Placements.io
Placements.io is an enterprise ad-tech SaaS company providing AdSalesOS and MarketerOS — unified platforms for omnichannel ad planning, trafficking, AI-driven optimization, and financial reconciliation — to publishers, retailers, broadcasters, brands, and agencies globally.
- Company typePrivate
- Founded2014
- HeadquartersSeattle, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Placements.io does
Placements.io is a Seattle-founded (2014), New York-headquartered enterprise ad-tech SaaS company that builds the operating system for buying and selling digital media. It sells two core platforms: AdSalesOS, which serves ad sellers (publishers, retailers, and broadcasters) by unifying inventory planning, omnichannel campaign trafficking, Salesforce-integrated CRM, yield optimization, and billing/reconciliation; and MarketerOS, which serves ad buyers (brands and agencies) with omnichannel media planning, activation, governance, and IO management. The underlying architecture is API-first, with native bi-directional integrations into major ad servers (Google Ad Manager, FreeWheel, Xandr/AppNexus), DSPs (Yahoo DSP, Madhive, Octillion, Topsort), audio (Megaphone), and Salesforce CRM, plus an open REST API and Python SDK.
The company's monetization is enterprise SaaS subscription, sold through direct field sales with multi-year contracts and custom pricing — no public pricing is disclosed. Recent product investment has centered on an "Agentic OS" layer (Placements AI) built on OpenAI models, providing generative Copilot assistance, autonomous campaign execution, real-time pacing optimization, and automated invoice reconciliation across first- and third-party delivery data. Distribution is global across offices in New York, Seattle, Denver, London, Singapore, and Taipei, with a white-label Storefront product extending the platform to publishers' and retailers' own buyer bases. The company is privately held, backed by Vulcan Capital (Paul Allen's venture arm) and Revel Partners.
Placements.io firmographics
Firmographics- Name
- Placements.io
- Legal name
- Placements, Inc.
- Website
- https://placements.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Placements.io is an enterprise ad-tech SaaS company providing AdSalesOS and MarketerOS — unified platforms for omnichannel ad planning, trafficking, AI-driven optimization, and financial reconciliation — to publishers, retailers, broadcasters, brands, and agencies globally.
- Ownership category
- akta.pro rank
Placements.io industry classification
Industry- Product category
- Ad Operations Software
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)
Keywords
Where Placements.io is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Placements.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (AdSalesOS & MarketerOS): Placements.io operates as a B2B SaaS company, providing its AdSalesOS platform to ad sellers (publishers, retailers, broadcasters) and its MarketerOS platform to ad buyers (brands, agencies). The company earns recurring subscription revenue from these enterprise software licenses. No public pricing is disclosed; engagement is through sales-led enterprise contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise SaaS — custom pricing for ad sellers and ad buyers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Placements.io product offering
Product offeringCore offering
Placements.io provides a B2B SaaS operating system for digital advertising, with AdSalesOS serving ad sellers (publishers, retailers, broadcasters) and MarketerOS serving ad buyers (brands, agencies). The platform unifies omnichannel campaign planning, automated ad trafficking, inventory and pricing management, Salesforce CRM integration, billing/invoicing, and reporting, augmented by an OpenAI-powered AI layer (Platform Intelligence and Copilot) and a white-label Storefront portal.
Product overview
Placements.io is an enterprise advertising technology platform providing two core operating systems: AdSalesOS for ad sellers (publishers, retailers, broadcasters) and MarketerOS for ad buyers (brands, agencies). The platform operates on an OS architecture with a unified data layer and shared AI capabilities, supplemented by add-on modules including Storefront (white-label ad sales portal), Platform Intelligence (AI layer), and Copilot (generative AI assistant). AdSalesOS and MarketerOS share integrations with major ad servers (Google Ad Manager, Freewheel, App Nexus), DSPs (Yahoo DSP), and CRM systems (Salesforce), while Platform Intelligence and Copilot provide AI-powered automation, optimization, and generative AI capabilities across both platforms. The platform also offers a REST API with Python SDK for programmatic access.
Differentiator
Problem solved
Functional benefit
Brands
- AdSalesOS: The operating system for ad sellers - managing and delivering ad sales for publishers, retailers, and broadcasters.
- MarketerOS
- Storefront
- Platform Intelligence
Products and services
- AdSalesOS
Companies that use Placements.io
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
Placements.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability11 records
Feature6 records
Placements.io partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- FreeWheelcorePlacements AI is an initial launch partner for FreeWheel's new Partner Portal — a centralized hub enabling partners to build, test, and scale solutions for premium publishers on top of FreeWheel's streaming platform. The portal addresses fragmentation in the CTV advertising ecosystem with standardized API access, sandbox testing environments, and AI-powered campaign management and yield optimization tools.
- TopsortcoreTopsort integrated with Placements AI to streamline retail media operations at scale. The new integration connects insertion orders to campaign execution.
- Ahold Delhaize USAcoreAhold Delhaize USA's retail media network partnered with Placements.io to power its ad sales operations. Placements.io provides the ad sales platform infrastructure for Ahold Delhaize USA's retail media network.
- SalesforcecoreSalesforce is a primary integration partner — Placements.io syncs opportunities, accounts, and pipeline data bidirectionally with Salesforce CRM. Salesforce opportunity syncing is listed as a key capability across the platform.
