Click Bank
Click Bank is a Brazilian digital payment institution offering the Cartão Benefício — a specialized credit card with bundled insurance for INSS retirees, pensioners, and public-sector employees — distributed via mobile apps and WhatsApp support.
- Company typePrivate
- Founded-
- HeadquartersSão Paulo, Brazil
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Click Bank does
Click Bank, legally registered as CLICKBANK INSTITUIÇÃO DE PAGAMENTOS LTDA, is a privately held Brazilian payment institution (Instituição de Pagamentos) operating a 100% digital banking platform headquartered in São Paulo. The company targets two narrowly defined consumer segments — INSS retirees and pensioners, and Brazilian public-sector employees — through a single flagship product, the Cartão Benefício (Benefit Card), which offers up to 70% credit-limit withdrawals, bundled life insurance, funeral assistance, and payroll-discounted interest rates.
The underlying technology is a mobile-first digital banking platform delivered through Android and iOS applications that handle card registration, unlocking, balance checking, invoice management, limit adjustment, and biometric authentication. The company maintains no physical branches; all customer service runs through WhatsApp, email, and phone, supplemented by a financial-education blog that functions as a top-of-funnel content channel. Two São Paulo offices (Vila Gomes Cardim and Alphaville) support operations, and the company has formalized LGPD compliance via a 2025 partnership with SOMAXI GROUP.
The business model centers on transaction fees from the Cartão Benefício credit services and recurring revenue from bundled insurance products, with no publicly disclosed pricing. Marketing relies on organic social channels (Instagram, Facebook, LinkedIn), content marketing, and WhatsApp-driven customer engagement. No institutional investors, funding rounds, executive team, or revenue figures are disclosed in available sources, and the company operates exclusively in Brazil.
Click Bank firmographics
Firmographics- Name
- Click Bank
- Legal name
- CLICKBANK INSTITUIÇÃO DE PAGAMENTOS LTDA
- Website
- https://bankclick.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Click Bank is a Brazilian digital payment institution offering the Cartão Benefício — a specialized credit card with bundled insurance for INSS retirees, pensioners, and public-sector employees — distributed via mobile apps and WhatsApp support.
- Ownership category
- akta.pro rank
Click Bank industry classification
Industry- Product category
- Digital Banking
- NAICS
- Credit Card Issuing (52221)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC)
Keywords
Where Click Bank is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Click Bank business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Cartão Benefício Credit Services: Credit card services targeting retirees, pensioners, and public servants with up to 70% credit limit withdrawal and bundled insurance products
- Insurance Products: Bundled life insurance and funeral assistance included with the benefit card
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Click Bank product offering
Product offeringCore offering
Click Bank is a 100% digital Brazilian payment institution (CLICKBANK INSTITUIÇÃO DE PAGAMENTOS LTDA) offering a digital account and the Cartão Benefício, a specialized credit and benefit card for retirees, INSS pensioners, and Brazilian public servants. Services are delivered exclusively through Android and iOS mobile applications, providing card registration, limit adjustment, invoice management, credit withdrawals of up to 70% of the credit limit, bundled life insurance, and funeral assistance, with human customer support via WhatsApp, phone, and email.
Product overview
Click Bank is a 100% digital payment institution offering a unified digital banking platform focused on the Brazilian market. The core product portfolio centers on the Cartão Benefício (Benefit Card), a specialized card for public servants, retirees, and INSS pensionists with features including credit withdrawals, life insurance, and funeral assistance. The mobile application (Android/iOS) serves as the primary customer interface for card management, transactions, and account services. The company also operates a financial education blog covering investments, personal finance, and credit products. The offering is a single unified digital banking platform rather than a modular platform-plus-add-ons architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Cartão Benefício (Benefit Card) A specialized credit and benefit card targeting Brazilian public servants, retirees, and INSS pensioners, offering withdrawals of up to 70% of the credit limit, bundled life insurance, funeral assistance, and payroll-linked discounts.
- Click Bank Mobile Application A mobile banking application available for Android and iOS that enables card registration, unlocking, balance checking, invoice management, limit adjustment, and biometric authentication for individual customers.
- Digital Account Services A fully digital banking platform offering 100% online account management, bill payments, money transfers, and financial services without physical branch requirements, accessed by Brazilian consumers via mobile app.
