Raftr Inc.
Raftr, Inc. operates a mobile-first, whitelabel SaaS platform that helps higher education institutions, labor unions, and advocacy organizations drive student or member engagement across the full lifecycle from admissions through alumni relations through a single branded digital ecosystem.
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Raftr Inc. does
Raftr, Inc. is a private SaaS company founded in 2018 and headquartered in San Francisco that operates a mobile-first, whitelabel engagement platform for higher education institutions, labor unions, and advocacy organizations. Its core product, the Raftr Platform, is institutionally branded and serves as a single "Digital Core" that consolidates checklists, events, peer support, and resources into one mobile ecosystem. Specialized modules address distinct stages and verticals: Admissions for pre-enrollment yield and Summer Melt reduction, RaftrCampus for daily student life and retention, Alumni for post-graduation affinity and donor cultivation, and dedicated solutions for Labor Unions and Advocacy/Nonprofits.
Under the hood, the platform combines real-time notifications, community spaces, and what the company describes as "AI-powered support" for engagement automation. The system is designed to integrate with institutional stacks such as Advising, CRM, LMS, and SIS, providing a unified "single pane of glass" for end users. Documented outcomes include 2-3x higher enrollment yield at partner institutions, approximately 90% renewal rates among HBCU partners, and 22M+ in-app actions generated across 90,000 students in a three-year partnership with Ed Advancement.
Raftr sells on a quote-based, enterprise SaaS subscription model with annual or multi-year contracts, using a direct field-sales motion centered on a "Request a Demo" conversion point. Named institutional customers include Arizona State University, NC A&T, Baylor University, Alabama State University, Saint Louis University Madrid, The American University of Paris, and NYSUT. The company has raised approximately $4.9M in disclosed funding across a 2018 seed round and a 2019 round led by Owl Ventures with Lauder Partners, and employs 11-50 people under founder and CEO Susan Decker.
Raftr Inc. firmographics
Firmographics- Name
- Raftr Inc.
- Legal name
- Raftr, Inc.
- Website
- https://pro.raftr.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Raftr, Inc. operates a mobile-first, whitelabel SaaS platform that helps higher education institutions, labor unions, and advocacy organizations drive student or member engagement across the full lifecycle from admissions through alumni relations through a single branded digital ecosystem.
- Ownership category
- akta.pro rank
Raftr Inc. industry classification
Industry- Product category
- Higher Education Engagement Software
- NAICS
- Educational Support Services (61171), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Student Organizations & Club Administration (EDALAHAB)
Keywords
Where Raftr Inc. is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Raftr Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: Raftr operates as a B2B SaaS platform offering whitelabel mobile engagement solutions to institutions on a subscription basis. The platform is sold to higher education institutions, labor unions, and advocacy organizations with institutional renewals noted in customer outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Institutional Subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Raftr Inc. product offering
Product offeringCore offering
Raftr provides a mobile-first, whitelabel SaaS engagement platform that powers the entire student journey (admissions, student life, alumni) for higher education institutions, plus analogous engagement solutions for labor unions and advocacy/nonprofit organizations. The platform centralizes checklists, events, peer support, and resources into a single branded "Digital Core," supported by real-time notifications, AI-powered student support, Community Spaces, and Campaign Intelligence analytics. It is sold on a subscription basis to institutional customers through direct enterprise sales.
Product overview
Raftr is a mobile-first campus experience platform that offers a whitelabel ecosystem for higher education institutions and other industries. The platform consists of the core Raftr Platform as the foundation, with specialized modules including Admissions (for enrolled student engagement and yield optimization), RaftrCampus (for student life and retention), Alumni (for lifelong affinity), and industry-specific solutions for Advocacy/Nonprofit and Labor Union engagement. The platform provides real-time notifications, community spaces, and AI-powered support to drive student success outcomes including 3X higher yield for admissions and improved retention.
Differentiator
Problem solved
Functional benefit
Products and services
- Raftr Platform
Quantifiable outcome
- 3X higher enrollment yield for admissions
- +5 more outcomes
Companies that use Raftr Inc.
