Alokai
Alokai is a Frontend as a Service platform for composable commerce, providing enterprise retailers and brands a managed headless storefront, orchestration API, AI-native guided commerce, and cloud hosting that integrates with 20+ backends including SAP, Commercetools, and BigCommerce.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Alokai does
Alokai is a Frontend as a Service (FEaaS) platform purpose-built for composable commerce, providing enterprises a unified frontend layer that sits atop heterogeneous ecommerce backends, CMSs, search platforms, and PIM/ERP systems. Originally launched as the open-source Vue Storefront project, the company rebranded to Alokai in 2023 as it pivoted toward a fully managed SaaS offering. The platform consists of seven core products: Alokai Storefront (a production-ready React/Next.js or Vue/Nuxt.js headless application), Alokai Connect (an orchestration API/middleware layer with TypeScript SDK), Alokai Compass (an AI-native guided commerce storefront), Alokai Cloud (managed hosting with 99.9% uptime SLA and ISO/IEC 27001 certification), Alokai Console (real-time monitoring and observability), Commerce Intelligence (revenue-impact analytics), and Storefront UI (an open-source component design system). The platform supports 20+ pre-built integrations spanning SAP Commerce Cloud, Commercetools, BigCommerce, Salesforce Commerce Cloud, Magento/Adobe Commerce, Contentful, Algolia, and other major commerce and content systems, and is MACH Alliance certified.
The company's go-to-market combines three motions: enterprise field sales targeting large retailers and luxury brands (with US expansion explicitly funded by a 2023 round led by Felix Capital), a formal channel partner program with deal registration and 90-120 day opportunity protection (including a strategic SI partnership with Knack Systems for SAP deployments), and community-led growth via the Vue Storefront open-source community on GitHub and Discord. Pricing is quote-based annual subscription scaled to traffic volume, with the Alokai Platform bundle (Storefront, Console, Connect, Cloud, Commerce Intelligence, Compass, plus Gold Support at 120h/year) representing the standard enterprise package; professional services (composable storefront audits, implementation) are offered separately. The customer base spans fashion and luxury (Richemont, Zadig & Voltaire, White Stuff, Rivoli Group, Thomas Kent), B2B commerce (Orgill, MKM, Foodl), food and beverage (Pukka Herbs), healthcare and beauty (Fine Hygienic Holding, Galerie de Beaute), and specialty retail (Brompton Bikes, Winparts, Press Hall, LoveCrafts).
Alokai is venture-backed (approximately $39 million total disclosed funding across Y Combinator, a 2021 Series A led by Creandum at $17.4 million, and a 2023 round led by Felix Capital at $20 million), privately held with 101-250 employees, and operates from London (functional HQ), Warsaw (primary legal entity Alokai Sp. z o.o.), and San Francisco (US presence). The company's strategic positioning targets enterprises seeking to modernize ecommerce frontends incrementally — without full backend replatforming — by leveraging AI-augmented, MACH-compliant architecture to accelerate time-to-market and improve site performance and conversion.
Alokai firmographics
Firmographics- Name
- Alokai
- Legal name
- Alokai Sp. z o.o.
- Website
- https://alokai.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Alokai is a Frontend as a Service platform for composable commerce, providing enterprise retailers and brands a managed headless storefront, orchestration API, AI-native guided commerce, and cloud hosting that integrates with 20+ backends including SAP, Commercetools, and BigCommerce.
- Ownership category
- akta.pro rank
Alokai industry classification
Industry- Product category
- Frontend as a Service for Composable Commerce
- NAICS
- Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
- akta.pro secondary industries
- Enterprise Application Lifecycle Management (ALM) Platforms (HDAEAKAJ), IT Operations Management (ITOM) Platforms (HDAEALAC)
Keywords
Where Alokai is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Alokai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription: Quote-based annual subscription pricing model where costs depend on yearly traffic. The Alokai Platform package includes Storefront, Console, Connect, Cloud, Commerce Intelligence, Compass, and Gold Support (120h/year). Pricing is tailored to deployment scale and customer needs.
- Professional Services: Professional services offering including composable storefront audits and implementation support through certified partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Alokai Platform - Enterprise package |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
Alokai product offering
Product offeringCore offering
Alokai provides a Frontend as a Service (FEaaS) platform for composable commerce, enabling enterprise retailers and brands to build, deploy, and manage high-performance ecommerce storefronts. The platform is built on MACH architecture with React (Next.js) or Vue (Nuxt.js) frontends and offers pre-built integrations with 20+ commerce backends, an AI-native storefront layer (Alokai Compass), cloud hosting with 99.9% uptime SLA (Alokai Cloud), and analytics (Commerce Intelligence). Customers include Brompton Bikes, Zadig & Voltaire, Richemont, MKM, and Orgill.