- Google Ad ManagercoreGoogle Ad Manager (DFP) is a core ad server integration. Placements.io supports push-to-ad-server functionality for Google Ad Manager, enabling programmatic campaign trafficking and data synchronization.
- OpenAIcoreOpenAI is a subservice provider powering Placements.io AI (Placements AI Copilot and Agentic AI features). Customer data submitted to AI features is processed by OpenAI's infrastructure under Placements.io's agreement with OpenAI. Placements.io explicitly states it does not use customer data to train AI models for other customers.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Placements.io competitors and assessment
Company assessmentBroad incumbents
- FreeWheel: FreeWheel (Comcast) is a major ad-server and monetization platform for premium video publishers and CTV, into which Placements.io pushes campaigns. While Placements.io is a Partner Portal launch partner, FreeWheel's broader portfolio overlaps with AdSalesOS for premium publishers.
- The Trade Desk: The Trade Desk is the largest independent buy-side DSP, competing with Placements.io's MarketerOS for omnichannel media-buying workloads at brands and agencies. While TTD is DSP-centric and Placements.io is operations-centric, they overlap significantly in media-activation and budget-management use cases.
- Google Ad Manager: Google Ad Manager is the dominant ad-server that Placements.io integrates with and pushes campaigns into. While GAM is a partner rather than a direct competitor today, Google could expand its own AI and operations tooling to encroach on AdSalesOS-like workflows for large publishers.
Direct peers
- MediaMath: MediaMath is a programmatic ad-tech platform providing DSP and media-activation capabilities for buyers. While it has had its own restructuring challenges, it is a comparable buy-side platform targeting brand and agency omnichannel campaign management, similar to MarketerOS.
- Innovid: Innovid provides ad-tech infrastructure for delivering, measuring, and optimizing advertising across CTV, digital video, and display — overlapping with Placements.io's omnichannel campaign execution, optimization, and reporting capabilities for both sellers and buyers.
- Pubmatic: Pubmatic is a sell-side ad-tech platform serving publishers and buyers across digital and CTV, with header bidding and inventory-management capabilities. It is a direct competitor to Placements.io's publisher-side ad-sales and monetization infrastructure.
- Madhive: Madhive is an ad-tech platform for local CTV advertising that Placements.io integrates with natively. It competes for ad-seller and ad-buyer workloads in CTV and local, overlapping with Placements.io's omnichannel campaign-execution capabilities.
- Magnite: Magnite (Rubicon Project + Telaria) is one of the largest independent sell-side ad-tech platforms, providing SSP, ad-server, and CTV-monetization infrastructure that overlaps with Placements.io's AdSalesOS offering for publishers and broadcasters.
- Kevel: Kevel provides ad-serving APIs and infrastructure for retailers, publishers, and brands to build custom ad platforms — directly competing with Placements.io's AdSalesOS in the retail media and publisher ad-ops category. Both target non-Google enterprise ad-server customers with API-first infrastructure.
Others
- DoubleVerify: DoubleVerify provides ad-measurement, verification, and analytics infrastructure for the digital advertising supply chain — adjacent to Placements.io's reporting, analytics, and billing modules, and could increasingly overlap as Placements.io expands its AI-driven measurement capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Placements.io social profiles
Digital presencePlacements.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Placements.io leadership team
Management profileNumber of profiles
Profiles13 records
Placements.io funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Placements.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Placements.io
What does Placements.io do?
Placements.io provides a B2B SaaS operating system for digital advertising, with AdSalesOS serving ad sellers (publishers, retailers, broadcasters) and MarketerOS serving ad buyers (brands, agencies). The platform unifies omnichannel campaign planning, automated ad trafficking, inventory and pricing management, Salesforce CRM integration, billing/invoicing, and reporting, augmented by an OpenAI-powered AI layer (Platform Intelligence and Copilot) and a white-label Storefront portal.
Is Placements.io a public or private company?
Placements.io is a private company. It is classified as venture growth investor backed and is currently operating.
When was Placements.io founded?
Placements.io was founded in 2014. It employs 51 to 100 people.
Where is Placements.io based?
Placements.io is headquartered in Seattle, United States, in the North America region.
How does Placements.io make money?
One revenue line is on record: saaS Subscription (AdSalesOS & MarketerOS).
Who are Placements.io's main competitors?
Broad incumbents on record are FreeWheel, The Trade Desk and Google Ad Manager. Direct peers are MediaMath, Innovid, Pubmatic, Madhive, Magnite and Kevel. DoubleVerify is listed as an others.
Does Placements.io have an API?
Yes. RESTful API service following JSON API specification covering authentication, authorization, and CRUD operations for resources including Accounts, Campaigns, Contacts, Creatives, Custom Fields, External Users, Groups, Line Items, Opportunities, Packages, Products, Product Rates, Rate Cards, Reports, and Users. Supports bi-directional syncing with CRM and ad servers. Rate limited to 60 requests per minute per user, with additional limit of 5 report requests per 10 minutes. Two authentication mechanisms: Personal Access Token and OAuth2 Authorization Code Grant. SDK available in Python via PyPI. Developer documentation is at api.placements.io/doc.
What industry is Placements.io in?
Placements.io's product category is Ad Operations Software. Its primary akta.pro industry code is BPAMAHAG, Professional & Business Services Marketplaces (Freelancers, SMB Services). Its SIC code is 7310.