GoodFin
Goodfin is an agentic AI-powered private market investment platform serving accredited individual investors and family offices with curated deal flow, AI-driven research, and no-minimum pooled vehicles, backed by Y Combinator (W23).
- Company typePrivate
- Founded2022
- HeadquartersSanta Monica, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What GoodFin does
Goodfin is an agentic wealth platform that uses AI to modernize private market investing for accredited individual investors, family offices, and aspiring investors. The company was founded in 2022 by Anna Joo Fee, a former attorney, and Johnny Chien, and is backed by Y Combinator (W23 batch). Its flagship product, Goodfin Go, is a multi-agent AI platform comprising 30+ specialized agents orchestrated through a directed graph architecture; agents handle research, compliance, document analysis, portfolio monitoring, and transaction execution under a 4-to-1 AI-to-human oversight model. The platform supports text and voice interfaces, uses retrieval-augmented generation to interpret private-market documents dynamically, and has been benchmarked against CFA Level III standards in collaboration with NYU Stern.
The business operates on a hybrid revenue model. A tiered membership structure — Community (free), Premium ($750 annually), and Reserve (bespoke high-touch) — produces recurring subscription revenue, while management fees and approximately 20% carried interest on pooled investment vehicles (including funds that invest in Y Combinator companies starting at $10,000 minimums) generate fee-based revenue tied to assets under management and investment outcomes. Family Office Solutions extend the offering to families deploying $3M+ annually with dedicated deal sourcing, flexible entity structuring, and real-time reporting.
Go-to-market combines product-led growth (self-serve web onboarding via app.goodfin.com), community-led engagement (fireside chats, workshops, salons, a Guild Partner referral program offering $400 investment credits), and institutional partnerships (RIAs, brokerages, corporate benefit programs). The company's stated community spans alumni from Harvard, Stanford, Wharton, MIT, and Columbia, with combined member net worth exceeding $1 billion. Recent product launches include the Goodfin Guild (December 2025), the Investor Ticker community signal feature (December 2025), and Goodfin Go (January 2026), alongside reported 10x year-over-year revenue growth and average user engagement rising from 1.1 to 3.5 investments per year.
GoodFin firmographics
Firmographics- Name
- GoodFin
- Legal name
- GoodFin, Inc.
- Website
- https://goodfin.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Goodfin is an agentic AI-powered private market investment platform serving accredited individual investors and family offices with curated deal flow, AI-driven research, and no-minimum pooled vehicles, backed by Y Combinator (W23).
- Ownership category
- akta.pro rank
GoodFin industry classification
Industry- Product category
- Private Market Investment Platform
- NAICS
- Portfolio Management and Investment Advice (523940), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industry
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where GoodFin is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GoodFin business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Premium Membership: Annual subscription membership providing exclusive deal access, no minimums on select investments, priority event access, and Goodfin Go AI access. Premium members can invest flexibly without minimum check size requirements.
- Reserve Membership: High-tier annual membership with everything in Premium plus reduced/waived deal fees, bespoke deal sourcing, invite-only events, and deeper network access to Reserve member circles and deal partners.
- Investment Management Fees: Goodfin creates pooled vehicles (funds, SPVs) for private market investments. Revenue derived from management fees and carried interest (typically around 20% of profits) on pooled investment vehicles.
- Fund Investment Minimums: Goodfin creates funds investing in YC companies starting at $10,000 minimum investment, enabling retail accredited investors to access institutional-grade opportunities through pooled vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free tier for aspiring investors learning about private markets |
| Subscription | Annual | Full access tier for accredited investors building private portfolios |
| Subscription | Annual | High-touch tier for seasoned investors with reduced fees |
| Unit Pricing | Multi-year contract | YC Company Fund investments starting at $10,000 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
GoodFin product offering
Product offeringCore offering
GoodFin operates an agentic AI-powered investment platform that gives accredited investors access to curated private market opportunities—including pre-IPO companies, venture funds, and Y Combinator-backed startups. Its flagship product, Goodfin Go (G), deploys 30+ specialized AI agents to perform research, compliance, execution, and portfolio management. The platform is delivered through tiered annual memberships (Community, Premium at $750/year, Reserve) and pooled investment vehicles, with no minimums on select deals.
Product overview
GoodFin is an agentic wealth platform that combines its core Goodfin Go (G) AI agent system with tiered membership offerings to democratize private market investing. The platform centers on Goodfin Go—a multi-agent AI platform with 30+ specialist agents that handles investment research, execution, and portfolio management through natural conversation. This core AI capability is wrapped in membership tiers: Community (educational entry point), Premium (full deal access with no minimums), and Reserve (high-touch bespoke service for serious investors). Supplementary offerings include the Goodfin Guild Partner Program for network connectors, the Goodfin Investor Ticker for community sentiment sharing, Family Office Solutions for high-net-worth allocators, and the Goodfin Index blog for market intelligence. The platform is Y Combinator-backed (W23 cohort) and targets accredited investors seeking pre-IPO, venture, and growth opportunities.
Differentiator
Problem solved
Functional benefit
Products and services
- Goodfin Go (G) Goodfin Go is an agentic AI platform for pre-IPO investing that uses 30+ specialist agents to handle investment research, compliance checks, document analysis, portfolio monitoring, and transaction execution through natural conversation. It is designed for accredited investors seeking institutional-grade intelligence at individual portfolio scale.
- Goodfin Premium Membership Premium tier membership providing accredited investors with full access to curated private market investments across tech, AI, and emerging sectors, with no minimum check sizes required. Includes member events, peer connections, and full Goodfin Go AI access.