Product overview
Alokai is a comprehensive Frontend as a Service (FEaaS) solution for composable commerce. Formerly known as Vue Storefront, the platform offers a modular architecture centered around seven core products: Alokai Storefront (production-ready headless storefront), Alokai Connect (orchestration API layer), Alokai Compass (AI-native storefront with guided commerce), Alokai Cloud (optimized cloud hosting with 99.9% SLA), Alokai Console (monitoring and management), Commerce Intelligence (revenue-impact analytics), and Storefront UI (open-source design system). The platform supports both React/Next.js and Vue/Nuxt.js frameworks with built-in UI frameworks and Tailwind CSS. Built for enterprise ecommerce teams, it integrates with major commerce platforms including SAP Commerce Cloud, Salesforce, BigCommerce, and commercetools. The company provides professional services including storefront audits and dedicated support.
Differentiator
Problem solved
Functional benefit
Brands
- Alokai Storefront: A production-ready application covering end-to-end ecommerce journey with out-of-the-box and custom integrations.
- Alokai Connect
- Alokai Compass
- Alokai Cloud
- Alokai Console
- Commerce Intelligence
- Storefront UI
Products and services
- Alokai Storefront A production-ready headless storefront application covering end-to-end ecommerce journeys with out-of-the-box and custom integrations. Built with React (Next.js) or Vue (Nuxt.js) + Node.js with built-in UI frameworks (Alokai Storefront UI + Tailwind CSS). Enables building complete websites up to 150% faster and switching between ecommerce platforms freely.
- Alokai Connect An orchestration API layer facilitating communication between the storefront and third-party integrations. Integrates with market-leading ecommerce backends (SAP, Commercetools, BigCommerce, Salesforce, Magento), CMSs (Contentful, Contentstack, Sanity), and search platforms (Algolia, ElasticSearch). Includes SDK for TypeScript/JavaScript with extensible integrations for PIM, ERP, and custom third-party APIs.
- Alokai Compass An adaptive AI storefront solution that re-imagines ecommerce customer experience, paving the path towards guided commerce. Surfaces right products instantly, enables custom product categories for better search, and streamlines reorders and bulk orders through conversational AI and AI-powered recommendations.
- Alokai Cloud Cloud hosting optimized specifically for ecommerce frontends with 99.9% uptime SLA, SSR caching, and nearly instant page loads. Provides uncompromised security with ISO/IEC 27001 standard certification.
- Alokai Console A dedicated monitoring and management hosting solution providing real-time insights into storefront performance. Receives instant alerts for security issues, monitors key metrics like memory, CPU usage, request latency, and response codes, with visual analytics for performance improvement.
- Commerce Intelligence A platform that translates complex technical data into clear, actionable insights prioritized by the impact they have on revenue. Analyzes storefront performance and assesses how technical issues affect customer experience and revenue, enabling prioritized fixes.
- Storefront UI An open-source design system providing fast, accessible, and fully customizable UI components specifically built for ecommerce. Includes 50+ ecommerce components with essential framework integrations.
- Professional Services Expert services including composable storefront audits, implementation support, and ongoing customer success assistance. Provides Gold Support with 120 hours per year included in enterprise packages, delivered through certified partners.
Quantifiable outcome
- 130% YoY growth for customers
- +8 more outcomes
Companies that use Alokai
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
Alokai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability6 records
Feature10 records
Alokai partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- Knack SystemscoreStrategic partnership to support SAP Commerce Cloud customers in modernizing their storefronts. Enables organizations to adopt composable frontend architecture with improved performance while leveraging existing SAP backend investments. Knack Systems brings implementation expertise for SAP customers.
- SAP Commerce CloudcoreFeatured integration partner. Pre-built integration enabling customers with SAP backend to deploy Alokai frontend without replatforming. Deep technical integration with dedicated SAP CC data sheet and executive report.
- CommercetoolscoreFeatured integration partner. Pre-built integration with Alokai Connect orchestration layer supporting Commercetools API endpoints with caching extensions.
- BigCommercecoreFeatured integration partner with pre-built integration including caching extensions for BigCommerce API endpoints.
- Salesforce Commerce CloudmajorFeatured integration enabling Salesforce Commerce Cloud customers to leverage Alokai frontend for modern storefront experiences.
- ContentfulmajorFeatured CMS integration partner supporting headless content management with Alokai frontend.
- Magento (Adobe Commerce)majorFeatured integration supporting Magento/Adobe Commerce backend with PWA capabilities.
- AlgoliamajorSearch integration partner enabling advanced site search and discovery capabilities.
