Raftr Inc.

What Raftr Inc. does

Raftr, Inc. is a private SaaS company founded in 2018 and headquartered in San Francisco that operates a mobile-first, whitelabel engagement platform for higher education institutions, labor unions, and advocacy organizations. Its core product, the Raftr Platform, is institutionally branded and serves as a single "Digital Core" that consolidates checklists, events, peer support, and resources into one mobile ecosystem. Specialized modules address distinct stages and verticals: Admissions for pre-enrollment yield and Summer Melt reduction, RaftrCampus for daily student life and retention, Alumni for post-graduation affinity and donor cultivation, and dedicated solutions for Labor Unions and Advocacy/Nonprofits.

Under the hood, the platform combines real-time notifications, community spaces, and what the company describes as "AI-powered support" for engagement automation. The system is designed to integrate with institutional stacks such as Advising, CRM, LMS, and SIS, providing a unified "single pane of glass" for end users. Documented outcomes include 2-3x higher enrollment yield at partner institutions, approximately 90% renewal rates among HBCU partners, and 22M+ in-app actions generated across 90,000 students in a three-year partnership with Ed Advancement.

Raftr sells on a quote-based, enterprise SaaS subscription model with annual or multi-year contracts, using a direct field-sales motion centered on a "Request a Demo" conversion point. Named institutional customers include Arizona State University, NC A&T, Baylor University, Alabama State University, Saint Louis University Madrid, The American University of Paris, and NYSUT. The company has raised approximately $4.9M in disclosed funding across a 2018 seed round and a 2019 round led by Owl Ventures with Lauder Partners, and employs 11-50 people under founder and CEO Susan Decker.

Name

Raftr Inc.

Legal name

Raftr, Inc.

Website

https://pro.raftr.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Raftr, Inc. operates a mobile-first, whitelabel SaaS platform that helps higher education institutions, labor unions, and advocacy organizations drive student or member engagement across the full lifecycle from admissions through alumni relations through a single branded digital ecosystem.

Ownership category

akta.pro rank

Product category

Higher Education Engagement Software

NAICS

Educational Support Services (61171), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Student Organizations & Club Administration (EDALAHAB)

Keywords

• Student engagement platform
• Campus experience software
• Enrollment yield solution
• Alumni engagement software
• Member engagement platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription: Raftr operates as a B2B SaaS platform offering whitelabel mobile engagement solutions to institutions on a subscription basis. The platform is sold to higher education institutions, labor unions, and advocacy organizations with institutional renewals noted in customer outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Raftr provides a mobile-first, whitelabel SaaS engagement platform that powers the entire student journey (admissions, student life, alumni) for higher education institutions, plus analogous engagement solutions for labor unions and advocacy/nonprofit organizations. The platform centralizes checklists, events, peer support, and resources into a single branded "Digital Core," supported by real-time notifications, AI-powered student support, Community Spaces, and Campaign Intelligence analytics. It is sold on a subscription basis to institutional customers through direct enterprise sales.

Product overview

Raftr is a mobile-first campus experience platform that offers a whitelabel ecosystem for higher education institutions and other industries. The platform consists of the core Raftr Platform as the foundation, with specialized modules including Admissions (for enrolled student engagement and yield optimization), RaftrCampus (for student life and retention), Alumni (for lifelong affinity), and industry-specific solutions for Advocacy/Nonprofit and Labor Union engagement. The platform provides real-time notifications, community spaces, and AI-powered support to drive student success outcomes including 3X higher yield for admissions and improved retention.

Differentiator

Problem solved

Functional benefit

Products and services

• Raftr Platform

Quantifiable outcome

• 3X higher enrollment yield for admissions
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

One partnership is on record.

• Ed AdvancementcoreStrategic or Co-development Partner · 14 January 2026Three-year partnership supporting HBCUs with admitted student engagement. The partnership produced measurable outcomes including 2-3x higher enrollment yield from engaged students, nearly 90% institutional renewal rate, 90,000 students generating 22 million in-app actions. Initial funding phase has concluded with strong institutional adoption.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Salesforce Education Cloud: CRM and engagement cloud tailored to higher ed — competes with Raftr on constituent engagement, communications, and journey orchestration, often as part of a broader stack.
• Blackbaud: Established nonprofit and education software provider spanning CRM, fundraising, and engagement — overlaps with Raftr's Alumni and Advocacy/Nonprofit modules.
• Anthology (formerly Campus Management / Civitas Learning): Large EdTech suite combining SIS, CRM, and student success analytics for higher ed institutions — represents the incumbent bundle Raftr must displace or sit alongside.
• EAB (formerly Advisory Board Company): Student success and enrollment services platform serving higher ed institutions with research, technology, and advisory — overlaps with Raftr's retention and admissions use cases.

Emerging players

• Signal Vine: Two-way text messaging and engagement platform used by higher ed institutions for outreach — addresses a narrower slice of the engagement workflow Raftr covers.
• Handshake: Career-outcomes platform connecting students, universities, and employers — adjacent to Raftr's alumni and student success positioning, especially for career-oriented outcomes.

Direct peers

• Modo Labs: Mobile-first campus experience platform that lets universities launch their own branded apps with notifications, events, and community features — directly comparable to Raftr's whitelabel engagement model.
• Element451: AI-powered student engagement and CRM platform for higher ed covering admissions, enrollment, and retention — competes head-to-head with Raftr's Admissions and RaftrCampus modules.
• Ready Education: Campus engagement app platform focused on student life, community building, and belonging — closely overlaps with RaftrCampus on day-to-day student engagement use cases.
• Mainstay (formerly AdmitHub): Conversational AI platform for higher ed student engagement, retention, and admissions yield — competes with Raftr's AI-powered support and admissions engagement features.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RaftrGetCurrent
• YouTubeyoutube.com/channel/UCryq0enC6IEBvH8WPXz67dg
• Facebookfacebook.com/raftr.getcurrent
• LinkedInlinkedin.com/company/raftr
• Instagraminstagram.com/raftrcollege

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raftr Inc.