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Raftr Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
Raftr Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ed AdvancementcoreThree-year partnership supporting HBCUs with admitted student engagement. The partnership produced measurable outcomes including 2-3x higher enrollment yield from engaged students, nearly 90% institutional renewal rate, 90,000 students generating 22 million in-app actions. Initial funding phase has concluded with strong institutional adoption.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Raftr Inc. competitors and assessment
Company assessmentBroad incumbents
- Salesforce Education Cloud: CRM and engagement cloud tailored to higher ed — competes with Raftr on constituent engagement, communications, and journey orchestration, often as part of a broader stack.
- Blackbaud: Established nonprofit and education software provider spanning CRM, fundraising, and engagement — overlaps with Raftr's Alumni and Advocacy/Nonprofit modules.
- Anthology (formerly Campus Management / Civitas Learning): Large EdTech suite combining SIS, CRM, and student success analytics for higher ed institutions — represents the incumbent bundle Raftr must displace or sit alongside.
- EAB (formerly Advisory Board Company): Student success and enrollment services platform serving higher ed institutions with research, technology, and advisory — overlaps with Raftr's retention and admissions use cases.
Emerging players
- Signal Vine: Two-way text messaging and engagement platform used by higher ed institutions for outreach — addresses a narrower slice of the engagement workflow Raftr covers.
- Handshake: Career-outcomes platform connecting students, universities, and employers — adjacent to Raftr's alumni and student success positioning, especially for career-oriented outcomes.
Direct peers
- Modo Labs: Mobile-first campus experience platform that lets universities launch their own branded apps with notifications, events, and community features — directly comparable to Raftr's whitelabel engagement model.
- Element451: AI-powered student engagement and CRM platform for higher ed covering admissions, enrollment, and retention — competes head-to-head with Raftr's Admissions and RaftrCampus modules.
- Ready Education: Campus engagement app platform focused on student life, community building, and belonging — closely overlaps with RaftrCampus on day-to-day student engagement use cases.
- Mainstay (formerly AdmitHub): Conversational AI platform for higher ed student engagement, retention, and admissions yield — competes with Raftr's AI-powered support and admissions engagement features.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Raftr Inc. social profiles
Digital presenceRaftr Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raftr Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Raftr Inc. funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raftr Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raftr Inc.
What does Raftr Inc. do?
Raftr provides a mobile-first, whitelabel SaaS engagement platform that powers the entire student journey (admissions, student life, alumni) for higher education institutions, plus analogous engagement solutions for labor unions and advocacy/nonprofit organizations. The platform centralizes checklists, events, peer support, and resources into a single branded "Digital Core," supported by real-time notifications, AI-powered student support, Community Spaces, and Campaign Intelligence analytics. It is sold on a subscription basis to institutional customers through direct enterprise sales.
Is Raftr Inc. a public or private company?
Raftr Inc. is a private company. It is classified as venture growth investor backed and is currently operating.
When was Raftr Inc. founded?
Raftr Inc. was founded in 2018. It employs 11 to 50 people.
Where is Raftr Inc. based?
Raftr Inc. is headquartered in San Francisco, United States, in the North America region.
How does Raftr Inc. make money?
One revenue line is on record: platform Subscription.
Who are Raftr Inc.'s main competitors?
Broad incumbents on record are Salesforce Education Cloud, Blackbaud, Anthology (formerly Campus Management / Civitas Learning) and EAB (formerly Advisory Board Company). Emerging players are Signal Vine and Handshake. Direct peers are Modo Labs, Element451, Ready Education and Mainstay (formerly AdmitHub).
Does Raftr Inc. have an API?
No public API is recorded for Raftr Inc..
What industry is Raftr Inc. in?
Raftr Inc.'s product category is Higher Education Engagement Software. Its primary akta.pro industry code is EDALAHAB, Student Organizations & Club Administration. Its NAICS code is 61171 and its SIC code is 7372.