Scale indicators11 records
Recent moves7 records
Expansion highlights5 records
Alokai competitors and assessment
Company assessmentBroad incumbents
- BigCommerce: Headless commerce platform with a featured Alokai integration and its own Catalyst/headless storefront framework. Competes for the same enterprise composable commerce deals, with BigCommerce offering backend plus frontend as a single platform versus Alokai's frontend-only approach.
- Salesforce Commerce Cloud: Incumbent enterprise commerce suite with a PWA Kit and Einstein AI for storefronts. Alokai integrates with SFCC as a featured partner, but Salesforce's bundled AI and agentic commerce roadmap puts it in direct competition for the same enterprise modernization budget.
- Shopify: Shopify's Hydrogen framework and Oxygen hosting provide a headless storefront layer over its commerce backend, the most direct large-scale competitor to Alokai's FEaaS model. Shopify serves a much broader merchant base and bundles storefront tooling with backend commerce, payments, and B2B.
- Adobe Commerce (Magento): Enterprise commerce platform with a featured Alokai integration for PWA storefronts. Competes for the same Magento-replacement and headless modernization budgets, with Adobe's broader Experience Cloud offering an alternative single-vendor stack.
- SAP Commerce Cloud: Enterprise commerce backend with deep SAP ERP integration. Alokai's most strategic integration partnership (via Knack Systems) targets SAP customers modernizing frontends without replacing their backend, making SAP both a critical partner and a competitor if it expands its own storefront capabilities.
Others
- Contentful: Headless CMS with a featured Alokai integration. Complementary in most deployments but increasingly bundling commerce-aware features and personalisation that touch the storefront layer Alokai focuses on.
- Algolia: Search and discovery infrastructure provider that integrates into Alokai storefronts. Not a direct frontend competitor, but increasingly building AI-powered discovery and merchandising features that overlap with Alokai Compass.
Direct peers
- Builder.io: Visual headless CMS and page-builder integrated with Alokai and competing for the same 'faster storefront development' budget. Both target marketing and developer teams building composable commerce frontends, with overlapping value in low-code composition.
- commercetools: Composable commerce backend platform with which Alokai has a featured pre-built integration. Both target enterprise retailers pursuing MACH architecture, and commercetools' own frontend tooling (Frontend Studio) increasingly overlaps with Alokai's value proposition.
- Saleor: Open-source headless commerce platform (GraphQL-based) targeting enterprise and B2B use cases. Like Alokai, it is open-source-rooted and increasingly competing for the same composable commerce deals, especially among developers favoring an OSS-first stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Alokai social profiles
Digital presenceAlokai compliance and trust
Trust signalCompliance1 record
Alokai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alokai leadership team
Management profileNumber of profiles
Profiles6 records
Alokai funding detail
Funding detailFunding overview
Funding rounds5 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alokai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alokai
What does Alokai do?
Alokai provides a Frontend as a Service (FEaaS) platform for composable commerce, enabling enterprise retailers and brands to build, deploy, and manage high-performance ecommerce storefronts. The platform is built on MACH architecture with React (Next.js) or Vue (Nuxt.js) frontends and offers pre-built integrations with 20+ commerce backends, an AI-native storefront layer (Alokai Compass), cloud hosting with 99.9% uptime SLA (Alokai Cloud), and analytics (Commerce Intelligence). Customers include Brompton Bikes, Zadig & Voltaire, Richemont, MKM, and Orgill.
Is Alokai a public or private company?
Alokai is a private company. It is classified as venture growth investor backed and is currently operating.
When was Alokai founded?
Alokai was founded in 2020. It employs 51 to 100 people.
Where is Alokai based?
Alokai is headquartered in San Francisco, United States, in the North America region.
How does Alokai make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are professional Services.
Who are Alokai's main competitors?
Broad incumbents on record are BigCommerce, Salesforce Commerce Cloud, Shopify, Adobe Commerce (Magento) and SAP Commerce Cloud. Others are Contentful and Algolia. Direct peers are Builder.io, commercetools and Saleor.
Does Alokai have an API?
Yes. Alokai provides an SDK and API layer through its middleware (Alokai Connect) that facilitates communication between storefronts and third-party integrations. The API supports integrations with market-leading ecommerce backends, CMSs, and search platforms. SDK methods are available for TypeScript/JavaScript environments, enabling developers to interact with endpoints for operations such as product queries, reviews, stores, categories, and facets. The middleware supports caching mechanisms, error handling, circuit breaker patterns, logging, and extension capabilities for customizing API behavior. Developer documentation is at docs.alokai.com/middleware.
What industry is Alokai in?
Alokai's product category is Frontend as a Service for Composable Commerce. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure, with a secondary code of HDAEAKAJ, Enterprise Application Lifecycle Management (ALM) Platforms. Its NAICS code is 541512 and its SIC code is 7373.