Maximum Games
Maximum Entertainment is a global video game publisher and physical distributor, operating publishing, sub-publishing, and first-party development across 50+ countries with 300+ titles and 60+ releases per year, serving indie-to-AA developers and third-party publishers.
- Company typePublic
- Founded2010
- HeadquartersWalnut Creek, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Maximum Games does
Maximum Games, operating commercially as Maximum Entertainment, is a multi-region video game publisher and physical distribution company headquartered in Stockholm, Sweden, with operating hubs in Walnut Creek (Americas), Saint-Ouen (Europe), Dublin, and St Ives. Originally founded as Zordix AB in 2010 and rebranded to Maximum Entertainment in June 2024, the group was built through a transformative 2021-2022 acquisition spree that absorbed Just For Games, Merge Games, Maximum Games, Mane 6, GameMill Entertainment, and Modus. The company operates three integrated business lines: (1) full-service game publishing for indie-to-AA developers covering funding, production, QA, localization, porting, marketing, and digital/physical sales; (2) sub-publishing and physical distribution services for third-party publishers, which the company claims makes it the No. 1 sub-publisher in Europe and the Americas; and (3) first-party game development through owned studios such as Mane 6. The catalog spans over 300 titles with more than 60 new releases per year across PC, PlayStation, Xbox, Nintendo Switch, Switch 2, and mobile.
The company's economic engine combines licensing royalties on published titles, transaction-based sub-publishing fees for third-party physical distribution, and one-time license revenue on internally developed IP. Physical distribution runs through in-house warehousing, logistics, and sales teams covering first-party retailers and thousands of independent stores across 50+ countries, with digital distribution executed via strategic alliances with Steam, PlayStation, Xbox, and Nintendo storefronts. Key owned-IP products include Maximum Football (free-to-play), Squirrel with a Gun, Smalland: Survive the Wilds, Overthrown, Until Then, Bye Sweet Carole, Hot Lap Racing, and Winx Club: The Magic is Back. Maximum Entertainment AB is listed on Nasdaq First North Growth Market Stockholm (ticker MAXENT B) under ISIN SE0011725506, though in June 2026 Olivine Holdings LLC completed a public cash takeover at SEK 0.30 per share, taking the group private.
Core technology is not publicly disclosed as a proprietary platform; the business is a services-and-IP intermediary rather than a technology vendor, with marketing channels centered on a Discord playtester community, newsletters, social media, and Steam marketplace events. Pricing on submission tiers ranges from Free-to-Play up to $69.99 retail, but individual game pricing is not publicly disclosed.
Maximum Games firmographics
Firmographics- Name
- Maximum Games
- Legal name
- Maximum Entertainment LLC
- Website
- https://maximument.com
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Maximum Entertainment is a global video game publisher and physical distributor, operating publishing, sub-publishing, and first-party development across 50+ countries with 300+ titles and 60+ releases per year, serving indie-to-AA developers and third-party publishers.
- Ownership category
- akta.pro rank
Maximum Games industry classification
Industry- Product category
- Video Game Publishing
- NAICS
- Software Publishers (513210)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)
- akta.pro secondary industry
- Publisher-Owned Direct-to-Consumer Stores (MPAFACAK)
Keywords
Where Maximum Games is headquartered
LocationHeadquarters
- HQ city
- Walnut Creek
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Maximum Games business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Game Publishing: Publishing fees, licensing royalties, and revenue sharing from publishing games developed by third-party creators and their own studios across all digital and physical platforms worldwide.
- Sub-Publishing/Physical Distribution: Managing physical distribution of third-party publishers' games from manufacturing through retail distribution, with in-house warehouse, logistics and sales teams managing relationships with first parties and thousands of independent stores.
- Game Development: Developing original content through owned studios, creating video game franchises with Maximum Entertainment's own IP.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free to Play |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Maximum Games product offering
Product offeringCore offering
Maximum Entertainment is a global video game publisher and distributor that develops, publishes, and physically distributes video games across PC, console, and mobile platforms. The company provides end-to-end publishing services for third-party developers including funding, production, marketing, digital sales, and physical distribution, while also operating as the self-described No. 1 sub-publisher in Europe and the Americas handling physical distribution for other publishers' portfolios.
Product overview
Maximum Entertainment is a premier global entertainment company and video game publisher specializing in developing and publishing high-quality games across all digital and physical platforms worldwide. The company operates with a diversified portfolio of over 300 titles spanning indie to AA games, organized into three main business areas: Publishing (funding, production, marketing, digital and physical sales), Sub-Publishing (physical distribution for third-party publishers), and development capabilities including global development studios. Key owned and published products include Maximum Football (free-to-play football simulation), Bye Sweet Carole (horror puzzle platformer), Overthrown (city builder), Squirrel with a Gun (sandbox shooter), Smalland: Survive the Wilds (survival adventure), Until Then (cinematic visual novel), Hot Lap Racing (motorsport racing simcade), 40 Sports Games in 1 (sports compilation), and the newly announced Smalland 2: Lost Realms and Winx Club: The Magic is Back. The company also publishes third-party IP through sub-publishing arrangements and operates a playtester community program. With more than 60 games released annually, Maximum Entertainment serves markets across the Americas, EMEA, ANZ, and Asia.
