Edda
- Company typePrivate
- Founded2017
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Edda firmographics
Firmographics- Name
- Edda
- Legal name
- KUSHIM Group (Edda® Trademark)
- Website
- https://www.edda.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Edda industry classification
Industry- Product category
- Investment Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)
Keywords
Where Edda is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Edda business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Edda operates on a subscription-based SaaS model. Pricing is customized based on team size and specific requirements, with subscriptions available on monthly, quarterly, or annual billing cycles. The company offers face-to-face or remote training as part of the service, and additional support/customization can be quoted separately. The subscription includes access to modules: Dealflow, Document Center, Contacts, Portfolio, and Portal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on team size and features required |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Edda product offering
Product offeringCore offering
Edda provides a SaaS investment management platform for venture capital and private equity firms, unifying deal origination, pipeline management, portfolio monitoring, investor CRM, and LP/GP portal functions into a single product. It replaces Excel-based and fragmented tooling with AI-assisted workflows (HERA.I) for pitch deck parsing, cap table ingestion, due diligence, and decision writing. The platform is sold as a recurring subscription with custom enterprise pricing based on team size and selected modules.
Product overview
Edda is an end-to-end investment management software platform for venture capital and private equity professionals. The platform is architected as a unified platform with four core application modules (Dealflow, Portfolio Management, CRM, and Portal) plus two workflow tools (HERA.I AI-powered solutions and Integrations). The platform integrates deal flow, portfolio, and LP management into one centralized system, replacing Excel spreadsheets and multiple disconnected tools. Edda consolidates investment data from public sources (e.g., Crunchbase, Pitchbook) and private sources (e.g., emails, documents, cloud storage) to provide a complete investment intelligence picture. Trusted by 160+ investment firms across 40 countries managing over $300B in assets.
Differentiator
Problem solved
Functional benefit
Brands
- HERA.I: AI-powered investing solutions - Edda's proprietary AI solutions for new investing efficiency
- Dealflow
- Portfolio
- CRM
- Portal
Products and services
- Dealflow A deal origination and pipeline management module for venture capital and private equity investors. Provides collaborative deal review, auto-enriched company data from integrated databases (PitchBook, Crunchbase, Dealroom), and pipeline analytics; offers a unified view of investment opportunities from sourcing to 'Invested' stage.
- Portfolio Management A portfolio management module for VC and PE firms that consolidates investment data into a unified view with real-time reporting, IRR, NAV, DPI, and TVPI metric computation, and automated data transfer from Dealflow once companies move to 'Invested'.
- CRM A customer relationship management module purpose-built for VC and PE professionals. Manages contacts, founder and company relationship history, and relationship scores, integrated with dealflow and portfolio data for a 360-degree view of investor networks.
- Portal An LP/GP portal module that centralizes external deal flow coordination, reporting, document sharing, and communication between fund managers and their limited partners. Provides centralized visibility, simplified report generation, and dedicated monitoring for portfolio performance.
- HERA.I A proprietary AI-powered investing suite comprising Pitch Deck Reader (extracts deck content), Cap Table Importer (automates cap table ingestion), Due Diligence Assistant (expert-style company analysis), and Decision Writer (customized rejection letters). Designed for VC and PE investment workflows.
- Integrations A suite of third-party integrations that streamline Edda's investment workflows, including data providers (PitchBook, Crunchbase, Dealroom), communication and productivity tools (Gmail plug-in, Outlook Add-in, Slack, Microsoft Teams, Google Drive, Dropbox, Edda Calendar), and automation via Zapier.
- DocumentCenter A dataroom and document storage module that supports secure storage, organization, and sharing of investment-related documents as part of the Edda subscription.
Quantifiable outcome
- Over 30% time savings for investment teams using the platform
- +2 more outcomes
Companies that use Edda
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Edda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability5 records
Feature6 records
Edda partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- PitchBookcoreEdda integrates with PitchBook for refined analysis of capital market data, enabling users to access company and market intelligence directly within the platform.
- CrunchbasecoreEdda integrates with Crunchbase for company insights, providing dealflow data enrichment from the leading provider of small to large company insights.
- DealroomcoreEdda integrates with Dealroom.co for European startup and venture capital data, powering investments with essential information on companies and ecosystems.
- UTokyoIPCflagshipStrategic partnership with University of Tokyo's IP holding company to co-host 'The Symposium: AI Edition' event, uniting 150+ influential figures to explore AI in investing. Held at the National Library of France in 2024.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Edda competitors and assessment
Company assessmentDirect peers
- Affinity: Relationship intelligence platform purpose-built for dealmakers at VC and PE firms. Direct overlap with Edda's CRM and dealflow modules, serving the same investor customer base.
- DealCloud: CRM and deal management platform tailored for PE, VC, and alternative investment firms. Competes directly with Edda's Dealflow and CRM modules.
- Allvue Systems: Alternative investment management software spanning deal pipeline, portfolio monitoring, and LP reporting. Direct competitor to Edda's full platform, particularly for PE and credit funds.
- Visible.vc: Investor reporting, portfolio tracking, and fund administration software for VC firms. Overlaps with Edda's Portfolio and Portal modules for early-stage funds.
- Zapflow: Investor reporting and portfolio management software for alternative investment managers. Listed as a direct competitor in Edda's own comparison content.
- Aumni: VC portfolio insights and data platform providing investment analytics to VC firms. Overlaps with Edda's Portfolio analytics and reporting capabilities.
Broad incumbents
- eFront (BlackRock): Enterprise investment management platform owned by BlackRock, serving PE, real estate, and infrastructure funds. Competes in portfolio management and LP reporting but serves larger institutional clients.
- Carta: Cap table management and fund administration platform with expanding workflow tools for VC GPs. Adjacent competitor, particularly for portfolio data and LP management.
Emerging players
- Attio: Next-generation CRM platform with growing presence among VC firms. Listed as a direct competitor in Edda's comparison pages, though more general-purpose than Edda's investor specialization.
- 4Degrees: AI-powered relationship intelligence platform for dealmakers at VC and PE firms. Competes in the CRM and pipeline-intelligence layer of Edda's offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Edda social profiles
Digital presenceEdda compliance and trust
Trust signalCompliance2 records
Edda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edda leadership team
Management profileNumber of profiles
Profiles1 record
Edda funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edda
What does Edda do?
Edda provides a SaaS investment management platform for venture capital and private equity firms, unifying deal origination, pipeline management, portfolio monitoring, investor CRM, and LP/GP portal functions into a single product. It replaces Excel-based and fragmented tooling with AI-assisted workflows (HERA.I) for pitch deck parsing, cap table ingestion, due diligence, and decision writing. The platform is sold as a recurring subscription with custom enterprise pricing based on team size and selected modules.
Is Edda a public or private company?
Edda is a private company. It is classified as venture growth investor backed and is currently operating.
When was Edda founded?
Edda was founded in 2017. It employs 11 to 50 people.
Where is Edda based?
Edda is headquartered in Paris, France, in the Europe region.
How does Edda make money?
One revenue line is on record: saaS Subscription.
Who are Edda's main competitors?
Direct peers on record are Affinity, DealCloud, Allvue Systems, Visible.vc, Zapflow and Aumni. Broad incumbents are eFront (BlackRock) and Carta. Emerging players are Attio and 4Degrees.
Does Edda have an API?
No public API is recorded for Edda.
What industry is Edda in?
Edda's product category is Investment Management Software. Its primary akta.pro industry code is HDAEAKAB, Enterprise PaaS (App Runtime & Managed Application Platforms). Its NAICS code is 513210 and its SIC code is 7372.