FHIR, offering EHR integration, patient access APIs, and bulk data exchange. It competes directly with Red Rover in the EHR integration middleware space, particularly for payers, providers, and digital health developers.
Broad incumbents
- AWS HealthLake: AWS HealthLake is a HIPAA-eligible service for storing, querying, and analyzing health data at scale using FHIR. It is a broad incumbent cloud provider competing in healthcare data infrastructure, with overlapping capabilities around FHIR-based data management and EHR integration.
- Rhapsody (formerly Corepoint Health): Rhapsody is an established healthcare integration engine offering HL7/FHIR-based interface engines used widely by hospitals and health systems. It is a broad incumbent in healthcare interoperability, offering overlapping but more traditional integration capabilities.
- InterSystems HealthShare: InterSystems HealthShare is a comprehensive healthcare interoperability platform with deep penetration in large health systems and government agencies. It is a broad incumbent offering overlapping EHR data exchange and clinical data aggregation capabilities.
- Microsoft Azure Health Data Services / Azure API for FHIR: Microsoft offers managed FHIR services and healthcare data APIs as part of its cloud platform, including Azure API for FHIR and Azure Health Data Services. It competes as a broad incumbent with native cloud infrastructure capabilities that overlap with Red Rover's integration middleware value proposition.
Emerging players
- Avaneer Health: Avaneer Health is a healthcare data exchange network launched by major industry players, focusing on peer-to-peer connectivity for payers and providers. It is an emerging player with partial overlap to Red Rover's interoperability middleware offering.
- Zus Health: Zus Health provides a healthcare data platform with a shared patient record and EHR connectivity APIs. It is an emerging player with overlapping use cases for healthcare application developers needing aggregated patient data and EHR integration.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks2 records
Key highlights6 records
Customer concentration
Red Rover Health social profiles
Digital presenceRed Rover Health compliance and trust
Trust signalCompliance4 records
Red Rover Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Rover Health leadership team
Management profileNumber of profiles
Profiles8 records
Red Rover Health funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Rover Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Rover Health
What does Red Rover Health do?
Red Rover Health provides a secure RESTful API middleware platform (Red Rover CORE) that enables healthcare interoperability by connecting EHR systems with third-party applications. The bidirectional platform supports HL7 v2, FHIR R4, and proprietary EHR APIs, allowing healthcare organizations to connect once and access multiple applications, while application developers integrate once to reach many healthcare organizations.
Is Red Rover Health a public or private company?
Red Rover Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was Red Rover Health founded?
Red Rover Health was founded in 2020. It employs 1 to 10 people.
Where is Red Rover Health based?
Red Rover Health is headquartered in Des Moines, United States, in the North America region.
How does Red Rover Health make money?
One revenue line is on record: healthcare Integration Platform Subscription.
Who are Red Rover Health's main competitors?
Direct peers on record are Health Gorilla, Particle Health, Redox and 1upHealth. Broad incumbents are AWS HealthLake, Rhapsody (formerly Corepoint Health), InterSystems HealthShare and Microsoft Azure Health Data Services / Azure API for FHIR. Emerging players are Avaneer Health and Zus Health.
Does Red Rover Health have an API?
Yes. Red Rover Health provides a RESTful API platform enabling seamless connectivity between EHR systems and third-party healthcare applications. The API supports HL7 v2, FHIR R4, and proprietary EHR APIs. Features include pre-built API connectors, comprehensive developer documentation and SDKs, sandbox environment for testing, real-time data synchronization with sub-second latency, and event-driven architecture. API endpoints demonstrated include patient data retrieval (/api/v1/patients), EHR sync (/api/v1/ehr/sync), and contact submission (/v1/contact). Cloud-native platform scales automatically with application growth. Developer documentation is at redrover.health/healthcare-applications.
What industry is Red Rover Health in?
Red Rover Health's product category is Healthcare Integration Middleware. Its primary akta.pro industry code is HLALAKAD, EHR/EMR Integration & Interoperability Middleware (HL7/FHIR), with a secondary code of HLACAIAI, FHIR/HL7 Data Repositories & Canonical Data Models. Its SIC code is 8090.