Companies that use Click Bank
Customer profileSegments2 records
Ideal customer profiles2 records
Click Bank technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Click Bank partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SOMAXI GROUPcorePartnership established for implementation of LGPD (Brazilian General Data Protection Law) compliance practices. SOMAXI GROUP serves as a specialized advisor for privacy, information security, and risk management best practices. They have designated DPOs (Data Protection Officers) Simone Leme Bevandick and Rubia Alencastro to lead the implementation of privacy and data protection practices at Click Bank.
Recent moves5 records
Expansion highlights4 records
Click Bank competitors and assessment
Company assessmentBroad incumbents
- Banco Inter: Brazilian digital bank providing checking accounts, credit cards, payroll, and consumer credit with overlap into Click Bank's retiree and public servant segments but at much broader scope.
- Banco Original: Brazilian digital-first bank with credit cards and agribusiness/payroll offerings; competes in the broader Brazilian digital credit card market alongside Click Bank.
- Nubank: Brazil's largest digital bank offering credit cards, personal loans, and digital accounts; overlapping customer base with Click Bank but serving a much broader market with vastly greater scale and capital.
- Banco BV: Brazilian bank with a strong portfolio in consigned credit and payroll-deducted cards; relevant peer given overlap with Click Bank's INSS and public servant customer focus.
- C6 Bank: Brazilian digital bank offering credit cards, accounts, and consumer credit including payroll-linked products, competing for the same digital-first consumer credit customer as Click Bank.
- Banco do Brasil: State-owned Brazilian bank that is the dominant payroll processor for public servants and largest INSS benefit payer — the incumbent whose customers Click Bank targets with benefit cards.
Direct peers
- BMG: Brazilian bank specialized in payroll-deducted (consignado) credit and benefit cards for retirees and public servants, with comparable target customer and credit mechanics to Click Bank.
- Banco Pan: Brazilian commercial bank with deep focus on consigned credit cards, payroll loans, and INSS pensioner/CLT segments — directly comparable product set to Click Bank's benefit card business.
- Will Bank: Brazilian digital bank focused on payroll-deducted credit and benefit cards for INSS retirees and public servants — the same core niche as Click Bank's Cartão Benefício, making it the closest direct competitor.
Emerging players
- RecargaPay: Brazilian digital wallet and payments platform with a mobile-first prepaid card and consumer payments focus — comparable digital distribution but different primary customer (broader consumer base).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Click Bank social profiles
Digital presenceClick Bank compliance and trust
Trust signalCompliance2 records
Click Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Click Bank leadership team
Management profileNumber of profiles
Click Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Click Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Click Bank
What does Click Bank do?
Click Bank is a 100% digital Brazilian payment institution (CLICKBANK INSTITUIÇÃO DE PAGAMENTOS LTDA) offering a digital account and the Cartão Benefício, a specialized credit and benefit card for retirees, INSS pensioners, and Brazilian public servants. Services are delivered exclusively through Android and iOS mobile applications, providing card registration, limit adjustment, invoice management, credit withdrawals of up to 70% of the credit limit, bundled life insurance, and funeral assistance, with human customer support via WhatsApp, phone, and email.
Is Click Bank a public or private company?
Click Bank is a private company. It is classified as unknown and is currently operating.
When was Click Bank founded?
Click Bank was founded in -1. It employs 501 to 1,000 people.
Where is Click Bank based?
Click Bank is headquartered in São Paulo, Brazil, in the Latin America region.
How does Click Bank make money?
Two revenue lines are on record. Cartão Benefício Credit Services are the primary driver. The others are insurance Products.
Who are Click Bank's main competitors?
Broad incumbents on record are Banco Inter, Banco Original, Nubank, Banco BV, C6 Bank and Banco do Brasil. Direct peers are BMG, Banco Pan and Will Bank. RecargaPay is listed as an emerging player.
Does Click Bank have an API?
No public API is recorded for Click Bank.
What industry is Click Bank in?
Click Bank's product category is Digital Banking. Its primary akta.pro industry code is BPAMAFAC, Digital Wallet Platforms (Consumer & Merchant). Its NAICS code is 52221 and its SIC code is 6141.