Differentiator
Problem solved
Functional benefit
Brands
- Maximum Entertainment Publishing: Premier global entertainment company specializing in developing and publishing high-quality video game franchises with a diverse catalog of over 300 titles
- Maximum Entertainment Sub-Publishing
Products and services
- Maximum Football
- Bye Sweet Carole
- Overthrown
- Squirrel With a Gun
Companies that use Maximum Games
Customer profileSegments3 records
Ideal customer profiles3 records
Maximum Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maximum Games partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor, major and core.
- DotemuminorMaximum Entertainment partnered with Dotemu to bring Starship Troopers: Ultimate Bug War to retail on PlayStation 5 and Nintendo Switch 2. Dotemu is a publisher known for retro and nostalgic game re-releases.
- Auroch DigitalminorMaximum Entertainment partnered with Auroch Digital (developer) to bring Starship Troopers: Ultimate Bug War to retail. Auroch Digital is the studio behind the Starship Troopers strategy game.
- RainbowmajorMaximum Entertainment partnered with Rainbow (studio led by Winx Club creator Iginio Straffi) to announce Winx Club: The Magic Is Back, an action-adventure game based on the popular animated series.
- First-Party Platform PartnerscoreStrategic alliances with first-party platforms including Steam, PlayStation, Xbox, and Nintendo for digital storefront operations, merchandising, promotional sales strategies, platform-specific marketing, live services, and data analysis.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Maximum Games competitors and assessment
Company assessmentBroad incumbents
- Embracer Group: Swedish-listed video game holding company (parent of THQ Nordic, Koch Media, etc.) operating a multi-label publishing and acquisition strategy. Highly comparable to Maximum Entertainment's acquisition-led roll-up model and Nordic public-market profile.
- Koch Media / Deep Silver: Austrian publisher and physical distributor (within Embracer Group) operating publishing labels (Deep Silver, Prime Matter) plus physical distribution across Europe. Closest analog to Maximum's integrated physical distribution + publishing model at larger scale.
Direct peers
- 505 Games: Mid-sized global publisher (owned by Digital Bros) distributing AA and indie titles across console, PC and mobile. Directly comparable business model to Maximum Entertainment's publishing arm, including physical and digital distribution.
- Nacon: French-listed publisher developing and distributing AA/indie games with attached accessories line. Comparable mid-cap publisher with similar mix of owned-IP publishing and ancillary/distribution revenues.
- Microids: French indie-to-AA publisher (subsidiary of Anuman) with strong catalog and multi-platform release cadence. Comparable European mid-market publisher leveraging recognizable IP and broad distribution footprint.
- Team17: UK-listed developer-publisher known for the Worms franchise and a broad indie label. Comparable scale, multi-platform publishing model and European/American distribution focus.
- Merge Games: UK indie publisher focused on premium physical editions and digital distribution across consoles and PC (already a wholly-owned subsidiary of Maximum Entertainment, but a clearly adjacent peer for catalog overlap).
- Just For Games: French publisher and physical distributor (now a wholly-owned subsidiary of Maximum Entertainment). Provides the clearest comparison for sub-publishing capabilities and European physical distribution.
Emerging players
- Wired Productions: UK independent publisher releasing AA titles across console and PC with a strong physical-edition focus. Directly comparable mid-sized publisher targeting similar indie-to-AA developer clients.
- Curve Digital (Curve Games): UK-based independent publisher (owned by Catalis) with a console-first publishing focus and curated indie catalog. Comparable scope and developer relationships to Maximum's publishing label.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Maximum Games social profiles
Digital presenceMaximum Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maximum Games leadership team
Management profileNumber of profiles
Profiles4 records
Maximum Games subsidiaries and ownership
Company hierarchySubsidiaries7 records
Maximum Games funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maximum Games M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maximum Games
What does Maximum Games do?
Maximum Entertainment is a global video game publisher and distributor that develops, publishes, and physically distributes video games across PC, console, and mobile platforms. The company provides end-to-end publishing services for third-party developers including funding, production, marketing, digital sales, and physical distribution, while also operating as the self-described No. 1 sub-publisher in Europe and the Americas handling physical distribution for other publishers' portfolios.
Is Maximum Games a public or private company?
Maximum Games is a public company. It is classified as corporate owned and is currently operating.
When was Maximum Games founded?
Maximum Games was founded in 2010. It employs 101 to 250 people.
Where is Maximum Games based?
Maximum Games is headquartered in Walnut Creek, United States, in the North America region.
How does Maximum Games make money?
Three revenue lines are on record. Game Publishing is the primary driver. The others are sub-Publishing/Physical Distribution and game Development.
Who are Maximum Games's main competitors?
Broad incumbents on record are Embracer Group and Koch Media / Deep Silver. Direct peers are 505 Games, Nacon, Microids, Team17, Merge Games and Just For Games. Emerging players are Wired Productions and Curve Digital (Curve Games).
Does Maximum Games have an API?
No public API is recorded for Maximum Games.
What industry is Maximum Games in?
Maximum Games's product category is Video Game Publishing. Its primary akta.pro industry code is MPAFABAB, Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console), with a secondary code of MPAFACAK, Publisher-Owned Direct-to-Consumer Stores. Its NAICS code is 513210 and its SIC code is 5045.