- Goodfin Reserve Membership High-touch top-tier membership offering everything in Premium plus reduced or waived fees on Reserve-only deals, bespoke deal sourcing, syndicate leads, and invite-only private salons with market leaders and founders.
- Goodfin Community Membership Free entry-level membership open to both accredited and non-accredited investors, offering limited deal access, educational resources, the bi-weekly Wire newsletter, select event invitations, and limited Goodfin Go AI access.
- Family Office Solutions Advanced private market solutions for families and investors deploying $3M+ annually, including exclusive investment access, dedicated private investment team support, flexible entity structuring (trusts, LLCs, holding companies), and real-time portfolio reporting.
- YC Company Investment Funds Pooled investment vehicles created by Goodfin that invest in Y Combinator companies starting at a $10,000 minimum, providing accredited investors with institutional-grade exposure to concentrated YC picks.
Quantifiable outcome
- Users averaging 3.5 investments per year, up from 1.1 in 2025
- +4 more outcomes
Companies that use GoodFin
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
GoodFin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature8 records
GoodFin partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- NYU Stern School of BusinesscoreCollaborative AI research with NYU Stern Professor Srikanth, where Goodfin benchmarked 23 state-of-the-art LLMs on mock CFA Level III exams. This research informed Goodfin's agentic AI architecture and validated the platform's reasoning capabilities against professional standards.
- Top-tier Educational InstitutionsminorGoodfin's community includes alumni from Harvard, Stanford, Wharton, MIT, Columbia, and other leading institutions. This is referenced as part of the community credibility and member composition rather than formal partnerships.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
GoodFin competitors and assessment
Company assessmentDirect peers
- AngelList: AngelList operates one of the largest online private market investing platforms connecting individual investors with venture deals and funds. It is directly comparable to Goodfin as both target accredited investors seeking curated private market access with streamlined deal flow.
- EquityZen: EquityZen is a leading pre-IPO investment platform that provides accredited investors access to shares of late-stage private companies. It directly competes with Goodfin in the pre-IPO space, offering similar low-minimum access to private market opportunities.
- Forge Global: Forge Global is a private market securities trading platform facilitating secondary transactions in shares of pre-IPO companies. It is a direct peer in private market access for accredited investors with comparable focus on pre-IPO deal flow.
- Moonfare: Moonfare provides individual investors with access to top-tier private equity and venture capital funds through a digital platform with low minimums. It directly competes with Goodfin's pooled vehicle model for accredited investors seeking diversified private fund exposure.
- Rainmaker Securities: Rainmaker Securities is a broker-dealer specializing in secondary market transactions of private company shares for accredited investors. It is a direct peer offering private market liquidity and access services overlapping with Goodfin's offering.
- Yieldstreet: Yieldstreet is an alternative investment platform offering individual investors access to private market opportunities across multiple asset classes with low minimums. It is comparable to Goodfin's democratization of institutional-grade private investments for accredited individuals.
- Masterworks: Masterworks enables individual investors to purchase fractional shares of blue-chip artworks, democratizing access to an alternative asset class historically reserved for the wealthy. It shares Goodfin's model of using pooled vehicles to give retail accredited investors access to previously exclusive private markets.
Broad incumbents
- iCapital: iCapital is a leading fintech platform connecting wealth managers and their clients to alternative investments including private equity, hedge funds, and structured products. It is a broad incumbent in the private market access space, operating at a larger scale and through institutional advisor channels rather than direct-to-consumer.
- Carta: Carta is a broad incumbent providing cap table management, fund administration, and secondary market infrastructure for private companies and investors. While more focused on B2B infrastructure than Goodfin's consumer model, both operate in the private market ecosystem with adjacent services.
- Wealthfront: Wealthfront is a leading digital wealth management platform offering automated investment services, primarily in public markets. It is a broad incumbent in AI-driven financial advisory, though operating in different asset classes than Goodfin's private market focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GoodFin social profiles
Digital presenceGoodFin financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoodFin leadership team
Management profileNumber of profiles
Profiles2 records
GoodFin funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoodFin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoodFin
What does GoodFin do?
GoodFin operates an agentic AI-powered investment platform that gives accredited investors access to curated private market opportunities—including pre-IPO companies, venture funds, and Y Combinator-backed startups. Its flagship product, Goodfin Go (G), deploys 30+ specialized AI agents to perform research, compliance, execution, and portfolio management. The platform is delivered through tiered annual memberships (Community, Premium at $750/year, Reserve) and pooled investment vehicles, with no minimums on select deals.
Is GoodFin a public or private company?
GoodFin is a private company. It is classified as venture growth investor backed and is currently operating.
When was GoodFin founded?
GoodFin was founded in 2022. It employs 1 to 10 people.
Where is GoodFin based?
GoodFin is headquartered in Santa Monica, United States, in the North America region.
How does GoodFin make money?
Four revenue lines are on record. Premium Membership is the primary driver. The others are reserve Membership, investment Management Fees and fund Investment Minimums.
Who are GoodFin's main competitors?
Direct peers on record are AngelList, EquityZen, Forge Global, Moonfare, Rainmaker Securities, Yieldstreet and Masterworks. Broad incumbents are iCapital, Carta and Wealthfront.
Does GoodFin have an API?
No public API is recorded for GoodFin.
What industry is GoodFin in?
GoodFin's product category is Private Market Investment Platform. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII). Its NAICS code is 523940 and its SIC code is 6282.